iiinova — where your digital self keeps evolving

Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 16/09/2026

The Canadian Email Summit (@emailsummit.ca) is NEXT WEEK! 🇨🇦📧 EmailKarma is proud to sponsor #CaES26 on Sept. 24 in Toronto. Haven't grabbed a ticket? There's still time. 🎟️ buff.ly/vXw0udp Want to save? Comment "Discount" and we'll send you a code via DM. #EmailGeeks

A group of 5 people sitting beside a camp first overlooking Lake Ontario, with the skyline and sunset in the background.

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 04/09/2026

New blocklist alert: Validity's Heatwave flags domains using fake engagement to fast-track cold email reputation. Already 1M+ domains caught. M3AAWG and Spamhaus have both called this practice out. Worth a check if you use outreach vendors. 🔥 Read more: buff.ly/hi0VEgz #EmailGeeks

New Blocklist Flags Synthetic Email Warm-Ups — headline across a yellow‑orange radial gradient slide with scattered white flying-envelope icons, signaling an email deliverability update about blocklists and synthetic warm-ups.

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 24/08/2026

Some stickers from Deliverability Summit.

Ten part Deliverability Wars stickers from Postmastery, in the style of Starwars episodes numbers.

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 24/08/2026

More stickers from the Deliverability Summit

DMARC Defender with a shield and envelope

BIMI believer with an envelope and shield

Little mailbox that reads ‘Inbox Friendly’

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 24/08/2026

I find the best things when I clean my office. I totally forgot I had these. A set of #EmailGeek magnets I picked up earlier this year at Deliverability Summit in Barcelona.

Magnet reading EmailGeek with a smiley face

Magnet with a little Mailbox that read ‘Inbox Friendly’

Magnet that reads ’I speak SMTP’ shaped like a stamp

Magnet with envelope that says Email Geek

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 17/06/2026

DMARC has officially become an Internet Standard. The new standards, often called #DMARCbis, retire several legacy tags, add new options, and replace Public Suffix List (PSL) lookups. I put together a practical guide on what to review in your DMARC records: buff.ly/bsMHV1C #EmailGeeks

Blog post banner reads "Preparing your DMARC records for DMARCbis"

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 29/04/2026

I’ll be speaking at Inbox Expo in Atlanta, May 26–28. If deliverability and getting mail into the inbox matter to you, this event goes deep. Use code JOINME20 to save: inboxexpo.com #EmailDeliverability #InboxExpo

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 25/03/2026

@cira.ca Your new portal process - feels half baked: 1 - Sends emails that looks like phishing. No aligned authentication. (Wicketcloud[.]com v cira[.]ca) 2 - Emails with unbranded links 3 - Missing postal address (CASL) in emails 4 - Leads to non-CIRA branded login page #Security101 #EmaiIsHard

Email header showing a message apparently from the Canadian Internet Registration Authority.

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 25/01/2026

Smile, it’s Grunge night at Ridiculous in Hamilton. 🤘🤘

Stage setup with guitars, bass, drums , and microphones. Background says ‘Smile a tribute to grunge’.

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 23/10/2025

This should tell you why even smaller senders need to have valid #DMARC record (at enforcement) that protects their brand... Everyone it a potential target for spoofing, or impersonation. p=none is a good starting place, but your journey should be to p=quarantine, then possibly even p=reject.

Visualization of DMARC reporting showing 10's of thousands of unauthenticated emails on the 5th day of the graphic.

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 23/10/2025

Yahoo’s SenderHub gives marketers a new way to see how their emails perform. Pair it with SNDS and Google Postmaster Tools for a clearer, three-provider view of your reputation and engagement. Read more: buff.ly/NhZBHQH More data, smarter marketing. #EmailGeeks #Deliverability

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 04/09/2025

Laposte steps up #authentication rules Sept 9. Unauthenticated = spam or reject. ✅ SPF or DKIM must pass and align with your From domain. ❌ Shared domains = treated as “none.” Check your setup now if you send to French inboxes Read more: buff.ly/hWocnce #EmailGeeks #Deliverability

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 25/07/2025

Not the night we were hoping for. Currently sheltering in place #OurLadyPeace #BudweiserStage

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 08/07/2025

Today marks 18 Years since I stated my blog EmailKarma. Thanks for your support over the years. #EmailGeeks www.instagram.com/p/DL0r7e7JKn...

18th Anniversary of EmailKarma.net.

Photo shows fireworks and people celebrating.

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 22/06/2025

How’s your day going? Too hot to do much of anything outside. So hot the birds are not even coming to the feeder today. #Humidity #Summer

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 05/05/2025

Outlook’s 2025 email rules are here—and they’re serious. Starting May 5, domains sending >5k emails/day must nail SPF, DKIM, & DMARC or face rejection (not just junk folder). Microsoft’s April update? No second chances. Time to auth up! 🔐 buff.ly/XbuW284 #EmailMarketing #OutlookUpdates #DMARC

Blog banner reading "Outlook’s 2025 Email Rules for Marketers"

Yellow background with many email envelopes flying across the screen.

