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Kellogg School of Management

@kelloggschoolnu.bsky.social
46 followers 30 following 92 posts

Master a unique set of analytical, creative and social skills that only come with a Northwestern Kellogg #MBA. Become a #KelloggLeader.

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Kellogg School of Management @kelloggschoolnu.bsky.social · 28/09/2026
How do you become a leader everyone wants to follow? Kellogg’s Sanjay Khosla has found that the most impactful leaders often share five important traits. Learn what they are @kellogginsight.bsky.social: kell.gg/476178
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Kellogg School of Management @kelloggschoolnu.bsky.social · 22/09/2026
Career ladders. Managerial attitudes. The influencer economy. The September edition of Research + Insights is here—new work from Kellogg faculty on the trends shaping business now. Read the full issue: kell.gg/413d82
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Career Ladders, Managerial Attitudes, and The Influencer Economy | September 2026 Research + Insights from Kellogg
Table of Contents 1. Recently Published Research from Kellogg Faculty 2.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 06/08/2026
Younger people are more likely to use mobile pay when they shop, and that matters in an aging society. Learn what this means for businesses in recent research from Nicolas Crouzet and Filippo Mezzanotti at Kellogg Insight. #KelloggLeader kell.gg/fa7431
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Swipe or Tap? How Age Shapes the Adoption of New Technologies
Younger people are more likely to use mobile pay when they shop. That matters in an aging society.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 06/08/2026
Designer suit? Ivy League cufflinks? Sometimes, flaunting your status can backfire. That's why Kellogg's Derek Rucker suggests letting other people notice first... #KelloggLeader kell.gg/d58733
kell.gg
With Status Symbols, Let Someone Else Do the Bragging
Designer suit? Ivy League cufflinks? Flaunting your status can backfire. Let others notice first.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 06/08/2026
Before AI "came for your job," it came for the biologists’. But AlphaFold's story offers a promising glimpse of the future of human–AI collaboration. Learn more about AI's potential in a breakthrough study from Kellogg's Ryan Hill. #KelloggLeader kell.gg/e56ba6
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What Happens When AI Transforms a Specialized Field Overnight?
Before AI came for your job, it came for the biologists’. But the AlphaFold story offers a promising glimpse of the future of human–AI collaboration.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 06/08/2026
Professor Gina Fong has some feedback ... on feedback. At Kellogg Insight, Fong offers three ways to “take it personally” when giving and receiving feedback. Help your teams grow, and learn more at Insight. #KelloggLeader kell.gg/4b9fee
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Why You Should Take Feedback Personally
Whether you’re giving or receiving feedback, making it personal isn’t a bad thing—it can help you and your team grow.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 06/08/2026
In a divisive world, even information backed by science can be polarizing. But research from Prof. Dashun Wang found a small group of research that Republicans and Democrats will rely on. Learn what this means for policy at Kellogg Insight. #KelloggLeader kell.gg/7c49ed
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Divided in Politics, United in Science?
Amid growing U.S. polarization, there exists a small slice of research both Republicans and Democrats turn to for policy decisions.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 06/08/2026
They say they want to do better. In episode 2 of “Insight Unpacked: Can We Still Build a Green Economy?” Kellogg faculty discuss an oil company, a tech giant, and an Italian energy provider to explore why net-zero pledges have struggled. #KelloggLeader kell.gg/70fc4e
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Podcast: Why Companies Can’t Keep Their Climate Commitments
They say they want to do better. In the second episode of “Insight Unpacked: Can We Still Build a Green Economy?” we look at an oil company, a tech giant, and an Italian energy provider to explore why...
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Kellogg School of Management @kelloggschoolnu.bsky.social · 06/08/2026
When the going gets tough, lead. At Kellogg Insight, five faculty offer advice to help leaders navigate major challenges, from heated disagreements and hidden biases to “life quakes.” Read now. #KelloggLeader kell.gg/d05382
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Take 5: When the Going Gets Tough, Lead
Kellogg faculty offer advice to help leaders navigate major challenges, from heated disagreements and hidden biases to “life quakes.”
