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Lukas Oldenburg

@lukasoldenburg.bsky.social
486 followers 283 following 748 posts

Digital Analytics, and more and more politics... :seenoevil:

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Lukas Oldenburg @lukasoldenburg.bsky.social · 22/09/2026
#Tealium #GitHub Sync seems to be broken! Every sync replaces " of new Extensions by " - will break your entire library. Don't release to PROD before verifying it works on non-PROD environments!
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Reposted by Lukas Oldenburg
David Vallejo @thyng.bsky.social · 17/09/2026
@davidhermann.bsky.social and @lukasoldenburg.bsky.social facepalming on the #AnalyticsPioneers
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Lukas Oldenburg @lukasoldenburg.bsky.social · 10/09/2026
😅😅😅
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Lukas Oldenburg @lukasoldenburg.bsky.social · 02/09/2026
Reminds me of Mark Zuckerberg insinuating in early Facebook days that people prefer a life where everything they do is shared with everyone.
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Lukas Oldenburg @lukasoldenburg.bsky.social · 02/09/2026
#PiwikPro #TagManager keeps surprising me. Case-sensitive search??? Is that new? 😂😂😂 #facepalmAnalytics
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Lukas Oldenburg @lukasoldenburg.bsky.social · 31/08/2026
Yes, 2 requests in 10 seconds should NOT trigger a "429 - too many requests" error... 🤐😫
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Lukas Oldenburg @lukasoldenburg.bsky.social · 25/08/2026
Alright let’s go!
static.klipy.com
Spongebob and Patrick Panic
ALT: Spongebob and Patrick Panic
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Lukas Oldenburg @lukasoldenburg.bsky.social · 25/08/2026
What do you do when you run an A/A test, but one version has a clearly significant uplift in Conversions?
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Lukas Oldenburg @lukasoldenburg.bsky.social · 21/08/2026
Sounds like a must-try: #Tealium has a "stream connector errors" feature now - you will be surprised how often Meta, Google, Adobe & Co. have issues with their server-side endpoints: docs.tealium.com/administrati...
docs.tealium.com
Connector error logging
This article explains how to configure connector error log sources, review log parameters, and troubleshoot connector errors.
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Lukas Oldenburg @lukasoldenburg.bsky.social · 20/08/2026
Yes, let's use a crawler to crawl all the 100s of thousands of products and their reviews to gather review data instead of using the ready-to-use existing export with all the reviews per product...
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Lukas Oldenburg @lukasoldenburg.bsky.social · 19/08/2026
Faszinierendes, 55 Jahre altes Radio Feature von 1971 zum Einfluss von Computern und #KI auf Gesellschaft und Politik. An vielen Stellen denkt man, es könnte auch von 2026 sein. Immerhin wurde zumindest #Schach doch nicht zu langweilig für Menschen… share.deutschlandradio.de/dlf-audiothe...
share.deutschlandradio.de
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Lukas Oldenburg @lukasoldenburg.bsky.social · 17/08/2026
IT won't budge, so client asks u to implement a 3rd-party solution. U have governance concerns with that (untestable black-box) solution. Analytics vendor comes up with wild workaround for a compromise. When all is finally ready, vendor tells u they have now decided to cut ties with the 3rd party.😆💩
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Lukas Oldenburg @lukasoldenburg.bsky.social · 07/08/2026
Important update for all #AdobeAnalytics Component Manager fans due to EOL of 1.4 API and insufficient replacements in API 2.0: docs.datacroft.de/main-functio...
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Lukas Oldenburg @lukasoldenburg.bsky.social · 13/07/2026
Too late. But if you’re from #fraud0, why does your tool log an “Error” statement to the console on any page of any website it’s on? and why is it not possible to test it on an internal domain?
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Lukas Oldenburg @lukasoldenburg.bsky.social · 09/07/2026
Good to know you’re using Adobe’s translation engine. 🙈🙈🙈😂😂
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Lukas Oldenburg @lukasoldenburg.bsky.social · 09/07/2026
Wow: Sub-Hit (e.g. product-dimension-based) segments coming to #AdobeAnalytics soon! The new sub-hit breakdown dropzone filters are already massive, but this brings E-Commerce Analytics to the next level and it is sth I had been waiting for for years! experienceleague.adobe.com/en/docs/anal...
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Lukas Oldenburg @lukasoldenburg.bsky.social · 07/07/2026
Now that's a trust-inspring warning... #fraud0 #piwikPro
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Lukas Oldenburg @lukasoldenburg.bsky.social · 07/07/2026
Welcome to #facepalmAnalytics Daily.
