iiinova — where your digital self keeps evolving

Laura Olkkonen @lauraonen.bsky.social · 16/09/2026

What does a well-seasoned 'activist brand' do after it has deliberately stirred things up in public? It doubles down. The four 'doubling-down tactics' we identified based on Oatly's campaign are rebutting, retaliating, redirecting, and rebelling. Read for free 🔓 journals.sagepub.com/doi/full/10....

Picture of Oatly's Milk Myths campaign and the abstract of the study published in Business & Society.

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Ketan Joshi @ketanjoshi.co · 04/04/2026

Sorry to mention climate change here but we're all scurrying around in a thin film of atmosphere shared between all of us and we shouldn't overheat the thing keeping us alive!!

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Laura Olkkonen @lauraonen.bsky.social · 19/03/2026

Being the Happiest Country in the World for the ninth year in a row has a whole different meaning during these chaotic times. What makes Finns happy? Social support, GDP per capita, freedom, and healthy life expectancy. www.forbes.com/sites/laurab...

forbes.com

The 25 Happiest Countries In The World, According To The 2026 World Happiness Report

Finland tops the list of the world’s happiest countries for the ninth year—but the bigger story this year is a growing divide in youth happiness.

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David Ho @davidho.bsky.social · 13/03/2026

Oil isn’t getting through the Strait of Hormuz but sunlight and wind are.

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Laura Olkkonen @lauraonen.bsky.social · 11/03/2026

Contrary to what is said here, I do consider myself a happy taxpayer.

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Laura Olkkonen @lauraonen.bsky.social · 10/03/2026

Your academic career as a GIF? This was one of my favorite strings back in the days of Twitter. Maybe we can recreate it? #academicsky #research

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Laura Olkkonen @lauraonen.bsky.social · 17/11/2025

We are waiting for your submissions! The call for the International CSR Communication Conference in Finland closes on March 31, 2026 📢 The conference theme is "CSR Communication in the age of political instability: Building hope in a hopeless world"🕊️ csr-com.org/call-for-pap... #CSRCOM2026 @lut.fi

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Laura Olkkonen @lauraonen.bsky.social · 16/02/2026

📢 Politicization of CSR Communication - Special Issue call for papers 📢 Topics may include CSR communication related to sustainability backtracking, stakeholder dissent, polarization, partisanship, or political pressure on companies. Full CFP: www.emeraldgrouppublishing.com/calls-for-pa...

Special Issue The politicization of CSR communication: Navigating an increasingly complex landscape of responsibilities. Deadline March 30, 2027, for Corporate Communications: An International Journal.

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Laura Olkkonen @lauraonen.bsky.social · 16/02/2026

"For many, the law is the only substantive guardrail. But with that safeguard being weakened every day, today’s leaders and educators need to reflect and act." "Business leaders are increasingly wondering: “I can, but should I?”"

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Aaron Rupar @atrupar.com · 11/02/2026

Epstein survivors raise their hands to signal they've been ignored by Trump's DOJ as AG Pam Bondi refuses to look at them (Roberto Schmidt/AFP via Getty)

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Laura Olkkonen @lauraonen.bsky.social · 21/01/2026

In the letter: “A handful of global oligarchs with extreme wealth have bought up our democracies; taken over our governments; gagged the freedom of our media; placed a stranglehold on technology and innovation; deepened poverty and social exclusion; and accelerated the breakdown of our planet,”

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David Ho @davidho.bsky.social · 20/01/2026

This is the most astonishing graph of what the Trump regime has done to US science. They have destroyed the federal science workforce across the board. The negative impacts on Americans will be felt for generations, and the US might never be the same again. www.nature.com/immersive/d4...