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Kellogg School of Management @kelloggschoolnu.bsky.social · 06/08/2026
Are there rewards for reporting wrongdoing? At Kellogg Insight, professor and business law expert R. Mark McCareins offers tips on how companies can bolster antitrust compliance under a new federal program that can benefit whistleblowers. #KelloggLeader kell.gg/fab2b0
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In a Race to Blow the Whistle, Compliance Culture Matters
An expert in business law offers tips on how companies can bolster their antitrust compliance under a new federal program that rewards whistleblowers.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 06/08/2026
“If AI continues along even a similar path and speed as we’re seeing now, then this becomes less of a Black Mirror episode and more of reality.” – Prof. Jake Teeny on AI's evolving persuasiveness in marketing. Learn more at Kellogg Insight. #KelloggLeader kell.gg/36845c
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Is AI Mastering the Art of Persuasion?
“If AI continues along even a similar path and speed as we’re seeing now, then this becomes less of a Black Mirror episode and more of reality.”
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Kellogg School of Management @kelloggschoolnu.bsky.social · 06/08/2026
A few years ago, the stock market was wild about green tech and ESG funds. And then it wasn’t. What happened? Kellogg faculty discuss in the third episode of “Insight Unpacked: Can We Still Build a Green Economy?” #KelloggLeader kell.gg/cb89a2
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Podcast: Why Wall Street Slowed Its Roll on Sustainability
A few years ago, the stock market was wild about green tech and ESG funds. And then it wasn’t. We look at why in the third episode of “Insight Unpacked: Can We Still Build a Green Economy?”
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Kellogg School of Management @kelloggschoolnu.bsky.social · 06/08/2026
Social-media feeds can elevate toxicity and partisanship. A new algorithm designed by Profs. William Brady, Eli J. Finkel, Nour Kteily, and Jake Teeny offers hope for a less-hostile, more-enjoyable experience. Learn how at Kellogg Insight. #KelloggLeader kell.gg/88e9e1
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Can We Take the Doom Out of Scrolling?
Today’s social-media feeds elevate toxicity and partisanship. A new algorithm offers hope for a less-hostile, more-enjoyable experience.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 06/08/2026
Map or compass? To be clear, some moments call for a business plan, while others call for adaptability. At Kellogg Insight, Professor Julio M. Ottino discusses how to know when to lean on one approach or the other. #KelloggLeader kell.gg/14ee34
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When the Fog Rolls In, Do Leaders Need a Map or a Compass?
Some moments call for a business plan, while others call for adaptability. Here’s how to know when to lean on one or the other.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 02/06/2026
The work doesn’t end when you leave the C-suite. Kellogg's Thomas O'Toole offers tips to get the most out of your next stage. kell.gg/051900
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5 Tips to Chart Your Post-Corporate Life
The work doesn’t end when you leave the C-suite. Here are tips to get the most out of your next stage.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 02/06/2026
Who am I? It’s a basic question that people may ask themselves during moments of self-reflection. New research from Prof. Nour Kteily shows that racial solidarity and discrimination help shape how people align. kell.gg/e4fb95
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How Do Asian–White Biracial People Self-Identify?
New research shows that racial solidarity and discrimination help shape how people align.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 02/06/2026
Before taking on leadership roles at Walmart.com and PepsiCo, Prof. Carter Cast chased excellence in a different lane: swimming. For Kellogg Insight, Cast reflects on how successes and failures of competition shaped his career. kell.gg/e6ea50
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Kellogg School of Management @kelloggschoolnu.bsky.social · 02/06/2026
The AI models informing many of our decisions are riddled with preconceptions. On a recent episode of The Insightful Leader, Kellogg's Tessa Charlesworth and William Brady outline how bias creeps in. Listen now. kell.gg/c1ad7a
kell.gg
Podcast: When It Comes to Biases, AI’s Only Human
The AI models informing many of our decisions are riddled with preconceptions. On this episode of The Insightful Leader, two experts outline how bias creeps in.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 02/06/2026
As AI takes over the menial tasks interns and trainees perform, it also raises the ceiling for what they can do. This push and pull may dictate the future of apprenticeships, according to Kellogg's Luis Rayo. Read why at Kellogg Insight. kell.gg/3bccf8
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Are Apprentices an Endangered Species?