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Lukas Oldenburg @lukasoldenburg.bsky.social · 07/07/2026
No, it is not a good idea to use "utm_campaign=...underperformers...". Unless you want to scare users or help your competitors (when "underperformers" refers to products)🤦‍♂️#facepalmAnalytics
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Lukas Oldenburg @lukasoldenburg.bsky.social · 29/06/2026
😂
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Lukas Oldenburg @lukasoldenburg.bsky.social · 29/06/2026
Yes, but the AA issue is still at a very low incidence rate, because AA should get every single Event from the website & app (compared to Google and Meta which fire only a few conversions, so Google/Meta errors/timeouts is much more worrying).
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Lukas Oldenburg @lukasoldenburg.bsky.social · 29/06/2026
Lately lots of server-side APIs have delivery issues. First #Meta, then #GoogleAds, now #AdobeAnalytics. Monitor your server-side connections! Screenshot from #Tealium Event Stream
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Lukas Oldenburg @lukasoldenburg.bsky.social · 08/06/2026
The #fraud0 integration into #PiwikPro is worth a look, but it is a complete blackbox, zero control. It is a "hidden tag" that runs without you knowing when or what. You can't even switch it off without Piwik Pro Support. No #CSP instructions either on the PP integration info. Not enterprise-style.
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Lukas Oldenburg @lukasoldenburg.bsky.social · 12/05/2026
I find it quite amusing. Makes sure I’m not running out of work 🤣🙈
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Lukas Oldenburg @lukasoldenburg.bsky.social · 11/05/2026
You run a large display campaign on a popular chat application in Eastern Asia. Your Analytics team tells you: It's all #Bots, so you've spent a lot of money on nothing. What do you do? You run a similar campaign a few months later... 😭
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Lukas Oldenburg @lukasoldenburg.bsky.social · 05/05/2026
So is it #LookerStudio again? :D
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Lukas Oldenburg @lukasoldenburg.bsky.social · 04/05/2026
You just HAVE to use the #AdobeAnalytics Reporting API 2.0 instead of "DWH" exports and keep running into API limits? Julien Genius Piccini has an insane multi-threading solution within his aanalytics2 Python wrapper (that I also use for the AA Component Manager): www.datanalyst.info/web_analytic...
datanalyst.info
Multi Dimension and Mult Threading in AnalyticsMulti-Dimensional Reporting in CJA and Adobe Analytics | Datanalyst
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Lukas Oldenburg @lukasoldenburg.bsky.social · 02/05/2026
Great idea. 😏 happy to help with any IT discussions.
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Lukas Oldenburg @lukasoldenburg.bsky.social · 30/04/2026
Yesterday, I presented the "dark GCP Cloud" behind my Google Sheets apps, #PiwikPro Manager and #AdobeAnalytics Component Manager, at the #analytics.dev Conference in Copenhagen. Lots of Pub/Sub, Cloud Run Functions, Firestore and as little #AppsScript as possible...
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Lukas Oldenburg @lukasoldenburg.bsky.social · 28/04/2026
The less basic knowledge about the world, the better the engineer (and the easier to manipulate for evil causes)...
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Lukas Oldenburg @lukasoldenburg.bsky.social · 25/04/2026
On Monday, I held a presentation on how to prepare the migration from #AdobeAnalytics to #CustomerJourneyAnalytics (or any other tool, that is) in a data-driven manner - with the Component Manager as your best friend and helper. Check out the slides & transcript: docs.datacroft.de/prepare-to-m...
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Lukas Oldenburg @lukasoldenburg.bsky.social · 25/04/2026
Check your server-side #GoogleAds Enhanced Conversions API Calls, because the API has been slow to respond these last days. Screenshot via #tealium Event Stream:
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Lukas Oldenburg @lukasoldenburg.bsky.social · 15/04/2026
#Adobe, the maker of the "Experience Platform", has offered an increasingly desastrous experience when it comes to localization, especially in their (Microsoft-Dynamics-based, that explains a lot) Support Portal. I am sick of it. And they don't respect user preferences: I set my language to English.
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Lukas Oldenburg @lukasoldenburg.bsky.social · 13/04/2026
#Hungary 's time as a #Russian parasite are over. After Assad, Maduro and now #Orban, Putin has fewer and fewer allies. And I can go back to #superweek without fearing that my money spent there will help the Hungarian regime.
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Lukas Oldenburg @lukasoldenburg.bsky.social · 07/04/2026
It is quite common and actually good practice to name your variables the same way across Sites for consistency (and it is the foundation for making the Piwik Pro Manager Google Sheets so scalable).
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Lukas Oldenburg @lukasoldenburg.bsky.social · 07/04/2026
Only when you go "this tag uses 2 variables", you see that the variable it actually references is "V1 (copy)" and not "V1" - or is it? I don't know. In any case, I cannot simply delete "V1 (copy)" because it says "the variable is still used".
