iiinova — where your digital self keeps evolving

As tech support for my parents, we’ve had close calls with scams. I’m excited to begin volunteering as an AARP Digital Fraud Fighter, sharing resources and warnings with older adults. www.aarp.org/lp/fraud-narrative-cha…

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Connie Chen 陳穎慈 @conniechiiiwa.bsky.social · 24/09/2026

Apologies for repeatedly reposting this. Feel free to mute this post. I know many like myself are in a tough spot financially right now. I’m embarrassed to keep reposting, but I’m really struggling. If you can help, this would be a tremendous relief. I’d really appreciate it. Thank you.💛

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Gregg Bernstein (he/him) @gregg.io · 22/09/2026

Research impact is a trap. Instead of trying to prove your worth, get your colleagues to document how your research supports their decisions. gregg.io/brace-for-impact

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Gregg Bernstein (he/him) @gregg.io · 21/09/2026

UX people of ATL, join me at the Learner’s Research Roundtable on January 20! I’ll be hosting with Chelsey Kamson and Reggie Murphy. Sign up: www.joinlearners.com/events/researc…

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Gregg Bernstein (he/him) @gregg.io · 08/09/2026

The perfect UX research repo (alive, connected to all relevant data, with strong governance) always eluded me… until now. I wrote about how I found a good use case for AI: gregg.io/repo-dreams

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𝙽𝚊𝚜𝚑 𝙸𝚜 𝙷𝚎𝚛𝚎 𝙵𝚘𝚛 𝙸𝚝 @nashishereforit.bsky.social · 17/07/2026

This is how to speak to every single one of those sycophants.

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Medium @medium.com · 13/04/2026

A friendly reminder, in case you're curious about our publishing standards.

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Gregg Bernstein (he/him) @gregg.io · 11/03/2026

This is great news for user researchers. The orgs that buy this service will end up in the same undifferentiated place, while researchers will continue to spot the habits and trends that indicate real opportunity.

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smokey eunuch™ @dommedeluise.bsky.social · 08/02/2026

ah the famous fable, the tortoise and the hare, about a genius hare that easily outmatches the naive hopeless tortoise.

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Dan O’Sullivan @osullyville.bsky.social · 26/01/2026

All of this happened with basically no help from elected officials of the opposition party. This was entirely the people.

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Gregg Bernstein (he/him) @gregg.io · 16/01/2026

Design is the rendering of intent. A slick gov website that serves no one, shares misinformation, and is not accessible is not a user experience. It's propaganda and UX cosplay. www.fastcompany.com/91458973/chi...

A quote from a Fast Company story about Joe Gebbia:
"Gebbia says his unwillingness to engage in the politics of design is in service of design itself. “I think that at the end of the day, our focus is just [to] make the best user experience,” he says."

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Gregg Bernstein (he/him) @gregg.io · 01/12/2025

User researchers already document findings at a faster velocity than orgs can act on them. It strains credulity that tech leaders are clamoring for even more yet worse AI-generated findings. My new blog post, "The only winning move is not to play." gregg.io/the-only-win...

gregg.io

The only winning move is not to play – Gregg Bernstein

Let’s not debase ourselves as user researchers further

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Gregg Bernstein (he/him) @gregg.io · 01/12/2025

New from my blog: The only winning move is not to play gregg.io/the-only-winning-move "Let’s not debase ourselves as user researchers further"

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Gregg Bernstein (he/him) @gregg.io · 24/10/2025

Fugazi is never the wrong answer. open.spotify.com/track/6p7f0M...

open.spotify.com

Life And Limb

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Gregg Bernstein (he/him) @gregg.io · 21/10/2025

Maybe I'm out of step, but I don't think it's great when most of the sponsors of a major user research conference are selling products that replace user researchers with AI.

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Gregg Bernstein (he/him) @gregg.io · 08/09/2025

“I don’t have a password - it’s my thumb” is a phrase I hear way too often when I try to help my parents with their accounts. Biometric login adds such a degree of difficulty in assisting aging adults, especially from afar.

