iiinova — where your digital self keeps evolving

Freddie Harrison @freddiewrit.es · 29/11/2025

Found myself totally neglecting Bluesky lately, mostly because I’m worried about posting something dumb from the @sketch.com account by accident. Trying to change that by scheduling my dumb personal posts in @buffer.com instead. So expect more dumb posts from me, basically.

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Freddie Harrison @freddiewrit.es · 26/11/2025

It’s been a while since I’ve written a blog post like this! For our latest @sketch.com release — Copenhagen — I dusted off my CMS password and tried to condense many months of work, decisions and iterations into a grand tour of our new UI. www.sketch.com/blog/a-tour-...

ilo.im

A guided tour of Sketch Copenhagen — exploring an all-new UI design · Sketch Blog

Our Copenhagen release features an all-new design for macOS Tahoe — here’s how we’ve balanced a fresh look with functionality.

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Freddie Harrison @freddiewrit.es · 02/07/2025

Honestly, never been happier to work for a company that isn’t absolutely massive.

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Sketch @sketch.com · 08/06/2025

Friends at #WWDC — if you bump into @rafa.design, say hi! We sent him off with a bunch of Sketch stickers and pin badges. He’ll give you one if you ask!

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Freddie Harrison @freddiewrit.es · 08/06/2025

Truly, this is both one of the most rewarding and challenging things of working at @sketch.com. As we close in on 15 years ourselves, continuing to iterate, introduce new features and stay true to the values we hold close isn’t easy, but I’m sure I’ve learned a lot more than I would elsewhere.

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Freddie Harrison @freddiewrit.es · 08/06/2025

Really enjoyed @ia.net’s thoughts on being an ADA finalist after 15 years. “Creating something innovative, simple, functional, and joyful once is hard. Maintaining that standard—over 15 years and 1,745 updates—is even harder. It takes restraint. Patience. Care.” ia.net/topics/apple...

ia.net

Apple Design Award Finalist After 15 Years

Good design is long-lasting

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Freddie Harrison @freddiewrit.es · 07/06/2025

I can’t think of a better way to run a company than Panic has. Similarly, I can’t think of a company that VC money hasn’t ruined by some definition. That Panic’s setup is so unique now is kind-of wild, really.

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Freddie Harrison @freddiewrit.es · 03/06/2025

Inside every man is two wolves

Two app updates in the iOS App Store with very different approaches. One blunt (“We’ve made some changes. Get the update now.”) and one intense, all caps, starting with “We’re excited to introduce major updates”

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Freddie Harrison @freddiewrit.es · 27/05/2025

It’s been a joy to have @cjdowner.com, @paulo.is and others from the product team contribute to the marketing efforts. And for a marketing team that could comfortable share two large pizzas, I like to think we’ve punched above our weight with this one.

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Freddie Harrison @freddiewrit.es · 27/05/2025

Been busy managing @sketch.com’s socials all day, but I’m super proud of all the work that went into this release. It’s no exaggeration to say this is our biggest update ever. I wrote three metres of release notes for this one, no kidding.

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Freddie Harrison @freddiewrit.es · 17/05/2025

Did one of those personalised blood tests and got the results back:

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Freddie Harrison @freddiewrit.es · 02/05/2025

Justin has articulated something I’ve been feeling a lot when using AI. Maybe we’ll get to a point where I don’t feel like its manager but we’re not quite there yet. I feel bad for people who blindly trust and run with whatever it spits out.

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Freddie Harrison @freddiewrit.es · 19/04/2025

Do not leave it out of its resting spot in the fridge, forget about it, then visit friends for a weekend. It’ll die and you’ll feel sad enough that you still think about it five years later…or something like that, I don’t know, it definitely wasn’t me that happened to 👀

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Freddie Harrison @freddiewrit.es · 04/04/2025

There will be a day when AI does this brilliantly. Fine. But it’s still not there yet. Right now to believe it is you have to have a spectacularly low bar for quality and taste.

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Freddie Harrison @freddiewrit.es · 04/04/2025

This. 100% this. Every person so far who has written some inflammatory “you don’t need to use design tools” anymore nonsense has gone on to show off their vibe coding workflow where they build Bluesky from Temu based on a pre-existing design and ready-made components. 🤡

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Andy Allen @andy.works · 30/03/2025

Despite our many advancements to do more with less, how do we spend our time saved? We bake bread. Build furniture. Play vinyl. Shoot on film. We choose to do some things the hard way because living is feeling the friction of the world around us.

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Freddie Harrison @freddiewrit.es · 30/03/2025

Never forget the world we were promised.

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Freddie Harrison @freddiewrit.es · 30/01/2025

This is hustle culture I can get behind.

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Freddie Harrison @freddiewrit.es · 29/01/2025

Very excited to watch valley bros explain how stealing models is bad but stealing books to train models is absolutely fine.

The classic “You wouldn’t steal a car” anti-privacy message, except it says “You wouldn’t steal an LLM”

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Freddie Harrison @freddiewrit.es · 26/01/2025

Replaced the massive white desktop on my desk with a warmer wood(ish) one. To balance out the tidy photo, there’s also this extremely mid cable management.

A wooden desk with a monitor, microphone, mechanical keyboard, trackpad, water bottle and Mac.

