iiinova — where your digital self keeps evolving

Freddie Harrison @freddiewrit.es · 29/11/2025

Found myself totally neglecting Bluesky lately, mostly because I’m worried about posting something dumb from the @sketch.com account by accident. Trying to change that by scheduling my dumb personal posts in @buffer.com instead. So expect more dumb posts from me, basically.

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Freddie Harrison @freddiewrit.es · 26/11/2025

It’s been a while since I’ve written a blog post like this! For our latest @sketch.com release — Copenhagen — I dusted off my CMS password and tried to condense many months of work, decisions and iterations into a grand tour of our new UI. www.sketch.com/blog/a-tour-...

ilo.im

A guided tour of Sketch Copenhagen — exploring an all-new UI design · Sketch Blog

Our Copenhagen release features an all-new design for macOS Tahoe — here’s how we’ve balanced a fresh look with functionality.

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Freddie Harrison @freddiewrit.es · 02/07/2025

Honestly, never been happier to work for a company that isn’t absolutely massive.

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Sketch @sketch.com · 08/06/2025

Friends at #WWDC — if you bump into @rafa.design, say hi! We sent him off with a bunch of Sketch stickers and pin badges. He’ll give you one if you ask!

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Freddie Harrison @freddiewrit.es · 08/06/2025

Really enjoyed @ia.net’s thoughts on being an ADA finalist after 15 years. “Creating something innovative, simple, functional, and joyful once is hard. Maintaining that standard—over 15 years and 1,745 updates—is even harder. It takes restraint. Patience. Care.” ia.net/topics/apple...

ia.net

Apple Design Award Finalist After 15 Years

Good design is long-lasting

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Freddie Harrison @freddiewrit.es · 07/06/2025

I can’t think of a better way to run a company than Panic has. Similarly, I can’t think of a company that VC money hasn’t ruined by some definition. That Panic’s setup is so unique now is kind-of wild, really.

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Freddie Harrison @freddiewrit.es · 03/06/2025

Inside every man is two wolves

Two app updates in the iOS App Store with very different approaches. One blunt (“We’ve made some changes. Get the update now.”) and one intense, all caps, starting with “We’re excited to introduce major updates”

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Freddie Harrison @freddiewrit.es · 27/05/2025

Been busy managing @sketch.com’s socials all day, but I’m super proud of all the work that went into this release. It’s no exaggeration to say this is our biggest update ever. I wrote three metres of release notes for this one, no kidding.

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Freddie Harrison @freddiewrit.es · 17/05/2025

Did one of those personalised blood tests and got the results back:

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Freddie Harrison @freddiewrit.es · 02/05/2025

Justin has articulated something I’ve been feeling a lot when using AI. Maybe we’ll get to a point where I don’t feel like its manager but we’re not quite there yet. I feel bad for people who blindly trust and run with whatever it spits out.

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Freddie Harrison @freddiewrit.es · 04/04/2025

This. 100% this. Every person so far who has written some inflammatory “you don’t need to use design tools” anymore nonsense has gone on to show off their vibe coding workflow where they build Bluesky from Temu based on a pre-existing design and ready-made components. 🤡

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Andy Allen @andy.works · 30/03/2025

Despite our many advancements to do more with less, how do we spend our time saved? We bake bread. Build furniture. Play vinyl. Shoot on film. We choose to do some things the hard way because living is feeling the friction of the world around us.

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Freddie Harrison @freddiewrit.es · 30/03/2025

Never forget the world we were promised.

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Freddie Harrison @freddiewrit.es · 30/01/2025

This is hustle culture I can get behind.

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Freddie Harrison @freddiewrit.es · 29/01/2025

Very excited to watch valley bros explain how stealing models is bad but stealing books to train models is absolutely fine.

The classic “You wouldn’t steal a car” anti-privacy message, except it says “You wouldn’t steal an LLM”

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Freddie Harrison @freddiewrit.es · 26/01/2025

Replaced the massive white desktop on my desk with a warmer wood(ish) one. To balance out the tidy photo, there’s also this extremely mid cable management.

A wooden desk with a monitor, microphone, mechanical keyboard, trackpad, water bottle and Mac.

The underside of a dead with extension leads, cables and a microphone signal booster, all coiled and fixed to the desk.

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Freddie Harrison @freddiewrit.es · 07/01/2025

Okay okay, who‘s the elder emo at @dub.co?

Dub.co’s login form, with a panic@thedis.co placeholder in the email field.

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Post Malört @adlaim.bsky.social · 14/12/2024

Midsommar but the put her in a Mr Blobby costume

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Freddie Harrison @freddiewrit.es · 11/12/2024

The only reason I’m not mad about not being asked to star in this is knowing I’d have been faded out like @paulo.is was. (But for real, it’s a very nice end-of-year recap and we’ve done some lovely stuff!)

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Freddie Harrison @freddiewrit.es · 07/12/2024

Hulkenberg qualifying Verstappen is a fitting conclusion to this season. Just full of surprises! #F1

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Freddie Harrison @freddiewrit.es · 07/12/2024

It’s the most wonderful time of the year

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Freddie Harrison @freddiewrit.es · 04/12/2024

My Apple Music replay is heavily influenced by the fact that I exclusively listened to The Kills on a 6-hour round trip to Cardiff because I thought they were a support act at a gig but they weren’t. Also, I really got into live albums again?