This line graph illustrates the percentage change in agency staff levels from the previous year for nine major U.S. federal scientific and health organizations between the fiscal years 2016 and 2025. The agencies tracked include the CDC, Department of Energy, EPA, FDA, NASA, NIH, NIST, NOAA, and NSF. For the majority of the timeline between 2016 and 2023, the agencies show relatively stable fluctuations, generally staying within a range of +5% to -5% change per year. However, there is a dramatic and uniform plummet starting in the 2024–25 period. Every agency depicted shows a sharp downward trajectory, with staffing losses ranging from approximately -15% to over -25%. The Environmental Protection Agency (EPA) shows the most significant decline, dropping to roughly -26%, while the National Institute of Standards and Technology (NIST) shows the least severe but still substantial drop at approximately -15%.

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Laura Olkkonen @lauraonen.bsky.social · 21/01/2026

In the beginning of this speech, the PM of Canada Mark Carney refers to companies' role in sustaining powers that harm societies. It takes one company to start resisting for the illusion to begin cracking. "Friends, it is time for companies and countries to take their signs [of compliance] down."

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Laura Olkkonen @lauraonen.bsky.social · 18/01/2026

CEOs are on eggshells as Trump retreats from climate institutions that don't "serve American interests". "When even the most powerful business leaders stay quiet because they fear retribution, it says something about the state of the democracies they operate in". What a difference to the 1st term.

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Steve Herman @newsguy.bsky.social · 17/01/2026

“We will not let ourselves be blackmailed. … This is an EU issue that affects many more countries than those now being singled out. Sweden is now having intensive discussions with other EU countries, Norway and the UK for a coordinated response.” - Ulf Kristersson, prime minister of Sweden

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Laura Olkkonen @lauraonen.bsky.social · 16/01/2026

Predictions from sustainability leaders for 2026 🌱 Number 1: Addressing the energy impacts of AI "[Communicators] will need to spend far less time elevating high-level commitments and far more time translating complex, operational decisions into language stakeholders can understand and trust."

edelman.com

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Laura Olkkonen @lauraonen.bsky.social · 16/01/2026

"The long term is sooner than we think" 🚨

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Marjo Ollikainen @marjoollikainen.bsky.social · 16/01/2026

Oli pakko käydä lukemassa, lukeeko hallituksen esityksen perusteluissa määräaikaisuuksien helpottamiseen liittyen ihan oikeasti näin kuten on väitetty, että vaikutus on vähäinen, "sillä sen on tutkittu vaikuttavan lähinnä naisiin". Kyllä siellä tosiaankin näin lukee.

Kuvakaappaus lakitekstistä: (Haitta)vaikutus voidaan kuitenkin katsoa vähäiseksi, sillä sen on tutkittu vaikuttavan lähinnä naisiin ja lakimuutoksen arvioidaan koskevan vain joitain tuhansia synnytysikäisiä, jotka työskentelisivät ilman perusteltua syytä solmitussa määräaikaisessa työsuhteessa.”

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Kyle Cheney @kyledcheney.bsky.social · 12/01/2026

JUST IN: A federal judge has ordered the Trump administration to restore $12 million in grants to the American Academy of Pediatrics, saying the terminations appear to be retaliation for the group's view points re: vaccine safety/efficacy. ecf.dcd.uscourts.gov/cgi-bin/show...

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Altmetric @altmetric.com · 08/01/2026

Since Jan 1 2025, which feels like four trillion years ago, research has been shared on here 5 million whole-ass times. Bluesky recently passed 2 billion posts IN TOTAL. So 0.25% of the entire site's traffic was citations to research. That is actually massively high. Is it? Yes. Here's why.

Altmetric Explorer screenshot: Showing 5,011,088 mentions (from 4,918,333 individual posts) of research outputs from the results of your search query.

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weeder @weeder.bsky.social · 03/01/2026

We had a good run

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Laura Olkkonen @lauraonen.bsky.social · 23/12/2025

Every year, I see this story about Finnish members of the Parliament giving their political opponents praise as a surprise Christmas gift. This year, especially, it feels good to know that we can still reach beyond antagonism in Finland.

yle.fi

Joululahja kiersi jälleen eduskunnassa, ja sen laittoi liikkeelle Riikka Purra – antoi sen yllättävälle henkilölle

Eduskunnassa joululahjan voi saada ihan keneltä vain. Moni yllättyi kunnolla. Entäpä kuka on jakanut kollegoille itse tekemiään pipareita joulun alla?

