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Lida Zeitlin-Wu

@lidazeitlinwu.bsky.social
276 followers 334 following 107 posts

Author of How Color Became a Technology: The Making of Chromatic Capitalism (forthcoming from Duke UP in 2027). Assistant Prof at Notre Dame. Past and present Chicagoan. www.lidazeitlinwu.com

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Reposted by Lida Zeitlin-Wu
Dr Hannah M. Rowland @hannahmrowland.bsky.social · 01/10/2026
Hope your day was better than Darwin’s, on this day 165 years ago
I am very poorly today & very stupid & hate everybody &everything.

Charles Darwin
Letter to Charles Lyell
1st October 1861
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McSweeney's @mcsweeneys.net · 01/10/2026
"The class is ideally a prerequisite to committing sexual assault. This empowers students to take responsibility and get ahead of their punishments on their schedules rather than at inopportune times, should they, say, rape a peer just before finals." buff.ly/5na4oMY
buff.ly
Announcing Cornell University’s Newest Writing Course: Rape Essays 101
“Can a rapist’s prose effectively elicit remorse for sexual assault? What word count best equates to appropriate jail time? In this class, we will dissect wh...
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Lida Zeitlin-Wu @lidazeitlinwu.bsky.social · 28/09/2026
New addition to the #LofiGirl universe. Personally, nothing is less relaxing to me than watching a teacher unwind, so I will be sticking to the original.... www.youtube.com/watch?v=Jqtq...
youtube.com
Introducing Lofi Teacher 🌇 Lofi House teaser
YouTube video by Lofi Girl
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Nicole Pagowsky, Ph.D. @nope4evr.bsky.social · 16/09/2026
nice “My Milkshake Brings All the Baudrillard”
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Prof Shoff @profshoff.bsky.social · 21/08/2026
This is MUCH too accurate
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J.D. Connor @jdconnor.bsky.social · 11/08/2026
"Simply put, color has gone private." Super excited to publish @lidazeitlinwu.bsky.social's Panoramic Pantone Piece at @post45.bsky.social post45.org/2026/08/big-...
post45.org
Big Color Analytics: Privatization, Precarity, Pantone – Post45
Lida Zeitlin-Wu
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Sarah T Roberts, PhD @ubiquity75.xyz · 22/07/2026
Please share my post, share my outrage and sign, and share this petition: actionnetwork.org/petitions/op...
actionnetwork.org
Open Letter Concerning the Tenure Denial of Dr. Iván Chaar López
The denial of tenure to Dr. Chaar López has become a national concern because it raises questions that extend far beyond one faculty member or one institution. Scholars across disciplines depend upon ...
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Laura Sell @laurasell.bsky.social · 20/07/2026
Wait, has McSweeney's gained access to DUP's contracts?!
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Meredith Rose @mrose.ink · 15/07/2026
Rare UChicago W
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Lida Zeitlin-Wu @lidazeitlinwu.bsky.social · 09/07/2026
My book exists on the Internet! Official publication date is May 4th, 2027. www.dukeupress.edu/how-color-be...
dukeupress.edu
How Color Became a Technology: The Making of Chromatic Capitalism
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Lida Zeitlin-Wu @lidazeitlinwu.bsky.social · 02/07/2026
My department at Notre Dame is hiring TT junior faculty!! We're seeking applications for an Assistant Prof of Film History, broadly defined. Applications due November 1st.
apply.interfolio.com
Apply - Interfolio {{$ctrl.$state.data.pageTitle}} - Apply - Interfolio
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media archaeology lab @mediaarchaeology.bsky.social · 22/06/2026
Our residency call for the 26/27 academic year is live! The theme this year is Creative Misuse - interpret as you will. Read the full prompt: https:// drive.google.com/file/d/16zB-7J4UoajGAooans30yEgQKlzys2hD/view Fill out the application: https:// forms.gle/KNfcAGBVCbyURiWJA
a MISTY robotics robot appears via security camera on the screen of an Apple IIc computer. An explainer for the Apple IIc is under the screen.