As AI takes over the menial tasks interns and trainees perform, it also raises the ceiling for what they can do. This push and pull may dictate the future of apprenticeships.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 02/06/2026
“Nobody wants to work anymore.” Or at least that’s what many employers claim. But businesses hoping to improve hiring should gather intelligence on competitive wages, suggests Kellogg's Ben Friedrich. Learn how at Kellogg Insight. kell.gg/8d33eb
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When You’re Stuck on “Help Wanted”
The problem is not just the labor market. Businesses hoping to improve hiring should gather intelligence on competitive wages.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 22/05/2026
Level up your AI game. 🕹️ In this episode of The Insightful Leader podcast, Professors Brian Uzzi, Matt Groh and Julio Ottino break down three keys to using AI effectively. Listen now in KelloggInsight: kell.gg/6ad232
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Kellogg School of Management @kelloggschoolnu.bsky.social · 23/04/2026
To innovate, business leaders must build bridges between artists and engineers. But where can they start? At Kellogg Insight, Prof. Julio M. Ottino offers three tips to help organizations connect creative and systematic thinkers. kell.gg/a10a11
kell.gg
The Recipe for Innovation? An Alliance Between Art and Science.
Three tips to help organizations build bridges between creative and systematic thinkers.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 23/04/2026
The art of getting the price just right? For businesses look to price their products, a new model from Prof. Suraj Malladi explains why starting low and slowly increasing prices can lead to the highest profits. Read more at Kellogg Insight. kell.gg/b5e6cb
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The Slow Drip of Price Increases
An economic model helps explain why starting low and slowly increasing prices often leads to the highest profits over time.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 23/04/2026
What makes Netflix shows and movies connect with audiences? Prof. Guy Aridor went backstage at Netflix and built a new model that unpacks their recommendation system (and the value of the content). Learn more at Kellogg Insight: kell.gg/237b79
kell.gg
What Lures Netflix Viewers?
A new model disentangles the appeal of the platform’s shows and movies from the influence of its recommendation system.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 23/04/2026
The age-old strategy of diversifying portfolios with international stocks has recently come under fire. But Robert Korajczyk argues diversification still works ... if investors choose wisely. kell.gg/f4df65
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How International Investing Still Pays
Globalization causes world markets to move in sync. But a data-driven strategy shows that there’s still an edge in looking beyond U.S. stocks.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 23/04/2026
Marketers, take note: “cute” products sell ... but not to everyone. Hear Prof. Chethana Achar discuss new research that links politics and aesthetics in "Cashing In on Cute.": kell.gg/eeedc2
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Cashing In on Cute
Marketers, take note: there’s a strong connection between one’s political leanings and a preference for “cute” product aesthetics.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 23/04/2026
Government subsidies can support or protect domestic industries. But using them in complex sectors like agriculture or energy can have unintended consequences according to Executive Director of the Abrams Climate Academy, Matt Roling: kell.gg/d41889
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4 Ways Government Subsidies Can Curdle
The return of full-fat dairy to school menus illustrates how government protection of struggling industries can backfire for companies and consumers.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 23/04/2026
So, you’ve tinkered with AI and want to level up. Get tips from Profs. Julio M. Ottino, Brian Uzzi, and Matthew Groh on using tech more effectively. Listen to "Automation, Answers, and Advice—a Playbook for AI Adoption" at Kellogg Insight. kell.gg/b35175
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Podcast: Automation, Answers, and Advice—a Playbook for AI Adoption
So you’ve tinkered with AI, but now you want to level up. Here are tips from Kellogg faculty on using the tech more effectively.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 23/04/2026
Everyone hates ads on social media. Or do they? New research from Kellogg's Nils Wernerfelt found that Facebook users don’t actually mind the steady stream of ads. Read what this means for advertisers at Kellogg Insight: kell.gg/52368a
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Everyone Hates Ads on Social Media. Or Do They?
