Sign in

Joe Taylor Jr.

@joetaylorjr.com
164 followers 579 following 419 posts

Customer experience strategist. Helping growing companies fix the online and in-person experiences quietly costing them money. Host of Marginally Better. He/him.

PostsRepliesMedia
Reposted by Joe Taylor Jr.
Amanda Katz @katzish.bsky.social · 02/09/2026
This is a fascinating initiative and I will be so interested to see if it juices coverage and the stability of news orgs in California
310533
Reposted by Joe Taylor Jr.
Emanuel Maiberg @emanuelmaiberg.bsky.social · 26/08/2026
www.vice.com/en/article/a...
vice.com
An Oral History of Tim Curry’s Escape to the One Place Uncorrupted by Capitalism
How an unforgettable performance in Red Alert 3 became legend.
61421492
Joe Taylor Jr. @joetaylorjr.com · 16/08/2026
The Centers for Medicare and Medicaid Services — Medicare's parent agency — publicly reports how long patients spend in each hospital's emergency department. Read more 👉 https:// lttr.ai/At7lN
lttr.ai
Marginally Better S01E24: The Wrong Metric – Joe Taylor Jr.
Episode Links:
000
Joe Taylor Jr. @joetaylorjr.com · 16/08/2026
Many website redesigns fail because they focus on a visible problem when the real problem is invisible. #webdevelopment https:// lttr.ai/At7lL
lttr.ai
You Redesigned Your Website and Nothing Changed — Here's Why | Johns and Taylor
Six months ago, you launched a beautiful new website. The design was crisp. The copy was fresh. You felt that familiar rush—the sense that something real ha ...
010
Joe Taylor Jr. @joetaylorjr.com · 14/08/2026
The Reality Check: Where Nonprofits Stand Today on AI Implementation Read more 👉 https:// lttr.ai/At68U #artificialintelligence #nonprofits #webdevelopment
lttr.ai
AI Ethics for Mission-Driven Websites: Responsible Technology Implementation | Johns and Taylor
82% of nonprofits now use artificial intelligence, compared to just 47% in the for-profit sector. Yet only 24% have any formal AI strategy, and fewer than 1 ...
000
Joe Taylor Jr. @joetaylorjr.com · 13/08/2026
Accessibility compliance expands potential donor reach by 26% while avoiding $25,000 average legal settlements. Read more 👉 https:// lttr.ai/At6Yu #webdevelopment #nonprofit #contentmanagement
lttr.ai
Technical Failures Cost Nonprofits Millions in Lost Donations | Johns and Taylor
Nonprofit websites are hemorrhaging money through preventable technical failures. Research shows 95.9% of nonprofit homepages fail basic accessibility stand ...
000
Joe Taylor Jr. @joetaylorjr.com · 13/08/2026
The best micro-experience happens exactly when the customer needs it, not when it's convenient for you. Read more 👉 https:// lttr.ai/At6YC #customerservice #genz #userexperience
lttr.ai
Marginally Better S01E09: The Death of the Phone Call (And Why That’s a Problem)  – Joe Taylor Jr.
Episode Links:
000
Joe Taylor Jr. @joetaylorjr.com · 11/08/2026
If people come to you for judgment, for reporting, for a point of view they can't get assembled out of thin air — the machine can't replace that. Read the full article: The Super Bowl Start Time Problem▸ https:// lttr.ai/At5kB
lttr.ai
The Super Bowl Start Time Problem | Johns and Taylor
There's an old sales line I've leaned on for years in our customer experience work: nobody wants to buy a drill. They want a hole in the wall. For ...
000
Joe Taylor Jr. @joetaylorjr.com · 11/08/2026
90s indie films may not have fully unseated the blockbuster, but they sure did shift the way that people learn about how to make film. Read the full article: Is YouTube Really Taking Over Hollywood?▸ https:// lttr.ai/At5iW
lttr.ai
Is YouTube Really Taking Over Hollywood? – Joe Taylor Jr.
Marginally Better S01E25: What If Software Only Got Paid When You Succeeded?
000
Joe Taylor Jr. @joetaylorjr.com · 07/08/2026
In 2017, a team at Massachusetts General Hospital published a systematic review in the Journal of Patient Experience — 107 studies of what drives emergency department patient experience. Read more 👉 https:// lttr.ai/At3QM
lttr.ai
Marginally Better S01E24: The Wrong Metric – Joe Taylor Jr.
