iiinova — where your digital self keeps evolving

Jason Lengstorf @jason.energy · 07/10/2026

5 startups pitch live on stage to win $500K in @cloudflare.social credits + a billboard in SF, judged by @eastdakota.com, Michelle Zatlyn, & @dknecht.bsky.social, hosted by @threepointone.bsky.social show up live & YOU decide the audience choice winner Cloudflare + CodeTV bring you The Cold Start!

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Jason Lengstorf @jason.energy · 04/10/2026

when everyone can generate anything with a prompt, how do you stand out? most app promo videos I see are indistinguishable from each other (because they were likely made w/the same basic prompt) the only way to stand out is to care and to put actual effort into what you make. been true. still true

LinkedIn screenshot of Todd Morey's post, which begins, "Life comes at you fast. I've been so flooded by animated demo videos I can't scroll past them fast enough. That's mostly because they don't demo anything about the product; they only demo the motion design Al is now capable of.
(Linkedin became a rave club over the last 10 days. My eyes...)
Now that Al has built decent competence in motion design, a flashy promo video is just another Al tell. So... what's next? love the art and craft of motion..."

Below, Jason has commented, "My hunch is that 'obviously made by human hands' is going to start carrying a 'premium quality' association even more than it used to.

"At CodeTV we've been leaning into practical effects (physically creating visual assets, moving the camera to 'animate' them, interacting with 3D props vs. having animated illustrations flying around the screen) to give more personality and perceived weight to videos.

"Al and other low-effort video gives the sense of, 'They didn't care at all about the quality of this. I wonder if they care about the quality of their product?'

"Going the other way with content sends the right signals, I think: 'Wow, these folks care! They're willing to do a harder thing because it produced a better result.'

"Feels like the best approach when everyone's smashing the Easy Button™ over and over again is to actually give a shit about quality."

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Jason Lengstorf @jason.energy · 18/09/2026

this is what a fresh list looks like for me. left page is for meeting notes, quick thoughts, etc. this is my Goldilocks Zone for task management. any less and I feel panicky like I'm forgetting things; any more and I feel like I'm spending more time organizing the todos than I am doing the work

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Jason Lengstorf @jason.energy · 18/09/2026

maybe this is only interesting to me, but after 20+ years of trying to optimize TODO list management, this is the only format I've found sustainable - pen and paper (slow, requires consideration) - TODO items in the main column - leads and active projects in smaller sub-sections

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Jason Lengstorf @jason.energy · 18/09/2026

my stress levels directly map to how long its been since I hand-wrote a todo list. I talk myself out of it sometimes ("I don't have time!" "I'll remember!"), then bounce between email, chat, the Untitled-2 tab in my IDE where I jotted a quick reminder, etc. while the cortisol rises to drown me

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Jason Lengstorf @jason.energy · 12/09/2026

new profile pic, courtesy of photographer Natasha Kenyon 💜

Jason Lengstorf smiling and looking directly into the camera

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Jason Lengstorf @jason.energy · 25/08/2026

a Tom Cardy song broke our brains because my wife and I were watching Lucky last night and after the main character kills a guy we both started singing "LOOT THAT BODY!"

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Jason Lengstorf @jason.energy · 20/08/2026

please don't judge the upside-down apostrophe in our caption @kelseyhightower.com @ashley.dev

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Jason Lengstorf @jason.energy · 18/08/2026

a LOT of people work behind the scenes to make a show like The Full Stack possible. this is what you don't see on camera

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Jason Lengstorf @jason.energy · 17/08/2026

the tech industry can be tough, but if you look for them, there are bright spots. making The Full Stack was a great reminder of that for me

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Jason Lengstorf @jason.energy · 12/08/2026

“good enough ain’t good enough” — Killer Mike

Killer Mike and Jemiah Sius on stage at RenderATL

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Jason Lengstorf @jason.energy · 12/08/2026

“AI is going to inspire us to go bigger, more badass, because we don’t like computers showing us up” — Killer Mike on stage at @renderatl.com

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Jason Lengstorf @jason.energy · 07/08/2026

when I see people get morally superior because they have a certain set of data memorized, I like to swap out the data set to see how ridiculous it sounds "oh, you don't know [every word to Garth Brooks's 1993 album In Pieces]? you charlatan!"

cover art for Garth Brooks's 1993 album, In Pieces

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Jason Lengstorf @jason.energy · 28/07/2026

once I become aware of a meme it means the meme is officially dead, right?