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Gregg Bernstein (he/him) @gregg.io · 28/08/2025

I don't want to be recorded by facial recognition glasses. I also don't want people to think I'm recording them because I wear Ray-Bans that look like the Meta privacy nightmare specs. About time for new frames. 👓

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Gregg Bernstein (he/him) @gregg.io · 28/08/2025

Mike Watt being backed up by Eddie Vedder, Dave Grohl, and Pat Smear.

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Gregg Bernstein (he/him) @gregg.io · 13/08/2025

Putting aside for a moment that the entire notion of user research is predicated on studying humans being, the doorknob phenomenon is very real, highly illuminating, and *impossible for any AI to replicate.*

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Gregg Bernstein (he/him) @gregg.io · 12/08/2025

Bad Religion’s 1992 song “Generator” is an early warning of AI’s rise to ubiquity, with prescient lyrics about text and photographs being subsumed under a generative layer. In this essay I will-

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Pavel @spavel.bsky.social · 08/08/2025

Every Silicon Valley innovation in the consumer space has been "what if this software was my mom" which explains why ChatGPT's primary use is as a therapist, relationship substitute for lonely boys, and "personal operating system" to organize their life

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Gregg Bernstein (he/him) @gregg.io · 03/08/2025

Eyes Wide Shut. Packed opening night in NYC. Masked party scene. “May I have the password, please?” Audience member immediately yells “BULLSHIT” and the whole place explodes with laughter.

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Gregg Bernstein (he/him) @gregg.io · 15/07/2025

There are ~17k Starbucks stores in US (which is 2x the number of coworking spaces). Really want to improve "collaboration, problem-solving, and culture-building?" I can think of 17k places where this will be way more impactful than an office.

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Mary Baum @marybaum.bsky.social · 31/01/2025

I am serious about supporting local journalism. If you want to report the stories, I will get you set up technically. And I will keep you online. HMU. PS>Any hosting partners wanna step up? How about one shared account for the first three new local publications? (Traffic will be small at first)

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Gregg Bernstein (he/him) @gregg.io · 24/06/2025

New from my blog: In praise of redundant publishing practices gregg.io/in-praise-of-redundancy "Publish for both your audience and your future self"

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Gregg Bernstein (he/him) @gregg.io · 24/06/2025

New from my blog: How I write gregg.io/how-I-write "A brief reintroduction"

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Coty @coty.bsky.social · 14/06/2025

I don’t know that anyone following me needs this reminder today, but just in case, turn off biometric authentication and switch to password on your phone if you think you could be arrested. You cannot be compelled to give a password, but biometrics are treated differently.

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Gregg Bernstein (he/him) @gregg.io · 30/05/2025

Pro tip for families sharing a small hotel room: the lobby restroom is always an option! And the fitness center might have a fully stocked shower.

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jamelle @jamellebouie.net · 30/01/2025

i think it is important to say that the open and explicit racism of the president and the vice president isn’t just uncouth or “controversial” but a direct attack on tens of millions of americans and a dereliction of their duty to represent the entire country

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Gregg Bernstein (he/him) @gregg.io · 17/01/2025

Webinars are great! But think twice about the relevancy of webinars offering timely workplace advice from people who haven't been in a workplace *for years.*

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Gregg Bernstein (he/him) @gregg.io · 16/01/2025

Even if you haven't recently experienced a layoff and subsequent job search (like me), you should read this post about the UX job market by @jmspool.bsky.social. It's insightful and helpful for job seekers, hiring managers, and ICs: articles.centercentre.com/why-is-the-u...

articles.centercentre.com

Why is the UX Job Market Such a Mess Right Now? — A Comprehensive Explanation

Every day, I talk with people struggling to find a UX design, research, or content job. The UX job market has never been this difficult to navigate. Even seasoned, talented UX professionals are str...

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Gregg Bernstein (he/him) @gregg.io · 31/12/2024

Honestly enjoyable things I'm doing to finish 2024 before feasting and celebrating with my family: installing Ruby and Jekyll on a new Chromebook, and migrating 2FA accounts from Twilio to @bitwarden.bsky.social 's authenticator. Fun stuff!

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Gregg Bernstein (he/him) @gregg.io · 18/12/2024

Articles that hype or guess rather than inform Decorated with AI slop “art” Shared on a platform that costs you nothing but your eternal association with those who monetize hate A better world is possible if you don’t optimize for the dumbest, easiest option every step of the way.

