Set to be this year’s biggest blockbuster, The Odyssey’s cast has been selected to ‘represent the world’. Fair enough – except that one key country seems to have gone completely unrepresented …

Some people use sarcasm jokingly. But funnily enough, we tend not to find it witty when we're on the receiving end.

Breakthrough ideas often appear when you least expect them—but studies show there’s more than one way to trigger a “eureka” moment.

The warning signs included a web search, a mother’s doubts, and inklings of a “sexist attitude”

Researchers wonder whether the dreaming state might be doing more than you realize.

Those with the condition tend to struggle in the domains where AI excels, and vice versa.

A new study finds that people with high levels of ADHD symptoms solve creative problems differently. They rely more on sudden insight than step-by-step analysis, often outperforming those with moderate symptoms.

A new study finds that people with high levels of ADHD symptoms solve creative problems differently. They rely more on sudden insight than step-by-step analysis, often outperforming those with moderat...

YouTube video by The Science of Creativity with Dr. Keith Sawyer

YouTube video by John Kounios

All content on this site: Copyright © 2026 Elsevier B.V., its licensors, and contributors. All rights are reserved, including those for text and data mining, AI training, and similar technologies. For all open access content, the relevant licensing terms apply.

All content on this site: Copyright © 2026 Elsevier B.V., its licensors, and contributors. All rights are reserved, including those for text and data mining, AI training, and similar technologies. For all open access content, the relevant licensing terms apply.

There’s this idea that something happens in the human brain when we turn 25. Suddenly, we can rent a car without fees. Make rational decisions. We may even regret some of our past… indiscretions. All ...

Some people with advanced dementia show sudden, brief returns of clarity near the end of life—speaking, remembering, reconnecting. What is terminal lucidity?

From December 22nd to January 2nd, we’ll be revisiting some of our most listened to Think conversations of 2025. If you missed ’em the first time, this is a great way to catch up!

What matters more — feelings or facts? The increasingly common use of "vibe" may provide a clue.

In these financially straitened times, funders must recognize that great discoveries often arise from work that was looking for something completely different.

"The Brain Science of Elusive ‘Aha! Moments’", "The Quest to Build a Truly Intelligent Machine Helps Us Learn about Our Own Intelligence", "Lifting the Veil on Near-Death Experiences" and more

YouTube video by The Conversation

Flow state isn't just for top runners and creatives. Neuroscientists share how to tap into peak focus like a pro.

Psychologist John Kounios on our creative brain and those "eureka moments." Plus, how composer Jennifer Higdon channels her creativity into her music.

Psychologist John Kounios on our creative brain and those "eureka moments." Plus, how composer Jennifer Higdon channels her creativity into her music.

Experiences of insight come with a burst of brain activity — and a memory boost.

YouTube video by Drexel University

Over time, pathological, genetic, environmental, and lifestyle factors can age the brain and diminish its functional capabilities. While these factors can le...

What happens in your mind when insight strikes?

The mythical sentry was depicted as thinking like a human and showing some human-like tendencies

Recent research suggests our brain power is in decline. Is offloading our cognitive work to AI driving this trend?

Maybe we’re just not good at thinking anymore.

The questionable measure of intelligence has now been uncoupled from any test and loosed into the discourse to justify Silicon Valley’s power.

The Eureka Factor: Aha Moments, Creative Insight, and the Brain [Kounios, John, Beeman, Mark, Kounios, Yvette S.] on Amazon.com. *FREE* shipping on qualifying offers. The Eureka Factor: Aha Moments, Creative Insight, and the Brain

The Eureka Factor: Aha Moments, Creative Insight, and the Brain [Kounios, John, Beeman, Mark, Kounios, Yvette S.] on Amazon.com. *FREE* shipping on qualifying offers. The Eureka Factor: Aha Moments, Creative Insight, and the Brain

Think is a daily, topic-driven interview and call-in program hosted by Krys Boyd covering a wide variety of topics ranging from history, politics, current events, science, technology and emerging tren...