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Matthew V - EmailKarma 🇨🇦

@emailkarma.com
261 followers 212 following 388 posts

Founder, author, and former podcast host focused on email marketing, deliverability, and privacy. Helping brands land in the inbox, not the spam folder. #EmailGeeks #Canadian He/Him ekma.co/m/EmailKarma

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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 16/09/2026
The Canadian Email Summit (@emailsummit.ca) is NEXT WEEK! 🇨🇦📧 EmailKarma is proud to sponsor #CaES26 on Sept. 24 in Toronto. Haven't grabbed a ticket? There's still time. 🎟️ buff.ly/vXw0udp Want to save? Comment "Discount" and we'll send you a code via DM. #EmailGeeks
A group of 5 people sitting beside a camp first overlooking Lake Ontario, with the skyline and sunset in the background.
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Canadian Email Summit @emailsummit.ca · 11/09/2026
Gmail changed the rules. Yahoo did too. Who’s next? DMARCbis, DKIM2, blocklists, cold email, and Postmaster Tools. At #CaES26, @emailkarma.com, Raymond Dijkxhoorn, Attila Domokos & MJ Sohn sort out what matters. No 101. No pitches. Sept 24, Toronto: 🎟️ buff.ly/iq3u3Co
Poster for The Canadian Email Summit, Toronto Sept 24, promoting an expert panel "Email Deliverability 2027: What's Coming Next" with a moderator and three panelists pictured in pinned Polaroid-style photos on a corkboard.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 10/09/2026
Sad that the storm last week (as exceptional as it was) resulted in AC/DC's show in Toronto being cancelled. #DTZ #YYZ
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 04/09/2026
New blocklist alert: Validity's Heatwave flags domains using fake engagement to fast-track cold email reputation. Already 1M+ domains caught. M3AAWG and Spamhaus have both called this practice out. Worth a check if you use outreach vendors. 🔥 Read more: buff.ly/hi0VEgz #EmailGeeks
New Blocklist Flags Synthetic Email Warm-Ups — headline across a yellow‑orange radial gradient slide with scattered white flying-envelope icons, signaling an email deliverability update about blocklists and synthetic warm-ups.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 24/08/2026
Some stickers from Deliverability Summit.
Multiple Kumo MTA stickers Two Omnivary StickersTen part Deliverability Wars stickers from Postmastery, in the style of Starwars episodes numbers. Send it right
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 24/08/2026
More stickers from the Deliverability Summit
DMARC Defender with a shield and envelopeBIMI believer with an envelope and shieldLittle mailbox that reads ‘Inbox Friendly’Emailgeek with an envelope
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 24/08/2026
I find the best things when I clean my office. I totally forgot I had these. A set of #EmailGeek magnets I picked up earlier this year at Deliverability Summit in Barcelona.
Magnet reading EmailGeek with a smiley face Magnet with a little Mailbox that read ‘Inbox Friendly’Magnet that reads ’I speak SMTP’ shaped like a stampMagnet with envelope that says Email Geek
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Reposted by Matthew V - EmailKarma 🇨🇦
Canadian Email Summit @emailsummit.ca · 21/07/2026
Early Bird pricing ends July 31! 📧 Join Canada's email marketing community on September 24, 2026 at St. Paul's Bloor St, Toronto for a full day of practical insights, networking, and expert speakers. Register today: emailsummit.ca #CaES26 #EmailGeeks
emailsummit.ca
The Canadian Email Summit - Canadian Email Summit
Home of the Canadian Email Summit. Operating since 2019.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 13/07/2026
I missed it (due to reasons) last week but EmailKarma.net turned 19 on July 7th. I just wish I had more time to write these days, even with all the evergreen content. Where did I put that RoundToIt again?
emailkarma.net
EmailKarma %
It's not the size of your list, It's how you use it!
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 24/06/2026
3 min left and Roger’s internet dies?! WHY?!?!!!
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OpenMedia @openmedia.org · 04/05/2026
🇨🇦's #BillC22 is entering committee study this week - and we're hearing it may become law by end of the month. We never say this: but this is the worst, most privacy-breaking bill we've seen. It MUST be stopped. Speak up against it and read on to learn more: www.openmedia.org/StopC22-bsky 1/
openmedia.org
Stop the Surveillance State: Stop Bill C-22!
🚨 Bill C-22 forces every Canadian internet provider, messaging app & cloud service to build surveillance backdoors and store a year of your data. Foreign state hackers exploited similar legislation in...
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 17/06/2026
DMARC has officially become an Internet Standard. The new standards, often called #DMARCbis, retire several legacy tags, add new options, and replace Public Suffix List (PSL) lookups. I put together a practical guide on what to review in your DMARC records: buff.ly/bsMHV1C #EmailGeeks
Blog post banner reads "Preparing your DMARC records for DMARCbis"
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 30/05/2026
