Reposted by Dr. JPB Gerald
What does a research project communicate before anyone reads the findings?
@suzanneevanswagner.bsky.social, @jackrechsteiner.bsky.social, and I wrote abt how branding impacts sociolinguistic projects.
[@The Citation] featured our paper in its Preview Edition! www.the-citation.us/sociolinguis...
the-citation.us
Sociolinguistic research projects as brands.
Scholars often dismiss branding as superficial, but it is an essential tool for public impact. How one linguistics team used intentional design and tone to build trust and gather vital data.