My Apple Music replay top artists:
1. The Kills
2. Taylor Swift
3. The Killers
4. ØDYSSEE
5. Søren Søstrom

My Apple Music replay top albums:
1. Live from the Royal Albert Hall by The Killers
2. Live at the Electric Ballroom by Rolo Tomassi
3. Beat by Charlo xcx
4. The Tortured Poets Department by Taylor Swift

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Freddie Harrison @freddiewrit.es · 30/11/2024

Spent a lot of time faffing about with my personal website and keep coming back to Jekyll (I want to fully own my stuff, I use it for work etc) but I’m a shoddy developer at best. Realised I can just ‘direct’ ChatGPT to do all the development for me and it’s a game-changer.

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Dr Vanessa @hpsvanessa.bsky.social · 23/10/2024

Have you ever seen or shared an 'oh no' cartoon? Did you know the creator is a queer Welsh artist? Did you know they're being agressively pursued & harassed w/lawsuits from a US organisation trying to steal their intellectual property? Did you know you can donate to cover the horrific legal costs?

gofundme.com

Donate to Legal fund for Alex Norris "oh no" comics, organized by Alex Norris

I am Alex Norris, creator of the webcomic Webcomic Name. I am here to ask for he… Alex Norris needs your support for Legal fund for Alex Norris "oh no" comics

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Chris Frantz @productmarketfit.bsky.social · 27/11/2024

this company is worth 20 trillion dollars and this is how you delete an item in your cart

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Sketch @sketch.com · 26/11/2024

When you ask us to do a Windows app

Still from The Princess Diaries of Princess Mia driving and looking stressed about it.

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nilay patel @reckless.bsky.social · 26/11/2024

sweetheart I can barely match my unique writing style your robots don't stand a chance

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Rafa @rafa.design · 26/11/2024

First time doing this, but for the rest of the week Hand Mirror+ is only $2.99 (50% off) — it's a one time purchase, so if you get it now you'll still get all future big features, including the upcoming Snaps 📸 apps.apple.com/us/app/hand-...

Freddie Harrison @freddiewrit.es · 23/11/2024

Back in 2016, I wrote an article on Medium about writing great App Store release notes. I had no idea how popular it would end up being! If you search “App Store release notes” in your favourite search engine, chances are it’s in the top 10 results still. medium.com/@freddiewrit...

medium.com

Writing great App Store release notes

Learning from the good, the average and the ugly

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Glenn Hitchcock @glenn.me · 22/11/2024

design scene buzzing with good vibes and tycho dropping a dope new album, is it 2011 tycho.lnk.to/infinite-hea...

tycho.lnk.to

Tycho - Infinite Health

Listen to Infinite Health by Tycho.

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Freddie Harrison @freddiewrit.es · 22/11/2024

Thanks to a tip-off from @viticci.macstories.net I am having the loveliest Friday.

An Apple Music window on a macOS desktop showing Bloc Party’s A Weekend In The City B-Sides album playing.

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Freddie Harrison @freddiewrit.es · 20/11/2024

My early experience of running a brand account on this platform is that the vibes are good and there’s no tribalism/performative hate. I hope it stays that way!

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Freddie Harrison @freddiewrit.es · 20/11/2024

Please follow my work account where I am posting Top Quality Skeets 🥺

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Freddie Harrison @freddiewrit.es · 19/11/2024

“So what kind of stuff do you write for a living, Freddie?”

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David Darnes @darn.es · 18/11/2024

Truncation will continue until morale improv…

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slate @pleasebegneiss.bsky.social · 18/11/2024

[noticing a group of people having a nice time at the park] enjoy your echo chamber

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Riley Testut @riley.social · 16/11/2024

brb building up my social graph for the 3rd time in 2 years

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Freddie Harrison @freddiewrit.es · 17/11/2024

I keep coming back to this post from @jmduke.com as therapy for the constant tension in my head about not writing more beyond my work at @sketch.com. That’s generally where my effort goes, but I’m still determined to reboot my personal site before 2025! jmduke.com/posts/post/p...

jmduke.com

Profile is not Praxis

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Freddie Harrison @freddiewrit.es · 17/11/2024

@mikee.bsky.social Finally found some time to read the first two issues of Always Be Zagging and they were worth the wait! Thanks for writing it! Really lovely reads.

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Freddie Harrison @freddiewrit.es · 16/11/2024

My Apple Watch when I’ve washed my hands thoroughly: You call that handwashing? DO YOU WANT TO DIE?! My Apple Watch when I’m doing anything other than washing my hands: Hey buddy, really great job on the handwashing just now, you’re gonna live a healthy life.

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Marcelo Marfil @mmarfil.com · 15/11/2024

I've recently written a little blog post to talk about tinted app icons (bear with me, heh) and how we approached our own at @sketch.com. You might find a couple of tips we discovered handy for your own icons too.

sketch.com

Oh no, I need to design a tinted iOS 18 app icon — how to do it right

Tinted app icons in iOS 18 were met concerns over visual hierarchy and brand identity. Here are a few tricks we used to make ours work and feel at home.

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Freddie Harrison @freddiewrit.es · 14/11/2024

A weirdly relevant thing for me to advise but: do yourself a favour and don’t go anywhere near that Zuck version of Get Low. It’s not a vibe. Your life is better not listening to it. If you need some T-Pain in your life, listen to his verse on the Pete and Bas track instead.

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