iiinova — where your digital self keeps evolving

Jyll Saskin Gales @jyllsaskingales.bsky.social · 26/06/2025

Phrase match used to be my go-to match type, but now it's my good-for-nothing match type. In episode 74 of the Inside Google Ads podcast, I'm breaking down why broad match is the future of Google Ads and how you can work with Google's AI, not against it. Listen now on Apple, Spotify, YouTube, etc

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 19/06/2025

Do ecommerce businesses need a Google Shopping feed in Google Ads? While it's not required, it will make your life easier and your results better. Learn more in Episode 73 of the Inside Google Ads podcast on Apple, Spotify, YouTube, etc.

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 12/06/2025

Have you ever had your Google Ads strategy fall apart the second you try to implement it? The key to success isn't about never failing; it's about pivoting quickly & creatively. In Episode 72 of the Inside Google Ads podcast, I tackle audience failures. Tune in on Apple, Spotify, YouTube, etc.

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 05/06/2025

Is Target CPA bidding the right choice for your Google Ads campaigns? In episode 71 of the Inside Google Ads podcast, I'm breaking down when to use it, differences vs. Maximize Conversions, and how to interpret your bid strategy learning status. Tune in on Apple, Spotify, YouTube, etc.

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 29/05/2025

Can Demand Gen campaigns actually generate demand, or are they a waste of money? In episode 70 of the Inside Google Ads podcast, I asked Heather Broussell, Austin Lindquist & Jack Hepp to bring you tactical tips for success. Discover how to get high-quality leads jyll.ca/insidegoogleads/70

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 23/05/2025

This is an excerpt from Inside Google Ads podcast episode 69, a recap of the big #GML2025 announcements. Catch the full episode on YouTube, Apple, Spotify or wherever you follow podcasts for all the latest news and analysis.

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 22/05/2025

Get all the scoop from #GML2025 in episode 69 of the Inside Google Ads podcast 🎙️ I recorded this episode LIVE at Google's Mountain View headquarters yesterday, so it has all the hot-off-the-presses Google Marketing Live 2025 news you need. Available now on YouTube, Spotify, YouTube, etc.

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 15/05/2025

Want to see what your competitors are doing with their Google Ads? In episode 68 of my Inside Google Ads podcast, I'm breaking down my top three favourite (and free, and totally legit) ways to spy on the competition so you can gather valuable intel. Tune in on Apple, Spotify, YouTube, etc.

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 09/05/2025

The worst feeling is helping a business owner with their #GoogleAds account and seeing that they set their target ROAS to 3%, not 300% IYKYK 😭

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 08/05/2025

Rising Google Ads CPCs got you down? Let's talk about why higher CPCs with smart bidding might actually be a GOOD thing! In episode 67 of the Inside Google Ads podcast, we're talking about why Maximize Conversions is worth it - even with higher CPCs. Tune in wherever you get podcasts.

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 07/05/2025

Join me in Boston in June? I’ll be speaking at SMX Advanced on June 12th, and YOU can get 15% off 🤑 Register by May 10 to lock in Early Bird rates, and use code SMXSpeakerFriend to get an additional 15% off. Learn more: events.searchengineland.com/smx-adv…

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 01/05/2025

Performance Max channel reporting is here! Hurray? In episode 66 of the Inside Google Ads podcast, I'm sharing my thoughts on why this long-awaited update isn't as powerful as you might think. Plus, we discuss more recent updates to PMax and Demand Gen.

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 24/04/2025

In Episode 65 of Inside Google Ads, we explore bid adjustments, customer lifecycle goals (aka "bid for new customers only") and just how vital your bid strategy is to achieving your advertising objectives You can find Inside Google Ads on Apple, Spotify, YouTube, or your favourite podcast app.

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 16/04/2025

The wait is over! 😍 "Inside Google Ads: Everything you need to know about Audience Targeting" is available NOW in Paperback and Ebook across all international Amazon sites. Search for "Jyll Saskin Gales" on Amazon, or go to jyll.ca/book for a full list of links for your country

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 11/04/2025

Inside Google Ads podcast, episode 63 out now "Can you still use custom segments in Google Ads?"

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 10/04/2025

Can you still use custom segments in Google Ads? Yes, but it's complicated! In Episode 63 of the Inside Google Ads podcast, I break down the complexities of custom segments, custom interests and custom search terms in Google Ads. Listen now on YouTube, Spotify, Apple or wherever you get podcasts.

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 09/04/2025

One more week! My book comes out on Amazon on April 16, 2025 Inside Google Ads: Everything you need to know about Audience Targeting by Jyll Saskin Gales Buy my book on April 16th! 😀

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 04/04/2025

Google Search Audience Tips: How to effectively Target vs. Observe, and Include vs. Exclude

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 03/04/2025

Are exact match keywords always more expensive? It's a common question, and while there's no simple yes or no, I won't leave you with "it depends" Join me in Episode 62 of Inside Google Ads as I tackle YOUR questions about the ROI of exact match keywords. Available now wherever you get podcasts.

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 01/04/2025

COMING THIS MONTH! "Jyll Saskin Gales absolutely nails it. If you want to truly master Google Ads audiences, this book is an essential, practical guide. Highly recommended!" - Mike Rhodes Sign up to be notified when my book drops on Amazon - jyll.ca/book

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 27/03/2025

How do you audit a Google Ads account? In Episode 61 of Inside Google Ads, I share my most valuable tools and insights. I'll walk you through my account audit template, break down UTM tracking, and help you decide which Google Ads course is right for you. Tune in on Apple, Spotify, YouTube, etc.

