iiinova — where your digital self keeps evolving

Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 08/09/2026

Last week I was pretty stoked that a Forbes writer quoted me on the role of a chief of staff during corporate crisis. Here's a bit more of my POV, beyond what made it into the article. 🧵

Bold quote stressing the need to hold the line on what's actually true and keep decisions anchored to facts and evidence, noting that in a live crisis this often prevents a bad moment from becoming worse; credited to Forbes, September 2026.

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 01/09/2026

I'm delighted to be quoted in Forbes today, in Edward Segal's piece on the role chiefs of staff can play in a crisis. I was really stoked to see the quotes Edward used ... the line he pulled: "A chief of staff sees across and through the business in a way almost no one else does." #ChiefOfStaff

“A chief of staff sees across and through the business in a way almost no one else does.” — quoted in Forbes, September 2026

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 06/08/2026

Being "strategically wired" is a strange thing Being "a strategist" for a living is even weirder For one, being met with "that's a *job?*" your whole career is ... not confidence inspiring. For two, the inner experience is a trip. My brain is a problem solving machine on steroids ...

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 19/07/2026

Objectives focus your team on what matters most — and why it matters. When both the "What" and the "Why" are clear, alignment becomes less elusive. Read more 👉 lttr.ai/AqIhA #OKRs #GoalSetting #StrategyExecution

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 13/07/2026

If you hadn’t guessed my particular flavor of neurodivergence I just pulled a half-done #knitting project I started in 2011 out of the cabinet behind my desk, found a PDF of the long-lost pattern on Ravelry, and am now trying to find a compatible yarn to upsize the project for my 15-years later size

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 12/07/2026

Adding Darryn Binder’s Supersport Race 2 today at Laguna to my list of film for rider onboarding. What a pro. #MotoAmerica

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 12/07/2026

Objectives identify direction and purpose. It connects individual work to larger organizational outcomes, satisfying that need for meaning that 86% of younger employees crave. Read more 👉 lttr.ai/AjqJh #EmployeeMotivation #LeadershipDevelopment #ChiefOfStaff

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 12/07/2026

You're measuring what you can measure instead of setting goals around what's truly most important to improve or change Read more 👉 lttr.ai/AjqI1 #OKRs #StrategicPlanning #GoalSetting

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 12/07/2026

Nothing like clicking “merge” on PR 666 during mercury retrograde #github

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 12/07/2026

So my algorithm is obviously not unbiased, but I was just sitting here scrolling thinking about how much some pro-sports-I-definitely-won’t-name cater exclusively to the male gaze when here we are with female sports viewers powering the cultural conversation around the World Cup

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 07/07/2026

The CEOs I work with tend to be in their first 2 years in a new org. They're high-achievers themselves -- operator CEOs, not hands-off from-on-high CEOs. What I hear from them most often during early get-to-know-you calls is some variation of: "I don't understand why people seem so afraid ...

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 06/07/2026

Prioritization is hard, because people have feelings. If a project isn't put at the top of the list because other things are more important right now, the people aligned to that project may feel like *they're* not important. It's not logical ...

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 03/07/2026

I always felt like I was born to be a teacher. (My mom worked in education, and firmly disabused me of the idea that was a career to pursue.) It wasn't until I started working in software (officially) in 1999 that I saw an R&D department up close, and I was like: I want to do what they're doing.

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 02/07/2026

It's wild how many people want to hear me tell them that they're "doing OKRs right" or WANT to "do OKRs right" or that they wrote the "right" OKR when my response is almost always a variation of There is no 'right"...

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 15/06/2026

In a world that celebrates the loudest voices and the biggest followings, what if quiet spaces are where real belonging begins? Read more 👉 lttr.ai/AhdvL #SocialAnxiety #Belonging #Community

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 02/06/2026

The strongest key results are almost always written about what we aspire to achieve if everything goes right, and even if there are variables that we don’t fully control. Read more 👉 lttr.ai/AjWQn #OKRs #StrategicPlanning #Objectives

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 19/05/2026

OKRs create a measurable picture of what “better” actually means. Read more 👉 lttr.ai/ArRYG #OKRs #GoalSetting #StrategyExecution

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 11/05/2026

Standard DIY OKR implementations often suffer from predictable problems that turn a methodology meant to create focus into a messy, time-intensive bureaucratic nightmare. Read more 👉 lttr.ai/Ahd05 #OKRs #StrategicPlanning #NoBSOKRs

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 26/04/2026

OKRs bring consistency to how progress is defined and evaluated, and consistency builds trust. Read more in my freshly updated WTF are OKRs post (with video!) 👉 lttr.ai/AqfmQ #OKRs #GoalSetting #StrategyExecution

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 26/04/2026

A strong OKR practice connects vision to daily decisions and labor. That’s how strategy becomes real for people -- when it helps them make decisions about how to invest their time + energy AND helps them decide what *not* to do. Read the full article: WTF are OKRs? ▸ lttr.ai/AqIg7

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 21/04/2026

In a lot of organizations, OKRs are about numbers and charts and graphs on a dashboard, and often they’re implemented because senior leadership wants more visibility into the organization’s progress. But OKRs can be *so much more* lttr.ai/AqVIf #OKRs #GoalSetting #StrategyExecution

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 19/04/2026

(1) I usually just keep my trap shut where our race series is concerned, and (2) I’m the loudest voice for fan inclusion, but this new pre-race Superbike grid fan walk is *not* cool. Pre-race is working preparation time — teams having to divide focus between race prep and fan engagement is not it.

