iiinova — where your digital self keeps evolving

Jon Marthaler @jonmarthaler.com · 27/09/2026

So #MNUFC actually finished with more xG than Seattle last night, according to @futi.live, because - if I am reading this chart correctly - Maurice Malone’s missed chance was the first one in soccer history that was worth more than 1 xG

A chart showing that the Loons xG suddenly jumped from under 1 to more than 2

4224

Jon Marthaler @jonmarthaler.com · 25/09/2026

Adding an entry to the Terrible Beat Writer Photography collection to prove that #MNUFC signing Cherrion Valerius is training today

1141

Jon Marthaler @jonmarthaler.com · 13/09/2026

Win probability graph status: drunk

030

Jon Marthaler @jonmarthaler.com · 13/09/2026

Now Rafael Navarro splits the #MNUFC center backs, gets on the end of a bouncing long ball, and adds a third for St. Louis City. Here's the shot map at this point 😬

180

Jon Marthaler @jonmarthaler.com · 10/09/2026

Counterpoint via the Allianz Field stands

060

Jon Marthaler @jonmarthaler.com · 31/08/2026

Still absolutely wild to me that Griffin Dorsey volleyball-deflected the ball back to the keeper, with two #MNUFC players lurking, and VAR didn't even bother reviewing it. Why even have VAR?

7302

Jon Marthaler @jonmarthaler.com · 30/08/2026

This has been bothering me for weeks. Surely you’d have to call this place something else, wouldn’t you?

An ad for a restaurant named “Just Salad,” advertising that they sell bowls, plates, wraps, smoothies, and presumably other things besides salads.

260

Jon Marthaler @jonmarthaler.com · 30/08/2026

Probably a good thing that Cam Knowles has no hair to tear out #MNUFC

2213

Jon Marthaler @jonmarthaler.com · 29/08/2026

This is the end of the line for Peachey’s Donuts. If you are saying “but you cannot see the donut stand” or “but that is a solid block away from the donut stand” then I must inform you that you are correct

2110

Jon Marthaler @jonmarthaler.com · 18/08/2026

Imagine rolling up to the #MNUFC homecoming dance in one of these bad boys

A photo of the jacket the Loons Team of the Decade received after training Tuesday

3350

Jon Marthaler @jonmarthaler.com · 18/08/2026

this American League relegation battle is LIT

A picture of the American League Wild Card standings, showing seven terrible teams - the Orioles, Rangers, Tigers, Twins, Blue Jays, Guardians, and Mariners - all within two games of the final wild card spot, despite all being 61-64 or worse

0160

Jon Marthaler @jonmarthaler.com · 08/08/2026

No I’m sorry we have Joaquín Pereyra at home #MNUFC

090

Jon Marthaler @jonmarthaler.com · 08/08/2026

The Tigres fans have a lot of banners in their section, which is fun. Your move Portland

1100

Jon Marthaler @jonmarthaler.com · 08/08/2026

#MNUFC fans are gonna take these scoring problems into their own hands

MNUFC fans in the Wonderwall holding up colored arrows, presumably about to re-enact a famous German crowd

1151

Jon Marthaler @jonmarthaler.com · 03/08/2026

waiting for the smoke to announce that they've elected a new MLS commissioner

221231

Jon Marthaler @jonmarthaler.com · 29/07/2026

BYRON BUXTON: Not only do I want to stay in Minnesota, they can't trade me even if they want to! TOM POHLAD: Yeah! Yeah!! JEREMY ZOLL: Not only that, but we're not gonna trade anybody! LAS VEGAS:

A screenshot of the vegas odds for "Byron Buxton Next Team"

360

Jon Marthaler @jonmarthaler.com · 13/07/2026

The new MLS marketing campaign may not win any awards but at least it's honest

A picture of MLS players, but with the text "OOPS WE FORGOT TO DO MARKETING DURING THE WORLD CUP" superimposed on it

4674

Jon Marthaler @jonmarthaler.com · 08/07/2026

Listen I don’t know why @futi.live is hitting #MNUFC defender DJ Taylor with the full government name but I do know that it’s making me laugh

2180

Jon Marthaler @jonmarthaler.com · 27/06/2026

One more time. What a fortnight.

