Alt: Scene from the music video for "the fate of ophelia"

A blog about making culture. Since 1999.

A new book by University of Melbourne researchers explores how Swift studies is bringing the cultural phenomena of Taylor Swift into academia.

Alt: Taylor Swift wearing a hat and a trench coat is leaning on a red car and winking

Alt: Taylor Swift has her lucky number 13 written on her hand

I am living out what would have been my teenage dream job if I had dared to imagine it: I research and write about Taylor Swift for a living.

Alt: a woman is hugging another woman with the words " i mean it 's the end of an era "

ALT: a man in a sweater is standing in a kitchen with a spray bottle and the word incorrect on his face .

Scores of sequinned scholars have descended on Melbourne to discuss the star's power and influence.