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Gregg Bernstein (he/him) @gregg.io · 15/12/2024

I have so many questions for the org or person who decided that *Saturday night* is the ideal time to send a job rejection email. "Hey, dumb dumb. Not only do we not want to work with you, we also want to ruin your weekend. You're welcome."

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Stef Walter @stephaniewalter.bsky.social · 11/12/2024

UX resource to bookmark: a collection of research related bookmarks, organized by topics lie facilitation, case studies, interviews, methodologies and more, maintained by @gregg.io ⭐ greggcorp.notion.site/Research-Pra... (also thanks for adding some of my content in there)

Screenshot of the notion page with a topics presented into cards, and an example of an expended card with links to different resources around interviews

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Gregg Bernstein (he/him) @gregg.io · 30/11/2024

Care makes work humane, yet it's rarely valued: "Care work in the workplace includes things like organizing team lunches, mentoring less experienced colleagues, and coordinating informal consensus-based decisions…." Always, always read @aworkinglibrary.com: everythingchanges.us/blog/care-wo...

everythingchanges.us

Care work | everything changes

Doing the work to build better worlds.

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Gregg Bernstein (he/him) @gregg.io · 29/11/2024

Something new from my blog: Making research more durable gregg.io/durable-research "If we only answer what’s asked, we only answer known knowns. Our value comes from uncovering the unknown"

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dan sinker @dansinker.com · 25/11/2024

Deprioritizing links in favor of keeping people locked in a platform like some kind of shitty casino with no windows is one of the biggest sins of the major social sites (and even Google search results now). Being able to link directly to information unencumbered is more crucial than ever.

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Gregg Bernstein (he/him) @gregg.io · 15/11/2024

If you identify as a UX researcher and want to be included in this pack, reply here (or DM me if we're mutuals)! 🤝 🫡

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Gregg Bernstein (he/him) @gregg.io · 14/11/2024

📣 I created a starter pack for the UX research community! I made so many friends and learned so much over the years on Twitter. Let's recreate that magic here. ✨ go.bsky.app/K7LqGXU

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Gregg Bernstein (he/him) @gregg.io · 06/11/2024

If you're in the US and manage others, be there for your people today. Cancel non-essential meetings. Give folks the choice of time to themselves or a friendly ear. Here's what I said in case you want to remix it for your own situations:

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Gregg Bernstein (he/him) @gregg.io · 04/11/2024

The new #TheCure single "Alone" rips—one of their best songs, full stop. youtu.be/sx9SVAtMkJM

youtu.be

The Cure - Alone (Official Lyric Video)

YouTube video by TheCureVEVO

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Gregg Bernstein (he/him) @gregg.io · 18/10/2024

I still don’t understand how the first UX researcher to use “learnings” in lieu of findings or takeaways or insights wasn’t immediately fired or put on a performance improvement plan. #ux

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Gregg Bernstein (he/him) @gregg.io · 18/10/2024

👋 Re-introducing myself to the influx of new users + followers—welcome! I'm a UX researcher (Hearst Mags, Condé Nast, Vox Media, Mailchimp) + author (Research Practice). In a past life I was a designer of emo/punk albums + a design professor. AMA about research (or old midwest emo 🤘).

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Gregg Bernstein (he/him) @gregg.io · 04/09/2024

I vented about AI on my blog: "AI is neither the product nor the goal. It's like selling people on the capabilities of plumbing and paper manufacturing when they just want to make a bathroom stop during a road trip after a poorly-planned Taco Bell menu decision." #UXsky gregg.io/i-dont-care-...

gregg.io

I don't care about AI – Gregg Bernstein

I don't care about AI, because AI is neither the product nor the solution

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Pavel @spavel.bsky.social · 13/08/2024

Finally pared my UX Sky list down to the most active 50 people. Share this out to your network to get more user experience people on here! go.bsky.app/2NKjZdu

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Buttondown @buttondown.com · 21/12/2023

In case you're interested in moving your newsletter: we can migrate _everything_ for you. Subscribers, posts, paid subscriptions, images, the whole nine yards. It takes minutes, not hours.

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