Episode Links:
000
Joe Taylor Jr. @joetaylorjr.com · 07/08/2026
As we adopt AI — letting it handle the mundane tasks, compress the research assignments, shrink the time it takes to get to a draft — we have to invest in the training and professional development of the people using it. Read more 👉 https:// lttr.ai/At3Oz #AI #security
lttr.ai
When Your AI Agent Needs a Security Clearance | Johns and Taylor
I watched this pattern play out twenty years ago when I was a business relationship manager at Apple. Executives wanted iPhones — wanted them badly enough t ...
000
Joe Taylor Jr. @joetaylorjr.com · 06/08/2026
In 2014, Northwell Health — the largest health system in New York State, more than twenty hospitals across the New York metro area — created a brand-new job: chief experience officer. Read more 👉 https:// lttr.ai/At1Nc
lttr.ai
Marginally Better S01E24: The Wrong Metric – Joe Taylor Jr.
Episode Links:
000
Joe Taylor Jr. @joetaylorjr.com · 06/08/2026
Apple is famously secretive about its product roadmap. That doesn't mean you should run your business the same way. Read more 👉 https:// lttr.ai/At1DC
lttr.ai
Consistency Over Transparency | Johns and Taylor
I want to gently push back on a word everyone's throwing around right now: *transparency.* I don't think what audiences actually demand is total t ...
000
Joe Taylor Jr. @joetaylorjr.com · 05/08/2026
A health system's doctor-communication ranking climbed from the 36th percentile to the 58th — from the bottom third of American hospitals to above the middle, against peers who were all trying to improve too. Read more 👉 https:// lttr.ai/Aty9o
lttr.ai
Marginally Better S01E24: The Wrong Metric – Joe Taylor Jr.
Episode Links:
000
Joe Taylor Jr. @joetaylorjr.com · 04/08/2026
Talking recently with some peers and inside of my mastermind groups, the frustration’s real. How do you capture audience attention when you're not organically predisposed to making tons of video? Read more 👉 https:// lttr.ai/Atwxa #selfpromotion
lttr.ai
Everybody’s Cindy Nowadays – Joe Taylor Jr.
Marginally Better S01E24: The Wrong Metric
000
Joe Taylor Jr. @joetaylorjr.com · 04/08/2026
The evidence overwhelmingly demonstrates that values alignment between nonprofits and technology partners determines project success more than technical capabilities alone. Read more 👉 https:// lttr.ai/Atwni #nonprofit #webdesign #webdevelopment
lttr.ai
Values-Aligned Technology: Choosing Website Partners That Match Your Mission | Johns and Taylor
Values alignment between nonprofits and their technology partners fundamentally determines project success, with misaligned partnerships experiencing failur ...
010
Joe Taylor Jr. @joetaylorjr.com · 02/08/2026
This week I wrote about why Johns & Taylor keeps sponsoring BarCamp Philly — the business case, the state of tech event sponsorship, all of it. Read the full article: Help us mount BarCamp Philly 2026▸ https:// lttr.ai/AtNLR #bcphilly #barcampphilly
lttr.ai
Help us mount BarCamp Philly 2026 – Joe Taylor Jr.
The year I brought my dad
000
Joe Taylor Jr. @joetaylorjr.com · 02/08/2026
BarCamp Philly 17 is coming this fall, and the organizing team — on which I’m now serving for the third year in a row — needs two things. Read more 👉 https:// lttr.ai/AtNLQ #bcphilly #barcampphilly
lttr.ai
Help us mount BarCamp Philly 2026 – Joe Taylor Jr.
The year I brought my dad
010
Joe Taylor Jr. @joetaylorjr.com · 01/08/2026
Only 12% of nonprofits classify themselves as “leading” in technology adoption, while 37% struggle to maintain even basic systems. Read more 👉 https:// lttr.ai/As2hH #webdevelopment #nonprofit #webdesign
lttr.ai
The Mid-Sized Mission Gap: Website Strategy for Growing Purpose-Driven Organizations | Johns and Taylor
Here's the thing about mid-sized nonprofits—you're in that weird space where you're too big to wing it but too small to throw money at proble ...
020
Joe Taylor Jr. @joetaylorjr.com · 31/07/2026
BarCamp started as a global movement in 2005, a pushback against exclusive, invite-only tech conferences. Read more 👉 https:// lttr.ai/Atpr0 #barcampphilly
lttr.ai
Why We Keep Showing Up for BarCamp Philly | Johns and Taylor
The night before last year’s BarCamp Philly, I was staring at a spreadsheet that refused to cooperate. Anyone who’s organized a community event knows that m ...
000
Joe Taylor Jr. @joetaylorjr.com · 31/07/2026
The majority of your customers in the middle of their journey is the group almost nobody designs for, and the group most likely to drift away without a word. Read more 👉 https:// lttr.ai/Atpl1 #customerservice
lttr.ai
Marginally Better S01E21: The Forgotten Middle – Joe Taylor Jr.