0160

Jon Marthaler @jonmarthaler.com · 24/06/2026

Postgame: an Asian dude in a Luka Modric jersey waving a Bosnia-Herzegovina flag, a picture so garbled that I am certain this is the first instance of a physical World Cup fan that has been generated entirely by AI

081

Jon Marthaler @jonmarthaler.com · 24/06/2026

Ai is here to tell you if you have a can, a bottle, or something else

3153

Jon Marthaler @jonmarthaler.com · 24/06/2026

There are THREE BINS and they are all CLEARLY labeled, WHAT ARE WE EVEN DOING HERE

1121

Jon Marthaler @jonmarthaler.com · 24/06/2026

Still can’t believe I’m at the World Cup

A picture from Bosnia-Herzegovina against Qatar at the 2026 FIFA World Cup.

1320

Jon Marthaler @jonmarthaler.com · 20/06/2026

Something about this ESPN promo email makes me think of the Iraqi Information Minister

An email from ESPN with the subject line "WNBA, Men's College World Series® & Banana Ball: Your Weekend Lineup"

110

Jon Marthaler @jonmarthaler.com · 19/06/2026

Fan fest at the Space Needle is, um, obstructed view

A picture of a soccer screen you can’t see

140

Jon Marthaler @jonmarthaler.com · 18/06/2026

Stadium is full and the crowd is into it but it’s a *baseball* game. Truly foreign to Minnesotans

A picture from T-Mobile Park in Seattle.

1100

Jon Marthaler @jonmarthaler.com · 15/06/2026

Dude in the Egypt flag is not getting much response to his drumming, so the guy in the Mexico jersey has adopted him and is trying to help, I have become just as interested in this multinational effort as the game itself

0321

Jon Marthaler @jonmarthaler.com · 15/06/2026

Well it’s happening for sure. I didn’t tear up a little. Don’t put in the newspaper that I teared up a little

A wide-angle picture of Lumen Fie… er, Seattle Stadium, as Belgium and Egypt warm up for a group-stage game at the 2026 World Cup

3390

Jon Marthaler @jonmarthaler.com · 29/05/2026

I believe that the font choices in these Twins ads were made specifically to drive people insane

Horribly mismatched fonts spelling out “Bullseye’s Backyard” in such a way that a thousand graphic designers cried out and then fell silent

050

Jon Marthaler @jonmarthaler.com · 21/04/2026

9:45pm, Wild at first intermission, Wolves haven't started yet, it's only Game 2

an image of Cate Blanchett as Galadriel from Lord of the Rings, in The Two Towers, saying "the quest will claim his life"

1190

Jon Marthaler @jonmarthaler.com · 12/04/2026

Enjoying the spring weather like

0181

Jon Marthaler @jonmarthaler.com · 12/04/2026

Kelvin Yeboah and Eric Durkee saw your posts and don’t look happy about it #MNUFC

4292

Jon Marthaler @jonmarthaler.com · 08/04/2026

Update: here's the latest in have-to-be-fake press releases from MLS. If this is a bit on their part, I'm enjoying it.

250

Jon Marthaler @jonmarthaler.com · 30/03/2026

honest to goodness I think MLS sent out this press release just to see what would happen, to see if anyone would reprint it or report on it, because it cannot possibly mean anything or even be a real thing

Major League Soccer Announces Collaboration with DataGrail to Power Al-riven Data Privacy and Governance Across the League and Club Partners
NEW YORK (March 30, 2026) - Major League Soccer (MLS) today announced a multi-year collaboration with DataGrail, the agentic data privacy platform, to power a unified, Al-driven privacy management and data governance program across the league's central operations and participating clubs. As part of a broader league-wide initiative which is kicking off in 2026, MLS is requiring all clubs to implement a formal privacy management platform, with 23 clubs onboarding to the DataGrail platform throughout the year and the remaining clubs utilizing approved third-party solutions.

1120

Jon Marthaler @jonmarthaler.com · 16/03/2026

Nice try, National Weather Service. The Roseville school system knows WAY better than you and already canceled school tomorrow.

• All warnings end by late tonight
Conditions will be much improved in time for school & the morning commute Monday

1220

Jon Marthaler @jonmarthaler.com · 20/02/2026

The 2025 Topps MLS set is out. For the second year in a row, they have an insert called “Big City Strikers,” and for a second year in a row, the #MNUFC card in that insert set has a big ‘ol picture of the Minneapolis skyline on it. (Yes, I know that Tani Oluwaseyi has departed, too.)