iiinova — where your digital self keeps evolving

Jonathan Berthold @jonberthold.bsky.social · 07/05/2026

Searching "mozcon" on Google pushes users to "Amazon" SERPs....um why? @johnmu.com any guidance? This has started to happen recently and it's frustrating...

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Reposted by Jonathan Berthold

Moz @mozseo.bsky.social · 29/04/2026

Coming to @brightonSEO? Stop by the Moz booth to talk shop, grab some legendary swag, and play for your very own beach cruiser. 🚲 👇 Tag your pal with lightning-fast reflexes and bring them to the booth to see if they can take home the big prize! ⚡ #BrightonSEO #SEO #reflextest

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Jonathan Berthold @jonberthold.bsky.social · 19/02/2026

AI Mode “fans out” across related queries and pulls from a broader topic set. If you want visibility in AI search: • Cover the full topic • Build depth across subtopics • Show up beyond your own domain Link to the post: moz.com/blog/ai-mode...

moz.com

Only 12% of AI Mode Citations Match URLs in the Organic SERP

Why do only 12% of AI Mode citations match organic SERP URLs? Discover how AI Mode selects sources and how to win visibility beyond rankings.

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Jonathan Berthold @jonberthold.bsky.social · 19/02/2026

New @mozseo.bsky.social research from @chimammeje.bsky.social 👇 Chima analyzed ~40,000 queries to see how Google’s AI Mode selects citations. Only 12% of AI Mode citations match exact URLs in the organic top 10. 88% come from elsewhere. Ranking still matters, but it’s clearly not the whole story

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Jonathan Berthold @jonberthold.bsky.social · 16/12/2025

My official top 25 albums of 2025....lots of good music this year & I'm still discovering gold as I comb through my "must listen to" list. That said, the top 2 albums for me were the new records from Deafheaven & Messa. The Spin by Messa, in particular, is phenomenal. 🔥

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Jonathan Berthold @jonberthold.bsky.social · 13/11/2025

You can read them all in @chimammeje.bsky.social's annual SEO Predictions roundup for the @mozseo.bsky.social blog. My take: 👉 In 2026, SEO becomes inseparable from brand and omnichannel marketing. Catch all 20 expert insights here: moz.com/blog/2026-se...

moz.com

2026 SEO Trends: Top Predictions from 20 Industry Experts

Is AI killing your organic traffic and flipping SEO rules on their head? Learn how 20 experts are adapting for 2026 and shaping strategies AI platforms can't ignore.

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Jonathan Berthold @jonberthold.bsky.social · 13/11/2025

2025 was chaotic for SEO: Brand visibility in LLMs, AI Mode, traffic drops, & everyone rewriting playbooks mid-flight. I joined 20 experts to share predictions for the state of SEO in 2026, ranging from Relevance Engineering to Web Guide and brand visibility in AI search.

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Jonathan Berthold @jonberthold.bsky.social · 06/11/2025

Very excited to host SEOs and marketers at our #MozCon Roadshow event in New York City!

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Jonathan Berthold @jonberthold.bsky.social · 06/10/2025

You can now generate content briefs within Explore by Keyword and Keyword Suggestions after you find the right keywords, or you can navigate to our AI Content Brief page if you already have a topic in mind. 👉 Try AI Content Brief in Moz Pro today

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Jonathan Berthold @jonberthold.bsky.social · 06/10/2025

Whether you’re creating a blog post, how-to guide, or landing page, you’ll get: ✅ High-value keyword recommendations ✅ Search intent & SERP Insights ✅ Interesting facts & recommended questions to include ✅ A clear, structured outline built to rank

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Jonathan Berthold @jonberthold.bsky.social · 06/10/2025

We here at @mozseo.bsky.social are excited to announce that 𝐀𝐈 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐁𝐫𝐢𝐞𝐟 is now in beta inside Moz Pro’s Keyword Research suite! This new feature helps you turn keyword research into ready-to-write content briefs powered by Moz’s industry-leading SEO data and AI insights.

