iiinova — where your digital self keeps evolving

Hugh Chew @hughchew.com · 26/09/2026

Got a Disneyland Land trip for the Wife and I’s 4th wedding anniversary l. Excited for Halloween decor, day drinking, snacks and photo reference gathering 😂😂

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Hugh Chew @hughchew.com · 22/09/2026

Yeah and the unfortunate thing is, the people who make these gambles take none of the blame when it doesn’t work. They get promotions, bonuses or get a golden parachute when they “resign”

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Hugh Chew @hughchew.com · 22/09/2026

Also at this point with them consolidating studios like this, I feel like sometime in the future another “Great Reset” will happen and these studios will be spun off from Xbox as Microsoft will be tired with fronting Gamedev costs.

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Hugh Chew @hughchew.com · 22/09/2026

I think it’s horrible for Xbox to have one week ago made this huge song and dance about picking up the bill for PhysInt if they knew a week later they would be pulling the second part of their “Great Layoff” I love Kojima’s work, but that money fronted could have helped out studios or even devs.

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Hugh Chew @hughchew.com · 15/09/2026

It’s a start 🏃💨😥

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Hugh Chew @hughchew.com · 15/09/2026

Jesus do I have download Fortnite to get a Sora skin now…

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Hugh Chew @hughchew.com · 15/09/2026

He’s being Feinstein’d

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Hugh Chew @hughchew.com · 15/09/2026

The party of Better things can’t be possible🇺🇸

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Hugh Chew @hughchew.com · 15/09/2026

If only Balenciaga supported TransMog then she could keep the stat boosts and do a fashion on top of it!

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Hugh Chew @hughchew.com · 20/08/2026

Also if we even get to ship a game. The last two years of my time at PSVA, was for a game that was on cancelled after their big review of Live Service after Concord

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Hugh Chew @hughchew.com · 16/08/2026

He literally walks like Master Xehanort

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Hugh Chew @hughchew.com · 15/08/2026

So much Kingdom Hearts news before we even get the panel tomorrow. News about an Oswald the Lucky rabbit mini series for his 100th anniversary what a crazy night

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Hugh Chew @hughchew.com · 15/08/2026

Disney finally did it! Finally! Also crazy we still have the KH panel still tomorrow, we got gameplay a trailer announcing Coco in the game and of course the Anime! KH fans are finally eating good tonight!

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Hugh Chew @hughchew.com · 10/08/2026

I’m ready to chat, yap and discuss materials and the mentorship! If you have any questions, I’m ready to answer! See you at 9:00am PDT #gameart #gamedev #ue5 #materiald #textureart

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Hugh Chew @hughchew.com · 06/08/2026

Excited to officially join @sierradivision.bsky.social as a Material Art Mentor! I'll be helping artists grow their Material Art, shaders, and production workflows through one-on-one mentorship. If you have questions, join us for our AMA Tuesday at 9:00 AM PDT in the Sierra Division Discord!

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Nuri @actionhankbeard.bsky.social · 06/08/2026

40th Anniversary of Metroid

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Sierra Division @sierradivision.bsky.social · 06/08/2026

We're excited to have Principal Material & Shader Artist @hughchew.com join our Academy! He will be offering a 1:1 Material Art Mentorship, helping you develop both the artistic and technical skills needed to create production-ready materials for games! academy.sierradivision.com/material-art...

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Hugh Chew @hughchew.com · 04/08/2026

As a life long KH fan, this true. Also, here’s another. These are completely different people.

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Hugh Chew @hughchew.com · 26/07/2026

Excited to be speaking with @dinustyempire.bsky.social at **DinCon** this Thursday! I'll be breaking down **Surface Stacking** workflow and live demoing Material Layering: how to build smarter, more modular, production-ready materials in-engine. Hope to see you there! 📺 (www.twitch.tv/dinusty)

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Hugh Chew @hughchew.com · 26/07/2026

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mjp @mjp123.bsky.social · 21/07/2026

I’m wearing my most appropriate graphics T-shirt for Advances today

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Hugh Chew @hughchew.com · 17/07/2026

I’ve been slowly recording some raw sessions of me working on this Subway Scene (atleast from the Material side of things) it’s been fun so far making a very small scene based on a lot of reference work I took when I was in NYC earlier this year.

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Hugh Chew @hughchew.com · 17/07/2026

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Hugh Chew @hughchew.com · 14/07/2026

Yeah it’s just people with no experience, armchair-ing things they don’t understand. We will get to the same point with Godot soon lol

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Hugh Chew @hughchew.com · 14/07/2026

Substacks, patreons, subscriptions, member tiers. There are specific guys in these groupings that failed out of their industry and use this to still keep paying the bills. They just jump to the next grift, NFTs, Ai, metaverse. It’s all a grift.

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Hugh Chew @hughchew.com · 14/07/2026

Yes but it’s a ball game now on how bad faith people are. Take interactions on Twitter, because you can get paid by how many interactions you have, people ragebait insincerely for the money not the discussion. Theirs more revenues of getting money and people are using discourse for that.

