iiinova — where your digital self keeps evolving

BIMI Group @bimigroup.bsky.social · 24/07/2026

The BIMI lps (Local-part as Selector) tag doesn't just support multiple logos. It can also limit BIMI to specific sender addresses like newsletter@ or support@, preventing every employee mailbox from inheriting your brand logo. Read more: bimigroup.org/how-the-bimi... #Branding #BIMI

bimigroup.org

How the BIMI lps Tag Lets You Display Different Logos - BIMI Group

Learn how the BIMI lps tag allows organizations to display different logos based on the sender's email address using DNS alone.

010

BIMI Group @bimigroup.bsky.social · 23/04/2026

Website has been restored, please let us know if anything seems down or out of sorts. Thanks for your patience!

010

BIMI Group @bimigroup.bsky.social · 20/04/2026

We are experiencing a temporary issue with our site, we are working to fix it. Thanks for your patience.

000

BIMI Group @bimigroup.bsky.social · 03/03/2026

Rebranded? Your #BIMI setup needs an update too. New logo = new VMC or CMC certificate. That means updated trademark or prior use docs, a fresh SVG, and a new DNS record. Here's exactly how to do it: bimigroup.org/how-to-updat...

bimigroup.org

How to Update Your BIMI Logo - BIMI Group

Already have BIMI set up? Learn how to update your brand logo in your BIMI record.

022

BIMI Group @bimigroup.bsky.social · 21/10/2025

Pushed a patch to the New BIMI validation tools (v1.0.4). Hoping it will resolve the Ajax error that was happening with v1.0.3. Source: github.com/authindicato... #BuildInPublic

github.com

GitHub - authindicators/bimi-checker: New BIMI Validation tool

New BIMI Validation tool. Contribute to authindicators/bimi-checker development by creating an account on GitHub.

042

BIMI Group @bimigroup.bsky.social · 12/09/2025

Another new and refreshed tool to help build a proper #BIMI record has just been released: bimigroup.org/bimi-record-... Now it's easier than ever to put your BIMI record together with all the proper tags. #Authentication #Brands

011

BIMI Group @bimigroup.bsky.social · 11/09/2025

Do your emails show your people or your brand? That’s exactly what the #BIMI avp tag decides. avp=personal → show a personal avatar if available, falls back to BIMI avp=brand → always show the brand logo This helps inboxes reflect the identity you want to show bimigroup.org/understandin...

bimigroup.org

Understanding the avp tag in BIMI records - BIMI Group

Learn how the BIMI avp tag guides mailbox providers in choosing between personal avatars and brand logos.

000

BIMI Group @bimigroup.bsky.social · 10/09/2025

Soft launching our new BIMI Inspector tool: bimigroup.org/bimi-generat... More tools to come shortly.

bimigroup.org

BIMI Inspector - BIMI Group

022

BIMI Group @bimigroup.bsky.social · 20/02/2025

Thank you for all the messages, we are aware and working to fix the BIMI record checking tools. Bare with us while we figure out what broke in the tools.

030

BIMI Group @bimigroup.bsky.social · 14/02/2025

Happy to announce that NTT Docomo has implemented #BIMI. Updated the supporting MBPs to reflect this change: bimigroup.org/bimi-infogra...

bimigroup.org

BIMI Support by Mailbox Provider - BIMI Group

031

BIMI Group @bimigroup.bsky.social · 27/01/2025

The latest "Minimum Security Requirements for Issuance of Mark Certificates (V1.7)" has now been posted to the website. Published Jan 22, 2025. You can find all the relevant files and documents here: bimigroup.org/supporting-d... #BIMI

bimigroup.org

Supporting Documents - BIMI Group

040

BIMI Group @bimigroup.bsky.social · 17/01/2025

Why should you implement #BIMI? BIMI enables brands to have control over the logos displayed with their email. It is important to know that BIMI is not a security solution, although it requires the use of strong email authentication solutions like #SPF, #DKIM, and #DMARC at enforcement.

020

BIMI Group @bimigroup.bsky.social · 16/12/2024

Unsure where to get started with BIMI? We've put together an implementation guide for that: buff.ly/3ZqKEZ8. Understand the steps for email authentication, building the right SVG image, acquiring a VMC/CMC, and publishing the proper DNS.

buff.ly

Implementation Guide - BIMI Group

Step 1

030

BIMI Group @bimigroup.bsky.social · 12/12/2024

Learn about BIMI Certificate types, including Self-asserted logos, Common Mark Certificates (CMCs), and Verified Mark Certificates (VMCs). Understand their differences, validation processes, and how they strengthen email authentication and brand trust.

buff.ly

Understanding BIMI Certificate Types - BIMI Group

Learn about BIMI Certificate types, including Self-asserted logos, Common Mark Certificates (CMCs), and Verified Mark Certificates (VMCs).

020

BIMI Group @bimigroup.bsky.social · 11/12/2024

Frequently asked question: Q: Do I need DMARC at enforcement on my Apex and Subdomains? A: Yes, you need to ensure that all your domains will be supported with an enforcement policy if you would like BIMI to be eligible for display. Enforcement means a quarantine or reject policy is configured.

021

BIMI Group @bimigroup.bsky.social · 11/09/2024

After testing and confirming it works we’ve added #Zoho Mail to the list of mailbox providers supporting #BIMI in their mail client. More at bimigroup.org

bimigroup.org

Home - BIMI Group

030

BIMI Group @bimigroup.bsky.social · 17/03/2024

How does #BIMI work? This DNS record contains a URL to a logo and a VMC. A mailbox provider (MBP) will check the sending domain’s DMARC policy before completing the BIMI validation. The MBP may use the logo from the URL in the BIMI record to populate the image of the email sent from that domain.

bimigroup.org

FAQs For Marketers & ESPs - BIMI Group

020

BIMI Group @bimigroup.bsky.social · 16/03/2024

What is #BIMI? Brand Indicators for Message Identification (BIMI) is an emerging email specification designed to enhance email authentication and brand recognition within supporting email clients. BIMI leverages the existing DMARC protocol, before displaying brand-controlled logos. bimigroup.org

bimigroup.org

FAQs For Marketers & ESPs - BIMI Group

021

BIMI Group @bimigroup.bsky.social · 12/03/2024

Document update: VMV Guidelines v1.6 have been released and posted the the document repository: bimigroup.org/supporting-d... #bimi #BrandIndicators

bimigroup.org

Supporting Documents - BIMI Group

023