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Kellogg Insight

@kellogginsight.bsky.social
55 followers 41 following 24 posts

The latest research and ideas from the Kellogg School of Management at Northwestern University.

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Kellogg Insight @kellogginsight.bsky.social · 30/09/2026
In this week's Insightful Leader newsletter we look at an offensive strategy for mission-driven startups and a defensive strategy deployed by large companies looking to stay on top. Game on. Read "A good offense" at Kellogg Insight. insight.kellogg.northwestern.edu/newsletters/... #KelloggLeader
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Kellogg School of Management @kelloggschoolnu.bsky.social · 28/09/2026
How do you become a leader everyone wants to follow? Kellogg’s Sanjay Khosla has found that the most impactful leaders often share five important traits. Learn what they are @kellogginsight.bsky.social: kell.gg/476178
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Kellogg Insight @kellogginsight.bsky.social · 28/09/2026
The Insightful Leader brings you another episode of Life, Automated—a podcast from Kellogg’s Ryan Institute on Complexity. Listen to "An Optimist’s Take on AI and the Future of Learning" now at Kellogg Insight—originally syndicated by KQED. #KelloggLeader
insight.kellogg.northwestern.edu
Podcast: An Optimist’s Take on AI and the Future of Learning
Sébastien Martin’s students use AI to learn, not cheat. In this episode of “Life, Automated,” he speaks about the potential and pitfalls of AI in the classroom.
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Kellogg Insight @kellogginsight.bsky.social · 25/09/2026
Whether it’s a higher salary, a better deal, or the right to give a key presentation—getting ahead often requires thoughtful and skillful negotiation. Kellogg faculty offer insight and research-backed advice on how to navigate negotiations with confidence. #KelloggLeader
insight.kellogg.northwestern.edu
Take 5: Time to Negotiate
How broadening your perspective, biding your time, and avoiding binaries can lead to a better solution for all parties.
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Kellogg Insight @kellogginsight.bsky.social · 23/09/2026
In this week's Insightful Leader newsletter, we hear how leaders can be proactive about the modern carousel of crises. Read "A carousel of crises" at Kellogg Insight now. insight.kellogg.northwestern.edu/newsletters/... #KelloggLeader
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Kellogg School of Management @kelloggschoolnu.bsky.social · 22/09/2026
Career ladders. Managerial attitudes. The influencer economy. The September edition of Research + Insights is here—new work from Kellogg faculty on the trends shaping business now. Read the full issue: kell.gg/413d82
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Career Ladders, Managerial Attitudes, and The Influencer Economy | September 2026 Research + Insights from Kellogg
Table of Contents 1. Recently Published Research from Kellogg Faculty 2.
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Kellogg Insight @kellogginsight.bsky.social · 21/09/2026
While voters care most about economic issues, political rhetoric often centers on cultural flashpoints. Kellogg's Georgy Egorov, MIT's @dacemoglumit.bsky.social, and University of Chicago's @ksonin.bsky.social devised a theoretical model to better understand why. #KelloggLeader
insight.kellogg.northwestern.edu
Why Politicians Keep Campaigning on Culture
… even though the economy is top of mind for the majority of U.S. voters.
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Kellogg Insight @kellogginsight.bsky.social · 16/09/2026
This week, hear how a little training can go a long way to distinguish between real and AI images. Then, learn how successful parents can prevent entitlement in the next generation. Read "A healthy dose of distrust" at Kellogg Insight. insight.kellogg.northwestern.edu/newsletters/... #KelloggLeader
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Kellogg Insight @kellogginsight.bsky.social · 14/09/2026
Researchers analyzed proposals submitted by two universities to the National Institutes of Health and the National Science Foundation from 2021 to 2025. They found that the more scientists used AI to help write proposals, the less semantically distinct it was from prior funded work. #KelloggLeader
insight.kellogg.northwestern.edu
AI Could Help Researchers Get Funding—but at What Cost?
Scientists who use AI to draft research proposals are earning more money, but their ideas may be less likely to move the field forward.
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Kellogg Insight @kellogginsight.bsky.social · 11/09/2026
Kellogg’s Amanda Starc argues that, to create a truly healthy health-insurance marketplace, regulators and policymakers need a framework for rethinking the complex interactions between adverse selection and regulatory guardrails. #KelloggLeader
insight.kellogg.northwestern.edu
The Prescription for Better Health Insurance? Competition.
