iiinova — where your digital self keeps evolving

Jonathan Berthold @jonberthold.bsky.social · 07/05/2026

Searching "mozcon" on Google pushes users to "Amazon" SERPs....um why? @johnmu.com any guidance? This has started to happen recently and it's frustrating...

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Jonathan Berthold @jonberthold.bsky.social · 19/02/2026

New @mozseo.bsky.social research from @chimammeje.bsky.social 👇 Chima analyzed ~40,000 queries to see how Google’s AI Mode selects citations. Only 12% of AI Mode citations match exact URLs in the organic top 10. 88% come from elsewhere. Ranking still matters, but it’s clearly not the whole story

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Jonathan Berthold @jonberthold.bsky.social · 16/12/2025

My official top 25 albums of 2025....lots of good music this year & I'm still discovering gold as I comb through my "must listen to" list. That said, the top 2 albums for me were the new records from Deafheaven & Messa. The Spin by Messa, in particular, is phenomenal. 🔥

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Jonathan Berthold @jonberthold.bsky.social · 13/11/2025

2025 was chaotic for SEO: Brand visibility in LLMs, AI Mode, traffic drops, & everyone rewriting playbooks mid-flight. I joined 20 experts to share predictions for the state of SEO in 2026, ranging from Relevance Engineering to Web Guide and brand visibility in AI search.

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Jonathan Berthold @jonberthold.bsky.social · 06/11/2025

Very excited to host SEOs and marketers at our #MozCon Roadshow event in New York City!

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Jonathan Berthold @jonberthold.bsky.social · 06/10/2025

You can now generate content briefs within Explore by Keyword and Keyword Suggestions after you find the right keywords, or you can navigate to our AI Content Brief page if you already have a topic in mind. 👉 Try AI Content Brief in Moz Pro today

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Jonathan Berthold @jonberthold.bsky.social · 06/10/2025

We here at @mozseo.bsky.social are excited to announce that 𝐀𝐈 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐁𝐫𝐢𝐞𝐟 is now in beta inside Moz Pro’s Keyword Research suite! This new feature helps you turn keyword research into ready-to-write content briefs powered by Moz’s industry-leading SEO data and AI insights.

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Jonathan Berthold @jonberthold.bsky.social · 28/07/2025

MozCon London is officially only two weeks away! ⚡ 🤔 What: The *premiere* SEO conference making its debut internationally 🕰️ When: August 12, 2025 📌 Where: The Mermaid, London, U.K.

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Jonathan Berthold @jonberthold.bsky.social · 23/07/2025

Vibe coding is the latest trend, so I jumped headfirst into the newest hype and built a web app using the Moz API. ⚡ I wanted a fast and visual way to show clients what kind of data our API can pull in real-time, while also having my own tool for internal research and analysis.

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Jonathan Berthold @jonberthold.bsky.social · 15/07/2025

Moz Pro continues to evolve as the search landscape changes. Here’s a quick recap of what @mozseo.bsky.social shipped last quarter to help digital marketers stay ahead: 🚀 AI Overviews in Keyword Research 🧠 Keyword Suggestions by Topic 🎯 Expanded Keyword Coverage 🧭 A Refreshed Menu in Moz Pro

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Jonathan Berthold @jonberthold.bsky.social · 26/06/2025

🔍 Google’s SERPs are evolving, and so is Moz. AI Overviews are revolutionizing how content is surfaced, clicked, & viewed. Recognizing that the search environment is evolving, Moz Pro now displays when an AI Overview appears for your keywords, directly within Explore by Keyword's SERP Analysis.

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Jonathan Berthold @jonberthold.bsky.social · 29/03/2025

While I had fun with ChatGPT's Image Generation earlier this week, Gemini just blew me away this morning. It took me less than 30 minutes to build a basic Google Sheets prototype that uses the Moz API. 🤯

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Jonathan Berthold @jonberthold.bsky.social · 03/12/2024

Reading this with atmospheric black metal in the background is *chef's kiss* 🤘

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