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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴

@ferncxandcrm.com
140 followers 104 following 1.8K posts

🌿The eco & ethical CRM for businesses who care about people, the planet, and profits. Every month we: 🌲Plant trees 💰Donate 4% 🍃Offset more pollution than the CRM creates Learn more: ferncrm.com

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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 22/09/2026
It's really interesting to see this diverse range of tactics, strategies, and mindsets around what's working *now* for businesses successfully selling $3k-50k offers. Including *alternatives* to the usual advice you've probably heard around urgency, handling objections, and more.
Book cover with 14 profile photos and the words, "Selling High-Ticket: Strategies That Work. How 14 entrepreneurs sell high-ticket offers."
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 21/09/2026
The world doesn't need empires - businesses that benefit a few at the expense of many. 🤮 We need ECOSYSTEMS - businesses that sustain us & support our communities🌺 Join us this week for in-depth conversations about capitalism, conscious businesses, ethical marketing & more!
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 16/09/2026
What does it mean to build a business without reproducing the systems we’re trying to change? I’m excited to explore this question next week at a free 3-day virtual summit for purpose-driven BIPOC founders & allies. Join us in the community today! www.foundingpossibilities.com/virtual-summit
A promotional flyer for the free, virtual summit happening September 22, 23, and 24, 2026 called "Build Ecosystems, Not Empires."
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 19/06/2026
This day comes with mixed feelings. Joy for the abolishment of overt slavery & anger at capitalism continuing to mistreat POC, using poverty as another form of oppression. Our team is off Fri-Mon to celebrate (& recuperate), to have the energy to keep fighting for true freedom & equity.
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 13/04/2026
We're starting to transition Fern CRM out of our Founding Members (beta) phase and into our "everybody knows our name" era! 🥳🎊🎊 Here's what that looks like: April: 🎁 an email sent to existing Founding Members with an anniversary gift (watch your inboxes!) 📝 updating the website May ⬇️
Photo of a woman peeking out from behind a fern leaf. Words next to the photo say "Last chance to join Fern CRM as a Founding Member. Early adopter bonuses end on May 1, 2026."
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 31/03/2026
Streaming an hour of HD video generates THREE TIMES MORE POLLUTION than using Fern CRM for an hour. And...we offset A THOUSAND TIMES that much carbon pollution for every user, every month! (1000 x HD video pollution x every hour in CRM) 🌿Fern CRM is the greener, cleaner way to run your business 🌲🌲
Photo of a bright green fern leaf over a blurred background of green ferns representing the clean, green Fern CRM tool for small businesses.
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 26/03/2026
Just a reminder ~ we have Office Hours today INSIDE the 🌿Fern CRM Community. No more Zoom or Butter links, we're using the built-in meeting features that come with every 🌿Fern CRM account! (Come to Office Hours if you want help setting this up in your communities too!)
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 23/03/2026
Weeeeeee're Baaaaack!!! Our annual Team Retreat was a huge success, incredibly relaxing and inspiring, and we're back with new energy and ideas! More pix and stories to come... Meanwhile, we've *tripled* our weekly Office Hours openings! Now EVERY Tues, Wed, and Thursday. 🎊🎊
Photo of a corner office space with floor to ceiling windows on both sides, looking out onto a rugged ocean coastline where the waves come almost right up to the windows. The text on the photo says, "Ocean waves while we worked!"The top half of the photo shows a sunset on the beach, taken while sitting at a firepit surrounded by adirondack chairs. The bottom half of the photo shows a pair of legs with fern socks and hiking boots propped up on the stone wall of a round fire pit with a fire blazing in the center. Text on the photo says, "Sunsets and campfires on the beach!"
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 02/03/2026
Calling all 🌿Fern CRM users ~ starting this week, our Office Hours are at a new link. Butter shut down, so we created a handy URL that will always redirect to the right meeting room, no matter which tool we use going forward. All links in the community & calendar have been updated. See you there!