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Jason Lengstorf @jason.energy · 24/07/2026

The Full Stack is NOT a coding competition: it's about building a full product from idea to production to launch. all 8 ideas are really interesting — which one do you think has the best chance to win?

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Jason Lengstorf @jason.energy · 23/07/2026

a demo + build a full project. in last week's series premiere, 8 teams pitched their ideas. 7 teams made it to this week. now they have to make the idea real by building a prototype to convince the judges they understand their idea — and their audience — well enough to continue in the competition

Jaquie and Anand watch their prototype get judged during episode 2 of The Full Stack

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Jason Lengstorf @jason.energy · 23/07/2026

making your idea real. that means choosing what to work on, and what not to work on. narrowing down from what's possible to what's practical. turning the raw potential of the idea into a concrete first step in this new series, The Full Stack, we wanted to explore what it takes to go beyond…

Brian and Jasper working on their prototype during episode 2 of The Full Stack

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Jason Lengstorf @jason.energy · 23/07/2026

in the early stages of a company, you start with an idea. Ideas are fun because they're not bound by inconvenient things like practicality or time — you can just imagine what you want to be true and bask in the endless possibilities to take the next step, though, you have to do the hard part of…

Vic and Aziz playing the Warm-Up Mini Game on episode 2 of The Full Stack

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Jason Lengstorf @jason.energy · 21/07/2026

BTS of the practical setup used to film the opening titles for The Full Stack. no computer graphics, just LEDs, cut acrylic, and creative people working together

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Jason Lengstorf @jason.energy · 18/07/2026

think “MasterChef for tech startups” @kelseyhightower.com & I discuss why The Full Stack, our new series presented by AWS, is the way it is first episode is streaming now with new episodes on Thursdays!

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Jason Lengstorf @jason.energy · 15/07/2026

you might be able to build an app, but can you build a *product*? 8 teams start this competition hosted by @kelseyhightower.com, but only 7 advance to episode 2 presented by @awscloud.bsky.social, this is @codetv.dev's largest production yet premieres tomorrow: www.youtube.com/watch?v=8aHX...

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Jason Lengstorf @jason.energy · 14/07/2026

featuring incredible guest judges with some truly impressive credentials. and also I am there @darko.rup12.net @ashley.dev @josephruscio.bsky.social @aaronfrancis.com

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Jason Lengstorf @jason.energy · 14/07/2026

The Full Stack premieres this Thursday at 12pm PT on @codetv.dev’s YouTube channel — join to watch these teams of builders compete to create real products over the course of 6 episodes hosted by @kelseyhightower.com and presented by @awscloud.bsky.social

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Jason Lengstorf @jason.energy · 09/07/2026

a very cool thing about this teaser / intro / ident for The Full Stack is that we shot the whole thing practically. the only computer graphics in this are "AWS presents" and "a CodeTV production" — everything else was made entirely with colored light, cut plexiglass, and a camera

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Jason Lengstorf @jason.energy · 09/07/2026

what happens when CodeTV teams up with @awscloud.bsky.social and @kelseyhightower.com? this is our biggest project ever — find out what we cooked up together when episode 1 premieres next week. subscribe to @codetv.dev's newsletter/YouTube to make sure you don't miss it!

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Jason Lengstorf @jason.energy · 01/07/2026

why work on open source at all? TanStack creator @tannerlinsley.com tells us why in the latest episode of The Build Log

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Jason Lengstorf @jason.energy · 29/06/2026

this is actually my SECOND Guy Fieri impression. first was my high school haircut

Jason Lengstorf high school senior photo showing bleach blond tips and spiky hair

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Jason Lengstorf @jason.energy · 26/06/2026

the 4th (and final — for now) episode of The Greenfield Games is coming next week 👀

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Jason Lengstorf @jason.energy · 22/06/2026

a little reunion of the greatest devrel team to ever do it: @sarahedo.bsky.social, @philhawksworth.dev, @cassidoo.co, @bencodezen.io, @tzmanics.bsky.social, @devdevcharlie.com, with special guest appearances from @marisamorby.com, @dizzyd.esq, @emilyfreeman.bsky.social 💜💜 I miss this team so much