Google’s new ‘AI inbox’ was enabled at work, turning it off was the easiest decision I made all day. Why can’t these features be optin vs just enabling then. (And yes I understand the idea most people just leave the defaults on). Settings > Inbox > way at the bottom is the disable option.
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Mickey Chandler @pro.mickeychandler.com · 19/05/2026
CAN-SPAM says you can email people who haven't asked. GDPR, PECR, CASL, and Australia's Spam Act say you can't. The gap isn't a technicality — it's a philosophical divide about what privacy is. New post: www.spamtacular.com/?p=4311 #emailmarketing #privacy #GDPR
spamtacular.com
Your US Email Compliance Assumptions Are Wrong Outside the US
The United States treats commercial email as opt-out by default, an approach that puts it at odds with email marketing laws outside the US. You may email someone who hasn’t asked for it, and CAN-SPAM permits that as long as you identify yourself, include a physical address, and honor unsubscribe requests. That framework has shaped […]
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 14/05/2026
"Circling back on my previous message." "Just bumping this in case it got buried." Don't worry, it wasn't buried it was in my spam folder where it belongs. #EmailIsHard #StopSpamming
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 04/05/2026
Some very exciting news to share today! CC: @cyberimpact.com
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 29/04/2026
I’ll be speaking at Inbox Expo in Atlanta, May 26–28. If deliverability and getting mail into the inbox matter to you, this event goes deep. Use code JOINME20 to save: inboxexpo.com #EmailDeliverability #InboxExpo
I’ll be speaking at Inbox Expo in Atlanta, May 26–28.
If deliverability and getting mail into the inbox matter to you, this event goes deep.
Use code JOINME20 to save: https://inboxexpo.com
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 25/04/2026
The stupidity of people at an airport queue never ceases to amaze me. If your in the zone the line is here if your in that zone stand there. Some people seem totally confused by this idea. #travel
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 24/04/2026
Odd things to debate on stage at a marketing conference. Pineapple on pizza. Room feels a little split on the topic. #TeamPineapple #TeamNoPineapple
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 20/04/2026
Took me slightly longer than expected to fix - mostly due to jet lag and sleep deprivation - but we are all good now. Should be fixed for the foreseeable future.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 18/04/2026
I’m aware my sites SSL cert expired overnight. Thanks all that have messaged me about it. I can’t fix it until tomorrow at the earliest 😅
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 17/04/2026
Feel like I adulated well last night. Filed my taxes 2 weeks early vs the night before the deadline. No stress, no worries about server loads and proper submissions times. or trying to print and get it in the post before the deadline.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 27/03/2026
I got told I look like Dave Grohl tonight. That’s a first for me. Even funnier we are at a Nirvana / Hole cover night.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 25/03/2026
@cira.ca Your new portal process - feels half baked: 1 - Sends emails that looks like phishing. No aligned authentication. (Wicketcloud[.]com v cira[.]ca) 2 - Emails with unbranded links 3 - Missing postal address (CASL) in emails 4 - Leads to non-CIRA branded login page #Security101 #EmaiIsHard
Email header showing a message apparently from the Canadian Internet Registration Authority.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 20/03/2026
Upcoming Webinar dealing with Deliverability, Security, and Surviving Email Platform Chaos. Registration: www.ana.net/webinars/sho... #EmailGeeks #EmailIsHard
ana.net
When the Inbox Breaks: Deliverability, Security, and Surviving Email Platform Chaos (Email Excellence Webinar Series)
This Email Excellence Webinar, brought to you by the Email Excellence Center, highlights the Outlook outages. Yahoo issues. Gmail changing inbox behavior. Link security concerns from ESPs. None of thi...
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 15/03/2026
For those that play #guitar, any tips for beginners on how not to have incredibly painful fingertips or how to toughen them up quickly?
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 05/03/2026
Breakfast of champions. IYKYK #hagelslag
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BIMI Group @bimigroup.bsky.social · 03/03/2026
Rebranded? Your #BIMI setup needs an update too. New logo = new VMC or CMC certificate. That means updated trademark or prior use docs, a fresh SVG, and a new DNS record. Here's exactly how to do it: bimigroup.org/how-to-updat...
bimigroup.org
How to Update Your BIMI Logo - BIMI Group
Already have BIMI set up? Learn how to update your brand logo in your BIMI record.
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Canadian Email Summit @emailsummit.ca · 27/02/2026
Final call for speakers for the Canadian Email Summit. If you want to help shape the future of email in Canada and beyond, this is your chance. Last chance to apply: 👉 buff.ly/zLuMm9s #CaES2026 #EmailGeeks
Brightly coloured swirls, with a speech bubble and the text:

Call for Speakers
Email Unshaken: Email in Motion
Apply by Feb 27, 2026
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Canadian Email Summit @emailsummit.ca · 23/02/2026
We’re nearing the end of the Call for Presentations. If you’ve been refining or second-guessing, now’s the moment. Strong ideas matter more than perfect wording. Submit before it closes: 👉 buff.ly/zLuMm9s #CaES2026 #EmailGeeks
Illustrated Canadian man in a red plaid jacket and baseball cap, holding skis and a phone with a maple leaf logo.

Call for Speakers
Email Unshaken: Email in Motion
Apply by Feb 27, 2026
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Canadian Email Summit @emailsummit.ca · 17/02/2026
This event is built by the email community. No fluff. No pay-to-play talks. Just honest conversations about what’s working in email today. Be part of it: 👉 buff.ly/zLuMm9s #CaES2026
Illustrated Canadian woman wearing a red toque and red-and-black plaid shirt, typing on a laptop with a maple leaf logo.

Call for Speakers
Email Unshaken: Email in Motion
Apply by Feb 27, 2026
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 27/01/2026
You 🫵 Yes you! You're invited, we really want to see you there!
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 25/01/2026
Smile, it’s Grunge night at Ridiculous in Hamilton. 🤘🤘
Stage setup with guitars, bass, drums , and microphones. Background says ‘Smile a tribute to grunge’.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 16/01/2026
SPF looks simple, but it breaks easily. This blog post explains what SPF does and doesn’t do, common failures like include hijacking and lookup limits, plus a practical maintenance checklist. 👉 buff.ly/QE0jTu9 When was the last SPF review? #EmailGeeks
emailkarma.net
Email Marketing Knowledge and News
Sharing Email Marketing Knowledge and News with the Digital Marketing Community.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 09/01/2026
As a consultant one of the best compliments a client can give is "You made this so easy and fast".
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Canadian Email Summit @emailsummit.ca · 05/01/2026
The Call for Presentations is officially open for the Canadian Email Summit. If you’ve solved real problems or learned hard lessons in email, we want to hear it. This is a practitioner stage, not a sales pitch. Submit your idea here: 👉 buff.ly/zLuMm9s #CaES2026 #EmailGeeks
buff.ly
Call for Presentations: 2026 Canadian Email Summit
Theme: Email Unshaken: Email in Motion Deadline to Apply: Friday, Feb 27th, 2026 Are you ready to inspire, educate, and lead the conversation at Canada’s most anticipated email marketing event? We’re…
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 02/01/2026
Our annual New Year Fondu is underway. #nomnomnom
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 01/01/2026
Happy New Year everyone! All the best in 2026!
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 22/12/2025
A final thought to email in 2025: If you require a login to unsubscribe there is a significant chance people will just report your emails as spam as it's easier and faster than hoping a password reset email shows. #ProTips #EmailGeeks
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Canadian Email Summit @emailsummit.ca · 17/12/2025
Call for speakers is open for Canadian Email Summit 2026. Theme: Email Unshaken: Email in Motion. We’re looking for practical sessions on deliverability, privacy, design, and strategy. Apply by Feb 27, 2026: forms.gle/fFknsTZYypZy... #CaES26 #Toronto #Events
Brightly coloured swirls, with a speech bubble and the text:

Call for Speakers
Email Unshaken: Email in Motion
Apply by Feb 27, 2026
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 07/12/2025
I think I’m all done my Christmas shopping. Just need a few deliveries to arrive and then take a full accounting of the goods. Trying to be prepared this year.
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Brian Westnedge @bwestnedge.bsky.social · 03/12/2025
The end of the line for Authenticated Received Chain (ARC) redsift.com/resources/bl... via @redsift.com
redsift.com
IETF calls for end of ARC experiment: What it means for email authentication
The IETF has published a draft recommending that ARC (Authenticated Received Chain) be marked "Obsolete" after a 10-year experiment. Here's what it means for your organization.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 02/12/2025
I’m a firm believer that all horses and video games are actually just mythical creatures. They show up from anywhere out of the blue when you call them whether you just climbed the cliff or Fast travelled to another part of the map.
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 29/11/2025
Learned some pretty depressing information from a local teacher yesterday. She said about 50% of high schools students are basically illiterate now or read at a GR 5 level. They play audio books in English because the kids can’t read the actual books. 😢
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 22/11/2025
@nextgenplayer.bsky.social saw this and it reminded me of you. LOL
Kenny vs Spenny poster.
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Inbox Expo @inboxexpo.com · 20/11/2025
Sponsorships for Inbox Expo 2026 are now open! May 26–28 • Atlanta, GA Connect with marketers, technologists, and decision-makers who live and breathe email. Limited sponsor tiers available. Learn more: inboxexpo.com/sponsors-atl... #inboxexpo #emailgeeks
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 19/11/2025
Just finished a great podcast with Chris Miquel from Audience Bridge. We dug into the #deliverability steps you need before the holiday: warm-ups, hygiene, authentication, consent checks, and volume guardrails. The article is up - buff.ly/mx7LI8l, the episode will be on Youtube soon. #EmailGeeks
emailkarma.net
Email Marketing Knowledge and News
Sharing Email Marketing Knowledge and News with the Digital Marketing Community.
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Email Industries @emailindustries.com · 12/11/2025
Mark your calendars: Inbox Expo 2026 lands in Atlanta this May! Join the brightest minds in email & martech for three days of insights, strategy, and connection. 🎟️ Super Early Bird pricing is now open (until Dec 31). www.tickettailor.com/events/inbox... #InboxExpo #Martech #EmailCommunity
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 05/11/2025
Added several new concert videos to my 2025 concert playlist: www.youtube.com/@vern-video Including new videos from Beyond the Sun and Virginia to Vegas #Music
youtube.com
Matt V
We go to concerts and share some of the videos here with the world. Video credits Tasha and Matt. (c) All rights reserved
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Matthew V - EmailKarma 🇨🇦 @emailkarma.com · 31/10/2025
New #music from my friend’s Band dropped today. Saigon Sinners - Luanne and Other Songs: music.apple.com/ca/album/lua... Check it out!
music.apple.com
Luanne and other songs - EP by Saigon Sinners on Apple Music
Album · 2025 · 4 Songs
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