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Jonathan Berthold @jonberthold.bsky.social · 03/09/2025

Excited to share that I recently joined Kyle James on the AI Chronicles podcast from GPT-trainer to talk all things SEO & AI! If you’re curious about how AI is reshaping SEO and marketing, this episode is packed with ideas you can put into practice. aichronicles.castos.com/episodes/jon...

aichronicles.castos.com

Jonathan Berthold: How Moz Is Using AI to Rewrite the Rules of SEO

In this episode of AI Chronicles, host Kyle James speaks with Jonathan Berthold, VP of Revenue at Moz, about the integration of AI in marketing and SEO. They discuss Jonathan's journey to Moz, the imp...

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Reposted by Jonathan Berthold

STAT Search Analytics @getstat.bsky.social · 12/08/2025

What's this we spy? More STAT data on the #MozCon stage? 😍 Shoutout to @tcapper.co.uk for the great talk.

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Reposted by Jonathan Berthold

STAT Search Analytics @getstat.bsky.social · 12/08/2025

If you were at #MozCon and want to revisit @tcapper.co.uk’s talk (or if you missed it and are curious), the full deck is now available to download. Lots of solid, data-backed SEO insights in there: bit.ly/4mcPDa3

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Jonathan Berthold @jonberthold.bsky.social · 28/07/2025

We have an exciting day planned, featuring talks from 10 prolific SEOs and speakers. MozCon will be chock-full of excellent networking opportunities, outstanding sponsors, & a collection of swag to give away. You can see the full schedule here: moz.com/mozcon/sched...

moz.com

MozCon 2025 Schedule

Take a look at the schedule for MozCon 2025.

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Jonathan Berthold @jonberthold.bsky.social · 28/07/2025

MozCon London is officially only two weeks away! ⚡ 🤔 What: The *premiere* SEO conference making its debut internationally 🕰️ When: August 12, 2025 📌 Where: The Mermaid, London, U.K.

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Jonathan Berthold @jonberthold.bsky.social · 23/07/2025

This web app is relatively small in scope, but it serves as a testament to how quickly the barriers to building basic apps have dropped over the last few years. The future belongs to problem solvers who can move from thought to prototype to feedback....fast.

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Jonathan Berthold @jonberthold.bsky.social · 23/07/2025

As a marketer, there's nothing more energizing than turning an idea into working code. With the help of a coding assistant and a clear vision of the problem you want to solve, you can ship an MVP in a weekend and start validating concepts.

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Jonathan Berthold @jonberthold.bsky.social · 23/07/2025

Vibe coding is the latest trend, so I jumped headfirst into the newest hype and built a web app using the Moz API. ⚡ I wanted a fast and visual way to show clients what kind of data our API can pull in real-time, while also having my own tool for internal research and analysis.

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Jonathan Berthold @jonberthold.bsky.social · 15/07/2025

🔜 Coming Soon: Some of the features our team is working on in the background. ✍️ AI Content Briefs 📊 Bulk Keyword Analysis Big things are ahead for the second half of 2025. P.S. MozCon heads to London in August ✈️ DM me for an exclusive 2-for-1 discount. 👀

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Jonathan Berthold @jonberthold.bsky.social · 15/07/2025

Moz Pro continues to evolve as the search landscape changes. Here’s a quick recap of what @mozseo.bsky.social shipped last quarter to help digital marketers stay ahead: 🚀 AI Overviews in Keyword Research 🧠 Keyword Suggestions by Topic 🎯 Expanded Keyword Coverage 🧭 A Refreshed Menu in Moz Pro

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Jonathan Berthold @jonberthold.bsky.social · 26/06/2025

You can now find out: ✅ Which keywords trigger AI Overviews ✅ Who’s getting featured (you or your competitors) ✅ Where to double down on content that LLMs love 👉 See it in action today: moz.com/whats-new

moz.com

Discover Moz Product Updates & New Features

Explore Moz’s latest updates and uncover new ways to boost your SEO impact. Stay informed about tool launches, feature enhancements, and content releases, all in one place.

