At INMA’s Media Innovation Week in Madrid, publishers agreed that brand is what’s left when traffic can’t be trusted and content is everywhere. From Monocle’s luxury playbook to journalist-led newslet...

At INMA’s Media Innovation Week in Madrid, publishers showed they have moved past AI experimentation into adoption and governance, even as AI-driven search erodes their traffic. The strongest bets are...

At the recent TRB Audience Summit in New York, events and experiences were the most inspiring case studies for news companies.

At INMA’s Media Innovation Week in Madrid, publishers from Belgium to Sweden shared how they are reaching young audiences, from TikTok news hosts to free subscriptions for under-25s. The common thread...

Three years after its acquisition by Mediahuis, Euractiv has rebuilt its newsroom, its business model, and its technology. Next week, it will give up its 25-year-old name. At INMA’s European News Medi...

At an INMA Media Innovation Week study tour stop in Madrid, elDiario.es explained how it gives away nearly all of its journalism and still funds close to half of its income from readers — building com...

This week’s INMA Media Innovation Week in Madrid starts off with two days inside Spanish newsrooms then continues with three days of case studies from publishers across Europe on young audiences, AI a...

This week’s the INMA Product & Tech Initiative Webinar looked at how the concept of “radical collaboration” could help news media organisations share resources, reduce duplication, and build common in...

The FIFA World Cup provided Prothom Alo with an opportunity to experiment at scale and across teams, demonstrating what can happen when a major event is treated as a digital product and audience engag...

Cheryl Phillips, Director, Big Local News at Stanford Journalism, and Scott Klein, Founder, Open Journalism

Ignacio Zaccagnino, head of media growth at Spanish agency Nomadic, explains what the redistribution of audiences means for the traffic strategy of news companies.

In response to the shift in viewing habits of younger audiences and the growing demand for video, The Guardian launched Project Berger, which explores new ways to deliver content beyond text.

As AI decouples the e-mail user chain value, how will news companies navigate the zero- click inbox? Here are four hypotheses.

South China Morning Post’s Jun Zhang says publishers should put AI investment into search, personalisation, and platform-ready formats rather than treating newsroom automation as their main survival s...

Should news companies reconsider liquid content and prioritise adaptation over personalisation?

Refreshed from summer holidays, news leaders still have five months left of the year to make big strides with young audiences. Here are three places to get started.

Bauer Media Publishing changed its workflows to make room for AI as part of the content lifecycle.

New data shows news publisher ad request volumes fell 32% to 37% year over year in the U.S. and 39% to 41% in the U.K. in the second quarter of 2026 while eCPMs rose. What does that signal?

Adriana Lacy, CEO of Field Nine Group, offered tips on how news media companies can create relationships with creators to extend their audience reach.

The business case for AI at news companies should be measured not only by what the technology can do, but how roles, skills, accountability, and ways of working will change around it.

To reach its ambitious subscription goal, Fædrelandsvennen built a brand campaign around a critical concern for audiences: trust.

The six news companies presenting at INMA’s Africa Newsroom & Tech Summit run different businesses in different markets. They converged anyway — on publishing less, building their own tools, writing t...

The innovative Local_Vocal project serves as an AI accelerator and a cooperative platform connecting regional publishers with the German Research Center for Artificial Intelligence (DFKI) in Kaisersla...

What if subscriptions didn’t just live on publisher Web sites anymore? What if they live with the subscriber, on whichever products and platforms they choose to consume?

News publishers in South Asia report fourth quarter 2025 referral traffic declines — perhaps as much as 40% — are driving a huge sense of urgency. Here’s a look at how that looks across the region in ...

A framework, like user needs, is just vocabulary if you can’t measure it. User needs developer Dmitry Shishkin on what news companies are getting wrong with the model.

News companies have spent years debating how to compete with creators for audience attention, but a more durable opportunity may lie in helping creators build sustainable businesses while reinforcing ...

Live events may attract audiences, but habit keeps them coming back, Siddharth Sharma, head of content and production at JioStar, told delegates at the INMA South Asia News Media Festival. He outlined...

During the INMA South Asia News Media Festival in New Delhi, study tour participants visited NDTV to learn how the news network is applying AI across its digital products and newsroom workflows.

During the opening day of the INMA South Asia News Media Festival in New Delhi, 20 news media executives on a two-day study tour visited Indian Express headquarters to learn how the legacy publisher i...

This week’s INMA South Asia News Media Festival brings media leaders to New Delhi for four days of behind-the-scenes learning, combining study tours with a conference focused on the strategies shaping...

By creating a digital product that covers every runner, Stavanger Aftenblad has found commercial success. The digital section has become one of its biggest subscription drivers.

Research from various entities shows trust in news media brands is strong — what does that mean for media advertising?

This week’s Webinar, presented by the INMA Readers First Initiative, saw initiative lead Greg Piechota sitting down with Tomáš Bella, one of Denník N’s co-founders and CEO of the EUobserver.

Case studies of these four news companies illustrate how audience, product, advertising, and staff priorities are changing to meet video’s moment.

Newsrooms have to look at content differently in the age of AI, thus the popularity of discussions and strategies around “liquid content.” This makes the case for “signature journalism.”

Research shows user needs are changing and “update me” drives the most demand for news.

Cross-collaboration across Dow Jones teams resulted in Dow Jones Crisis Monitor: Middle East, a product built in just nine days that combined expertise from its business-to-consumer (B2C) and business...

During a recent INMA Webinar, Argentina-based Alvaro Liuzzi, a journalist, professor, and consultant, explained how newsrooms should pivot from a period of “what” to a time of “why” with AI.

When The Washington Post found its direct response playbook was costing more to acquire fewer subscribers, its strategy pivoted to a more successful video-based content promotion.

With consistent readership and well-documented advertising effectiveness, news brands remain a no-brainer for advertisers looking to make the most of the World Cup.

News publishers showed up in full force at the Cannes Lions Festival of Advertising — from The New York Times’ HQ apartment, The Wall Street Journal’s Journal House, and Hearst’s AURO IQ — to show wha...

News publishers should understand the emerging AI content infrastructure of CoMP, RSL, and SPUR — and now is the time to shape these frameworks in real time.

At the recent Cannes Lions Festival of Advertising, the platforms took centre stage, replacing — both physically and otherwise — space that used to belong to publishers and agencies. What does this sa...

To produce more content faster without losing its high journalism standards, Jagran New Media integrated some of Google’s advanced generative AI capabilities into its CMS.

An interview with Nic Newman, senior research associate at the Reuters Institute, dives into specific questions within the latest Digital News Report about news consumption and content creators.

During a recent INMA Webinar, Jim Egan, senior research associate at Reuters Institute, walked members through key findings of the Reuters Digital News Report 2026, including research on trust, video,...

Young audiences are getting their news from apps like Snapchat and TikTok, so Amedia scaled its video storytelling to reach them.

Research shows more consumers are asking AI answer engines about news instead of asking news publishers directly. Why and what can news companies do about it?