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Lukas Oldenburg @lukasoldenburg.bsky.social · 07/04/2026
... So far, that's known behaviour, and sort-of understandable. Tag T in Site S2 now shows references to "V1" and "V2". HOWEVER, the tag ACTUALLY references "V1 (copy)" and "V2 (copy)", but in the interface it looks as if it references "V1" and "V2"! ....
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Lukas Oldenburg @lukasoldenburg.bsky.social · 07/04/2026
In long form: Example: Site S1 has Tag T which uses Variables named "V1" and "V2". Site S2 has Variables with the same names "V1" and "V2". Now I copy Tag T from Site S2 to Site S2. PP creates "V1 (copy)" and "V2 (copy)"...
youtube.com
Copy Components without creating duplicates - with Piwik Pro Manager
YouTube video by Lukas Oldenburg
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Lukas Oldenburg @lukasoldenburg.bsky.social · 07/04/2026
Bug when copying Tags in #Piwik Pro Tag Manager from Site to Site: If the Tag contains a variable with e.g. name "V1" in the destination Site already, you will see variable "V1" inside the newly created tag, but it will actually reference "V1 (copy)" (which u can see through the "relationships").
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Lukas Oldenburg @lukasoldenburg.bsky.social · 06/04/2026
#ConsentManagement Plattformen - die neue Checkliste von @mbaersch.bsky.social harrt ihrer Durchschau. Danke! www.markus-baersch.de/blog/die-ehr...
markus-baersch.de
Die ehrliche Consent Manager Checkliste: CMP-Features vs. Praxis-Anforderungen | Markus Baersch
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Lukas Oldenburg @lukasoldenburg.bsky.social · 22/03/2026
Es war natürlich nicht Trumps Ziel, aber seit seinen Gelüsten ist Grönlands Ansehen im dänischen Staat revolutionär gestiegen. Anerkennung von misshandlung und Unterdrückung, Grönlander auf Geldscheinen, als Vertreter bei Olympia - alles zuvor undenkbar. podcasts.apple.com/ch/podcast/h...
podcasts.apple.com
Geschichte Grönlands 2 - Geopolitik seit Trumps erster Amtszeit
Podcast-Folge · Hörsaal - Deutschlandfunk Nova · 20. März · 38 Min.
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Lukas Oldenburg @lukasoldenburg.bsky.social · 21/03/2026
#Russia suggested a fake assassination attempt to help endangered #Orban (aka the greatest parasite in European history) to victory in #Hungary. While that is not surprising, it is frustrating that the US are now supporting the very same Orbán. www.washingtonpost.com/world/2026/0...
washingtonpost.com
To tilt Hungarian election, Russians proposed staging assassination attempt
To aid Hungarian Prime Minister Viktor Orban, a friend of Russia, in his election, operatives proposed “the Gamechanger” — a staged assassination attempt to stir supporters.
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Lukas Oldenburg @lukasoldenburg.bsky.social · 06/03/2026
youtu.be/aByWLQ7h2n0?...
youtu.be
Our Kids' IQs Are Dropping. Is Big Tech to Blame?
YouTube video by More Perfect Union
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Lukas Oldenburg @lukasoldenburg.bsky.social · 05/03/2026
The more #youtube campaign performance data I see, the more I get the feeling that youtube is a glorified #Bots farm. 8 Mio Impressions (99 % of them got a "video view", over 75% "quality views", ca 10k clicks, but a Consent Decision Rate of 0.66%! => only 1 in > 150 users is real(ly interested)..
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Lukas Oldenburg @lukasoldenburg.bsky.social · 04/03/2026
😅👍
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Lukas Oldenburg @lukasoldenburg.bsky.social · 04/03/2026
"But it affects only 30% of the Users" 🙈
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Reposted by Lukas Oldenburg
Frederik Werner @frederikwerner.bsky.social · 04/03/2026
For anyone else who will not be at Adobe Summit: Join our online live-event on the same day to get loads of Adobe Analytics content (and a sprinkle of CJA). This way to the signup: www.feld-m.de/en/events/fe...
feld-m.de
The Road to Summit – Online Event on April 20 | FELD M
Connect with fellow analytics professionals and explore the latest Adobe insights before the US Adobe Summit in this online event by FELD M.
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Lukas Oldenburg @lukasoldenburg.bsky.social · 02/03/2026
You remove some 10's of thousands of Bots after some serious analysis and reprocessing. Now somebody seriously complains that their report suddenly shows less Visits, and that we should not retroactively filter out Bots from reports anymore... 😆
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Lukas Oldenburg @lukasoldenburg.bsky.social · 17/02/2026
#nervous #bigquery
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Lukas Oldenburg @lukasoldenburg.bsky.social · 04/02/2026
Wow, a client really decided to remove the #Meta / #Facebook Pixel from the website entirely due to "data protection concerns", especially after last year's giant scandal with the "localhost"...! R-E-S-P-E-C-T!
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