iiinova — where your digital self keeps evolving

Reposted by dtrebella

Trinket Tom | Battle Suit Aces OUT NOW @tom.trinketstudios.com · 18/08/2026

I made a silly video for the enormous Battle Suit Aces update! 🔸new Roguelite Deckbuilder mode 🔸lots of fresh cards, mods, and lore 🔸updated mech art and VFX 🔸LIVE NOW on Steam, Switch, and PS5! (Oh, and there's one more thing for new players at the end of the video)

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dtrebella @dtrebella.bsky.social · 22/04/2026

Does anyone else find it super odd that we like...are using LinkedIn now?

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dtrebella @dtrebella.bsky.social · 18/04/2026

If you want to watch my GDC talk with the fab @derek-lieu.com about all the boring parts of marketing you want to skip but shouldn’t (and why) you can watch it here!

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dtrebella @dtrebella.bsky.social · 30/03/2026

This is a great example of a thorough and thoughtful marketing campaign and cadence that did not place all their eggs in one basket. They knew that they had to get in front of people multiple times. To be fair, they have a very engaging premise/hook which clearly also clearly counts for a lot.

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dtrebella @dtrebella.bsky.social · 18/03/2026

For the first time in a *while*, I've got availability to take on a new client or two this spring. If you're interested in learning more about collaborating/working together please reach out via email! :)

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dtrebella @dtrebella.bsky.social · 12/03/2026

This is the temple I grew up at my whole life. A friend’s child was inside today. Grateful for how this ended but incredibly shaken up. This is so scary.

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dtrebella @dtrebella.bsky.social · 10/03/2026

Thanks to everyone who came to our talk today! In case anyone wondered how cool I actually looked…

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dtrebella @dtrebella.bsky.social · 09/03/2026

Love both non-predatory contracts and contract transparency. Love to see it. Thank you more please.

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dtrebella @dtrebella.bsky.social · 09/03/2026

I’m around at GDC this week and looking forward to seeing folks! May be running a bit from place to place but would love to say hi if you see me! Here’s my face for reference (which will be masked indoors) haha.

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dtrebella @dtrebella.bsky.social · 07/03/2026

Does anyone know of good restaurants not too far from Moscone that would have outdoor seating and some gluten free options? Why is it so hard?

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dtrebella @dtrebella.bsky.social · 06/03/2026

Carol is a smartypants with super valuable experience so if you're looking to see things that will make you inherently smarter and better these are ones not to miss.

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dtrebella @dtrebella.bsky.social · 06/03/2026

I'm sure this talk will be riddled with insights info that's more valuable than ever as games funding is....rough at the moment.

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dtrebella @dtrebella.bsky.social · 06/03/2026

On Tuesday at 1:50 PM @derek-lieu.com and I are giving a GDC talk about the "boring" behind-the-scenes parts of marketing that everyone often skips. Hopefully we'll convince you a) not to skip all of them and b) that they can have a big impact. Come hang! schedule.gdconf.com/session/back...

schedule.gdconf.com

Back to Basics: Translating Your Invisible Marketing Foundation into Visibility | Agenda | GDC Festival of Gaming

Many devs love to skip all the behind-the-scenes marketing prep work that no one publicly sees. Traditional marketing best practices can seem obtuse or even useless when you do not understand the bene...

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dtrebella @dtrebella.bsky.social · 05/03/2026

Excited for everyone to get to play this starting today! The team worked so hard to make it the best that it can be for the EA launch. Loved getting to be a small part of it.

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dtrebella @dtrebella.bsky.social · 03/03/2026

Just though the world should know that on my walk today there was a shirtless guy behind me authentically talking on the phone about how to raise shareholder value....

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dtrebella @dtrebella.bsky.social · 27/02/2026

Want to learn more about why the "boring" parts of marketing are actually pretty helpful and you shouldn't skip them (even though you probably really want to)? Come hang out with me and @derek-lieu.com at GDC on Tuesday, March 10th at 1:50 PM. Would love to see you there!

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dtrebella @dtrebella.bsky.social · 23/02/2026

I've seen two double rainbows and two alpacas in the last week. This has to be some kind of good luck or good omen right??

