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Discourse, Context and Media Journal @dcmjournal.bsky.social · 11/07/2026

Some members of the Editorial Team made it to #cadaad2026 where we also distributed some flyers. Lots of interesting papers on #MediatedDiscourse... Just hoping some of those are published with us!

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 24/06/2026

5️⃣L. Li, X. Wu & R. Fitzgerald on "girlfriend" as a strategic device on e-commerce 6️⃣E. Brulez & I. Cenni on multimodality in Italian teaching reels 7️⃣F. Yılmaz, T. Elmas & B. Eröz on cup readings in digital genres 8️⃣L. Zhang on childless cat ladies on Chinese social media

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 24/06/2026

🥁New issue out!! 🤓#MediatedDiscourse? Here are the contents! 1️⃣ J. Yang& P. Li on refugee identity construction on TikTok 2️⃣S. N.M. Jamil on threatoric on TikTok 3️⃣S. Zhou & D. Jio on intercultural competence through platforms 4️⃣Y.Liu & Y. Wu on identity after depression

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 19/05/2026

📢New article!! 🟦S. Zhou & D. Jia analyse the creation of transnational identities 🟦They study content by 1 migrant creator in 3 platforms 🟦Themes & evaluations are analysed 🟦Success depends on Platformized Intercultural Communication Competence 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 10/05/2026

🥁New article!! 🥁 🟦Ember Brulez & Irene Cenni study didactic reels on Instagram. 🟦Data consists on 100 reels on teaching Italian. 🟦Analysis draws on multimodality & rhetorical structure. 🟦Results show how edu-influencers exploit affordances. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 30/04/2026

New article published!! 🟦Na Yang studies emotion in YouTube travel vlogs. 🟦The China Travel Corpus (250 vlog posts) was created. 🟦The VADER lexicon was used for sentiment analysis. 🟦Narratives are strategically designed around positive emotion 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 15/04/2026

📢New article published!! 🟦Siti Nurnadilla Mohamad Jamil analyses how threat is mediated on TikTok. 🟦The study focuses on 60 public videos about the elections in Malaysia. 🟦Results show how anxieties are reworked thus enacting political force. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 06/04/2026

📢New article published!! 🟦K. Pilyarchuk & E.M. Graf explore how tradwife identity is performed. 🟦They analysed 60 Instagram Reels posted on 11 accounts. 🟦They found 3 types of Reels, 9 dominant themes & 3 major repertoires. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 27/03/2026

🥁New issue published!! 🤓Interested on #MediatedDiscourse? Here are the contents! 1️⃣ Zhuyuan Han et al. look at the construction of the "ideal scholar-self" in academic vlogs. 2️⃣ Elisabetta Adami studies the construction of an influencer's identity throughout time.

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 16/03/2026

In commemoration of #InternationalWomenDay we are featuring some articles: 🟪S. van der Meij & @janadeclercq.bsky.social explore how women in fertility treatment construct their identites on Instagram. 🟣Remember! It's open access for 12 months! 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 10/03/2026

Here is our next article in commemoration of #InternationalWomensDay: 🟪 L. Li / X. Wu studies meaning resources & levels of resistance in the construction of identities by male beauty influencers on Bilibili. 🟣Remember! #openacces for 12 months! 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 08/03/2026

Here is our first article in commemoration of #InternationalWomensDay: 🟪 M.G. Sindoni combines multimodal #CDA with feminist philosophy to analyse the discourse ideologies hidden in gendering AI voice assistants. 🟣Remember, #openacces for 12 months! bit.ly/41gfGFy

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 06/03/2026

📢📢To commemorate #InternationalWomensDay, at #DCM_Journal we have selected some articles published by female authors in the last two years. These will be #openaccess for 12 months! We will be saying more soon, but in the meantime... 🔽Here is our selection. Do not miss them!

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 26/02/2026

📢New article published! 🟦Yadong Guo & Yushu Luo explore creativity & playful language in online comments. 🟦They propose the concept "invented voices" for studying 247 comments on RedNote. 🟦 Types, realizations & functions of voices are identified. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 20/02/2026

📢New article out! 🟦 @shayuze.bsky.social & @gavinbrookes.bsky.social study user's stance and multimodal irony. 🟦They analyse comments on X to the UK's NHS Covid-19 policy posts. 🟦They prove the mediating role of affordances & offer a replicable method. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 11/02/2026

🥁New issue published!! 🤓Are you interested in #MediatedDiscourse? Here are the contents! 1️⃣ Jingtian Sydney Wang & Debing Feng look at policywashing strategies on corporate discourse. 2️⃣ Daniel Ungureanu studies the relation between aesthetics & altgorithms in AI-generated memes.