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 26/02/2026
Loving this weather & this coffee cup! Enjoying a 🐝 honey latte on this foggy morning from the new mom & pop cafe that opened up in the same building as Fern HQ. We definitely share the same values AND it tastes heavenly! 🌲🌲🌲 Stop by Blue Drip Co next time you visit the island! ☕
Photo of a paper coffee cup made of unbleached cardboard with green ink that says, "100 CUPS PLANTS ONE TREE, SCAN HERE" and a green arrow pointing down towards a QR code that's shaped like a deciduous tree. Below the QR code tree it says, "SEE WHY THIS CUP IS DIFFERENT". The cup is sitting on an untreated wooden shelf in front of large windows. The view on the other side of the window is so foggy that the surrounding area looks almost blurry. Not much can be seen except the fuzzy silhouettes of trees.
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 24/02/2026
Opened Messenger today and noticed a screenshot that someone had sent me yesterday now has this message under it. I usually do all my DM'ing from the 🌿Fern CRM inbox (without opening the apps themselves) so I don't always notice things like this.
A screenshot of a DM conversation where Instagram has replaced the image itself with a message that says, "This photo can only be replayed once. Use the mobile app to view."
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 06/01/2026
Our first 🌿Fern CRM Office Hours of 2026 starts in 1.5 hours! I can't wait to see what y'all have been working on during the winter break!! (Or summer break for our Oceana peeps 😎) Me, I'm building a new quiz to help ethical business owners help themselves as they explore CX optimization.
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 09/12/2025
Our new HQ has more than just ferns! This gorgeous jungle greets visitors when they first walk into the building and we're fond of having lunch (or a beer) at the many lounge areas under this canopy. Definitely one of my favorite parts of my commute into the office each day! #GreenBusiness
Photo of a small, dense jungle of tropical trees and plants filling the courtyard of an industrial building. In the bottom left corner is a table and chairs under the canopy of a palm tree. Balconies can be seen in the background of the 2nd and 3rd floors.
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 08/12/2025
As someone who is obsessed with #EthicalMarketing (went to college for it, ran a successful marketing agency, still keep up with the trends...) I can say with 100% confidence that these 3 things will make 2026 more successful than 2025 for your #EthicalBusiness : 👇
Flat lay photo of a desk made of dark wood, with office supplies made of natural materials like cardboard and bamboo, alongside two large, dark green leaves from tropical plants. There is silver text in the middle of the image that says, "3 Ethical Marketing Tips For A Better 2026"
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 05/12/2025
Shout out to @saralobkovich.bsky.social for making the TBR list in @tararobertson.bsky.social's email this week!! 😍😍 Her book "You Are A Strategist" is a lifesaver if you're someone who struggles with creating the right strategy for hitting your goals.
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 18/11/2025
Oh HELLO from inside the 🌿Fern CRM social planner that now includes Bluesky! Schedule posts, receive/reply to DMs in the all-in-one inbox, & see stats ~ all without leaving your cozy 🌿Fern CRM dashboard. Save your time & energy for meaningful engagement with humans instead of algorithms. 😎
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 06/11/2025
Here's the one I was referencing. Found it in a post I shared a few years ago. The fact that this exists still warms my heart so much! Makes me wish I ran a food business right now, so I could help more...
Photo of a dozen different receipts taped to a wall and a sign that says, "If you are hungry and have no money, these meals have been paid for in advance. Give a server the ticket and they will have the kitchen prepare your meal." The meals were purchased by patrons and taped to the wall for those who need it.
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 06/11/2025
Speaking of ads... Got this email today (even though we boycott this brand b/c of their leadership's huge donations to the 🟠🤡) Let me just say ~ No no no no no NOOO!!! Never put ads for another company's offers on your post-checkout pages!! What the actual F? I have so much to say about this...
Screenshot of an email from "PayPal Ads" with a sales pitch to join the waitlist for "PayPal Ads Manager" which is described as "an advertising and publishing platform that's managed inside your PayPal Merchant Portal."