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Critical Inquiry @criticalinquiry.bsky.social · 10/04/2026
"Oysters . . . possess what Parker dubs a uniquely paranatural ontology: they live a 'double life,' existing as both discrete objects as well as agents of transformation." In review, Lida Zeitlin-Wu on Thomas R. Parker's Paranatures in Culinary Culture: criticalinquiry.uchicago.edu/lida_zeitlin...
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Hyde Park Trish @pmorse.bsky.social · 01/04/2026
chicagomaroon.com/51472/viewpo... [check the date if you see this after Wednesday]
chicagomaroon.com
Alivisatos to Be Replaced by A.I. Chatbot
During their quarterly board meeting, University trustees voted to further integrate AI into University administration by replacing President Paul Alivisatos.
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Lisa Nakamura @lnakamura.bsky.social · 30/03/2026
Here's the link to the free pdf of my new book The Inattention Economy: How Women of Color Built the Internet. Access is so important and I'm grateful that the press is platforming it as one file that is easy to download. www.upress.umn.edu/978081669906...
upress.umn.edu
The Inattention Economy
Revealing the unheralded contributions of women of color to the foundation and development of the digital economyThe Inattention Economy challenges the wides...
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Anna Kornbluh @annakornbluh.bsky.social · 28/03/2026
brb writing a new book chapter
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Lida Zeitlin-Wu @lidazeitlinwu.bsky.social · 26/03/2026
Although the timing isn't ideal, hope to see some of you at our "Precarity Media" panel at #SCMS2026 this evening!
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Anna Kornbluh @annakornbluh.bsky.social · 24/02/2026
chicago! the Inter Chicago Circle for Experimental Critical Theory partners with the Brooklyn Institute for Social Research (chicago edition) for a special event this saturday: Slop Machine: Anna Kornbluh and Kate Wagner on the Aesthetics of Contemporary Fascism interccect.com/2026/02/16/a...
interccect.com
aesthetics of an antiaesthetic age
In collaboration with the new Chicago branch of the Brooklyn Institute for Social Research, InterCcECT welcomes you to a moderated discussion on immoderate SLOP. From the bulldozing of the White Ho…
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Steven Lucy @slucy.bsky.social · 24/02/2026
Obviously naming a snow plow won't fix any of our big problems, but I do think it is evidence of a huge shift in the Overton window where the city has allowed this to win. (In previous years, the name had been disqualified from the competition by city officials)
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Lida Zeitlin-Wu @lidazeitlinwu.bsky.social · 23/02/2026
I'm beyond thrilled to announce that How Color Became a Technology: The Making of Chromatic Capitalism is under contract with Duke University Press! (And yes, the images will be in full color 🎨) @dukepress.bsky.social @kwissoker.bsky.social
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Absolute Fareed @fareedblackman.bsky.social · 03/05/2025
No one has ever tried to sell me drugs as hard as people try to sell me on AI.
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Lida Zeitlin-Wu @lidazeitlinwu.bsky.social · 04/02/2026
I wrote about Pantone's controversial 2026 COTY pick, Cloud Dancer (AKA white) for @lareviewofbooks.bsky.social. I discuss what color-focused corporations like Pantone are actually selling us and how Cloud Dancer holds up a reactionary mirror to our current fascist times. #Pantone #ColorOftheYear
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Lida Zeitlin-Wu @lidazeitlinwu.bsky.social · 03/02/2026
As someone who taught just one 8-week asynchronous course during my brief time at ODU, I can't even imagine mandating courses like this across the board. This is what happens when neoliberal universities make massive structural changes with zero regard for the needs of their faculty and students.
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qdot @buttplug.engineer · 29/01/2026
I HAVE IDEAS
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Sam Thielmonster @samthielman.com · 22/01/2026
I just thought everyone should see this
Dr Kareem Carr
man: i wish to publish
@kareem_carr
Jan 21
reviewer 2: your paper is no good
man: i'll do anything to improve
reviewer 2: it's simple. you must read the work of the great scientist Pagliarini
man: *bursts into tears* but i am Pagliarini
Andre Pagliarini
@apagliar
Jan 21
a first: in rejecting an article I submitted to a journal, reviewer 2 noted I failed to engage the work of one Andre Pagliarini
Jan 21, 2026 • 3:47 PM UTC
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DISCO Network @disconetwork.bsky.social · 08/01/2026
📅🔔 ICYMI 🔔📅 Applications for our 2026 DISCO Network Affiliate Program close this Sunday, January 11, 2026 at 11:59PM! For more information and to access the application, please visit: www.disconetwork.org/affiliate-app
disconetwork.org
DISCO Affiliate Program Application — DISCO Network
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McSweeney's @mcsweeneys.net · 24/12/2025
"It seems Captain Von Trapp and I misunderstood each other. I assumed he was looking for a wife of taste and sophistication, who was a dead ringer for Tippi Hedren; instead, he wanted to marry a curtain-wearing religious fanatic who shouts every word she says."