A highly consolidated market where insurers prioritize healthy patients may be undermining benefits for everyone.
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Kellogg Insight @kellogginsight.bsky.social · 09/09/2026
In this week's Insightful Leader newsletter, Kellogg’s Leigh Thompson illustrates how some self-fulfilling prophecies can be dangerous for leaders—and how we can rise above them. Read "Leaders, adapt your playbook" at Kellogg Insight. insight.kellogg.northwestern.edu/newsletters/... #KelloggLeader
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Kellogg Insight @kellogginsight.bsky.social · 08/09/2026
Video games can be both educational and entertaining, according to researchers at the Kellogg School of Management. #KelloggLeader
insight.kellogg.northwestern.edu
Education and Entertainment—Not a Zero-Sum Game
Gamified learning tends to be viewed as either instructive or fun, but research shows how smart design choices can make room for both.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 06/08/2026
In a divisive world, even information backed by science can be polarizing. But research from Prof. Dashun Wang found a small group of research that Republicans and Democrats will rely on. Learn what this means for policy at Kellogg Insight. #KelloggLeader kell.gg/7c49ed
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Divided in Politics, United in Science?
Amid growing U.S. polarization, there exists a small slice of research both Republicans and Democrats turn to for policy decisions.
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Kellogg Insight @kellogginsight.bsky.social · 04/09/2026
The pay and career trajectories of individual contributors and managers are significantly different and the gap widens as they climb the corporate ladder, according to research led by @kelloggschoolnu.bsky.social’s Nicola Bianchi. #KelloggLeader
insight.kellogg.northwestern.edu
The Costly Gap Between Two Career Ladders
Managers earn more than individual contributors—even when their work is comparable.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 06/08/2026
They say they want to do better. In episode 2 of “Insight Unpacked: Can We Still Build a Green Economy?” Kellogg faculty discuss an oil company, a tech giant, and an Italian energy provider to explore why net-zero pledges have struggled. #KelloggLeader kell.gg/70fc4e
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Podcast: Why Companies Can’t Keep Their Climate Commitments
They say they want to do better. In the second episode of “Insight Unpacked: Can We Still Build a Green Economy?” we look at an oil company, a tech giant, and an Italian energy provider to explore why...
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Kellogg School of Management @kelloggschoolnu.bsky.social · 06/08/2026
Professor Gina Fong has some feedback ... on feedback. At Kellogg Insight, Fong offers three ways to “take it personally” when giving and receiving feedback. Help your teams grow, and learn more at Insight. #KelloggLeader kell.gg/4b9fee
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Why You Should Take Feedback Personally
Whether you’re giving or receiving feedback, making it personal isn’t a bad thing—it can help you and your team grow.
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Kellogg Insight @kellogginsight.bsky.social · 02/09/2026
In this week's Insightful Leader newsletter, Kellogg faculty offer two examples that illustrate why staying connected with and finding the right people is so important. Read "Getting the right person on board" now at Kellogg Insight. insight.kellogg.northwestern.edu/newsletters/... #KelloggLeader
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Kellogg School of Management @kelloggschoolnu.bsky.social · 06/08/2026
Before AI "came for your job," it came for the biologists’. But AlphaFold's story offers a promising glimpse of the future of human–AI collaboration. Learn more about AI's potential in a breakthrough study from Kellogg's Ryan Hill. #KelloggLeader kell.gg/e56ba6
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What Happens When AI Transforms a Specialized Field Overnight?
Before AI came for your job, it came for the biologists’. But the AlphaFold story offers a promising glimpse of the future of human–AI collaboration.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 06/08/2026
Younger people are more likely to use mobile pay when they shop, and that matters in an aging society. Learn what this means for businesses in recent research from Nicolas Crouzet and Filippo Mezzanotti at Kellogg Insight. #KelloggLeader kell.gg/fa7431
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Swipe or Tap? How Age Shapes the Adoption of New Technologies
Younger people are more likely to use mobile pay when they shop. That matters in an aging society.
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Kellogg Insight @kellogginsight.bsky.social · 31/08/2026
One of the best ways to understand the modern world is to look back at history. From the origins of government to the peacekeeping role of potatoes in the Old World the past can explain a lot about why things are the way they are today. insight.kellogg.northwestern.edu/article/take... #KelloggLeader
insight.kellogg.northwestern.edu
Take 5: Out of the Past
What can ancient Mesopotamia, the Great Depression, and the assassination of President McKinley tell us about modern politics and business?