Some Facebook users have never gotten an ad in their feed. Here’s how that’s affected their experience.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 23/04/2026
There are times when we can be sticklers for punishment—even for minor mistakes. But what makes us behave this way? Prof. Maryam Kouchaki answers this question, and offers a primer on ""slippery-slope thinking,"" at Kellogg Insight: kell.gg/d3f9a6
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How Faith Shapes Our Inclination to Punish
Those with strong religious beliefs are more likely to engage in “slippery slope” thinking—the notion that one bad decision can snowball into larger offenses.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 23/04/2026
People have a tendency to assign blame to leaders for near disasters ... even if they don't occur. Why? Prof. Neal Roese explores polarization, and the factors that make people more likely to blame politicians for near misses. kell.gg/220cc2
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When Disaster Almost Strikes, Who Takes the Heat?
People are harder on political leaders of the opposite party for near catastrophes, from threats of war to financial bubbles.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 23/04/2026
From the launch of a new car model to the rollout of a pioneering medicine, finding the right price can mean a product’s success or failure. Luckily, Kellogg faculty have research that can help put a number on your price tags: kell.gg/b313da
kell.gg
Take 5: Is Your Price Right?
Pricing plays a big part in a product's success or failure. Kellogg faculty research helps demystify the process.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 23/04/2026
Oil shocks? Inflation? A slowing economy? It’s a mix economists dread and bad news for businesses and households. Could moving investments to safe assets and tighter budgets help? Prof. Phil Braun thinks so, and weighs in at Kellogg Insight: kell.gg/926575
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Why We Should Worry About Stagflation
Oil price shock? Rising inflation? Slowing economy? It’s a mix that economists dread, and it’s bad news for businesses and households.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 23/04/2026
"The skills you learn for striking bargains and asking for raises can work at home … if you avoid common mistakes. Get advice for negotiating with friends and family from Professor Leigh Thompson: kell.gg/5d73f1
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When the Negotiation Table Is the Dinner Table
The skills you learn for striking bargains and asking for raises can work at home … if you avoid these mistakes.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 09/04/2026
When their haircare wasn’t cutting it, these alumni decided to rethink it. 💆 Stephanie Farsht ’97 MBA and Paul Earle ’99 MBA created Small Wonder, a beauty start-up bringing smarter products, cleaner ingredients and an innovative powder-to-lather experience to consumers: kell.gg/21cef5
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Founders in Focus: Small Wonder
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 25/03/2026
Staying in a job too long is like overstaying your welcome at a party. Your moment to leave can come and go. Instead of waiting for a crisis to force your hand, Professor Sanjay Khosla offers three tips for good exit timing. Explore his advice in Kellogg Insight: kell.gg/b0b023
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Kellogg School of Management @kelloggschoolnu.bsky.social · 09/03/2026
👏 Congratulations to Mohanbir Sawhney, Clinical Professor of Marketing, on winning Best Marketing Case at the Case Centre’s 36th annual Awards. His Sephora case explores leadership decisions in a rapidly evolving #AI landscape. #KelloggLeader
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Reposted by Kellogg School of Management
Marc Hogan @marchogan.bsky.social · 02/03/2026
Wrote about former Northwestern engineering school dean Julio Ottino's advice on merging art and science, for @kellogginsight.bsky.social insight.kellogg.northwestern.edu/article/reci...
insight.kellogg.northwestern.edu
The Recipe for Innovation? An Alliance Between Art and Science.
Three tips to help organizations build bridges between creative and systematic thinkers.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 03/03/2026
Can AI recognize empathy? New research from Kellogg's Matt Groh suggests large language models are surprisingly good at recognizing empathic communication—and can teach people how to better connect with others. kell.gg/e54e7e
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Can AI Help Humans with Empathy?