buff.ly
I Regret to Inform You That My Wedding to Captain Von Trapp Has Been Canceled
Dear friends, family, and Austrian nobility, Captain Von Trapp and I are very sorry to inform you that we no longer plan to wed. We offer our deepe...
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Lida Zeitlin-Wu @lidazeitlinwu.bsky.social · 11/12/2025
I love how "welsh rarebit" became "welsh rabbit" 🐇
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Lida Zeitlin-Wu @lidazeitlinwu.bsky.social · 09/12/2025
johnpaulbrammer.substack.com/p/cloud-danc... Best take on the Color of the Year so far. Cloud Dancer is "the color of ChatGPT’s blood if ChatGPT could bleed, if ChatGPT could be slashed with a sashimi knife and if milky fluid could come gushing out of its jugular."
johnpaulbrammer.substack.com
'Cloud Dancer': A Measured Response
Regarding Pantone's decision, and so on, and so forth
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The labor librarian @laborlibrarian.bsky.social · 07/12/2025
The status of higher ed right now in a fucking nutshell
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Lida Zeitlin-Wu @lidazeitlinwu.bsky.social · 04/12/2025
Environmental metaphors also abound here, making the digital cloud appear weightless. As Tung-Hui Hu writes in A Prehistory of the Cloud: "Today's dominant metaphor for digital space, 'the cloud,' is actually a metaphor for private ownership" (in this case, private ownership over color itself).
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Lida Zeitlin-Wu @lidazeitlinwu.bsky.social · 04/12/2025
"A timeless neutral white of serene sophistication".... Richard Dyer is feeling smug right now, no doubt.
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Lida Zeitlin-Wu @lidazeitlinwu.bsky.social · 04/12/2025
So Pantone's 2026 Color of the Year is.... white. Each December, the corporation promises consumers that they can soothe themselves to serenity amidst unending crisis--and they do so by taking advantage of a 100+ year history of color's embroilment in self-help culture and emotional capitalism.
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DISCO Network @disconetwork.bsky.social · 03/12/2025
Come visit next summer for the DSI's annual Digital IDEAS! ☀️🗓️ Led by faculty director Sarah Murray, IDEAS brings together those working at the intersection of critical digital studies, social justice, and public intellectualism for a week-long community-building workshop Learn more: myumi.ch/rAP6M
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Lida Zeitlin-Wu @lidazeitlinwu.bsky.social · 26/11/2025
Made it through the crapshoot #scms2025 acceptance process this year! Looking forward to talking "precarity media" with Laurie Ouellette, Anna Watkins Fisher, and Roopali Mukherjee. if you want Chicago food/drink/other recommendations as the conference approaches, hit me up.
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Lida Zeitlin-Wu @lidazeitlinwu.bsky.social · 25/11/2025
"An AI-assembled version of Gargano’s Christmas cake, for instance, would have people cooking a 6-inch cake for 3 to 4 hours at 320°F (160°C)." Enjoy your charred dust!
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Lida Zeitlin-Wu @lidazeitlinwu.bsky.social · 25/11/2025
Nothing like "thick, viscous ectoplasm" to stimulate the appetite! But reading @kwazana.bsky.social 's Deviant Matter: Ferment, Intoxicants, Jelly, Rot has me pausing to reflect on the visceral disgust that comes from certain textures and consistencies.
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Lida Zeitlin-Wu @lidazeitlinwu.bsky.social · 25/11/2025
"For more than forty years, the word foodie has functioned as an inescapable shorthand for 'someone who cares about food.' The shape that care takes is the real question."