In the second section, it invites the reader to "Opt-in to show high-quality ads from vetted brands post-checkout.1 Use what you earn to reinvest directly into future ad campaigns."
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 04/11/2025
Take a look at this flyer & tell me who the real immigrants are... Every county in the San Francisco Bay Area has a Spanish name and we're living on stolen Ohlone land. This is a sanctuary city in a sanctuary county in a sanctuary state. ICE is the one who doesn't belong here! Love you Alameda 💞
Photo of a flyer hanging in a window that says, "Ohlone Land Bay Area ICE Rapid Response Community Networks. Ningun ser humano es ilegal." And a list of the following phone numbers:
San Francisco 415-200-1548 | 
San Mateo 203-666-4472 | 
Santa Clara 408-290-1144 | 
Santa Cruz 831-239-4289 | 
Contra Costa 925-900-5151 | 
Alameda 510-241-4011 | 

The flyer is credited to the artist & community liberation mental health clinician known as Winsor Kinkade.
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 27/10/2025
New feature for 🌿Fern CRM users ~ your communities now have live streaming!! 🤩 You can start a meeting room where members can see each other & interact (like group coaching for example) OR You can use a streaming service (like Zoom) to broadcast live & anyone can watch (like FB live, webinar)
Screenshot of the new live streaming feature in communities built in Fern CRM that shows the options like choosing between Meeting Room or Streaming Service, scheduling or going live now, post details like title and description, and other settings.
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 22/10/2025
Sneak peek into the new 🌿Fern HQ! Lots of natural light for the ferns & I love seeing so much sky instead of buildings/traffic. Right now it's one big echo chamber which I direly need to fix. (Which means new CRM tutorials are temporarily on hold.) Hit me up if you have any soundproofing tips!
Photo of a big warehouse-style room with concrete floors and walls, facing a wall of windows in black frames. A gloomy, cloudy sky is the only thing visible outside the windows. The corner of the room is held up by a Moderne-style mushroom pillar.
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 20/10/2025
Seen on my commute... This one is actually from earlier this month, but I was too busy moving to post it back then. An almost-full moon over the San Francisco skyline, with the Bay Bridge visible to the right of the city, as seen from the repurposed runway in #AlamedaCA near the Fern offices.
A nearly-full moon is visible in the middle of bluebird blue skies with the San Francisco skyline in the distance at the end of an old runway in the foreground. The Bay Bridge is visible to the right of the city and a building that looks like an old traffic control tower is visible to the right of the runway.
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 16/10/2025
@sarahmoon.bsky.social here's the big top tent (with the San Francisco skyline in the background.) When the tent isn't there, you can clearly see that this is a runway that's been turned into a park and community events space.
Photo of what used to be a runway but now has landscaping on the left half to form a park and a big top circus tent on the paved right half with bike racks in the middle and the San Francisco skyline in the background.
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 16/10/2025
Photo of a mural painted on the side of a shipping container that's parked in the middle of an unused runway. The mural depicts a clear blue bottle laying on its side with a scene inside and a starry sky outside. Inside the bottle there are stalks of some plant like corn between geometric pyramids and a black crescent moon. A wind is blowing through the bottle, blowing leaves off the plants and exploding out the mouth of the bottle along with flowers and streams of color.
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 15/10/2025
Lofi Girl's Halloween playlist is playing on the big screen (and speaker system) while I enjoy a Stroopwafel and coffee at our new 🌿Fern HQ. (And yes, there's a black cat perched high on my desk chair as I write this! For those who've seen her in our Zoom calls...) #SmallBusinessLife
Photo of a wooden desk the color of charred wood with a Halloween-themed snack on top. There's a small orange pumpkin that has a bare, leafless tree drawn on it in black ink, a small plate with a thin waffle on it, a mug of coffee, and a (fake) cat skeleton that looks like it's about to eat the waffle.
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 14/10/2025
Seen on my commute this morning... Fern HQ moved into a new commercial space this month and I've been L😍VING my quiet walks to the office each morning. It's in a neighborhood with a lot of history and I love exploring it. So I thought I'd share it with you through pix each week. #AlamedaCA
Photo of an old statue outside an abandoned building. The statue is of a pegasus carved in an Art Deco style. It's a little mossy and surrounded by evergreen bushes. The building is boarded up with wood in the windows and the paint is peeling.
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 14/08/2025