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Kellogg Insight @kellogginsight.bsky.social · 28/08/2026
AI can build the plan. Humans still have to make it happen. Read why in Professor David Schonthal's article, "The Most Valuable Skill in the AI Age Can’t Be Automated"—originally published in @inc.com. insight.kellogg.northwestern.edu/article/the-... #KelloggLeader
insight.kellogg.northwestern.edu
The Most Valuable Skill in the AI Age Can’t Be Automated
AI can build the plan. Humans still have to make it happen.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 06/08/2026
Designer suit? Ivy League cufflinks? Sometimes, flaunting your status can backfire. That's why Kellogg's Derek Rucker suggests letting other people notice first... #KelloggLeader kell.gg/d58733
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With Status Symbols, Let Someone Else Do the Bragging
Designer suit? Ivy League cufflinks? Flaunting your status can backfire. Let others notice first.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 06/08/2026
When the going gets tough, lead. At Kellogg Insight, five faculty offer advice to help leaders navigate major challenges, from heated disagreements and hidden biases to “life quakes.” Read now. #KelloggLeader kell.gg/d05382
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Take 5: When the Going Gets Tough, Lead
Kellogg faculty offer advice to help leaders navigate major challenges, from heated disagreements and hidden biases to “life quakes.”
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Kellogg Insight @kellogginsight.bsky.social · 10/08/2026
There are many ways to respond to a slur. Two common strategies include openly reclaiming the slur (“I am X”) or rejecting it outright (“I am not X”). Kellogg's @cynthiascwang.bsky.social compared approaches to determine which might be more effective. Learn more at Kellogg Insight. #KelloggLeader
insight.kellogg.northwestern.edu
To Reclaim a Slur or Reject It?
Reappropriating a slur weakens its sting. But the person who does it pays a price.
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Kellogg Insight @kellogginsight.bsky.social · 17/08/2026
Foreign aid saw its sharpest decline on record last year. The aid system that emerges from this retrenchment will require greater accountability. Read why in Prof. Nancy Qian's "Foreign Aid at a Crossroads"—originally published by @projectsyndicate.bsky.social. #KelloggLeader
insight.kellogg.northwestern.edu
Foreign Aid at a Crossroads
Changing priorities are putting pressure on the effective delivery of aid to vulnerable populations.
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Kellogg Insight @kellogginsight.bsky.social · 12/08/2026
In this week's Insightful Leader newsletter, hear the case for upskilling employees instead of tossing them aside for hot new tech talent. Read "Don’t replace … retrain" now at Kellogg Insight. insight.kellogg.northwestern.edu/newsletters/... #KelloggLeader
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Kellogg School of Management @kelloggschoolnu.bsky.social · 06/08/2026
Are there rewards for reporting wrongdoing? At Kellogg Insight, professor and business law expert R. Mark McCareins offers tips on how companies can bolster antitrust compliance under a new federal program that can benefit whistleblowers. #KelloggLeader kell.gg/fab2b0
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In a Race to Blow the Whistle, Compliance Culture Matters
An expert in business law offers tips on how companies can bolster their antitrust compliance under a new federal program that rewards whistleblowers.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 06/08/2026
“If AI continues along even a similar path and speed as we’re seeing now, then this becomes less of a Black Mirror episode and more of reality.” – Prof. Jake Teeny on AI's evolving persuasiveness in marketing. Learn more at Kellogg Insight. #KelloggLeader kell.gg/36845c
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Is AI Mastering the Art of Persuasion?
“If AI continues along even a similar path and speed as we’re seeing now, then this becomes less of a Black Mirror episode and more of reality.”
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Kellogg Insight @kellogginsight.bsky.social · 10/08/2026
There are many ways to respond to a slur. Two common strategies include openly reclaiming the slur (“I am X”) or rejecting it outright (“I am not X”). Kellogg's @cynthiascwang.bsky.social compared approaches to determine which might be more effective. Learn more at Kellogg Insight. #KelloggLeader
insight.kellogg.northwestern.edu
To Reclaim a Slur or Reject It?