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 15/04/2026

Your 70%? Run-the-business work. Completion is success. That belongs in delivery planning, not your OKRs. Your 20% and 10%? That's where OKRs live. Is completion success? If yes? That's delivery work. If no? That's where key results come in. findrc.co/4thTNAY #OKRs #GoalSetting

Diagram showing three zones of work and where OKRs belong: Core/Run-The-Business (70%), Emerging/Growth + Optimization (20%), and Future/Speculative (10%). From saralobkovich.com.

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 12/04/2026

The problem isn’t the goals. It’s how you hold people accountable for them. Read more 👉 lttr.ai/AjqJb #EmployeeMotivation #LeadershipDevelopment #ChiefOfStaff

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 12/04/2026

"If your organization had a human body, KPIs would be like its vital signs—the metrics you monitor to make sure everything's functioning properly." Read more 👉 lttr.ai/AjqIu #OKRs #StrategicPlanning #GoalSetting

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 04/04/2026

I missed celebrating my practice’s birthday last month because it was peak season, but I was just reflecting on this week and about how making workplaces people want to do their best work in is just never, ever going to get old.

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 19/03/2026

It's been a wild Q1 — unexpected AI-assisted OKR workflows, a website migration that turned into a coding adventure, and a lot of writing I'm working up the courage to publish. The longer version is on LinkedIn if you want the full story, because I'm just never going to be able to fit BlueSky charac

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 14/03/2026

Some people might be surprised to hear that someone who wrestles with social anxiety chose community as a career, but Thinkydoer guest Carrie did exactly that. Read more 👉 lttr.ai/AhdvG #SocialAnxiety #Belonging #Community

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 13/03/2026

Here we go… heading to Spokane for the Spokane Motorcycle Show this weekend so it’s a long day on van wi-fi ahead and yes, I have seen the weather 😂 #seattle #motorcycles

View through a car windshield during a snowy evening drive. Large wet snowflakes splatter against the glass, with snow accumulating along the windshield wipers at the bottom of the frame. The road ahead is wet and slushy, reflecting the glow of streetlights and a green traffic light in the distance. Yellow-orange streetlamps illuminate the falling snow against the dark gray sky, creating a moody, wintry atmosphere. The scene captures that particular feeling of driving through an urban area during an active snowstorm at dusk or night.

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 07/03/2026

A huge thank you to our friends at Beer Star West Seattle for hosting our Daytona 200 watch party today. Open to the public — come on out and join us to watch the racing! #Daytona200 #MotoAmerica #Seattle #WestSeattle

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 05/03/2026

The overall quality of draft OKRs has gone up a LOT in the last few months. This week after multiple stakeholders mentioned that they took their notes from my workshop and put them into ChatGPT or Claude to generate their drafts according to my best practices it all makes so much sense now #okrs

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 02/03/2026

A conversation from the Thinkydoers archives with Jayson Uribe -- pro motorcyclist and firefighter -- about emotional regulation in high-stakes, high-consequences work. Read more 👉 lttr.ai/Aosl2 #MotorcycleRacing #HighPerformance #Stress

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 01/03/2026

Teams that do OKRs well don’t try to measure everything; they prioritize goals that genuinely move the needle in terms of progress, and toward important outcomes. Read more 👉 lttr.ai/AjWQi #OKRs #StrategicPlanning #Objectives

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 01/03/2026

Seattle motorsport peeps: Looking for a Daytona 200 watch party on Saturday? We have a venue in West Seattle and there’s room for new moto racing friends to join us! Ping me for the details. We’re a super welcoming and introvert-friendly crowd if you’re racing-curious (or just shy)! #seattle

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 01/03/2026

A practical approach to maintaining strategic momentum during turbulent times Read more 👉 lttr.ai/Ahdvv #Podcast #leadership #LeadershipDevelopment

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 22/02/2026

Hear the truth from three leading OKR coaches: One of the hardest parts of OKR creation for most organizations is identifying leading indicators. Read more 👉 lttr.ai/Aobxp #OKR #StrategyAchievement #ChiefOfStaff

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 14/02/2026

The bottom line is, tools alone don't solve the core challenges of implementing OKRs. Read more 👉 lttr.ai/Ahd1b #OKRTracking #OKRsTool #OKRs

lttr.ai

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 12/02/2026

No shade to the OP intended but I saw this and thought … so they’ve invented 2008?