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Jonathan Berthold @jonberthold.bsky.social · 26/06/2025

🔍 Google’s SERPs are evolving, and so is Moz. AI Overviews are revolutionizing how content is surfaced, clicked, & viewed. Recognizing that the search environment is evolving, Moz Pro now displays when an AI Overview appears for your keywords, directly within Explore by Keyword's SERP Analysis.

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Jonathan Berthold @jonberthold.bsky.social · 25/06/2025

🧠 Relevance Engineering is about building a web of meaning: ✅ Optimize for entities, not just keywords. ✅ Create content for topical depth rather than siloed outlines. ✅ Structure content for both humans and LLMs. Check out the framework below 👇 moz.com/blog/how-to-...

moz.com

How to Future-Proof Your SEO Strategy with Relevance Engineering

Future-proof your SEO strategy with Relevance Engineering, a new framework for AI search. Learn how to optimize content for LLMs, build topical authority, and adapt to Google's AI Mode for increased b...

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Jonathan Berthold @jonberthold.bsky.social · 16/06/2025

We have worked diligently with the Relevance AI team to build an AI Workforce to help you with daily SEO tasks. Tapping into the power of Moz's industry-leading data, you're now equipped to face the future of SEO and focus your efforts on content that will rank and get cited by LLMs. 📣

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Jonathan Berthold @jonberthold.bsky.social · 16/06/2025

Meet the crew: 💡 Reva – Content refresh strategist 📊 Kira – Competitor keyword analyzer ⚡ Linka – Backlink prospector 🔍 Cora – Content intent optimizer 📑 Clara – Topic cluster planner Get tactical, strategic output delivered in seconds from each of these SEO agents.

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Jonathan Berthold @jonberthold.bsky.social · 16/06/2025

🚨 Just dropped: 5 AI-Powered Workflows Every SEO Should Be Using Today We teamed up with Relevance AI to build a fleet of SEO agents powered by the Moz API to automate the SEO tasks that consume your time. Link to the blog post: 👇 moz.com/blog/automat...

moz.com

5 AI-Powered Workflows Every SEO Should Be Using Today

With LLMs becoming savvier and faster, more marketing teams are looking for ways to implement AI solutions to unlock creativity and untapped potential. Here are five AI-powered workflows that combine ...

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Jonathan Berthold @jonberthold.bsky.social · 29/03/2025

There's some stuff to fix from a UI perspective and other methods to add, but this is a massive unlock for builders. Concept --> Prototype --> MVP Product won't take months or years anymore; with AI tools, it'll only take hours. 🚀

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Jonathan Berthold @jonberthold.bsky.social · 29/03/2025

While I had fun with ChatGPT's Image Generation earlier this week, Gemini just blew me away this morning. It took me less than 30 minutes to build a basic Google Sheets prototype that uses the Moz API. 🤯

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Reposted by Jonathan Berthold

Aleyda Solis @aleyda.bsky.social · 29/03/2025

The #SEOFOMO Newsletter just reached 37K subscribers and coincidentally, my Moz Whiteboard Friday about how I'm growing it, along with #MarketingFOMO and #AImarketers has been just published 🙌📬 If you want to start or grow your newsletter, go and check it out: moz.com/blog/email-n...

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Jonathan Berthold @jonberthold.bsky.social · 29/03/2025

Thank you for sharing your expertise with the Moz team & audience!! You've built an excellent model for others to follow.

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Jonathan Berthold @jonberthold.bsky.social · 29/03/2025

Listening to Sia right after Cannibal Corpse...gotta hand it to Spotify, that makes an electrifying gym playlist. 🔥

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Jonathan Berthold @jonberthold.bsky.social · 19/02/2025

MozCon is hitting the road in 2025. 🚗 More details to follow, but you can circle these two dates on your calendar: 📍 London – August 12 📍 New York – October 8 We're excited to meet SEOs & marketers on the road this year. More information below. 👇 moz.com/blog/mozcon-...