iiinova — where your digital self keeps evolving

Erin Sparks @erinsparks.com · 05/12/2025

Dana DiTomaso (@danaditomaso.com) takes the #TechSEOConnect 2025 audience into the annals of GA4 with "Using GA4 to Surface Technical SEO Issues In Real-Time". #SEO friends, check this out --> youtube.com/live/LepZM_m...

youtube.com

Using GA4 to Surface Technical SEO Issues In Real-Time - Dana DiTomaso

YouTube video by Tech SEO Connect

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Erin Sparks @erinsparks.com · 04/12/2025

@not-a-robot.com killing it with her presenation: "Trashchat’s Guide to Black Boxes: Technical SEO Tactics for LLMs" at TechSEOConnect in Durham!

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Erin Sparks @erinsparks.com · 09/09/2025

It's coming: "We have to get ready for a Google traffic apocalypse where that traffic number is just going to drastically reduce because users will see less need to click through to search results." - @polemicdigital.com . Listen in at 28 minutes edgeofthewebradio.com/seo-podcast/...

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Erin Sparks @erinsparks.com · 09/09/2025

Will AI Search Modes Destroy Web Traffic?: "My estimate is that if AI mode becomes the default search experience, traffic to the wider web, including news websites and all content based websites, will drop by half at the very least." @polemicdigital.com edgeofthewebradio.com/seo-podcast/...

edgeofthewebradio.com

What You Didn’t Know in News SEO w/ Barry Adams

Discover Barry Adams’ insights on Google AI’s impact on news SEO. Learn strategies for publishers to adapt and thrive in the changing landscape.

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Erin Sparks @erinsparks.com · 27/01/2025

EP740: The Importance of FAQs for SEO: "You should definitely have FAQs on your website because Google is using your website as the primary data source for the Google Business profile." - @darrenshaw.bsky.social edgeofthewebradio.com/news/news-fr...

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Reposted by Erin Sparks

Darren Shaw @whitespark.ca · 16/01/2025

These 3 tips for identifying fake/AI reviews come from Miriam Ellis's fascinating new interview with Curtis Boyd and Greg Sterling. Google "whitespark content hub" to learn how to regain the public's trust in the age of review fraud! #localseo #seo

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Erin Sparks @erinsparks.com · 09/01/2025

EP737: @markwilliamscook.com "..the endpoint showed me was just how many classifiers Google has around queries. If a query has date intent, if it has local intent, if it's explicitly local, if it it had a commercial score, if it was a YMYL query, ...." edgeofthewebradio.com/interview/al...

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Erin Sparks @erinsparks.com · 09/01/2025

EP738: @markwilliamscook.com "There was what appears to be a predicted click through rate in the SERP for every organic result. I believe what they have is a probability model based on the sites and predicting what click through rate they're going to get." edgeofthewebradio.com/interview/al...

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Erin Sparks @erinsparks.com · 19/12/2024

EP735: EDGE Tool Series: @AlsoAsked w/@thetafferboy 🔍 Despite the hype around #SearchGPT and #ChatGPT, many users still turn to Google for validation. Will this change with more personalized search integrations? Get Mark's take from our recent episode! edgeofthewebradio.com/interview/al...

edgeofthewebradio.com

735 | EDGE Tool Series: AlsoAsked w/ Mark Williams Cook

SEO and the SERPs: Chaos Mark Williams-Cook is back on the EDGE, diving into the shifting landscape of search engines and SEO, where generative AI tools like Search GPT and ChatGPT are trying to steal...

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Erin Sparks @erinsparks.com · 22/11/2024

Had a huge lesson taught by Britney Muller about AI prompt engineering! Check it!

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Reposted by Erin Sparks

Mark Williams-Cook @markwilliamscook.com · 20/11/2024

I can't emphasise this enough: If you sign up to @alsoasked.com during Black Friday on an annual account, you will *automatically get the Black Friday discount every single year* - it's literally the best 2 week window to sign up ⬇ alsoasked.com

AlsoAsked Black Friday offers showing 40% off annual accounts

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