Episode Links:
000
Joe Taylor Jr. @joetaylorjr.com · 30/07/2026
BarCamp Philly is the open mic of the Philly tech scene — the place where a first-time speaker can test an idea in front of a generous room, and where that same talk sometimes grows into a keynote somewhere else. Read more 👉 https:// lttr.ai/AtNLO #barcampphilly
lttr.ai
Why We Keep Showing Up for BarCamp Philly | Johns and Taylor
The night before last year’s BarCamp Philly, I was staring at a spreadsheet that refused to cooperate. Anyone who’s organized a community event knows that m ...
000
Joe Taylor Jr. @joetaylorjr.com · 30/07/2026
In 1896, a man named Joseph Lodge built a foundry in South Pittsburg, Tennessee — a town of about three thousand people on the Tennessee River, west of Chattanooga. Read more 👉 https:// lttr.ai/As2hD #righttorepair #customerexperience #cx
lttr.ai
Marginally Better S01E17: The Repair Relationship Revolution | Johns and Taylor
A century ago, companies deliberately made products that wouldn’t last. Today, that model is being dismantled—by regulators, by consumers, and by a new gene ...
000
Joe Taylor Jr. @joetaylorjr.com · 29/07/2026
The kinds of companies that sponsor events like BarCamp Philly don’t have recruiting budgets to spend this year — at least one would-be anchor sponsor walked away because we couldn’t guarantee a headcount. Read more 👉 https:// lttr.ai/AtNLN #barcampphilly
lttr.ai
Why We Keep Showing Up for BarCamp Philly | Johns and Taylor
The night before last year’s BarCamp Philly, I was staring at a spreadsheet that refused to cooperate. Anyone who’s organized a community event knows that m ...
010
Joe Taylor Jr. @joetaylorjr.com · 29/07/2026
For years, tech events ran on a simple trade: companies wrote checks, and in exchange they got a room full of hireable engineers. Read the full article: Why We Keep Showing Up for BarCamp Philly▸ https:// lttr.ai/AtNLM #barcampphilly
lttr.ai
Why We Keep Showing Up for BarCamp Philly | Johns and Taylor
The night before last year’s BarCamp Philly, I was staring at a spreadsheet that refused to cooperate. Anyone who’s organized a community event knows that m ...
000
Reposted by Joe Taylor Jr.
the Mountain Goats @themountaingoats.bsky.social · 29/07/2026
this was the rehearsal show for the Carnegie Hall Sinead & Shane benefit. few musicians so generous with their spirit. youtu.be/QwwZXtf4oHI?...
youtu.be
A Man You Dont Meet Everyday - Glen Hansard (Pogues cover)
YouTube video by dagalagas
340775
Joe Taylor Jr. @joetaylorjr.com · 28/07/2026
"You don’t want your dream to die in the chamber, because nobody read it, watched it, used it, or listened to it. Because the deafening silence surrounding your work can crush your soul."
joanwestenberg.com
How to Make Something People (Actually) Give a Shit About
5 Rules for Creating Work That Leaves a Mark
000
Joe Taylor Jr. @joetaylorjr.com · 28/07/2026
My high school job was the easiest way to get to see a bunch of movies for free, but it also turned out to be the easiest way to get into a crowd of other people around my age who loved films as much as I did. Read more 👉 https:// lttr.ai/AtNLL
lttr.ai
Is YouTube Really Taking Over Hollywood? – Joe Taylor Jr.
Marginally Better S01E24: The Wrong Metric
000
Joe Taylor Jr. @joetaylorjr.com · 28/07/2026
My movie theatre coworkers and I realized that if so many terrible studio films could get made, there was hope for us. Read more 👉 https:// lttr.ai/AtNLK
lttr.ai
Is YouTube Really Taking Over Hollywood? – Joe Taylor Jr.
Marginally Better S01E24: The Wrong Metric
000
Joe Taylor Jr. @joetaylorjr.com · 26/07/2026
Making genuinely good content for humans — and making it discoverable, searchable, and indexable by machines — is most of what you needed to do to rank well BEFORE this AI transition. Read more 👉 https:// lttr.ai/As2g6 #webdevelopment #marketing #audience
lttr.ai
Own Your Platform | Johns and Taylor
If I could send one message back to every communications leader who's about to make the wrong call on this — the ones still treating AI search as just ...
010
Joe Taylor Jr. @joetaylorjr.com · 26/07/2026
I once worked at a movie theatre specifically designed for studios to burn off terrible film they were still contractually bound to show somewhere. Read more 👉 https:// lttr.ai/AtNLG
lttr.ai
Is YouTube Really Taking Over Hollywood? – Joe Taylor Jr.
