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Matthew V - EmailKarma 🇨🇦

@emailkarma.com
261 followers 212 following 389 posts

Founder, author, and former podcast host focused on email marketing, deliverability, and privacy. Helping brands land in the inbox, not the spam folder. #EmailGeeks #Canadian He/Him ekma.co/m/EmailKarma

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 30m
Two recent #CASL 🇨🇦 undertakings resulted in $700,000 in payments. The common issues? Consent, unsubscribe mechanisms, and honouring unsubscribe requests. My latest EmailKarma article looks at both cases and what senders should review now. buff.ly/xUl2ibK #EmailMarketing #EmailDeliverability
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 16/09/2026
The Canadian Email Summit (@emailsummit.ca) is NEXT WEEK! 🇨🇦📧 EmailKarma is proud to sponsor #CaES26 on Sept. 24 in Toronto. Haven't grabbed a ticket? There's still time. 🎟️ buff.ly/vXw0udp Want to save? Comment "Discount" and we'll send you a code via DM. #EmailGeeks
A group of 5 people sitting beside a camp first overlooking Lake Ontario, with the skyline and sunset in the background.
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Reposted by Matthew V - EmailKarma 🇨🇦
Canadian Email Summit @emailsummit.ca · 11/09/2026
Gmail changed the rules. Yahoo did too. Who’s next? DMARCbis, DKIM2, blocklists, cold email, and Postmaster Tools. At #CaES26, @emailkarma.com, Raymond Dijkxhoorn, Attila Domokos & MJ Sohn sort out what matters. No 101. No pitches. Sept 24, Toronto: 🎟️ buff.ly/iq3u3Co
Poster for The Canadian Email Summit, Toronto Sept 24, promoting an expert panel "Email Deliverability 2027: What's Coming Next" with a moderator and three panelists pictured in pinned Polaroid-style photos on a corkboard.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 10/09/2026
Sad that the storm last week (as exceptional as it was) resulted in AC/DC's show in Toronto being cancelled. #DTZ #YYZ
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 04/09/2026
New blocklist alert: Validity's Heatwave flags domains using fake engagement to fast-track cold email reputation. Already 1M+ domains caught. M3AAWG and Spamhaus have both called this practice out. Worth a check if you use outreach vendors. 🔥 Read more: buff.ly/hi0VEgz #EmailGeeks
New Blocklist Flags Synthetic Email Warm-Ups — headline across a yellow‑orange radial gradient slide with scattered white flying-envelope icons, signaling an email deliverability update about blocklists and synthetic warm-ups.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 24/08/2026
Some stickers from Deliverability Summit.
Multiple Kumo MTA stickers Two Omnivary StickersTen part Deliverability Wars stickers from Postmastery, in the style of Starwars episodes numbers. Send it right
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 24/08/2026
More stickers from the Deliverability Summit
DMARC Defender with a shield and envelopeBIMI believer with an envelope and shieldLittle mailbox that reads ‘Inbox Friendly’Emailgeek with an envelope
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 24/08/2026
I find the best things when I clean my office. I totally forgot I had these. A set of #EmailGeek magnets I picked up earlier this year at Deliverability Summit in Barcelona.
Magnet reading EmailGeek with a smiley face Magnet with a little Mailbox that read ‘Inbox Friendly’Magnet that reads ’I speak SMTP’ shaped like a stampMagnet with envelope that says Email Geek
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Reposted by Matthew V - EmailKarma 🇨🇦
Canadian Email Summit @emailsummit.ca · 21/07/2026
Early Bird pricing ends July 31! 📧 Join Canada's email marketing community on September 24, 2026 at St. Paul's Bloor St, Toronto for a full day of practical insights, networking, and expert speakers. Register today: emailsummit.ca #CaES26 #EmailGeeks
emailsummit.ca
The Canadian Email Summit - Canadian Email Summit
Home of the Canadian Email Summit. Operating since 2019.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 13/07/2026
I missed it (due to reasons) last week but EmailKarma.net turned 19 on July 7th. I just wish I had more time to write these days, even with all the evergreen content. Where did I put that RoundToIt again?
emailkarma.net
EmailKarma %
It's not the size of your list, It's how you use it!
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 24/06/2026
3 min left and Roger’s internet dies?! WHY?!?!!!
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Reposted by Matthew V - EmailKarma 🇨🇦
OpenMedia @openmedia.org · 04/05/2026
🇨🇦's #BillC22 is entering committee study this week - and we're hearing it may become law by end of the month. We never say this: but this is the worst, most privacy-breaking bill we've seen. It MUST be stopped. Speak up against it and read on to learn more: www.openmedia.org/StopC22-bsky 1/
openmedia.org
Stop the Surveillance State: Stop Bill C-22!
🚨 Bill C-22 forces every Canadian internet provider, messaging app & cloud service to build surveillance backdoors and store a year of your data. Foreign state hackers exploited similar legislation in...
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 17/06/2026
DMARC has officially become an Internet Standard. The new standards, often called #DMARCbis, retire several legacy tags, add new options, and replace Public Suffix List (PSL) lookups. I put together a practical guide on what to review in your DMARC records: buff.ly/bsMHV1C #EmailGeeks
Blog post banner reads "Preparing your DMARC records for DMARCbis"
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 15/06/2026
Might as well have them turn off email for minors while they are at it. Someone might use it for social reasons.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 30/05/2026
Google’s new ‘AI inbox’ was enabled at work, turning it off was the easiest decision I made all day. Why can’t these features be optin vs just enabling then. (And yes I understand the idea most people just leave the defaults on). Settings > Inbox > way at the bottom is the disable option.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 21/05/2026
I just got my initial invite today, so they seem to be rolling out to people in the waitlist.
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Reposted by Matthew V - EmailKarma 🇨🇦
Mickey Chandler @pro.mickeychandler.com · 19/05/2026
CAN-SPAM says you can email people who haven't asked. GDPR, PECR, CASL, and Australia's Spam Act say you can't. The gap isn't a technicality — it's a philosophical divide about what privacy is. New post: www.spamtacular.com/?p=4311 #emailmarketing #privacy #GDPR
spamtacular.com
Your US Email Compliance Assumptions Are Wrong Outside the US
The United States treats commercial email as opt-out by default, an approach that puts it at odds with email marketing laws outside the US. You may email someone who hasn’t asked for it, and CAN-SPAM permits that as long as you identify yourself, include a physical address, and honor unsubscribe requests. That framework has shaped […]