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Hugh Chew @hughchew.com · 14/07/2026

A lot of that comes from this new group of online dev chuds that are always shitting on UE to grift for their custom branch on the engine git or some “new engine” they’re teasing. Negativity sells better for the algorithm

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Hugh Chew @hughchew.com · 14/07/2026

10 years ago I left my job as a Ride Op for The Mummy ride at Universal to join Infinity Ward on Call of Duty: Infinite Warfare. That opportunity changed my life. Today I get to build games, teach, and share what I've learned. Thanks to everyone who's been part of the journey. #GameDev #GameArt

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Hugh Chew @hughchew.com · 12/07/2026

I’m surrounded by millennials at the Hillary Duff concert 🎶

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Hugh Chew @hughchew.com · 08/07/2026

This is what happens when business and shareholders run game companies. They cut and cut with realizing they are cutting out the brain and heart of a company or in this case a company, who’s work pushes game engines to where they are today, INCLUDING, Xbox’s own Call of Duty.

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Hugh Chew @hughchew.com · 06/07/2026

14 layers of management that are paid more than the dev’s salaries combined.

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Dr. Twink, Microplastic Surgeon @subtlebeast.bsky.social · 05/07/2026

I hope Mexico beats England today as revenge for Mexico week on the Great British Bake-off

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Hugh Chew @hughchew.com · 27/06/2026

You have canceled more Live Service projects this generation and really put yourself in a hole. Also why continue with making a bunch of Live Service games, that’s not viable. Every gamer has ONE live service game they choose to login continuously, not four. This isn’t like story driven games.

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Hugh Chew @hughchew.com · 26/06/2026

I always find it funny when I randomly get added to weird ass lists or randomly blocked by people I've never interacted with. It's a weird rabbit hole to look into. Like when I found out about, clearsky.app and saw that some of the info of my account made me laugh.

clearsky.app

ClearSky

ClearSky - Bringing information closer to you

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Hugh Chew @hughchew.com · 26/06/2026

This what’ll happen when they “unleash” Fetterman.

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Hugh Chew @hughchew.com · 26/06/2026

Yeah, they still are a capitalist company still. But “thankfully” they don’t have a larger company that isn’t based in Games Entertainment thumbing the scale with some of the worst and hurtful decisions for the Industry as a whole

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Hugh Chew @hughchew.com · 26/06/2026

Nintendo does Nintendo things. But yeah the main difference is between Nintendo versus the other two is, Nintendo top down focuses on Game Design and Fun…..AND also the fact they don’t have a blood thirty capitalist parent company always looking to widen their shareholders bottom line.

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Hugh Chew @hughchew.com · 25/06/2026

This sounds just as ad as the $3000 for a Traffic Cone discourse. How can all these Ai guys be so out of touch

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Hugh Chew @hughchew.com · 25/06/2026

When they could have doubled down on Destiny and put support teams like Nixxes or PSVA on it from the start and helped them develop faster and better. Maybe even help them co-dev Destiny 3 or even a In-Cycle “Destiny” that drops the 2 and drops last gen consoles to unburden costly dual-support

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Hugh Chew @hughchew.com · 25/06/2026

I’ll say this as a former PS Dev, Jim Ryan and his C-Suite forcing GAAS and quadrupling down on it fucked PlayStation this generation. Barely any 1st party studio has come out with anything besides Insomniac. Buying Bungie for this GAAS push, hurt them worse with dual-dev on two GAAS titles

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Hugh Chew @hughchew.com · 25/06/2026

It’s true, the fact that the bottom line for C-Suite isn’t getting them 100’s of millions and only 10’s of millions they take it out on the work force. Add to the fact that CEO’s are chasing unicorns like Fortnite to make more money and it blowing up spectacularly is also hurting us devs and artists

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Hugh Chew @hughchew.com · 25/06/2026

The final video in my UE5 Lighting Series is live! This one covers Baked Lighting, Lightmaps, Lightmass, GPU Lightmass, optimization, and when to use it over Lumen. youtu.be/tD2kOgZpG1g?... Check out the full series on my YouTube! #UE5 #UnrealEngine #GameArt #GameDev

youtu.be

Why Baked Lighting Still Matters in Unreal Engine

YouTube video by Hugh Chew

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The Dinusty Empire @dinustyempire.bsky.social · 22/06/2026

We are super excited to announce.... DinCon Digital 2026! 🎉 Over the span of 6 weeks from July 2nd - August 20th, we will be hosting a plethora of talks from some familiar Empire faces, to guests from our Industry, covering all things game art, careers, tooling and production! See you there 👀

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James @jamesthe3dartist.bsky.social · 22/06/2026

Raygun is officially complete, please go take a look at it on my artstation! www.artstation.com/artwork/JwaP0m Also huge thanks to the amazing @soraso0324.bsky.social Who did the original concept art, that inspired me.

artstation.com

Raygun, James Bruner

This project I simply called Raygun! A retro chunky ray gun! This project was inspired when I saw "Space Girl" a piece of concept art by the amazing concept artist Sora Kim. Which was a piece she work...

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Hugh Chew @hughchew.com · 21/06/2026

Just remember folks, most of the loudest people talking about using AI and AI workflows for Game Development, have no experience working on games or at Game Studios!

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Hugh Chew @hughchew.com · 18/06/2026

As a PlayStation fan, I’m pissed Xbox fans get an official translucent case

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