Recorded last year when conversions were down, but I've heard so many biz owners say THIS year has been the hardest in the past DECADE for leads/sales. Sharing again to help ethical business owners thrive! Read or listen here: blog.ferncx.com/need-new-leads-when…
Silver text over a dark wooden background that says, "What To Do When Sales Drop; listening time: 2.5 minutes. Episode 001 of the Shortest CX Podcast."
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 13/08/2025
Nothing beats the feeling of boosting sales without boosting traffic!!! 🎊🎊🎊🥳 We’ve optimized client CX's that ⬆️ webinar sales, ⬆️ sales from the SLO to the signature offer, tripled referrals, & doubled profit margins. And ALL of them started with a new Thank You page. Who wants to be next?
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 12/08/2025
Our girl says hi back! 🧡
Photo of a black cat on a leash, lounging on a granite sidewalk with landscaping in the background. The cat looks as if it is smiling and looking off camera with its big golden eyes.
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 08/08/2025
You may keep mine as a digital pet, if you like:
Closeup photo of an all-black cat with golden eyes stretched out on a windowsill, staring into the camera with one paw stretched out towards the camera.
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 08/08/2025
Today in "things you can DIY or outsource to turn casual buyers into raving fans who buy everything you sell & refer everyone they know," we're handing you a roadmap of EXACTLY what to focus on first for the biggest ROI. blog.ferncx.com/elements-of-an-amazing-cx/ #EthicalMarketing #SmallBusiness
Silver text that says, "5 Things That Turn Buyers Into Brand Champions. # Customer Experience" above a photo of a tabletop where a pair of hands is gently replanting a large seedling into a soup can filled with soil. The image represents how business owners can DIY these 5 things into their own customer experience processes to grow their business.
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 07/08/2025
If you want to turn casual buyers into brand champions who buy everything you sell & refer everyone they know ~ start by reading OR listening to this 6-minute episode here: blog.ferncx.com/the-moment-that-boo… Then, pop back tomorrow for 5 ways to put it into action! #CX
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 24/07/2025
I know a lot of you follow us because we're awesome & aligned with your values. But how many of you actually know what the CX in our name means? 🤔 Or how it's THE competitive advantage for growing your business ethically? Let's find out: blog.ferncx.com/what-is-cx-for-ethi…
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 08/07/2025
Love it or ignore it? If Lists help you curate different feeds for different topics, now you can get an actual notification when your FAVORITE accounts post anything. I could see businesses using this smartly during live events, contests, etc. but other than that?
Screenshot of the new feature on Bluesky that says, "Get notified when someone posts. You can now choose to be notified when specific people post. If there's someone you want timely updates from, go to their profile and find the new bell icon near the follow button."
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 02/07/2025
And (when done right) it can boost engagement, participation, and results (which leads to more referrals, reviews, and UGC!) If your order confirmation/thank you pages say, “check your inbox," you're missing a HUGE opportunity to bond with buyers and turn them into brand champions! 💞💞💞 👇
Slide number 1. Silver text over a charred wooden background that says, "Your Thank You page isn't meant to be a detour sign that shows people how to get from your sales page to their inbox" and the @FernCXandCRM.com handle.Slide number 2. Silver text over a charred wooden background that says, "It's meant to be the first bite of the thing they just bought.
It's meant to be an EXPERIENCE that reinforces your brand values and energy." And the @FernCXandCRM.com handle at the bottom of the image.Slide number 3. Silver text over a charred wooden background that says, "Stop using your order confirmation/thank you pages as truck stops and start using them as an event space where the party begins! " The @FernCXandCRM.com handle is included at the bottom of the image.Slide number 4. Silver text over a charred wooden background that says, "What to do about it: Like this post and Follow Fern CX and CRM. We’ll take care of the rest." The @FernCXandCRM.com handle is included at the bottom of the image.
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 01/07/2025
Don't let your sales funnels fizzle after the sale! SHOW your new buyer that you truly appreciate their purchase & you're passionate about helping them get results. Your brand will STAND OUT and your buyers will become brand champions! Full 6 min audio: www.youtube.com/watch?v=vMvG8q9MYMA
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 25/06/2025