Sarah, Marisa, Cassidy, Phil, Charlie, Ben, and Jason at a picnic table outside

Phil, Jason, Emily, Sarah, Tara, Matt, Marisa, Charlie, Cassidy, and Ben in a speakeasy together

Phil, Ben, Sarah, Jason, Marisa, Charlie, and Dizzy together outside

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Jason Lengstorf @jason.energy · 11/06/2026

still can't believe that we* closed a bridge so I could do a Guy Fieri "talk to the camera" shot while driving a Lamborghini life is weird, man * @codetv.dev + @clerk.com

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Jason Lengstorf @jason.energy · 11/06/2026

I have another @standard.site question: how do we support multiple authors? the validator says documents must belong to the same DID as the publication, but... how do we specify who the author is, then? for example, @codetv.dev has a blog but the post is written by me — how does that work?

screenshot of the bsky preview of a Standard Site document showing the publication name and byline

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Jason Lengstorf @jason.energy · 08/06/2026

HOW DO YOU DO FELLOW KIDS here's @zeu.dev tolerating me on the latest episode of Web Dev Challenge

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Jason Lengstorf @jason.energy · 08/06/2026

isn't this a filesystem restriction that a file and a subdirectory can't use the same name?

screenshot of a Finder window in macOS with a .well-known folder that has a site.standard.publication file in it, and a folder that is untitled with an error that reads, "The name 'site.standard.publication' is already taken. Please choose a different name."

Non-root Publications
If the publication does not live at the domain root, append the publication path to the endpoint:

/.well-known/site.standard.publication/path/to/publication

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Jason Lengstorf @jason.energy · 07/06/2026

it's looking like it's probably possible standard.site/docs/verific...

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Jason Lengstorf @jason.energy · 05/06/2026

if you're feeling burned out on dev these days, watch this and feel your soul mend in real time. full episode on YouTube: www.youtube.com/watch?v=S-Xy...

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Jason Lengstorf @jason.energy · 01/06/2026

okay I'm fully in my head now please help me choose a new profile picture A: no hat, purple background by Jayme Fay B: black hat, color stripes by Natasha Kenyon C: white and red hat by Jason Hill D: no hat, yellow background by Jason Hill

Jason Lengstorf looking to his right with a hint of a smile on the set of The Greenfield Games

Jason Lengstorf looking to his right and smiling on the set of The Full Stack

Jason Lengstorf looking into the camera with a hint of a smile on the set of Web Dev Challenge

Jason Lengstorf looking to his right and smiling on the set of Web Dev Challenge

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Jason Lengstorf @jason.energy · 31/05/2026

JUST KIDDING I like this one better. photo by Jason Hill

Jason Lengstorf wearing a henley, crossing his arms, and almost smiling. Kinda smirking. In fact, if you didn't know him better you might think he has a punchable face.

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Jason Lengstorf @jason.energy · 31/05/2026

new profile pic. this one's by Jayme Fay

Jason Lengstorf on the set of The Greenfield Games. he's looking to his right and smiling slightly

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Jason Lengstorf @jason.energy · 28/05/2026

it's almost time! The Greenfield Games episode 2 premieres at 3pm Pacific today — come watch live with us on YouTube and join the chat: www.youtube.com/watch?v=OgqW...

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Jason Lengstorf @jason.energy · 27/05/2026

"people on the internet enjoy seeing you sad" — @kylierobison.com on the latest Web Lunch

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Jason Lengstorf @jason.energy · 26/05/2026

BRAND NEW: @kylierobison.com met me for coffee and we talked career paths, networking, being authentic in increasingly hostile online spaces, and a whole lot more on Web Lunch watch the full conversation: youtu.be/wu-zvZAqkw4

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Jason Lengstorf @jason.energy · 17/05/2026

this last few months has been pure growth: figuring out complex logistics for location shoots w/road closures + car rentals; learning to delegate as productions get bigger; getting better at building large arced narratives and it still feels like I’m barely scratching the surface of what’s possible

a colorful set in a sound stage with desks. 16 people are working at the desks. 7 camera people are around the room filming them

a Lamborghini on the streets of Miami in early morning

a wide shot of The Greenfield Games set showing the lighting fixtures and production crew as well as the cast on set

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