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Alexander Manshel @manshel.bsky.social · 25/11/2025
Proposals due next Monday, December 1st! If you are (or know) a graduate student working on 20th/21st century literature and culture, this is a great, free, low-stakes, no-travel-required way to workshop a project with scholars and editors in the field!
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Rebecca Colesworthy @rcolesworthy.bsky.social · 25/11/2025
Same for literary studies. Non-tenure-track lit studies scholars I know you're out there and publishing articles and books. And if you're tenure-track and know NTT authors, let me know about their work! I can reach out and confirm that they're cool with being listed.
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Lida Zeitlin-Wu @lidazeitlinwu.bsky.social · 18/11/2025
I've been waiting for this issue to come out for years, and so happy that my smell-oriented friends have finally been given a space to publish things they were once told were too niche 👃. @daveparisi.bsky.social , we need to do a "sensory studies meets media studies" special issue next.
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The Onion @theonion.com · 16/11/2025
Not Sure How They Deal With Criminals In Your Town, But ’Round Here We Use A Restorative Justice Process
theonion.com
Not Sure How They Deal With Criminals In Your Town, But ’Round Here We Use A Restorative Justice Process
Well, well, well. What have we got here? Another city slicker who thinks he can waltz into my town and start causin’ all sorts of trouble. I’d be careful if I was you, fella. Because however they do t...
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Lida Zeitlin-Wu @lidazeitlinwu.bsky.social · 16/11/2025
Excited to see Color Protocols made this list. We absolutely do judge a book by its cover. spinemagazine.co/articles/uni...
spinemagazine.co
SPINE-University Press Week 2025: Special Coverage
The Uni Press round-up is back! We welcome you to our ongoing feature, now penned by designer and photographer Giles Hoover , in which we periodically highlight a selection of recent university press...
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AAUP @aaup.org · 13/11/2025
Protect the University of California President's Postdoctoral Fellowship Program! The PPFP is a critical faculty hiring incentive for the UC system & the Provost plans to end it WITHOUT Faculty Senate input. This is a violation of shared governance & academic freedom! Sign onto the letter👇
docs.google.com
Toolkit_Protect the UC President’s Postdoctoral Fellowship Program (PPFP)
Protect the UC President’s Postdoctoral Fellowship Program (PPFP)! Sign-on Letter to protect PPFP Individual Sign-On Form Link | Organizational Sign-On Form Link UC System Provost Katherine Newman h...
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Paul F. Tompkins @pftompkins.bsky.social · 12/11/2025
This is unbearably funny
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Joseph Wilk @josephwilk.net · 12/11/2025
Slop Evader: Search the internet before AI. By @tega.bsky.social tegabrain.com/Slop-Evader
tegabrain.com
Slop Evader — Tega Brain
A browser extension for avoiding AI slop.  Download it for Chrome or Firefox. This is a search tool that will only return content created before ChatGPT's...
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Lida Zeitlin-Wu @lidazeitlinwu.bsky.social · 10/11/2025
This is why I love going to the stacks (how was I not aware of kimchiology till now?).
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Lida Zeitlin-Wu @lidazeitlinwu.bsky.social · 10/11/2025
sproutstack.substack.com/p/is-mike-wa... Honestly, a model of close reading and using textual evidence
sproutstack.substack.com
Is Mike Wazowski Jewish or Polish?
A deep inquiry into a pressing question
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Lida Zeitlin-Wu @lidazeitlinwu.bsky.social · 06/11/2025
Just awful. I know so many people whose careers were launched by this program. Continually disappointed by my alma mater. Do better, UC.
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BAFTSS Colour and Film Research Group @baftsscolorfilmsig.bsky.social · 06/11/2025
Recording: Color Protocols: Technologies of Racial Encoding (MIT 2025) book launch & seminar is online! Thanks to the amazing authors & presenters @lidazeitlinwu.bsky.social @atambersweat.bsky.social Aileen Robinson & Carolyn L Kane! @mitpress.bsky.social @baftss.bsky.social youtu.be/ZmPnT676GMc
youtu.be
Color Protocols Book Launch and Seminar HD 1080p
YouTube video by Liz Watkins
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