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It’s a wrap for the #GameUXsummit ‘25! Thank you so much everyone and see y’all next year ☺️

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Sometimes you may not know. So ask a consultant. Ask an expert what they know. (A recurring theme at the summit is: Find an expert, and ask them.)

You may not know everything, but there are experts

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1. Is this southern gothic? 2. Is this class struggle? 3. Is this esoteric talents? 4. Is this truth and hope? These are the pillars of the direction. If the feature or development isn't on at least 3 of these, it probably isn't something relevant enough to spend time on.

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David talks about his growing up in the US south, and how that eventually led him to build South of Midnight.

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'Sensitivity reading' is not about forcing DEI, censorship, judging, or woke/broke. It is about immersion, being memorable, avoiding backlash, and a virtuous cycle. It is about creating quality content. Like you would with historical projects.

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Can you imagine making a movie about the French Revolution without a French historian? Or about northern mythology without an expert? An accessible website without including disabled people? Of course you would include an expert on the thing you are building. The same goes for culture.

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This is already our last session at the #GameUXsummit… Our keynote speaker today is David Sears, creative director (most recently on South of Midnight) and writer. He takes us on a journey: “Life takes you to unexpected places, love brings you home”.

Photo of David Sears presenting his title slide

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We now welcome on stage Jennifer Lufau, Authenticity consultant and Founder of @afrogameuses.bsky.social. She talks about “Demystifying Sensitivity Reading to create better games”. #GameUXsummit

Photo of Jennifer Lufau presenting her title slide

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Now at the #GameUXsummit we listen to insights from Artem Ivanov & Dmitrii Sokolov (user researchers at Wargaming on the World of Warship franchise). They talk about “Making sense of player satisfaction: Why it matters and how to measure it”.

Photo of Artem Ivanov and Dmitrii Sokolov presenting their title slide

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It’s Pecha Kucha time at the #GameUXsummit! Our first PK speaker, Maria Amirkhanyan (Head of Gaming Division at Duamentes) wasn’t sadly able to join us because of extremely frustrating visa issues. But she recorded her talk “Make me stay, don’t make me play” so that we can still hear her insights.

Photo of a video playing Maria Amirkhanyan’s slides (the slide shown introduces her)

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First session of the afternoon at the #GameUXsummit: Colleen Macklin and Ben Van Buren, coming all the way from New York City (Parsons School of Design)! They talk about “Perception in Virtual Worlds: Psychology and design students collaborate to study user experience in videogames”.

Colleen Macklin and Ben Van Buren presenting in front of an auditorium.

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Holger Wurst: Yes, I know, the y axis marker is missing.. Game UX summit audience: [big laughter] Those who know will know 😉😂 (#LabelYourGraphAxis)

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Can you change the first time user experience of a game 7 years after launch? Let's find out in our next talk, featuring June's Journey. A hidden object game, free to play, on mobile, it's a flagship title for Wooga

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Next: EEG or Not EEG, for World of Warships testing.

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Next up at the #GameUXsummit: Holger Wurst (Lead UX designer at Wooga) talks about “Changing the FTUE* after 7 years live: Lessons from June’s Journey” *First-Time User Experience

Photo of Holger Wurst presenting his title slide

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Our next speaker is Kamila Isaeva, senior UX researcher at Wargaming (in collaboration with Rich Davis, research supervisor). Her talk is about biometrics: “EEG or not EEG? Reflections on Using Biometrics in Game UX Research”. #GameUXsummit

Photo of Kamila Isaeva presenting her title slide

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Next up at the #GameUXsummit: Mike Ambinder (founder & chief research officer at Cognitive Experiences) talking about “A Science of Game Design”. Time for some SCIENZZZZ!!! 😊

Photo of Mike Ambinder presenting his title slide

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You can follow Robin-Yann Storm who is live posting from the #GameUXsummit 👇🏼

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Flying through great examples of improvements here! Check the recording on youtube once it goes live on the @gameuxsummit.com channel. Every upgrade wasn't just visual, but an active improvement to daily workflow.