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 20/01/2026

📢New publication on #AI! 🟦Daniel Ungureanu studies how AI-generated memes negotiate visibility & illegibility. 🟦Data relates to Italian Bainrot & is taken from Instagram. 🟦The analysis proves that overload opacity is a useful explanatory concept. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 02/01/2026

Jenia Yudytska studies how affordances (incl. emoji) vary across platforms. 🟦Data comes from sets of posts on Twitter & Discord. 🔷Quantitative differences relate to use of 📱or🖥️. 🔵Other contextual factors also influence use of affordances. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 02/01/2026

Cecilia Lazzeretti explores how emoji shape museums' communication with their audiences. 🟦Data comes from the FB & Insta accounts of 17 museums. 🔷Analysis draws on a coding rubric looking at 4 categories of meaning. 🔵Intermodal semiosis plays a role. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 02/01/2026

Dalal Altayari, Kaixi Yuan & @michelezappavigna.bsky.social explore how emoji contribute to interpersonal alignment. 🟦Data derives from a collection of conversations between humans & chatboxes. 🔵Emoji modulate attitude through textual patterning. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 23/12/2025

💻In what is becoming a tradition, the #DCM team took our annual photo at our last meeting in 2025. 🎄So happy festive season to all our readers! 📘And stay tuned, we'll be back in 2026 with more recommedations on #MediatedDiscourse!

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 16/12/2025

🥁New issue published!!! Here is the newest research on #MediatedDiscourse! 1️⃣J. Guo on the transformative potential of short video platforms. 2️⃣ C. Gardam & colleagues on conspiracy discourses about climate on Instagram. 3️⃣Y. Zhao & colleagues on female fitness influencers

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 03/12/2025

📢New article published!!! 🟦Ya Sun et al show how technology shapes self-praise in social media. 🟦They develop a 3-dimension framework for analysing emoji-text relations. 🟦They prove that platform-mediated affordances transform corporate communication. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 25/11/2025

📘@krystyna-warchal.bsky.social explores modifications of knowledge claims when adapted for different audiences. 🟦Case study is about the announcement of a new Alzheimer's drug. 🟦The analysis identifies 5 types of knowledge claims & 3 types of transformations, mainly related to salience.

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 25/11/2025

📘Chin Ee Loh, Fei Victor Lim & Ren Feng Lorraine Ow focus on knowledge recontextualization in Singapore. 🟦They explore the role of knowledge mediation in education research by analysing one project website. 🟦They highlight the role of communicative competence for succeeding.

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 25/11/2025

📘O. Dontcheva-Navratilova’s research shows how video abstracts transform specialised knowledge. 🟦Data includes 20 videos on biology. 🟦Methods involves looking at 2 clusters of rhetorical strategies: Engagement & Framing. 🟦Findings identify 3 types of video abstracts.

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 25/11/2025

📘S. Carter-Thomas & E. Rowley-Jolivet explore the transmedial repurposing of knowledge. 🟦Data comes from Nature & includes 4 sets of genres, including the original scientific article. 🟦Through close textual analysis, a mix of scientific & popular features is found.

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 25/11/2025

📘In their introduction, @rosalores.bsky.social & @pmurduenas.bsky.social explain the 2 main questions in the #SI ❔1. How expert scientific knowledge is recontextualized through new media. ❔2. Which discourse strategies are employed to navigate the challenges of this new media.

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 22/11/2025

📢New article!!! 🟦Tsung-Lun Alan Wan studies remediation of raciolinguistic parody: from online to TV. 🟦The analysis draws on co-textual indexical incongruities to explain humour. 🟦Remediation works because it draws on metaparody. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 11/11/2025

📢New article!!! 🟦S. Murillo analyses H2020 research Twitter accounts. 🟦The study focuses on the mediating function of #emojis in recontextualizing dissemination practices. 🟦Perceptual, interpretative & engagement functions of emojis are identified. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 31/10/2025

📢New article!!! 🟦C. Pérez-Arredondo, D. Avello & L. Cárcamo-Ulloa study translaguaging practices by 2 Chilean influencers. 🟦They draw on the 3 levels of the Discourse-Historial Approach in #CDA. 🟦Multimodal creativity is linked to affordances. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 21/10/2025

🚨New article published! 🟦Yani Zhao & colleagues analyse how Chinese fitness influencer negotiate femininity. 🟦Data includes 218 posts from 116 & analysis draws on multimodal #CDA. 🟦Femininity is neoliberal, hybridized & culturally anchored. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 15/10/2025

💙Ilana Gershon writes a final commentary to the #SI. 🟦The #mediating role of digital apps in romantic communication is highlighted. 🟦The role of sites in how identities are constructed is also discussed.