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 25/03/2025

Today I was named the 9th most influential PPC expert in the world 🤯 This list was only 36% women, so if you are a woman in PPC looking to increase your ✨influence✨ please apply to PPC Zone! I would love to host you on my virtual stage 🤩 ppc.zone

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 21/03/2025

Find yourself someone who looks at you the way I look at @themarketinganu.bsky.social 🥰

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 20/03/2025

Is Performance Max the right tool for your lead generation? In episode 60 of Inside Google Ads, we're talking using PMax for B2B, how it stacks up against Demand Gen, and whether it’s effective for affiliate marketing. Listen on Apple, Spotify, YouTube, or your favourite podcast app.

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 19/03/2025

Google Engaged Audiences: A Must-Use for Small Business Owners

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 19/03/2025

Remember, when your Google Ads campaign goes off the rails, keep your SHIRT! Summarize Hypothesize Investigate Recommend Test @smxmuenchen.bsky.social #smxmunich

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 19/03/2025

Enjoying @dalebertrand.bsky.social perspective on how to evolve our organic strategies for evolving consumer behaviour @smxmuenchen.bsky.social #smxmunich

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 18/03/2025

"We are completely ignoring who our customers are" - Talia Wolf Focus on EMOTIONS, not features @smxmuenchen.bsky.social #smxmunich

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 18/03/2025

"Broad match and DSA do great things, but you don't need both" - @navah.bsky.social And of course, she's setting the record straight on Search Max 🧐 @smxmuenchen.bsky.social #smxmunich

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 18/03/2025

Learning about the path and victory to profit for low budget Google Ads accounts with @navah.bsky.social 🤩 @smxmuenchen.bsky.social #smxmunich

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 18/03/2025

"Automation is unstoppable!" - Fred Vallaeys The ultimate Google Ads Truth @smxmuenchen.bsky.social #smxmunich

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 17/03/2025

Audience vs. Content Targeting in Google Ads: What's the Difference?

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 14/03/2025

🔥 HOT TIP 🔥 Should you use a Standard or Dynamic ad group in your #GoogleAds Search campaign?⁠ ⁠ Open Keyword Planner, Start with a website and type your landing page.⁠ ⁠ If the keyword suggestions are relevant, go dynamic (while you still can!) ⁠ If not, stay standard (and work on your SEO)⁠

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 13/03/2025

In special episode 59 of Inside Google Ads, I'm sharing my presentation on Advanced Audience Targeting Strategies straight from the Paid Search Association 2025 Conference! Listen/watch now on Apple, Spotify, YouTube, or your favourite podcast app

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 07/03/2025

Should you focus on SEO or Ads for your business? Think if it kind of like this...

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 06/03/2025

What makes a responsive search ad successful? Is it ad strength, asset ratings, or something else? In Episode 58 of Inside Google Ads, we discuss the importance of keywords, performance ratings, and get expert tips from Boris Beceric on crafting RSAs. Listen now on your favourite podcast app!

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 28/02/2025

You may have noticed something called "Recommendations" in #GoogleAds. Sounds like a good thing, right? ⁠ ⁠ WRONG 😫⁠ ⁠ Here's why...

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 27/02/2025

Is your business is just too small for Google Ads? In Episode 57 of the Inside Google Ads podcast, I dive deep into this question and explore the nuances of advertising for small businesses, low-budget campaigns, and niche industries. Tune in now on Apple, Spotify, YouTube, etc.

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 24/02/2025

Ooh I hadn't even noticed that it's so microscopic. But it does!

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 24/02/2025

I'm seeing the weirdest SERPs in Canada. Multiple ads together, with only a label at the top of the first one. Followed by clear double-serving on organic. I bet those ads are getting a much higher CTR! 🤑 Have you seen this @rustybrick.com?

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 21/02/2025

#GoogleAds unpopular opinion from an ex-Googler 🙈 8 times out of 10, the "low hanging fruit" for better ROAS is website optimization, not campaign optimization.⁠ ⁠ You must have high enough conversion rate and average order value to support ads, not the other way around.⁠

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 20/02/2025

In Episode 56 of Inside Google Ads, we're talking about Google Ads certifications & Google Partner status. We'll discuss the pros and cons, whether certifications actually make you a better marketer, and if they help you land a job. Tune in on Apple, Spotify, YouTube, or your favourite podcast app

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 14/02/2025

Quick tip of the day! By default in #GoogleAds, something called "optimized targeting" is turned on when you launch a Display, Demand Gen or Video campaign. Here's what you need to know about it...

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 13/02/2025

If it ain't broke, don't fix it! In Episode 55 of the Inside Google Ads podcast, we cover the pros and cons of different bid strategies, and how to determine which one is right for your goals. Tune in on Apple, Spotify, YouTube or wherever you get podcasts.

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 11/02/2025

A sneak peak at my "Advanced Audience Targeting Strategies" presentation for tomorrow's Paid Search Association Conference #PSAC25 @paidsearchorg.bsky.social You can still register for free at paidsearch.org/psac25-regis...

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Jyll Saskin Gales @jyllsaskingales.bsky.social · 07/02/2025

This is one of my favourite tactics in #GoogleAds, and so many people still don't know you can do this!⁠ ⁠ You can show YouTube, Gmail and Discovery ads to people based on what they've SEARCHED for on Google.⁠ ⁠ Really! ⁠ ⁠ Here's how:

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