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Rutger Bregman @rutgerbregman.com · 25/11/2025

It’s especially ironic because the lecture is exactly about the ‘paralyzing cowardice’ of today’s elites. About universities, corporations and media networks bending the knee to authoritarianism. /4

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Laura Olkkonen @lauraonen.bsky.social · 25/11/2025

How much do elites influence societal polarization? Quite much, it turns out. This is such an intriguing study that shows how a handful of influential voices is enough to drive dramatic societal rifts - even in a country with a strong tradition of political plurality, such as Finland.

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Climate News @climatenews.bsky.social · 23/11/2025

Finland’s President Alexander Stubb @alexstubb.bsky.social made an excellent short 3 minute speech at the G20 summit in South Africa about multilateralism and urging nations to cooperate fairly following the rules to achieve sustainability. Worth watching:

youtu.be

Finland’s Alexander Stubb Calls for Rules-Based Approach to Global Wars in First G20 Speech | AC1B

YouTube video by DRM News

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Laura Olkkonen @lauraonen.bsky.social · 17/11/2025

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Tomas Sjöblom @tomassjoblom.bsky.social · 30/09/2025

Tässä muutama kysymys, jotka auttavat arvioimaan törkyriskiä: ❓ Ärsyttääkö tutkimusaiheemme räyhäoikeistoa tai kiihkouskonnollisia? ❓ Voiko tutkimusaiheemme kuulostaa banaalilta, jos sitä katsoo tarkoitushakuisesti? ❓ Olemmeko saaneet 6-numeroisen summan julkista tutkimusrahoitusta?

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Antti Yrjönen @anttiyrjonen.fi · 21/09/2025

In this NYT piece, Finland gets billed as Europe’s radical climate leader. Meanwhile the distance between promises and policy is growing. The story boosts the 2035 net-zero brand without asking if this cabinet is on course. Targets haven’t changed. Implementation has, and not for the better. 🧵

nytimes.com

Finnish Prime Minister Petteri Orpo on Winning the Debate on Climate Change (Gift Article)

We asked heads of state how they’re steering their countries as America retreats.

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Laura Olkkonen @lauraonen.bsky.social · 03/09/2025

Call for inclusive and diverse universities by Finnish Education Employers, The Union of Research Professionals, and The Council of Rectors of Finnish Universities.

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LUT University - LUT-yliopisto 🚀 @lut.fi · 26/08/2025

Join us on Bluesky! We are proud to introduce our brand new strategy, System Earth 2030. 🚀 We are seeking solutions to global issues with our expertise in technology, business, and social sciences. ➔ Learn more about us and watch our video: www.lut.fi/en/about-us/... #unilut

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Michael Schwandt @michaelschwandt.bsky.social · 29/07/2025

"Helsinki has not recorded a single traffic fatality in the past 12 months, city and police officials confirmed this week." This is the direct and predictable result of policy decisions, not random happenstance. #visionzero #publichealth yle.fi/a/74-20174831

yle.fi

Helsinki goes a full year without a traffic death

A city traffic engineer credits the success to lower speed limits and smarter design.

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Laura Olkkonen @lauraonen.bsky.social · 28/07/2025

When lost in the #AOM2025 maze, just try, try again 🤞

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Laura Olkkonen @lauraonen.bsky.social · 26/07/2025

Hello @aomconnect.bsky.social #AOM2025 Copenhagen! Corporate political activity, activism & qualitative methods and more on my sunny agenda (spotting bikes in weird places as a bonus) 🚲

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Laura Olkkonen @lauraonen.bsky.social · 24/06/2025

CSR Communication Conference 2026 is hosted by @lut.fi LUT Business School! The deadline for abstracts and session proposals is March 31 📨 This interdisciplinary conference is open to anyone working in the intersection of CSR and communication - welcome to Lappeenranta! #CSRCOM2026 csr-com.org

csr-com.org

CSRCOM - CSRCOM

8th INTERNATIONAL CSR Communication ConferencE 22 – 24 September 2026 LUT Business School, LUT University, Finland “CSR Communication in the age of political instability” Call for papers Program PHD s...