Reappropriating a slur weakens its sting. But the person who does it pays a price.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 06/08/2026
A few years ago, the stock market was wild about green tech and ESG funds. And then it wasn’t. What happened? Kellogg faculty discuss in the third episode of “Insight Unpacked: Can We Still Build a Green Economy?” #KelloggLeader kell.gg/cb89a2
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Podcast: Why Wall Street Slowed Its Roll on Sustainability
A few years ago, the stock market was wild about green tech and ESG funds. And then it wasn’t. We look at why in the third episode of “Insight Unpacked: Can We Still Build a Green Economy?”
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Kellogg School of Management @kelloggschoolnu.bsky.social · 06/08/2026
Social-media feeds can elevate toxicity and partisanship. A new algorithm designed by Profs. William Brady, Eli J. Finkel, Nour Kteily, and Jake Teeny offers hope for a less-hostile, more-enjoyable experience. Learn how at Kellogg Insight. #KelloggLeader kell.gg/88e9e1
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Can We Take the Doom Out of Scrolling?
Today’s social-media feeds elevate toxicity and partisanship. A new algorithm offers hope for a less-hostile, more-enjoyable experience.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 06/08/2026
Map or compass? To be clear, some moments call for a business plan, while others call for adaptability. At Kellogg Insight, Professor Julio M. Ottino discusses how to know when to lean on one approach or the other. #KelloggLeader kell.gg/14ee34
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When the Fog Rolls In, Do Leaders Need a Map or a Compass?
Some moments call for a business plan, while others call for adaptability. Here’s how to know when to lean on one or the other.
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Kellogg Insight @kellogginsight.bsky.social · 05/08/2026
Rapport is similarly important to a team’s ability to function well. In this week's Insightful Leader newsletter, we dig into research from Sally Blount examining how it plays into the performance of two-person flight crews. insight.kellogg.northwestern.edu/newsletters/... #KelloggLeader
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Kellogg Insight @kellogginsight.bsky.social · 03/08/2026
In popular perception, a patent represents innovation—the legal landmark between an inventor’s idea and the next must-have gizmo. But Kellogg's Sara Moreira suggests that many of these patents lie dormant. Learn why at Kellogg Insight. insight.kellogg.northwestern.edu/article/how-... #KelloggLeader
insight.kellogg.northwestern.edu
How Big Companies Use Patents to Play Defense
And why that tactic could stifle innovation.
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Kellogg Insight @kellogginsight.bsky.social · 27/07/2026
Will AI actually take over every job ever? Kellogg's Ben Jones doesn’t think so. Listen to a new podcast by the Ryan Institute on Complexity, “Life Automated”—an exploration of how AI is changing our modern world. insight.kellogg.northwestern.edu/article/podc... #KelloggLeader #AI #Economics
insight.kellogg.northwestern.edu
Podcast: To Thrive Alongside AI, Find the Bottlenecks
Hear an episode of the new podcast by Kellogg’s Ryan Institute on Complexity, “Life Automated”—an exploration of how AI is changing our modern world.
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Longtail News @longtail-news.bsky.social · 02/07/2026
Feed: "Kellogg Insight" By: Abraham Kim on Wednesday, July 1, 2026
insight.kellogg.northwestern.edu
Looking Beyond Cash to Motivate Employees
While many companies donate to win over consumers, research shows this approach can also motivate employees more effectively than cash incentives alone.
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Kellogg Insight @kellogginsight.bsky.social · 22/07/2026
In this week's Insightful Leader, Niko Matouschek and Luis Rayo offers clues on what motivates teams beyond cash alone. Plus, a former swimming prodigy—and Kellogg professor—offers advice on achieving excellence by building resilience. insight.kellogg.northwestern.edu/newsletters/... #KelloggLeader
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Kellogg Insight @kellogginsight.bsky.social · 20/07/2026
By implementing a new, specialized role—the obstetric nurse—into their maternity wards, Brazilian public hospitals improved their ability to pair patients with healthcare providers who had the appropriate level of expertise. insight.kellogg.northwestern.edu/article/find... #KelloggLeader
insight.kellogg.northwestern.edu
Finding Your Match … at the Hospital
The addition of a specialized role—obstetric nurse—improved hospitals’ ability to pair patients with the right providers.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 02/06/2026
“Nobody wants to work anymore.” Or at least that’s what many employers claim. But businesses hoping to improve hiring should gather intelligence on competitive wages, suggests Kellogg's Ben Friedrich. Learn how at Kellogg Insight. kell.gg/8d33eb
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When You’re Stuck on “Help Wanted”
The problem is not just the labor market. Businesses hoping to improve hiring should gather intelligence on competitive wages.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 02/06/2026
As AI takes over the menial tasks interns and trainees perform, it also raises the ceiling for what they can do. This push and pull may dictate the future of apprenticeships, according to Kellogg's Luis Rayo. Read why at Kellogg Insight. kell.gg/3bccf8
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Are Apprentices an Endangered Species?