After, easy to find default branch at top of page

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Chlora @gamedeath.bsky.social · 08/09/2025

Welcome to Day 2 of the #GameUXsummit! Daekon Kim and Mihyun Ko (Product designers at Ubisoft) are kicking off the day. Their talk is about “Surviving the Game Production Wild: Essential tips for internal tool design”. #GameUXsummit

Photo of Daekeon Kim in front of the auditorium presenting the title slide

Photo of Mihyun Ko showing a slide presenting herself

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It was a fruitful first day of #gameuxsummit! Very grateful for all the insights shared by a wonderful line-up of speakers and awesome networking opportunity!

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Jane @invinciblejane.bsky.social · 09/09/2025

So I checked my photos from @gameuxsummit.com last nights mixer 💀 Can’t take gamers anywhere man

A bunch of adults climbing on a kids playground thing

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And.. that’s a wrap for Day 1 of the #GameUXsummit! Thanks again to all speakers, organizers, sponsors, volunteers, and attendees! ❤️ See you tomorrow ☺️

Photo of all the speakers and attendees in the amphitheater. People look like they are cheering and joyful.

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Robin-Yann Storm @rystorm.com · 08/09/2025

What Robin-Yann says 😉👇🏼

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3 steps to achieve this: Strategize, Armor Up, and Aim True Main takeaways here are: Find solutions. Do not move into ad-hominem quickly. Decide how you react to what happens to you.

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Robin-Yann Storm @rystorm.com · 08/09/2025

First an idea of Peace, and trying to achieve it. Understanding that peace does not mean quiet, passive, or an absence of conflict. Instead to see that conflict, and think 'build', to see it as an opportunity.

Think build, an indicator for an opportunity to fix

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It’s already time for our keynote! Jessica Murrey, CEO and co-founder of Wicked Saints Studios. Jess is an Emmy-Award-winning storyteller & international peace builder turned game designer. She talks about her journey and her game #WorldReborn in this impactful & inspirational talk. #GameUXsummit

Photo of Jessica Murrey presenting her title slide “Scaling activism through gameplay: An internal peacebuilder’s journey to game design”

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Our next speaker is Jozef Kulik (Senior Research & #A11y Lead at @playtestcloud.bsky.social): “Advancing Accessibility: Improving user research practice and legal compliance”. #GameUXsummit

Photo of Jozef Kulik presenting his overview slide. The slide shows 2 columns, one titled Accessibility Legislation and the other one Accessible User Research

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For those who cannot be with us, you can follow this great thread by Robin-Yann Storm! ☺️ #GameUXsummit

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Rowan Daneels @rowandaneels.bsky.social · 08/09/2025

Our next speaker is Olivier Nourry, Chief #a11y Officer (Games Accessibility Hub), in collaboration with Alice Grégoire (Producer at Abiding Bridge): “Wordatro: From awesome to awesome AND accessible”. #GameUXsummit

Photo of Olivier Nourry on stage with a slide presenting him and Alice Grégoire

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Never said that many words in such a small amount of time 😅 #GameUXsummit

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Next up at the #GameUXsummit: Alex Tokmakchiev (senior UI/UX designer at Raw Power Games), talking about “Applying object-oriented ux design to break up complex game systems”.

Photo of Alex Tokmakchiev presenting his title slide.

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Tuidara @tuidara.bsky.social · 08/09/2025

It’s time for the Pecha Kucha session! 20 slides, 20 seconds each. We love a good microtalk ☺️. Rowan Daneels is kicking off the session with “Profound playing: How players experience eudaimonia through games.” #GameUXsummit

Photo of Rowan Daneels presenting. The slide says “Eudaimonia & Games” next to an illustration of what looks like a Ancient Greek philosopher using a computer.

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To be quite honest this year's #GameUXsummit is a relief. I've been in unemployment limbo, and expected that I would be very discouraged throughout the summit, but gathering with people and sharing struggles and learning new stuff? It's GREAT! I'm not ready to leave the industry yet.

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Now that our bellies are full, we listen to our next speaker: Morgane Ruiz (lead user researcher), talking about Leveling up game ux research with ludology and play theory. #GameUXsummit

Photo of Morgane Ruiz introducing her talk, with her title slide displayed.

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