During the recent INMA Advertising Town Hall, Initiative Lead Gabiel Dorosz explained how AI is changing the media advertising industry in terms of cost, time, agentic protocols, agency restructuring,...

A look back at the debut year of the INMA Advertising Initiative and what’s in store for 2026.

The first INMA Media Advertising Week will happen in New York December 7-10, 2026, curated and led by INMA Advertising Initiative Lead Gabriel Dorosz. The week will include a conference and study tour...

As advertising enters its “agentic era,” here are details about two newly launched protocols: AdCP and UCP.

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From HT Media’s Rank AI tool to The Times of India’s dynamic newsletter personalisation, news companies in South Asia are investing heavily in advertising innovation.

Condé Nast, The New York Times, and Dotdash Meredith illustrate how the value of direct relationships with audiences and a company’s trusted authority are changing revenue models.

Pippa Leary, managing director of News Corp Australia’s Free News and Lifestyle, explains how the company is going beyond clicks and impressions to build a sustainable advertising model, including the...

INMA’s new Advertising Initiative will focus on priorities ranging from first-party data activation for advertising revenue to talent and organisation design. Here are all the details and how INMA mem...

Former New York Times advertising executive Gabriel Dorosz will lead the INMA Advertising Initiative, adding a sixth area of focus to the global media organisation.

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The Russian president can’t win his war against Ukraine unless he persuades its allies to betray it.

Europe will still hope to make good use of its cards in any peace negotiations Trump plans with Moscow. But now it must decide how to pay for its own defence.

YouTube video by The Bulwark

Trump’s return to the White House augurs the ‘apokálypsis’ of the ancien regime’s secrets

Morocco will co-host the men's World Cup in 2030 and aims to stage the final itself - changes have been afoot in the north African nation

A quiet suburban mom, a hard-drinking war correspondent and an Arctic researcher were hiding in plain sight, championed by the Kremlin’s No. 1 fan of spy fiction.

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The working-class city of Manchester has birthed legendary bands for decades. But in its quest for growth, its musical legacy is in danger of being muted.

A deal would create the world’s largest advertising company, with net revenue of more than $20 billion, topping WPP’s $15.1 billion.