As AI takes over the menial tasks interns and trainees perform, it also raises the ceiling for what they can do. This push and pull may dictate the future of apprenticeships.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 02/06/2026
The AI models informing many of our decisions are riddled with preconceptions. On a recent episode of The Insightful Leader, Kellogg's Tessa Charlesworth and William Brady outline how bias creeps in. Listen now. kell.gg/c1ad7a
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Podcast: When It Comes to Biases, AI’s Only Human
The AI models informing many of our decisions are riddled with preconceptions. On this episode of The Insightful Leader, two experts outline how bias creeps in.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 02/06/2026
Who am I? It’s a basic question that people may ask themselves during moments of self-reflection. New research from Prof. Nour Kteily shows that racial solidarity and discrimination help shape how people align. kell.gg/e4fb95
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How Do Asian–White Biracial People Self-Identify?
New research shows that racial solidarity and discrimination help shape how people align.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 02/06/2026
The work doesn’t end when you leave the C-suite. Kellogg's Thomas O'Toole offers tips to get the most out of your next stage. kell.gg/051900
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5 Tips to Chart Your Post-Corporate Life
The work doesn’t end when you leave the C-suite. Here are tips to get the most out of your next stage.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 23/04/2026
The art of getting the price just right? For businesses look to price their products, a new model from Prof. Suraj Malladi explains why starting low and slowly increasing prices can lead to the highest profits. Read more at Kellogg Insight. kell.gg/b5e6cb
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The Slow Drip of Price Increases
An economic model helps explain why starting low and slowly increasing prices often leads to the highest profits over time.
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Dispute Resolution Research Center @drrc-kellogg.bsky.social · 26/05/2026
DRRC-affiliated faculty William Brady and Maryam Kouchaki were recently featured in a Kellogg Insight article on how social media features reflect and shape the real world. Read the full article at insight.kellogg.northwestern.edu/article/take-5-social-media-irl
insight.kellogg.northwestern.edu
Take 5: Social Media … IRL?
Kellogg faculty shed light on how social-media features such as influencer marketing, reposting, and “follow-backs” reflect and shape our offline lives.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 22/05/2026
Level up your AI game. 🕹️ In this episode of The Insightful Leader podcast, Professors Brian Uzzi, Matt Groh and Julio Ottino break down three keys to using AI effectively. Listen now in KelloggInsight: kell.gg/6ad232
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Marc Hogan @marchogan.bsky.social · 22/05/2026
It's the Friday before Memorial Day, so as one does I'm sharing my recent @kellogginsight.bsky.social piece on antitrust compliance. (Just noticed it went up Wednesday.) You probably didn't know there's a new antitrust whistleblower award program. insight.kellogg.northwestern.edu/article/in-a...
insight.kellogg.northwestern.edu
In a Race to Blow the Whistle, Compliance Culture Matters
An expert in business law offers tips on how companies can bolster their antitrust compliance under a new federal program that rewards whistleblowers.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 23/04/2026
What makes Netflix shows and movies connect with audiences? Prof. Guy Aridor went backstage at Netflix and built a new model that unpacks their recommendation system (and the value of the content). Learn more at Kellogg Insight: kell.gg/237b79
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What Lures Netflix Viewers?
A new model disentangles the appeal of the platform’s shows and movies from the influence of its recommendation system.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 23/04/2026
The age-old strategy of diversifying portfolios with international stocks has recently come under fire. But Robert Korajczyk argues diversification still works ... if investors choose wisely. kell.gg/f4df65
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How International Investing Still Pays
Globalization causes world markets to move in sync. But a data-driven strategy shows that there’s still an edge in looking beyond U.S. stocks.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 23/04/2026
Marketers, take note: “cute” products sell ... but not to everyone. Hear Prof. Chethana Achar discuss new research that links politics and aesthetics in "Cashing In on Cute.": kell.gg/eeedc2
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Cashing In on Cute
Marketers, take note: there’s a strong connection between one’s political leanings and a preference for “cute” product aesthetics.
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