Marginally Better S01E24: The Wrong Metric
000
Joe Taylor Jr. @joetaylorjr.com · 25/07/2026
A blog about making culture. Since 1999.
anildash.com
How the hell are you supposed to have a career in tech in 2026? - Anil Dash
A blog about making culture. Since 1999.
110
Joe Taylor Jr. @joetaylorjr.com · 25/07/2026
If your most-trafficked page is something an AI can now answer in one sentence — what are you building to take its place? Read the full article: The Super Bowl Start Time Problem▸ https:// lttr.ai/As2g5
lttr.ai
The Super Bowl Start Time Problem | Johns and Taylor
There's an old sales line I've leaned on for years in our customer experience work: nobody wants to buy a drill. They want a hole in the wall. For ...
000
Joe Taylor Jr. @joetaylorjr.com · 24/07/2026
Act like a journalist *for your own brand* — reporting honestly on your work, your people, your impact — so that when an AI assistant builds an answer about your category, it has a reason to consult you. Read more 👉 https:// lttr.ai/As2g4
lttr.ai
The Super Bowl Start Time Problem | Johns and Taylor
There's an old sales line I've leaned on for years in our customer experience work: nobody wants to buy a drill. They want a hole in the wall. For ...
000
Joe Taylor Jr. @joetaylorjr.com · 24/07/2026
When someone asks a question and the answer appears right there — inside Gemini, inside ChatGPT, inside Claude — their journey is finished in that moment. Read the full article: The Super Bowl Start Time Problem▸ https:// lttr.ai/As2g3
lttr.ai
The Super Bowl Start Time Problem | Johns and Taylor
There's an old sales line I've leaned on for years in our customer experience work: nobody wants to buy a drill. They want a hole in the wall. For ...
000
Joe Taylor Jr. @joetaylorjr.com · 23/07/2026
We won't tell you AI is going to transform your business. But we have discovered some ways that ethical AI use makes us better at serving our clients. Read more 👉 https:// lttr.ai/As2g1 #AiTools
lttr.ai
Our Take on AI: Skeptical But Paying Close Attention | Johns and Taylor
Last week, in one of our daily standup calls, two of our team members raised some pointed concerns about AI tools: security issues, environmental impact, an ...
000
Joe Taylor Jr. @joetaylorjr.com · 23/07/2026
In this episode of Marginally Better, we celebrate the underdogs of user experience – companies that beat Silicon Valley giants not with bigger budgets, but with better focus. Read more 👉 https:// lttr.ai/As2gz #podcast #startups #userexperience
lttr.ai
Marginally Better S01E07: Breaking Things, Returning Things, and Getting Things Right | Johns and Taylor
In this episode of Marginally Better, Joe Taylor, Jr. unpacks how the speed-at-all-costs philosophy is being replaced by something smarter: thoughtful desig ...
010
Joe Taylor Jr. @joetaylorjr.com · 22/07/2026
Referral traffic from Google to publishers dropped by roughly a third in a single year, and some sites lost seventy, eighty, ninety percent. Read the full article: The Super Bowl Start Time Problem▸ https:// lttr.ai/As2gx
lttr.ai
The Super Bowl Start Time Problem | Johns and Taylor
There's an old sales line I've leaned on for years in our customer experience work: nobody wants to buy a drill. They want a hole in the wall. For ...
000
Joe Taylor Jr. @joetaylorjr.com · 22/07/2026
If you turn over your customer service to an AI chatbot that hasn't been trained to meet your customers' exact needs, don't be surprised when repeat sales fall off. Read more 👉 https:// lttr.ai/AtXoM #webdevelopment
lttr.ai
AI Can Build You a Website. It Can't Build You Trust. | Johns and Taylor
Anthropic just announced Claude Opus 4.7 can generate complete websites and presentations from a prompt. The press is focused on whether this disrupts Adobe ...
000
Joe Taylor Jr. @joetaylorjr.com · 21/07/2026
In this episode: what happens when you push through your company's vanity metrics for a signal that's harder to find, but truer to reality. Read the full article: Marginally Better S01E22: The Onboarding Opportunity▸ https:// lttr.ai/As2gu
lttr.ai
Marginally Better S01E22: The Onboarding Opportunity
Companies spend fortunes winning new customers, then lose them in the first five minutes. The banks bleeding clients at hello, the magic number that told Slack which teams would stay, and the 1985 video...