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Reposted by dtrebella

Jackeea @jackeea.com · 19/02/2026

you can't release a slay the spire 2 trailer AND announce a dlc for Opus Magnum on the same day. you can't do this to me. my poor wallet

Screenshot of the Steam page for Opus Magnum: De Re Metallica

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Reposted by dtrebella

GoNintendo @gonintendo.mastodon.social.ap.brid.gy · 19/02/2026

Open-ended puzzle game "Opus Magnum: Complete Edition" coming to Switch March 17th, 2026: gonintendo.com/contents/57935-open-… A puzzling affair #switch

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dtrebella @dtrebella.bsky.social · 19/02/2026

Was so fun to work with this talented team!

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dtrebella @dtrebella.bsky.social · 19/02/2026

@derek-lieu.com & I are back speaking at GDC again for the about all things marketing/trailers. This year we're talking about how the "boring" foundational marketing elements are crucial and how they actually make the things people publicly see better and more engaging. Can't wait to see you there!

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dtrebella @dtrebella.bsky.social · 02/02/2026

Have an extremely scary, anxiety-provoking week coming up and could use all the good vibes you can spare.

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Reposted by dtrebella

MinnMax @minnmax.com · 30/01/2026

And that's not all the codes we've got! Not by a longshot! Thanks also to the generous donations of game codes by @moonstonegame.bsky.social, @finjico.bsky.social, @mergeconflictstudio.com, @hollowponds.bsky.social. We have SO MANY to give away! Donate at bit.ly/iceoutminneapolis

bit.ly

Support ICE Out - Protect Our Neighbors on GiveMN

People of color in Minneapolis are under attack, they need your support.

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dtrebella @dtrebella.bsky.social · 30/01/2026

Been having a lot of conversations lately where almost everyone seems somewhere between discouraged, terrified, dejected, or scared about the state of the games industry. Not sure how to reconcile it myself and have definitely felt all those things. Anyone got a pick-me-up?

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dtrebella @dtrebella.bsky.social · 16/01/2026

Chris is brilliant and anything he makes is sure to be super fun!

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dtrebella @dtrebella.bsky.social · 16/01/2026

A no filter photo on my walk today. I do miss Chicago of course but I sure do feel lucky to live here.

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dtrebella @dtrebella.bsky.social · 13/01/2026

I've been focusing on doing things bc I love it/for creativity instead of it having to be perfect. As a recovering perfectionist I still find myself analyzing things in my head/looking for how it could be better *but* I'm finding some freedom & joy from doing it at all! And isn't that the point?

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dtrebella @dtrebella.bsky.social · 09/01/2026

$$$ in 2026 is hard to come by. This thread has some funding companies and good places to look!

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dtrebella @dtrebella.bsky.social · 07/01/2026

One of the best things about working from home is that I never have to put on real pants. But lately I've been trying to do a better job of getting ready for the work day- like actually getting dressed (still no real pants) & putting on makeup etc. and I'm sad to report...it kind of feels nice

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dtrebella @dtrebella.bsky.social · 06/01/2026

HNY, friends. As we jump into 2026 here's some of what I'd like more/less of this year: More: -Creativity -Whimsy -Boundaries -Presence -Patience -Progress without perfection Less: -Comparison -Taking things personally -People pleasing -Feeling not good enough -Scrolling What about you?

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dtrebella @dtrebella.bsky.social · 05/01/2026

I will be starting a Substack this year focused on games marketing tips, mistakes, advice, and things I've learned in almost 15 years of doing this. What kinds of topics/things would you be interested in learning/reading about?

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dtrebella @dtrebella.bsky.social · 27/10/2025

I don't think people realize that marketing & community management are two totally different jobs/skills. Yes, they both fall under the same umbrella of "marketing" and while *some* people can do both, that's a) not super common and b) a lot of work c) not maximizing either area efficiently.

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dtrebella @dtrebella.bsky.social · 24/10/2025

A super fun game made by a lovely, talented team that delivered from EA to 1.0 in what has to be record time. Check it out now!

