Reposted by Danielle Goldwert
New study finds that emphasizing collective efficacy (people's ability to catalyze large-scale change) is very effective in catalyzing behavioural change.
As you can see from my pinned post, I'm a big fan of simple messages that can mobilize public support for climate action!
academic.oup.com
A megastudy of behavioral interventions to catalyze public, political, and financial climate advocacy
Abstract. Addressing climate change depends on large-scale system changes, which require public advocacy. Here, we identified and tested 17 expert-crowdsou