The underside of a dead with extension leads, cables and a microphone signal booster, all coiled and fixed to the desk.

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Freddie Harrison @freddiewrit.es · 15/01/2025

I love it. Biiig fan of sneaking pop culture references into product!

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Freddie Harrison @freddiewrit.es · 07/01/2025

Okay okay, who‘s the elder emo at @dub.co?

Dub.co’s login form, with a panic@thedis.co placeholder in the email field.

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Vampire Batlai @adlaim.bsky.social · 14/12/2024

Midsommar but the put her in a Mr Blobby costume

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Freddie Harrison @freddiewrit.es · 11/12/2024

The only reason I’m not mad about not being asked to star in this is knowing I’d have been faded out like @paulo.is was. (But for real, it’s a very nice end-of-year recap and we’ve done some lovely stuff!)

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Freddie Harrison @freddiewrit.es · 07/12/2024

Hulkenberg qualifying Verstappen is a fitting conclusion to this season. Just full of surprises! #F1

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Freddie Harrison @freddiewrit.es · 07/12/2024

It’s the most wonderful time of the year

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Freddie Harrison @freddiewrit.es · 04/12/2024

My Apple Music replay is heavily influenced by the fact that I exclusively listened to The Kills on a 6-hour round trip to Cardiff because I thought they were a support act at a gig but they weren’t. Also, I really got into live albums again?

My Apple Music replay top artists:
1. The Kills
2. Taylor Swift
3. The Killers
4. ØDYSSEE
5. Søren Søstrom

My Apple Music replay top albums:
1. Live from the Royal Albert Hall by The Killers
2. Live at the Electric Ballroom by Rolo Tomassi
3. Beat by Charlo xcx
4. The Tortured Poets Department by Taylor Swift

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Freddie Harrison @freddiewrit.es · 03/12/2024

Oh Kirby! Yeah, I remember trying to build a site with it years ago! I’m just so unfamiliar that it would probably take me twice as long to work with it, as nice as it is.

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Freddie Harrison @freddiewrit.es · 03/12/2024

Looked into it and was very tempted! But the nice thing about Jekyll is that I know just enough to know when ChatGPT is making errors 😅

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Freddie Harrison @freddiewrit.es · 01/12/2024

I spent a short while tinkering with Ghost for that same reason but then found myself wanting to change stuff and the only way was via very hacky CSS injection. So figured I might as well go all out!

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Freddie Harrison @freddiewrit.es · 30/11/2024

It’s not perfect, sometimes stuff doesn’t work and it takes a while to debug. It often forgets previous solutions it gave me and needs reminding of them. But on the whole, it’s just a couple of steps short of pure magic for an idiot like me. I might even had a new site running before Christmas!

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Freddie Harrison @freddiewrit.es · 30/11/2024

Spent a lot of time faffing about with my personal website and keep coming back to Jekyll (I want to fully own my stuff, I use it for work etc) but I’m a shoddy developer at best. Realised I can just ‘direct’ ChatGPT to do all the development for me and it’s a game-changer.

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Freddie Harrison @freddiewrit.es · 29/11/2024

predicting (hopefully) a big tyre strategy race then!

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Freddie Harrison @freddiewrit.es · 29/11/2024

Ah, maybe it’s time I learn it for real!

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Freddie Harrison @freddiewrit.es · 29/11/2024

Mercedes not looking too bad either! What happened to Ferrari? They kinda dropped off a bit.

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Dr Vanessa @hpsvanessa.bsky.social · 23/10/2024

Have you ever seen or shared an 'oh no' cartoon? Did you know the creator is a queer Welsh artist? Did you know they're being agressively pursued & harassed w/lawsuits from a US organisation trying to steal their intellectual property? Did you know you can donate to cover the horrific legal costs?

gofundme.com

Donate to Legal fund for Alex Norris "oh no" comics, organized by Alex Norris

I am Alex Norris, creator of the webcomic Webcomic Name. I am here to ask for he… Alex Norris needs your support for Legal fund for Alex Norris "oh no" comics

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Freddie Harrison @freddiewrit.es · 27/11/2024

This strength training session was the start of me getting consistent and focused again and I’ve been feeling great for it 💪

A screenshot from Gentler Streak showing a strength training session from August

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Chris Frantz @productmarketfit.bsky.social · 27/11/2024

this company is worth 20 trillion dollars and this is how you delete an item in your cart

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Freddie Harrison @freddiewrit.es · 26/11/2024

Really started to appreciate how important it is to have things look forward to lately!

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Sketch @sketch.com · 26/11/2024

When you ask us to do a Windows app

Still from The Princess Diaries of Princess Mia driving and looking stressed about it.

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nilay patel @reckless.bsky.social · 26/11/2024

sweetheart I can barely match my unique writing style your robots don't stand a chance

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Freddie Harrison @freddiewrit.es · 26/11/2024

Don’t even need it, still downloading it tho

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Freddie Harrison @freddiewrit.es · 26/11/2024

If you’ve still got space, I’d love to be in there!

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Rafa @rafa.design · 26/11/2024

First time doing this, but for the rest of the week Hand Mirror+ is only $2.99 (50% off) — it's a one time purchase, so if you get it now you'll still get all future big features, including the upcoming Snaps 📸 apps.apple.com/us/app/hand-...