Thank you for coming to this #FernTalk! Join us on July 9th for our next live conversation about growing an #EthicalBusiness while the world is on fire… To continue this conversation with other amazing business owners, join our Grassroots business community (100% free) ferncrm.com/grassroots
A flyer-style image that says, “Next FernTalk on Bluesky: July 9, 2025 and every 2nd Wednesday at 4pm PT / 7pm ET / morning in Oceana. Next topic will be announced in our Grassroots Community ~ Join Us! Recaps available at https://blog.ferncx.com “
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 25/06/2025
#FernTalk Q4: How does CX (or any of the things we've discussed in this hour) affect profit margins and expenses, especially for lean small businesses? #SmallBusinessStrategy #EthicalSales #EthicalMarketing
A photo of stacks of coins sitting in soil with a mound of dirt and a seedling growing on top of each stack.
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 25/06/2025
#FernTalk Q3: How can ethical business owners use CX to outperform the big name IDGAF brands with big ad budgets? #BusinessStrategy #SmallBusiness
a photo of a circle of diverse people, each holding their hands out towards each other and each cradling a mound of dirt and a seedling tree in the palms of their hands, representing coming together to change the world.
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 25/06/2025
#FernTalk Q2: Describe some specific examples of CX that “makes a difference every time you make a sale.” #ImpactDrivenBusiness #EthicalBusiness #ActivistBusiness #MakeADifference #ChangeTheWorld #BCorp
A flyer style image that says, "Conversation Happening Now: Customer Experiences That Change The World. A Fern Talk with Mollie F. Join us at #FernTalk on Bluesky."
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 25/06/2025
#FernTalk Q1: How can CX change the world? . #ClientExperience #BuyerExperience #EthicalBusiness #ActivistBusiness #MakeADifference #BCorp
a photo of a sign posted in someone’s yard that says, “In this house we believe… love is love, black lives matter, science is real, feminism is for everyone, no human is illegal, kindness is everything” and each line is written in colors that match the message. “Love is love” is written in rainbow colors, “Science is real” is written with a map of the world as the colors, and so on.
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 25/06/2025
#FernTalk intro 3: How much do you think CX impacts profits and expenses? On a scale of 1-10 where 1 is “no impact” & 10 is “a LOT” of impact… (CX is short for customer experience & we'll use it a lot in this hour to refer to any buyer experience aka everything after the sale.) #SmallBusiness
Silver text on a dark background that says, “Intro 3: On a scale of 1-10, how much does CX impact profit margins and expenses? Where 1 is equal to ‘not at all’ and 10 is equal to ‘a LOT’.”
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 25/06/2025
#FernTalk intro 2: As a business owner, what does “customer experience” mean to you? (We use "customer" as a catch-all for any type of buyer: clients, students, members, subscribers, orgs, etc.) #CX #SmallBusiness #SalesFunnel
Silver text on a dark background that says, “Intro 2: As a business owner, when you think about your customer experience, what comes to mind? #FernTalk”
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 25/06/2025
#FernTalk intro 1: Please introduce yourself and your business! New to 🌿FernTalk? Reply directly in the comments of each post (like one big conversation between all participants.) You can also post/repost from your own feed and use the hashtag #FernTalk to highlight your fave parts of the convo.
Silver text on a dark background that says, “Welcome to FernTalk. Intro 1: Please introduce yourself & tell us a bit about your business.”
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 25/06/2025
It’s almost time for #FernTalk where we publicly chat about #EthicalBusiness topics! 🫱🏼‍🫲🏾 All are welcome to join 👋 The first 5-10 mins will be introductions & networking 🎙️ The rest will be on-topic 💯Share expertise, not self-promotion #CX #CustomerExperience #BCorp
Flyer style image that says, “FernTalk: Customer Experiences That Change The World. Today at 8am PT / 11am ET / 4pm BST”
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 24/06/2025
🌿Fern CX exists to help you get the expertise, strategy, tools, and implementation needed to turn your buyer experiences into world-changing movements! I'd love to know more about your business, why it exists, and how you want to make the world a better place for people and the planet. 🌍💚✊✊🏿✊🏾✊🏽✊🏼✊🏻
A wrap-up slide that asks, "How does your business make the world a better place for people and the planet? Tell us in the comments!"
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 24/06/2025
Of course, we recommend 🌿Fern CRM as THE tool to help you create delightful customer experiences, save money on your tech stack, and be better for the planet! But start with the tools you already have and explore what they can do to implement the things you just learned about CX.
Text graphic that says: "TOOL TIP: Look at your existing tools and find ways to use them on your order confirmation pages to deepen the relationship with your new buyer.

