iiinova — where your digital self keeps evolving

It’s a wrap for the #GameUXsummit ‘25! Thank you so much everyone and see y’all next year ☺️

021

Reposted by @gameuxsummit.com

Sometimes you may not know. So ask a consultant. Ask an expert what they know. (A recurring theme at the summit is: Find an expert, and ask them.)

You may not know everything, but there are experts

Reposted by @gameuxsummit.com

1. Is this southern gothic? 2. Is this class struggle? 3. Is this esoteric talents? 4. Is this truth and hope? These are the pillars of the direction. If the feature or development isn't on at least 3 of these, it probably isn't something relevant enough to spend time on.

Reposted by @gameuxsummit.com

David talks about his growing up in the US south, and how that eventually led him to build South of Midnight.

Reposted by @gameuxsummit.com

'Sensitivity reading' is not about forcing DEI, censorship, judging, or woke/broke. It is about immersion, being memorable, avoiding backlash, and a virtuous cycle. It is about creating quality content. Like you would with historical projects.

152

Reposted by @gameuxsummit.com

Can you imagine making a movie about the French Revolution without a French historian? Or about northern mythology without an expert? An accessible website without including disabled people? Of course you would include an expert on the thing you are building. The same goes for culture.

131

This is already our last session at the #GameUXsummit… Our keynote speaker today is David Sears, creative director (most recently on South of Midnight) and writer. He takes us on a journey: “Life takes you to unexpected places, love brings you home”.

Photo of David Sears presenting his title slide

053

We now welcome on stage Jennifer Lufau, Authenticity consultant and Founder of @afrogameuses.bsky.social. She talks about “Demystifying Sensitivity Reading to create better games”. #GameUXsummit

Photo of Jennifer Lufau presenting her title slide

062

Now at the #GameUXsummit we listen to insights from Artem Ivanov & Dmitrii Sokolov (user researchers at Wargaming on the World of Warship franchise). They talk about “Making sense of player satisfaction: Why it matters and how to measure it”.

Photo of Artem Ivanov and Dmitrii Sokolov presenting their title slide

042

The last Pecha Kucha speaker is Eloi Duclercq (user researcher at Ubisoft), talking about “Playtesting online multiplayer games before they go live”.

Photo of Eloi Duclercq presenting his title slide

031

Next up, Piotr Miernik (lead UX/UI designer, GUI.systems) is presenting his Pecha Kucha on “Design Once, Deploy Everywhere: UI design systems for AAA games”

Photo of Piotr Miernik presenting his intro slide

It’s Pecha Kucha time at the #GameUXsummit! Our first PK speaker, Maria Amirkhanyan (Head of Gaming Division at Duamentes) wasn’t sadly able to join us because of extremely frustrating visa issues. But she recorded her talk “Make me stay, don’t make me play” so that we can still hear her insights.

Photo of a video playing Maria Amirkhanyan’s slides (the slide shown introduces her)

132

First session of the afternoon at the #GameUXsummit: Colleen Macklin and Ben Van Buren, coming all the way from New York City (Parsons School of Design)! They talk about “Perception in Virtual Worlds: Psychology and design students collaborate to study user experience in videogames”.

Colleen Macklin and Ben Van Buren presenting in front of an auditorium.

042

Holger Wurst: Yes, I know, the y axis marker is missing.. Game UX summit audience: [big laughter] Those who know will know 😉😂 (#LabelYourGraphAxis)

181

Reposted by @gameuxsummit.com

Can you change the first time user experience of a game 7 years after launch? Let's find out in our next talk, featuring June's Journey. A hidden object game, free to play, on mobile, it's a flagship title for Wooga

Reposted by @gameuxsummit.com

Next: EEG or Not EEG, for World of Warships testing.

111

Next up at the #GameUXsummit: Holger Wurst (Lead UX designer at Wooga) talks about “Changing the FTUE* after 7 years live: Lessons from June’s Journey” *First-Time User Experience

Photo of Holger Wurst presenting his title slide

052

Our next speaker is Kamila Isaeva, senior UX researcher at Wargaming (in collaboration with Rich Davis, research supervisor). Her talk is about biometrics: “EEG or not EEG? Reflections on Using Biometrics in Game UX Research”. #GameUXsummit

Photo of Kamila Isaeva presenting her title slide

042

Next up at the #GameUXsummit: Mike Ambinder (founder & chief research officer at Cognitive Experiences) talking about “A Science of Game Design”. Time for some SCIENZZZZ!!! 😊

Photo of Mike Ambinder presenting his title slide

043

You can follow Robin-Yann Storm who is live posting from the #GameUXsummit 👇🏼

031

The videos are actually posted on www.youtube.com/c/CeliaHodent channel. The Game UX Summit doesn’t have its own channel yet 😬 (yeah we need to do something about this…)

020

Reposted by @gameuxsummit.com

Flying through great examples of improvements here! Check the recording on youtube once it goes live on the @gameuxsummit.com channel. Every upgrade wasn't just visual, but an active improvement to daily workflow.

After, easy to find default branch at top of page

221

Chlora @gamedeath.bsky.social · 08/09/2025

Welcome to Day 2 of the #GameUXsummit! Daekon Kim and Mihyun Ko (Product designers at Ubisoft) are kicking off the day. Their talk is about “Surviving the Game Production Wild: Essential tips for internal tool design”. #GameUXsummit

Photo of Daekeon Kim in front of the auditorium presenting the title slide

Photo of Mihyun Ko showing a slide presenting herself

053

Reposted by @gameuxsummit.com

It was a fruitful first day of #gameuxsummit! Very grateful for all the insights shared by a wonderful line-up of speakers and awesome networking opportunity!

051