iiinova — where your digital self keeps evolving

Jason Kilgore @jasonkilgore.bsky.social · 15/07/2026

@johnmu.com and probably @methode.bsky.social - Would a site be better off with no lastmod date at all on any pages? Or one where the lastmod date isn't reliable/trusted (given the binary nature of Google's trust on this)? We found a bug manifesting a set of unintentionally incorrect dates. #SEO

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Jason Kilgore @jasonkilgore.bsky.social · 25/06/2026

@johnmu.com Hi John - Given Computer use is now a built-in tool for Gemini 3.5 Flash, and as agentic becomes more of a "thing", would you expect principles like "Images provide a satisfying experience" to evolve since the satisfying experience is an information agent? Curios on your thoughts. #SEO

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Jason Kilgore @jasonkilgore.bsky.social · 20/05/2026

@johnmu.com On Information Agents announced yesterday at #GoogleIO, are the search agents going to be relying on Google's index exclusively? Or will they fetch live pages? Or are they akin to Google Alerts 2.0 as G-bot crawls? Trying to think through the 1st party analytics data effects. #SEO

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Jason Kilgore @jasonkilgore.bsky.social · 30/03/2026

@johnmu.com Given the timing, I want to ask a core update related question. Usually, we see waves of volatility throughout the 2-3 weeks of a rollout. Broadly, are different parts of core updated at different times? Or is it all reset at the beginning then iterated depending on the results? #SEO

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Jason Kilgore @jasonkilgore.bsky.social · 20/02/2026

@johnmu.com -Let's talk server capacity. Googlebot tries to be a good citizen reducing crawling when there are signals that the server is overloaded. Are there downstream effects to indexation (i.e. pages could move to "crawled - currently not indexed") during long periods of assumed strain? #SEO

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Jason Kilgore @jasonkilgore.bsky.social · 13/02/2026

@johnmu.com - Link Context question: A long time ago in a galaxy not so far, far away when indexing Google used anchor + title to understand the context of a hyperlink (I.e. what a user should expect on the other end). Would it be fair to say that aria-label has replaced the title attribute? #SEO

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Jason Kilgore @jasonkilgore.bsky.social · 27/02/2025

🚀 Much Efficiency. Very Accomplishment. Wow. 🚀 A SEO on my team and I partnered to build DogeDodge.net; a tool built using Grok3 API to throw a little shade at the great and powerless Elon. LI post below. Please share and amplify. www.linkedin.com/feed/update/...

dogedodge.net

Vite + React + TS

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Jason Kilgore @jasonkilgore.bsky.social · 17/12/2024

“ A hint”? “More than a hint”? How impactful are Core Web Vitals as a ranking signal? Well….It depends…. Read on for it to be demystified, and to learn why being unobtrusively helpful can indeed yield benefits in organic search. www.linkedin.com/posts/jasona... #CWV #SEO #CoreWebVitals

linkedin.com

Jason Kilgore on LinkedIn: “I’ll Rank My Site by Fixing Core Web Vitals,” Said No SEO Ever

“A hint”? “More than a hint”? How impactful are Core Web Vitals as a ranking signal? The answer, as with many SEO questions, is “It depends….” Read on for it…

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Jason Kilgore @jasonkilgore.bsky.social · 11/12/2024

Conspiracy Theory for Today: AI is so engrained into Portfolio Managers management, and it's reached the level that it understands the repercussions of less investment, that it's investing in itself so as to promulgate and perpetuate its own existence. #AI #AGI www.reuters.com/markets/us/f...

reuters.com

Nasdaq hits 20,000 for first time as AI rally rages on

The Nasdaq breached the 20,000-point mark on Wednesday, as a rally in technology stocks showed no signs of slowing on hopes of looser regulation under Donald Trump's presidency and bets on AI-fueled earnings growth in the coming quarters.

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Jason Kilgore @jasonkilgore.bsky.social · 11/12/2024

My predictions for how Search will evolve in 2025.... 1) Keywords in Domains increase in algo weighting 2) Personalization will increase exponentially 3) Rank trackers will become even more of a "directional" indicator due to 2. Real more on LinkedIn... #SEO www.linkedin.com/feed/update/...

linkedin.com

Jason Kilgore on LinkedIn: #seo #sem #ppc #search #google #sra #aio

My 2025 Predictions for Search: 1) Exact Match Domain names will come back in vogue, or at the very least least keyword rich domain names 2) Small and more…

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Jason Kilgore @jasonkilgore.bsky.social · 05/12/2024

Regarding the November Core update, @johnmu.com are we there yet? #SEO

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Jason Kilgore @jasonkilgore.bsky.social · 02/12/2024

"I'll rank my site by fixing my Core Web Vitals" said no SEO ever. Change my mind. #SEO #Pagespeed #CoreWebVitals

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Jason Kilgore @jasonkilgore.bsky.social · 01/12/2024

Rel=Canonical is a signal, not a directive, and not nearly strong enough for content creators who syndicate and get their results usurped. Search needs to evolve and include a rel=source attribute which can apply to a portion of a page. #SEO www.linkedin.com/posts/lily-r...

linkedin.com

Lily Ray on LinkedIn: #seo #yahoo #syndication | 17 comments

Your quarterly reminder that asking syndication partners to add a canonical to your syndicated article is often *not enough for Google to honor that… | 17 comments on LinkedIn

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Jason Kilgore @jasonkilgore.bsky.social · 30/11/2024

DOJ: “Share your results, signals, etc to help competitors make a better products” Prediction: Personalization based on individual user search behavior & context reinforces Googles advantages in Search, can’t be replicated, and therefore will continue to grow. www.linkedin.com/posts/glenng...

linkedin.com

Glenn Gabe on LinkedIn: #google #seo #legal

If you're interested in the DOJ's plan to end Google's search monopoly, this article covers several important parts (via Laura Feiner, senior policy reporter…

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Reposted by Jason Kilgore

Roger Montti @martinibuster.bsky.social · 28/11/2024

I started an SEO Starter Pack (emphasis on I just started it). Check it out for who to follow on the topic of SEO 😸 go.bsky.app/fqa9Gf

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Jason Kilgore @jasonkilgore.bsky.social · 28/11/2024

The word on the street is that Google results are more personalized with the November 2024 Core Update. We can now quantify an estimate with an adequate sample size comparing rank tracking lab data against GSC. www.linkedin.com/feed/update/... @rustybrick.com @glenngabe.bsky.social

linkedin.com

Jason Kilgore on LinkedIn: #seo #personalization

☀️ Huge News! ☀️ We now have an estimate of the degree to which personalization increased with the drop of the November 2024 Core Update. Ginormous thanks…

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Jason Kilgore @jasonkilgore.bsky.social · 27/11/2024

We are diving into our GSC data to try to answer this. More to come!

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Jason Kilgore @jasonkilgore.bsky.social · 27/11/2024

@mcuban.bsky.social I'm still waiting on the wall that Mexico was going to pay for. In terms of your point, the philosophy is "any win is a win worth celebrating".

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