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dtrebella @dtrebella.bsky.social · 21/10/2025

It’s a funny thing to go through something, take a break for it, and come back and everything/everyone is the same but you’re not. The output must keep outputting. And the productivity must keep producing. The world keeps spinning even when we don’t want it to.

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dtrebella @dtrebella.bsky.social · 09/10/2025

Was completely offline earlier this week for some medical stuff but... I am so thrilled that this game is finally out and the world can play it! Truly a fun and beautiful experience made by a team with so much heart. Been a joy to be a part of!

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dtrebella @dtrebella.bsky.social · 16/09/2025

In this political, economic, and games-specific climate I'm seeing a major trend that ppl have gotten more rude and less patient/ considerate. I know there's major stress and that so many are struggling. Not to be a cheeseball but please remember that the power of kindness and empathy matter.

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dtrebella @dtrebella.bsky.social · 13/09/2025

This past week was an emotional doozy for a myriad of reasons and challenges. @whitakr.com and I stopped in Michigan and found this tree we carved in 2021 during one of the most challenging and arguably formative years of my life. It felt so meaningful to see it again.

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dtrebella @dtrebella.bsky.social · 11/09/2025

Battle Suit Aces is launching before you know it on October 7th on PS5, Switch, and PC! It's so fun, joyful, heartwarming, and made by an incredibly talented hardworking team.

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dtrebella @dtrebella.bsky.social · 20/08/2025

I heard this saying a few weeks ago and it really stuck with me: Bad things happen quickly but good things take time. Suddenly life can be turned upside down in an instant with bad news (getting fired, a health crisis etc.) But good things...always take a lot of work, healing, and time.

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dtrebella @dtrebella.bsky.social · 19/08/2025

Been talking to several ppl who have large game dev budgets but want to spend only 2-5% of the total budget on marketing. No less than 10-20% of your overall budget should go to marketing (including trailers, comms mngr, marketing person etc.). Games should not be made in a vacuum.

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dtrebella @dtrebella.bsky.social · 15/08/2025

How do we feel about "uncomfortability" as a word? It's...not one technically but it feels like it's entered the common vernacular. I think it's silly to turn a shorter word like "discomfort" into such a long one.

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dtrebella @dtrebella.bsky.social · 14/08/2025

You know things are too busy/overwhelming when you have to schedule a time to have a meltdown.

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dtrebella @dtrebella.bsky.social · 09/08/2025

Do you make puzzle games? This is an awesome opportunity to get some support in the process!

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dtrebella @dtrebella.bsky.social · 07/08/2025

Marketing is an abstract concept. It's not as clear as making a website, or a trailer with a clear deliverable. But as belts continue to tighten I've been experiencing a lack of understanding about what marketing actually *is* with more folks than ever pushing boundaries or devaluing it.

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dtrebella @dtrebella.bsky.social · 07/08/2025

So...apparently I totally missed that this podcast that I had so much fun recording with @draknek.bsky.social and @syrenne.com earlier this year is live! Check it out to hear about marketing shenanigans.

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dtrebella @dtrebella.bsky.social · 06/08/2025

It's important to get your messaging, differentiators & marketing plan in place before starting on your first trailer. People love to do the trailer first...but how do you know what is most compelling if you START with the trailer before background research/pre-marketing marketing?

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dtrebella @dtrebella.bsky.social · 31/07/2025

There's so many parts to marketing you should do before anyone ever sees anything publicly about your game. There's things like a SWOT, competitors, finding your differentiators & much more. Everyone always wants to skip this and get straight to the marketing but remember, this IS the marketing.

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dtrebella @dtrebella.bsky.social · 29/07/2025

One thing I really wish that we as a society were better at is celebrating more than weddings and babies. What about a work milestone, a new house, a fitness goal, a move to a new place, a new hobby/skill, a new pet, or a myriad of other things!

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dtrebella @dtrebella.bsky.social · 23/07/2025

With all the industry layoffs there's a lot of people jumping into games marketing with absolutely zero experience claiming to be experts. Of course everyone has to start *somewhere* but make sure you're looking at actual experience vs buzzwords before making a decision about who to work with.

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