Large language models are surprisingly good at recognizing empathic communication—and can teach people how to better connect with others.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 03/03/2026
Conflicts can crop up at any time in the workplace. So it’s critical for business leaders and workers to know how to respond. At Kellogg Insight, faculty offer different strategies that can help. kell.gg/640a9e
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Take 5: We Can Work It Out
Office disputes can be stressful and disruptive. Kellogg faculty offer strategies that can help.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 03/03/2026
People often hesitate to share opinions that differ from the main positions of their political party. But this concern may be overblown, according to Kellogg's Eli J. Finkel and Nour Kteily. kell.gg/8f7db4
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Bucking the Party Line May Not Be as Perilous as People Think
Republicans and Democrats overestimate backlash from their own party for voicing dissent. It could be making polarization worse.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 03/03/2026
The waiting ... is the hardest part. A common problem many businesses face: customers leaving before getting service due to long wait times. Research from Prof. Achal Bassamboo paves the way for practical solutions. kell.gg/524dca
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The Vicious Cycle of Long Wait Times
The longer customers wait, the longer they take when it’s their turn. That can gum things up further.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 03/03/2026
Historically, new tech has replaced jobs that require more manual tasks. But a study from Kellogg's Dimitris Papanikolaou and Bryan Seegmiller suggest AI is doing the opposite, with big implications for workers. Read how at Kellogg Insight. kell.gg/83a65c
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Is AI Turning Back the Clock on the Job Market?
Historically, new technologies have replaced jobs requiring more manual tasks. But AI is doing the opposite, with big implications for workers.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 03/03/2026
What challenges face China in the year ahead? Professor Nancy Qian discusses real-estate anxieties, youth unemployment, and other trends to watch clouding outlook for the world’s second-largest economy at Kellogg Insight. kell.gg/5b2a1f
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4 Trends to Watch in China’s Economy
The challenges go beyond tariffs and trade wars. A Kellogg expert discusses real-estate anxieties, youth unemployment, and other factors clouding the nation’s outlook.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 03/03/2026
To keep your career on track, it’s better to make a job change early ... than to overstay your welcome. At Kellogg Insight, Prof. Sanjay Khosla identifies three signs it's time to plan a graceful departure from your current organization. kell.gg/2533d9
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3 Signs It’s Time for Your Next Chapter
To keep your career on track, it’s better to make a job change early than to overstay your welcome.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 03/03/2026
Whether it's a salary negotiation or buying furniture on Marketplace, bargaining is a fundamental part of doing business. Luckily, Prof. Caio Waisman's new study of eBay offers best practices for bargaining—learn more at Kellogg Insight. kell.gg/a1f9f0
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In Price Negotiations, Every Second Counts
A study of millions of eBay transactions shows who benefits when buyers and sellers take longer than usual to respond.
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Reposted by Kellogg School of Management
Dashun Wang @dashunwang.bsky.social · 02/03/2026
AI agents are "airplanes for the mind" - check out my latest piece in Nature. The question is not whether machines replace scientists, but what kind of scientist emerges when we learn to fly. www.nature.com/articles/d41...
nature.com
AI agents are ‘aeroplanes for the mind’: five ways to ensure that scientists are responsible pilots
As artificial-intelligence systems take on more of the scientific workflow, the central goal should not be complete automation, but designing platforms that preserve creativity, responsibility and sur...
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Kellogg School of Management @kelloggschoolnu.bsky.social · 15/01/2026
From ketchup on hot dogs to politics, it can be hard to talk constructively about polarizing issues. On this episode of The Insightful Leader, Prof. Steven Franconeri discusses traps we often fall into—and how to avoid them. kell.gg/06388d
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Podcast: I Respectfully Disagree
From ketchup on hot dogs to politics, it can be hard to talk constructively about polarizing issues. On this episode of The Insightful Leader, we play a game to recognize the traps we often fall into ...
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Kellogg School of Management @kelloggschoolnu.bsky.social · 15/01/2026
The consequences of war are devastating. In a study of 135 wars across 115 countries from 1946 to­ 2023, Prof. Efraim Benmelech found that war, on average, led to a decline in real GDP by about 13 percent. Learn more at Kellogg Insight. kell.gg/e6a419
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The Economic Price We Pay for War
A study of armed conflict in the post–World War II era finds that no matter the outcome on the battlefield, economies suffer on all sides.
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Kellogg School of Management @kelloggschoolnu.bsky.social · 15/01/2026
How did companies like IKEA and Starbucks grow so much more quickly than their competitors? Research from Prof. Sara Moreira suggests that one of the key factors behind extremely rapid scaling? Standardization. Read why at Kellogg Insight. kell.gg/eae8ad
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The Growth Factor Fueling Industry Behemoths
Standardizing production has helped massive companies like IKEA, Starbucks, and Coca-Cola outscale their competitors.
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