We're excited to bring you our first Fall update to Halide. For iPhone 18 Pro users, we've added variable aperture control. This update extends beyond the hardware, and includes two new looks.

Packed with smart visualization tools and post-processing prowess, this Apple Design Award winner helps you… Learn more tips and how-tos on the App Store.

Six weeks ago we launched Halide Mark III, and it couldn't have gone any better. In the past, many people treated Halide as a power-tool, something you'd pull out in difficult situations where the iPh...

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We are excited to launch Halide Mark III a massive upgrade to our groundbreaking camera app. We developed Mark III with three goals. 1. The most beautiful photos that can come from an iPhone. 2. "B...

YouTube video by Marques Brownlee

You may think the e in 17e stands for economy or essential, but I think it stands for entry. Sure, it doesn't have all the bells and whistles, but you get access to vibrant ecosystem of third-party ap...

Editor's note: We make photography and video apps, so it's about time we released video versions of our essays. Check out the companion video shot in Kino 1.4, or read on for text! Today we're launch...

YouTube video by Primary Technology

HDR for HDR haters.

Posted by flysi3000 - 121 votes and 7 comments

Today launched a public preview of Halide Mark III, the next generation of our flagship photography app. It's still a work in progress, but we're ready to start sharing what we've worked on for the pa...

Last week I set out to write a few thousand words on the iPhone Air, but it turns out I only need three: the lesser iPhone. Compared to the Pro and baseline models, it has fewer cameras and a smaller ...

iPhone 17 Pro is here, a big upgrade and makeover of the iPhone and its cameras. Is it really as big of a deal as they say?