Screenshot of a Threads post with 308 views, posted 20 hours ago (username redacted). The post reads: “What I love most is that I created an ai automation so I can thread on the go all from a simple SMS/text
Here is the techstack
1. TWILIO - I text a workflow number with the thread post
2. AIRTABLE it goes into airtable
3 GEMINI categories and updates the category
3. AIRTABLE automation set the processing status to ready to post
4. MAKE then its sent to buffer
5. BUFFER posts in real time”
The post shows “1/2” indicating it’s part of a multi-post thread, has 6 likes and 8 comments. Below, sorted by “Top,” is a reply from the same user (redacted) posted 19 hours ago reading: “I am also gathering data on myself so I can keep building my personal OS” marked as “2/2.“

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 08/02/2026

Happy Quiet Time at Seattle-area Costco Stores Day to all who celebrate! Festivities begin in just a few hours! #Seattle

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 07/02/2026

I just cut over from Squarespace to an Astro/Netlify setup (maintained via Git) and I’m building an automation to pipe new blog posts to Kit so I can write blog posts in markdown in a text editor instead of having to write stuff in a shitty CMS interface. #Astro #Netlify #WebDev

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 06/02/2026

Some days, for funzies, I wake up and decide to set my reddit on fire I especially love the part where I read it back before hitting "post" and my brain says: "She sounds fun at parties" #reddit #leadership

Screenshot of a Reddit comment in r/Leadership on a post titled "What is executive presence? What..." which has 90 upvotes and 37 comments. The comment is by saralobkovich, posted just now, and reads: "'Executive presence' is a standard of behavior, appearance, and communication trained and/or reinforced by MBA schools (and other career and leadership programs and their graduates) that establishes and preserves a power hierarchy (whether that power is earned or not). It's a way of creating a subjective, status-based, social-norm-following in-group, and excluding (or diminishing the influence of) people who are out-group. In practice, it's often the reason given for subjective decision making that benefits in-group members and harms or holds back out-group members."

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 31/01/2026

This is the best branding I’ve seen in a really long time. #branding #pooph

A white spray bottle sits on a hardware store shelf. A blue airbrushed label has the word “POOPH” in reverse copy.

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 31/01/2026

Working on my (not-that-old, freshly factory reset) Microsoft Surface laptop as a dumb terminal to remote into my Mac (because it's faster and more reliable than working remotely with how bloated Win11 has become) has me *seriously* considering a Linux installation. The 90s really are back. #Linux

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 23/01/2026

I just wrapped my last client meeting of a client-heavy week. This week alone, I've: 1. Delivered a full-alignment OKR quality-control for a set of localized OKRs in a tech startup (which means review + feedback of about 150 goals for ten different leaders)

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 20/01/2026

I’ve worked with elected officials off and on for my entire adult life (I started campaign work straight out of college.) I learned to introduce myself with my home address so I’m recognized as a constituent, not taken for a professional lobbyist, when I citizen lobby. My civic engagement runs deep.

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 17/01/2026

It is so rad to have live broadcast coverage of CVMA winter road racing on YouTube. Chuckwalla is an awesome place to spectate racing, since you can see almost the whole track from pit lane — the live broadcast does a great job of showing ALL the racing — not just the front-runners. #motorcycle

youtube.com

CVMA Racing Round 4 - Saturday

YouTube video by 951 LIVE

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 15/01/2026

I’ve never been so joyful for a four star review. A huge thank you to reviewer Maileen Hamto for taking such time and care with the review, and to @reedsy.bsky.social for the Discovery opportunity! reedsy.com/discovery/bo...

Screenshot of a Reedsy.com book review page for “You Are a Strategist: Use No-BS OKRs to Get Big Things Done” by Sara Lobkovich. The book is featured in Business & Management with a 4-star rating. The review is titled “Loved it!” with a heart-eyes emoji. Visible review text describes the book as offering “no-BS advice on effective communication, aligning with organizational goals, and measuring outcomes.” An overlaid text block discusses how Lobkovich encourages marginalized individuals to embrace their “inner strategist” and leverage strengths like curiosity and intrinsic motivation. A handwritten-style annotation on the right reads: “This editorial review from @reedsy.discovery came back today and I’ve never been so delighted with a four star review.”

Continuation of the Reedsy book review, featuring a block quote that reads: “What distinguishes this book from other OKR titles is Lobkovich’s acknowledgment of unique challenges faced by marginalized individuals—introverted, neurodivergent, queer, and historically marginalized people who feel like ‘square pegs’ in traditional workplaces. She recognizes how marginalized individuals are often misunderstood, undervalued, or dismissed professionally, while emphasizing that they possess unique perspectives, creativity, and insights that drive innovation.” Below the quote is the book cover showing “You Are a Strategist” with abstract line-drawn figures, alongside a “Read the full review” call-to-action linking to Reedsy.com.

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Sara Lobkovich, J.D., NBC-HWC @saralobkovich.bsky.social · 11/01/2026

OKRs, KPIs, MBOs, BSCs, EOS—with so many acronyms and metrics floating around, it's no wonder there's confusion about how they all fit together. Read more 👉 lttr.ai/AjqIn #OKRs #StrategicPlanning #GoalSetting

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