For example, what can you use to keep the energy up and start a 2-way conversation?

What can you use to help them feel like they’ve started using the thing they just bought and seeing small results before leaving this page?

This can be done with creative use of forms, videos in your chat widget, and more."
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 24/06/2025
Don't let capitalism & bro-marketing influence how you treat buyers after the sale! Show them that they're VALUED, seen, heard, and that reaching the other side of your paywall is meaningful. Not just, "Thanks for your money, now go away [to your inbox or wherever..."
Text graphic that says: "Tactic: Start by optimizing your order confirmation/thank you pages.

This one page has the biggest impact with the least effort.

The first page your buyer sees after completing their payment should feel like an elevated experience, worthy of the paywall they had to cross.

Use these pages to deepen your relationship, start 2-way dialogue, and give them a taste of the results they’re seeking from your offer."
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 24/06/2025
A successful CX boosts your business success (higher profits, lower expenses.) Your business success is good for people & the planet (more money to donate, more time to volunteer, & more influence to spread awareness.) The world beyond your paywall is a reflection of the world you want to live in!
An illustration of planet earth with hearts floating up from its surface, and the text explains how an amazing customer experience helps your business increase profits and reduce expenses which helps you replace big name brands that don't care about people or the planet.

Full text: "Bigger profit margins and lower expenses means you’re able to donate more to your favorite charities, use your success to raise awareness about your favorite causes, and mobilize your audience to action.

Your business becomes a force for good in the world!

So let’s wrap this up with a tangible tactic and a tool tip that will help you change your CX to change the world..."
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Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴 @ferncxandcrm.com · 24/06/2025
At a time when greedy IDGAF corporations (and governments) are destroying people and the planet for bigger profits, YOUR BUSINESS IS THE ALTERNATIVE THE WORLD NEEDS RIGHT NOW!!! Show up as the SOLUTION, not a distraction. Deliver an experience that makes the world a better place!
Photo of a diverse group of women smiling and supporting each other and text that says, "Providing an amazing customer experience increases your profit margins and reduces expenses so you can grow your business.

Growing your business provides the world with an alternative to the big box brands who care more about profits than people or the planet.

Your success leads to more workers being paid fairly, more buyers getting results, and less pollution destroying the planet."
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