iiinova — where your digital self keeps evolving

It’s a wrap for the #GameUXsummit ‘25! Thank you so much everyone and see y’all next year ☺️

021

Reposted by Rowan Daneels

This is already our last session at the #GameUXsummit… Our keynote speaker today is David Sears, creative director (most recently on South of Midnight) and writer. He takes us on a journey: “Life takes you to unexpected places, love brings you home”.

Photo of David Sears presenting his title slide

053

Reposted by Rowan Daneels

We now welcome on stage Jennifer Lufau, Authenticity consultant and Founder of @afrogameuses.bsky.social. She talks about “Demystifying Sensitivity Reading to create better games”. #GameUXsummit

Photo of Jennifer Lufau presenting her title slide

062

Reposted by Rowan Daneels

Now at the #GameUXsummit we listen to insights from Artem Ivanov & Dmitrii Sokolov (user researchers at Wargaming on the World of Warship franchise). They talk about “Making sense of player satisfaction: Why it matters and how to measure it”.

Photo of Artem Ivanov and Dmitrii Sokolov presenting their title slide

Reposted by Rowan Daneels

First session of the afternoon at the #GameUXsummit: Colleen Macklin and Ben Van Buren, coming all the way from New York City (Parsons School of Design)! They talk about “Perception in Virtual Worlds: Psychology and design students collaborate to study user experience in videogames”.

Colleen Macklin and Ben Van Buren presenting in front of an auditorium.

Reposted by Rowan Daneels

It’s Pecha Kucha time at the #GameUXsummit! Our first PK speaker, Maria Amirkhanyan (Head of Gaming Division at Duamentes) wasn’t sadly able to join us because of extremely frustrating visa issues. But she recorded her talk “Make me stay, don’t make me play” so that we can still hear her insights.

Photo of a video playing Maria Amirkhanyan’s slides (the slide shown introduces her)

132

Reposted by Rowan Daneels

Next up at the #GameUXsummit: Holger Wurst (Lead UX designer at Wooga) talks about “Changing the FTUE* after 7 years live: Lessons from June’s Journey” *First-Time User Experience

Photo of Holger Wurst presenting his title slide

052

Reposted by Rowan Daneels

Our next speaker is Kamila Isaeva, senior UX researcher at Wargaming (in collaboration with Rich Davis, research supervisor). Her talk is about biometrics: “EEG or not EEG? Reflections on Using Biometrics in Game UX Research”. #GameUXsummit

Photo of Kamila Isaeva presenting her title slide

Reposted by Rowan Daneels

Next up at the #GameUXsummit: Mike Ambinder (founder & chief research officer at Cognitive Experiences) talking about “A Science of Game Design”. Time for some SCIENZZZZ!!! 😊

Photo of Mike Ambinder presenting his title slide

043

Reposted by Rowan Daneels

Welcome to Day 2 of the #GameUXsummit! Daekon Kim and Mihyun Ko (Product designers at Ubisoft) are kicking off the day. Their talk is about “Surviving the Game Production Wild: Essential tips for internal tool design”. #GameUXsummit

Photo of Daekeon Kim in front of the auditorium presenting the title slide

Photo of Mihyun Ko showing a slide presenting herself

053

Reposted by Rowan Daneels

And.. that’s a wrap for Day 1 of the #GameUXsummit! Thanks again to all speakers, organizers, sponsors, volunteers, and attendees! ❤️ See you tomorrow ☺️

Photo of all the speakers and attendees in the amphitheater. People look like they are cheering and joyful.

082

Reposted by Rowan Daneels

For those who cannot be with us, you can follow this great thread by Robin-Yann Storm! ☺️ #GameUXsummit

032

Reposted by Rowan Daneels

Our next speaker is Olivier Nourry, Chief #a11y Officer (Games Accessibility Hub), in collaboration with Alice Grégoire (Producer at Abiding Bridge): “Wordatro: From awesome to awesome AND accessible”. #GameUXsummit

Photo of Olivier Nourry on stage with a slide presenting him and Alice Grégoire

022

Reposted by Rowan Daneels

Next up at the #GameUXsummit: Alex Tokmakchiev (senior UI/UX designer at Raw Power Games), talking about “Applying object-oriented ux design to break up complex game systems”.

Photo of Alex Tokmakchiev presenting his title slide.

063

Reposted by Rowan Daneels

Corinna Rath is giving the last Pecha Kucha session of the day: “Some learnings while developing Shadow Gambit: The Cursed Crew” #GameUXsummit

Picture of Corinna Rath presenting her title slide

052

Reposted by Rowan Daneels

And now, our AP University hosts Laura Herrewijn and Sven Charleer are doing their Pecha Kucha on “From game metrics to meaning: designing ux across play, learning, and XR” #GameUXsummit

Laura and Sven on stage presenting the title slide

242

Reposted by Rowan Daneels

Rowan Daneels @rowandaneels.bsky.social · 08/09/2025

Now that our bellies are full, we listen to our next speaker: Morgane Ruiz (lead user researcher), talking about Leveling up game ux research with ludology and play theory. #GameUXsummit

Photo of Morgane Ruiz introducing her talk, with her title slide displayed.

062

Never said that many words in such a small amount of time 😅 #GameUXsummit

161

Reposted by Rowan Daneels

Coming all the way from Canada, Jess Butler (Presentation Directeur at @hinterland.bsky.social) talks about her work on The Long Dark: A UX permaculture for genre-defining survival games. Now at the #GameUXsummit!

Photo of Jess Butler presenting her title slide

1134

Reposted by Rowan Daneels

Now on the #GameUXsummit stage we listen to Jean-Luc Potte (researcher, ex Rockstar Games) sharing the lessons he learned (including existential ones) from working at 4 different studios as the new team!

Photo of Jean Luc Potte presenting his title slide: I have no buy-in and I must UX: lessons learned from being the new team at 4 different studios

0104

Reposted by Rowan Daneels

Our first speaker at the #GameUXsummit is Samuel Austin, UX designer at NetEase Games, talking about Cross-Cultural Game UX Design: Lessons adapting between China and the West.

Photo of Samuel Austin presenting in front of the audience at a University amphitheater

0103

Reposted by Rowan Daneels

Dr. Rachel Kowert @drkowert.bsky.social · 29/08/2025

We’re on!! Happy #GameUXsummit to all!

0113

Reposted by Rowan Daneels

There has been a lot of excitement for The Psychgeist of Pop Culture: World of Warcraft. Get your proposals in! playstorypress.org/2025/07/15/c...

playstorypress.org

Call for Papers! The Psychgeist of Pop Culture: World of Warcraft – Play Story Press