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Jo Wolff @jowolff.bsky.social · 20/06/2025

The Enlightenment. Well, it was nice while it lasted.

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Laura Olkkonen @lauraonen.bsky.social · 05/06/2025

Kiitos @procom.fi tämän vuoden ProCom-päivästä kauniissa Finlandia-talossa 🕊️ Mieleen jäi erityisesti Anna Perhon kannustus opetella kehtaamaan 🔥 #procomday #viestintä

ProCom-päivä teemalla strateginen viestintä

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Jani Erola @janierola.net · 27/03/2025

My US-based colleagues, FYI: Finnish Research Council is about to announce a special call to fund researchers abroad to relocate to Finland. By all means this is not intended to lure you into moving to Finland, it just happens to be planned right now by pure chance.

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Mark Chadbourn @chadbourn.bsky.social · 20/03/2025

The UK has now issued a travel warning for the US: possible arrest or detention for failing to meet entry requirements.

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Veena Dubal @veenadubal.bsky.social · 17/03/2025

All the silly hysterical media debates of 2023 about how AI may pose an existential threat to humankind really missed the mark. The harms are here, & they are not caused by AI autonomy. They are the result of how bosses & autocrats use machine learning systems to discipline & destroy.

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Michael Bang Petersen @m-b-petersen.bsky.social · 16/03/2025

I am already hearing many European academics becoming unwilling to travel to the US for political reasons Stories like these 👇 add safety concerns to the list. Especially, as access to social media accounts are required to enter How do we best support our US academic colleagues as things escalate?

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Altmetric @altmetric.com · 13/03/2025

Mike spotted this before the rest of us. 🫡 Publications from 2025 are shared more on Bluesky than on X/Twitter.

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Laura Olkkonen @lauraonen.bsky.social · 12/03/2025

Responsible Business Research Conference is kicked off by Rajat Panwar. He makes a call for "Big, Hairy, Audacious Research"(!!!), urging us to be bold, ambitious, and transformative. This means defying structures, going out of comfort zones, and "not building theories when the house is on fire".

Slide about Big, Hairy, Audacious Research

Keynote at Responsible Business Research Conference in Tampere.

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Sen. Adam Schiff @schiff.senate.gov · 01/03/2025

Democracies stand with Ukraine.

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Jakob-Moritz Eberl @jamoeberl.bsky.social · 11/02/2025

The history books will have a list of companies that complied in advance with xenophobic, illegal, & authoritarian demands of a moody and thin-skinned megalomaniac. Don't be on that list.

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Laura Olkkonen @lauraonen.bsky.social · 11/02/2025

Lahden kaupunki luopuu Pride-liputuksesta korostaakseen "neutraalia linjaa ja tasapuolista toimintatapaa kaikkia asukkaita kohtaan". Kahtiajakautuneissa teemoissa neutraalia ei useinkaan ole, eikä päätöksestä tule neutraali sillä että sen sanotaan olevan sellainen. Käytännössä tämäkin on kannanotto.

hs.fi

Pride | Lahden kaupunki haluaa ”korostaa neutraalia linjaa”: Loppu sateenkaariliputukselle

Lähes kaikki kokoomuslaiset sekä osa suurimman puolueen Sdp:n jäsenistä halusi sateenkaariliput alas kaupungintalon lippusalosta.

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Kristian G. Andersen @kgandersen.bsky.social · 09/02/2025

Why am I sharing this? I’m sharing it because over time, more topics will be seen as “controversial” and more and more scientists will find themselves a target of politicization. The ongoing dismantling of scientistific institutions is only the beginning and while it might seem easier…

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Laura Olkkonen @lauraonen.bsky.social · 09/02/2025

According to this list, my research topic, corporate activism & its connections to DEI, LGBTQ rights and climate change, would now be banned. Academia is not academia without the ability to address and understand current phenomena 🚨

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