000
Joe Taylor Jr. @joetaylorjr.com · 21/07/2026
It's not “open everything” versus “hide everything.” It's knowing exactly which doors to open — and standing fully behind whatever's on the other side of the ones you do. Read more 👉 https:// lttr.ai/As2gs
lttr.ai
Consistency Over Transparency | Johns and Taylor
I want to gently push back on a word everyone's throwing around right now: *transparency.* I don't think what audiences actually demand is total t ...
000
Joe Taylor Jr. @joetaylorjr.com · 19/07/2026
In this episode: why 70% of banks report losing clients due to slow onboarding Read the full article: Marginally Better S01E22: The Onboarding Opportunity▸ https:// lttr.ai/As2fd
lttr.ai
Marginally Better S01E22: The Onboarding Opportunity
Companies spend fortunes winning new customers, then lose them in the first five minutes. The banks bleeding clients at hello, the magic number that told Slack which teams would stay, and the 1985 video...
000
Joe Taylor Jr. @joetaylorjr.com · 19/07/2026
So that stampede at the front door turned out to be mostly tire kickers, people passing through the lobby and out the back. Read the full article: Marginally Better S01E22: The Onboarding Opportunity▸ https:// lttr.ai/As2fb
lttr.ai
Marginally Better S01E22: The Onboarding Opportunity
Companies spend fortunes winning new customers, then lose them in the first five minutes. The banks bleeding clients at hello, the magic number that told Slack which teams would stay, and the 1985 video...
000
Joe Taylor Jr. @joetaylorjr.com · 18/07/2026
In this episode: the banks losing seven out of ten clients to slow, clumsy first experiences, the magic number Slack discovered, and what we can learn from watching Mario jump on pipes. Read more 👉 https:// lttr.ai/As2fZ
lttr.ai
Marginally Better S01E22: The Onboarding Opportunity
Companies spend fortunes winning new customers, then lose them in the first five minutes. The banks bleeding clients at hello, the magic number that told Slack which teams would stay, and the 1985 video...
000
Joe Taylor Jr. @joetaylorjr.com · 17/07/2026
We know now — it's all in the public record since the collapse — about a company that significantly inflated its actual metrics, and steamrolled real competitors by building relationships on data that was, at best, faulty. Read more 👉 https:// lttr.ai/As2fU
lttr.ai
Consistency Over Transparency | Johns and Taylor
I want to gently push back on a word everyone's throwing around right now: *transparency.* I don't think what audiences actually demand is total t ...
000
Joe Taylor Jr. @joetaylorjr.com · 16/07/2026
Our team's discovery process can help them design data gathering to validate whether their instincts are directionally correct or if they need some calibration based on what users actually do versus what leadership assumes they do. Read more 👉 https:// lttr.ai/As2fR #digitaltransformation
lttr.ai
How Digital Transformation Can Fail Before It Begins | Johns and Taylor
I can usually tell you within the first discovery call whether a digital transformation project is going to fail. Not because I'm particularly clever—I ...
010
Joe Taylor Jr. @joetaylorjr.com · 16/07/2026
From 2000 to about 2003, I invested a ton of time building content management systems for myself and a bunch of clients. Then, WordPress showed up. Read the full article: 35 Years of Posting Things Online▸ https:// lttr.ai/AtLYz #webpublishing
lttr.ai
35 Years of Posting Things Online
The “what were you like in the 1990s” meme crested on social media this month. I’ve watched some folks claim it’s because “that was the last time before we had social media.” But I think my...
020
Joe Taylor Jr. @joetaylorjr.com · 15/07/2026
I've probably explained the Streisand Effect to dozens of clients over the years, but there's nothing like "getting thrown in jail for threatening an S-Tier investigative journalist who didn't know about you until you e-mailed."
zetter-zeroday.com
Tracking Peter Stokes and The Com: Allison Nixon and Her Work Unmasking Cybercriminals
Any time a member of The Com gets arrested, there’s a good chance Allison Nixon played a role in it. Nixon is chief research officer at the cyber investigations firm Unit221B, named after the apartment...
000
Reposted by Joe Taylor Jr.
Linda Holmes @lindaholmes.bsky.social · 15/07/2026
It’s so important to remind people that we can do good smart things that help and don’t hurt.
1040551461
Joe Taylor Jr. @joetaylorjr.com · 15/07/2026
An active loyalty club member spends about ten percent more than one who's enrolled but checked out — and the ones who actually redeem rewards spend twenty-five percent more. Read more 👉 https:// lttr.ai/AtJV0 #customerservice
lttr.ai
Marginally Better S01E21: The Forgotten Middle
Businesses obsess over new signups and superfans while the majority in the middle quietly drifts away. The gym study where the most profitable members barely show up, the loyalty programs built for VIPs,...
000