Article link: https://emailkarma.net/outlooks-2025-email-rules-for-marketers/

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 19/04/2025

In and out in under 10 min this afternoon. Do your part, have your say. #CanadaVotes #FederalElection

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 16/04/2025

DMARC Alignment: Strict vs. Relaxed Master DMARC alignment with strict vs. relaxed modes for SPF/DKIM. Enhance email security and deliverability effectively. Read more: buff.ly/9yPuz4i #EmailGeeks

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 16/04/2025

🇨🇦 Email Authentication in Canadian Politics: 2025 Update Our latest analysis: Green Party leads with strong DMARC, but others lag—invalid SPF, no BIMI, and no Canadian ESPs. Disappointing progress since 2019. Read more: emailkarma.net/email-authen... #EmailSecurity #CanadianPolitics #CanPoli

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 03/04/2025

DMARC Alignment: Strict vs. Relaxed Master DMARC alignment with strict vs. relaxed modes for SPF/DKIM. Enhance email security and deliverability effectively. Read more: buff.ly/jnrmcFH #EmailGeeks

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 14/03/2025

DMARC Alignment: Strict vs. Relaxed Master DMARC alignment with strict vs. relaxed modes for SPF/DKIM. Enhance email security and deliverability effectively. Read more: emailkarma.net/dmarc-alignm... #EmailGeeks

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 03/03/2025

When people question me on why I recommend #DMARC on all there domains there are reasons: 1 - Brand Protection: even my little domains are spoofed regularly (~30%) 2 - Google/Yahoo require it for commercial mailers 3 - Good security opportunity with low starting effort #EmailGeeks #EmailIsHard

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 28/02/2025

55% of Ontario votes stayed home and didn't participate in the election - Total disapointment. Source: Elections Ontario #onpoli

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 14/02/2025

If you see this, and you’re in the mood for this kind of thing, quote post with a beach photo from your gallery.

Lake Ontario, Feb 2025.

Beach with water, ice and snow.

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 29/01/2025

Ok #Toronto peeps… who is at #Sum41 tonight?! 🤘🤘 Enjoy the show!

Stage at Scotiabank Arena, Toronto for Sum 41

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 05/01/2025

Tonight was my first night joining remote (video cooking) dinner club and we made Butternut Squash Soup. Dinner is ready! #ItsWhatsForDinner #SoupIsOn

Butternut squash soup in a pan sitting on the oven.

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 01/01/2025

Cheers to a new year! As we say goodbye to 2024, let's reflect on the achievements, lessons, and connections we've made along the way. Here's to a 2025 filled with health, happiness, and prosperity for all. Let’s make it a year to remember! 🥂 #HappyNewYear #2025

Happy New Year 2025. Image with fireworks and champagne.

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 25/12/2024

Happy holidays from the Emailkarma and Canadian @EmailSummit.ca Team!

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 24/12/2024

Beautiful snowfall tonight. Great night for a dog walk.

Snowy night scene, showing a street and homes.

Snowy night scene, showing a street and homes, With a person walking in the snow

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 18/12/2024

Five guys just gave me Order 66. You know what you have to do. #StarWars

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 04/12/2024

So what are you listening to? I think this is 6 yrs in a row with Pearl Jam as the top band. Top 5 songs were a surprise to me through. #wrapped

Spotify wrapped 2024
Top bands: Pearl Jam, The Offspring, The Foo Fighters, Green Day, & Weezer.
Top Songs: The Middle, Hash Pipe, Pretty Fly (For A White Guy), Self Esteem, & Limp

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 29/11/2024

First snowfall of the year. It will all melt, but it looks pretty tonight.

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 29/11/2024

Being greeted at home after a long day by this one, makes it all better. #Dogs

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 25/11/2024

2,000+ colours lights on the tree this year. Ornaments will be added tomorrow (likely) #ChristmasTree

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 24/11/2024

For sure, but more often than not a he prefers to squeeze in to her tiny wicker basket

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 24/11/2024

A tiny little gingerbread house battle between my in-laws, and my wife and I. We were the house on the right. By an online vote of 15/28 we won again this year. Bringing our current undefeated streak to a solid 2:0. Next year my MIL says it’s ‘men vs women’. 🤭 #family #HolidayTradition

Two tiny gingerbread houses decorated with candy.

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 20/11/2024

Nice and quiet on this foggy morning dog walk. #Ontario

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 17/11/2024

Sometimes you just need some #homemade chicken soup. Nothing better in the fall. #IMadeThat

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 16/11/2024

Post a picture you took (no description) to bring zen to the timeline

Sunrise over the Toronto Islands, Lake Ontario

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