iiinova — where your digital self keeps evolving

ISBA @isbasays.bsky.social · 02/10/2026

The real challenge of how to ensure that your brand shows up when people ask AI: human collaboration. Check out this week’s read at the ISBA Says Substack: isbasays.substack.com/p/the-next-a...

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ISBA @isbasays.bsky.social · 30/09/2026

Who should own creator marketing? Build in-house or outsource? How do you prove its value? Our new framework with Responsible Marketing Advisory helps answer those questions. ISBA members can download it here - www.isba.org.uk/knowledge/cr... #CreatorMarketing #MarketingStrategy

Front cover of Creator Economy Operating Models: The Marketer's Framework

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ISBA @isbasays.bsky.social · 25/09/2026

What we’ve traditionally called “TV” is transforming into something much, much bigger. If you’re a marketer, now is the time to pay attention. Check out the latest from the ISBA Says Substack ✍🏻 isbasays.substack.com/p/television...

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ISBA @isbasays.bsky.social · 24/09/2026

We're pleased to be supporting #ORD2026 🟣 Building & advocating for a safe online environment for brands & consumers is one of our key priorities – so we’re supporting the day, and @orn-co.bsky.social, in helping business to understand what showing up responsibly online looks like.

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ISBA @isbasays.bsky.social · 22/09/2026

From evolving the operating model to responsible adoption; from creating the freedom to innovate, to reimagining marketing in the age of AI. #GenAISummit2026

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ISBA @isbasays.bsky.social · 22/09/2026

Today is all about helping ISBA members navigate the Great AI Disruption. Also, Lego 🧱 #GenAISummit2026

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ISBA @isbasays.bsky.social · 22/09/2026

"Today is all about trying to give ISBA members a competitive advantage in the marketplace." Simon Michaelides welcomes 300 delegates to #GenAISummit2026 - where this morning we've covered regulatory updates, consumer trends, how AI is driving robotics, and earning visibility in search 🚀

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ISBA @isbasays.bsky.social · 22/09/2026

"There's a new channel in town." #GenAISummit2026

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ISBA @isbasays.bsky.social · 22/09/2026

We’re underway at ISBA’s #GenAISummit2026! We’re delighted to be hosted by Google for this year’s event - focused on Building Competitive Advantage. Over the course of today, we’ll be hearing about changing consumer behaviour, the operating models needed to make AI a success, and more.

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ISBA @isbasays.bsky.social · 18/09/2026

Few sectors in advertising and media have generated as much excitement, investment and expectation as retail media. Now it’s time for brands and retailers to work together to realise its full potential. Read our latest Substack: isbasays.substack.com/p/a-little-m...

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ISBA @isbasays.bsky.social · 17/09/2026

A pleasure to partner with @socialelement.bsky.social this morning to help launch their Brand Currency Index - a new framework that redefines how to measure what social is really building for your brand. Find out more at thesocialelement.agency/brand-currency

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ISBA @isbasays.bsky.social · 15/09/2026

🗓️ Save the date: Global Marketer Week London - 20-23 April 2027! At ISBA we’re delighted to be co-hosts with the WFA for next year’s event, and to be part of bringing Global Marketer Week back to the UK for the first time in 20 years. Registration opening in October 👀

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ISBA @isbasays.bsky.social · 14/09/2026

The Government promised it would look at whether the 'less healthy' food restrictions were working after five years. Instead, the goalposts are being moved - delivering another blow to an ad industry which underpins growth. Ministers should think again. www.ft.com/content/203b...

ft.com

Expanded ad ban on ‘less healthy’ foods could hit £1bn in UK media spending

Plans to update nutrient profiling model are part of effort to tackle childhood obesity

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ISBA @isbasays.bsky.social · 11/09/2026

Fantastic that ITV has announced a new mandate for accessible ads, to kick in by January 2027 🎉 Making subtitles standard helps move accessibility from aspiration to everyday practice. We hope this encourages even more of the industry to follow suit. www.itv.com/presscentre/...

itv.com

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ISBA @isbasays.bsky.social · 11/09/2026

“Perhaps the biggest unanswered question right now is to what degree this Government will do one big thing: intervene.” Andy Burnham’s instinct will be interventionist. But will the escalating speed of British politics give him the chance? Subscribe: isbasays.substack.com/p/you-spin-m...

isbasays.substack.com

You spin me right round

The Burnham Government will want to intervene - but the escalating speed of UK politics may not give it the chance.

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ISBA @isbasays.bsky.social · 08/09/2026

“The challenge now - one that ISBA enthusiastically seeks to bring people together to achieve - is working across industry to realise the extraordinary potential of one of the fastest-growing media channels in recent memory.” Clare O’Brien in Retail Media Age: tinyurl.com/5n95eyp4

tinyurl.com

The promise of digital retail media was never in doubt. Now we can work across industry to make its potential a reality - Retail Media Age

ISBA has just launched the second part of its industry-first Digital Retail Media Study; Clare O'Brien, Associate Media Advisor at ISBA, reflects for Retail Media Age on the study's findings and why s...

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ISBA @isbasays.bsky.social · 08/09/2026

The promise of retail media has rarely been in doubt. Today we’re launching Part 2 of our Digital Retail Media Study, verifying the capabilities of five of the UK’s top networks - and setting out a plan for how brands can realise the channel’s extraordinary potential.

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ISBA @isbasays.bsky.social · 07/09/2026

“First, we need a stronger conversation about effectiveness. Second, AI requires leadership as much as enthusiasm. Third, advertisers must be prepared to shape the markets in which they invest.” Catch up with our Director General’s first Substack: isbasays.substack.com/p/this-shoul...

isbasays.substack.com

This should be marketing’s moment.

Why marketing’s age of change should also be an age of greater confidence, influence and leadership.

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ISBA @isbasays.bsky.social · 04/09/2026

The ISBA Says Substack is live ✍ We'll be showing up each week to examine a question that matters: what advertisers should know, what may be being missed, and what useful action looks like. Head to Substack now for the first post from our DG: isbasays.substack.com/p/this-shoul...

isbasays.substack.com

This should be marketing’s moment.

Why marketing’s age of change should also be an age of greater confidence, influence and leadership.

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ISBA @isbasays.bsky.social · 03/09/2026

📺 "Too much of the industry’s time has been spent on the ‘what is TV?’ narrative. That's not the question advertisers are asking." ISBA and Ebiquity plc today publish Total TV Effectiveness - new analysis of over £100m in UK TV investment by 13 brands over 12 months.

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ISBA @isbasays.bsky.social · 02/09/2026

What do today’s digital retail media networks offer? How can advertisers unlock the growth promised by one of the fastest growing channels in living memory? We’ll be unveiling the results of part 2 of our groundbreaking Digital Retail Media Study at Retail Media Pioneers 2026 👀

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ISBA @isbasays.bsky.social · 01/09/2026

How can AI help give you a competitive marketing edge? That's the question at the heart of our Gen AI Summit at Google on Tuesday 22 Sept, where senior advertisers will share how they’re turning AI ambition into business value. Register to join us 👇🏻 www.isba.org.uk/event/gen-ai...

isba.org.uk

Gen AI Summit at Google: Building Competitive Advantage

Leveraging Gen AI to build a more competitive Marketing Operating Model

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ISBA @isbasays.bsky.social · 01/09/2026

The Voice of British Advertisers. Now heard here. ISBA is active across social—bringing advertisers together around the issues that shape better marketing, better media and better market practice. Follow ISBAsays for practical insight, industry advocacy and the conversations that matter.

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