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 14/05/2026
"Circling back on my previous message." "Just bumping this in case it got buried." Don't worry, it wasn't buried it was in my spam folder where it belongs. #EmailIsHard #StopSpamming
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 06/05/2026
try - asking for a comparison of 1000 grams of iron, and 1000 grams of feathers. If you switch the weight measurement it might just click? Good luck.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 04/05/2026
Some very exciting news to share today! CC: @cyberimpact.com
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 29/04/2026
I’ll be speaking at Inbox Expo in Atlanta, May 26–28. If deliverability and getting mail into the inbox matter to you, this event goes deep. Use code JOINME20 to save: inboxexpo.com #EmailDeliverability #InboxExpo
I’ll be speaking at Inbox Expo in Atlanta, May 26–28.
If deliverability and getting mail into the inbox matter to you, this event goes deep.
Use code JOINME20 to save: https://inboxexpo.com
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 25/04/2026
The stupidity of people at an airport queue never ceases to amaze me. If your in the zone the line is here if your in that zone stand there. Some people seem totally confused by this idea. #travel
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 24/04/2026
Odd things to debate on stage at a marketing conference. Pineapple on pizza. Room feels a little split on the topic. #TeamPineapple #TeamNoPineapple
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 20/04/2026
Took me slightly longer than expected to fix - mostly due to jet lag and sleep deprivation - but we are all good now. Should be fixed for the foreseeable future.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 18/04/2026
I’m aware my sites SSL cert expired overnight. Thanks all that have messaged me about it. I can’t fix it until tomorrow at the earliest 😅
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 17/04/2026
Feel like I adulated well last night. Filed my taxes 2 weeks early vs the night before the deadline. No stress, no worries about server loads and proper submissions times. or trying to print and get it in the post before the deadline.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 08/04/2026
This is one of my challenges with some of the required training modules I’ve seen in the past. I often have a different opinion on the importance of an item or believe that ‘all the above’ is valid when they often look for a single ‘best answer’.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 27/03/2026
I got told I look like Dave Grohl tonight. That’s a first for me. Even funnier we are at a Nirvana / Hole cover night.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 26/03/2026
I’ve officially reached that age where people around me are carded and they just say to me with my ID in my hand - You’re good, no need to check. Can’t tell if I’m offended or not by that though.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 25/03/2026
This is hardly new, I also experienced this in the 90s when I was working in the service industry - "I paid in USD, why is my change in Canadian?"
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 25/03/2026
@cira.ca Your new portal process - feels half baked: 1 - Sends emails that looks like phishing. No aligned authentication. (Wicketcloud[.]com v cira[.]ca) 2 - Emails with unbranded links 3 - Missing postal address (CASL) in emails 4 - Leads to non-CIRA branded login page #Security101 #EmaiIsHard
Email header showing a message apparently from the Canadian Internet Registration Authority.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 20/03/2026
Upcoming Webinar dealing with Deliverability, Security, and Surviving Email Platform Chaos. Registration: www.ana.net/webinars/sho... #EmailGeeks #EmailIsHard
ana.net
When the Inbox Breaks: Deliverability, Security, and Surviving Email Platform Chaos (Email Excellence Webinar Series)
This Email Excellence Webinar, brought to you by the Email Excellence Center, highlights the Outlook outages. Yahoo issues. Gmail changing inbox behavior. Link security concerns from ESPs. None of thi...
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 18/03/2026
Taking ‘hold my beer’ to a whole new level… 🤡
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 15/03/2026
Then the outlook is bright. Lol
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 15/03/2026
I would be surprised if I’m pressing too hard and need to find the right level to get the right sound at the same time. Practice and patience
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 15/03/2026
Thanks. I’ve been trying the 20-30 min thing. Just simple things for now. Just a little discomfort most days. Motivation is hard when it hurts. LOL Time to grin and bare it I guess 😅
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 15/03/2026
For those that play #guitar, any tips for beginners on how not to have incredibly painful fingertips or how to toughen them up quickly?
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 15/03/2026
As someone who has suffered random nosebleeds hydrogen peroxide is one solution for fabric. We also use a product called Folex for cleaning up after our pets when there is an accident in the house. Good for wine, blood, pet stains, and lots of other things. I’d likely try that if needed.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 13/03/2026
Pretty accurate description to be fair.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 09/03/2026
current range in my area $145.9 - $158.9 - in the GTA
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 06/03/2026
Unfortunate :( but you said it was a 2017 (?) , so you got a lot of time with it. Good luck finding the right replacement, Chair shopping is one of my least favourite things.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 06/03/2026
Maybe you could get replacement Hydraulics? Seems they sell parts on their website? $60 vs a few hundred for a replacement sounds like a bargain.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 05/03/2026
Breakfast of champions. IYKYK #hagelslag
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Reposted by Matthew V - EmailKarma 🇨🇦
BIMI Group @bimigroup.bsky.social · 03/03/2026
Rebranded? Your #BIMI setup needs an update too. New logo = new VMC or CMC certificate. That means updated trademark or prior use docs, a fresh SVG, and a new DNS record. Here's exactly how to do it: bimigroup.org/how-to-updat...
bimigroup.org
How to Update Your BIMI Logo - BIMI Group
Already have BIMI set up? Learn how to update your brand logo in your BIMI record.
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Reposted by Matthew V - EmailKarma 🇨🇦
Canadian Email Summit @emailsummit.ca · 27/02/2026
Final call for speakers for the Canadian Email Summit. If you want to help shape the future of email in Canada and beyond, this is your chance. Last chance to apply: 👉 buff.ly/zLuMm9s #CaES2026 #EmailGeeks
Brightly coloured swirls, with a speech bubble and the text:

Call for Speakers
Email Unshaken: Email in Motion
Apply by Feb 27, 2026
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Reposted by Matthew V - EmailKarma 🇨🇦
Canadian Email Summit @emailsummit.ca · 23/02/2026
We’re nearing the end of the Call for Presentations. If you’ve been refining or second-guessing, now’s the moment. Strong ideas matter more than perfect wording. Submit before it closes: 👉 buff.ly/zLuMm9s #CaES2026 #EmailGeeks
Illustrated Canadian man in a red plaid jacket and baseball cap, holding skis and a phone with a maple leaf logo.

Call for Speakers
Email Unshaken: Email in Motion
Apply by Feb 27, 2026
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 18/02/2026
Wish I could have been there in person to see it. Well deserved! 👏👏👏
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 17/02/2026
Might depend on which lottery, $1B Powerball vs $1M state/provincial lottery is a big difference. Congrats on the award BTW, sorta a small lottery in a way 😅
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Canadian Email Summit @emailsummit.ca · 17/02/2026
This event is built by the email community. No fluff. No pay-to-play talks. Just honest conversations about what’s working in email today. Be part of it: 👉 buff.ly/zLuMm9s #CaES2026
Illustrated Canadian woman wearing a red toque and red-and-black plaid shirt, typing on a laptop with a maple leaf logo.

Call for Speakers
Email Unshaken: Email in Motion
Apply by Feb 27, 2026
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 09/02/2026
Sportschek is also Canadian Tire… so lots of experience with clothing retail in sports already. Marks adds another layer of functionality. Just waiting for them to reach out and grab the opportunity.
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