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 15/10/2025

💙Benedict J.L. Rowlett & Kwan Ting Chung examine a forum on Butterfly, an app developed for the lesbian community in 🇭🇰. 🟦241 posts were screenshot & analysed following a quantitative & qualitative approach. 🟦Patterns in the construction of users' linguistic identity are found.

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 15/10/2025

💙E. Muth Andersen explores how invitations are generated by Danish users of Tinder. 🟦Data includes 19 Tinder chats. Each message is a unit of analysis. 🟦3 strategies for invitations are found. These are collaboratively constructed by exploiting contextual factors.

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 15/10/2025

💙@kurtsengul.bsky.social analyses "The Right Stuff", a dating app for conservatives. 🟦Relationships are analysed in a context of affective polarization. 🟦Analysis draws on qualitative #CDA 🟦Exclusion is embedded in the discursive positioning of the app & its digital architecture.

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 15/10/2025

💙J. Banks, M. Monier & A. Samuel examine Black women’s experiences with online dating apps. 🟦They draw on Critical Technocultural Discourse Analysis to analyse how women recall their experience. 🟦Discussions on the gatekeeping role of dating apps are included.

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 15/10/2025

💙 @rikithompson.bsky.social draws on Multimodal CDA & ethnography to analyse Bumble's positioning as dating app. 🟦Data consists of semi-structured interviews & screen-based data of Bumble. 🟦 The app creates 3 forms of labor for women: communicative, relational, postdigital.

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 07/10/2025

🥁New issue published!!! And it includes many studies on #MediatedDiscourse 🤓⏬: 1️⃣M. Wilczek-Watson & K. Brickley on stancetaking when discussing veganism. 2️⃣O. Segersven & I. Arminen on interactions with AI. 3️⃣ L. Holmgreen et al. on identity performed by leaders.

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 01/10/2025

🥁New article in the #SI on #Dementia 🔷C. Wide studies expressions of #support by institutions & peer groups. 🔷2 data sets: organizations' websites & Facebook threads. 🔷With a netographic approach, the potential of online space is stressed. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 26/09/2025

🚨New article published! 🟦O. Segersven & I. Arminen explore how LLMs imitate specialized discourse. 🟦Data comes from an experiment of conversations between #AI & rock climbers. 🟦LLM show epistemic & linguistic fluency but lack experiential competence. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 22/09/2025

🚨New article published! 🟦C. Gardam et al. analyse how conspiracy theories are spread on denial communities. 🟦They draw on a corpus of Instagram posts & propose a visual-first #methodology 🟦They prove the intertextual intermodal nature of posts. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 18/09/2025

W. Xu & X. Shi study hyperlinks as #engagement markers in corporate discourse. 🟦Data consists of 153 Chinese websites. 🔷An analytical framework for multimodal interactional metadiscourse is proposed. 🔵Digital media #mediates business discourse. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 18/09/2025

M.J. Luzón & S. Albero-Posac study how hyperlinks enhance #comprehensibility in dissemination articles. 🟦Data is taken from The Conversation 🔷Categories of verbal in-text elaboration are proposed. 🔵#Affordances are recontextualizing tools. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 18/09/2025

@katebarber.bsky.social has studied legitimization through hyperlinks in blog posts. 🟦Data is taken from 5 blogs dealing with s€xuAl violence. 🔷Links are classified as different types of anchor text. 🔵Technological affordances are evidential resources 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 11/09/2025

Xi Chen analyses positioning practices when sharing personal experiences. 🟦Data, collected from Zhihu, was preprocessed by the API of a Chinese #LLM. 🔷Quantitative analysis calculates types of interaction (+ or -) 🔷Qualitative analysis shows affordances influence positioning.

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 11/09/2025

Yaqian Jiang & Camilla Vásquez explore self-branding practices by teachers. 🟦Focus is on the ethnic & hybrid identity of a self-identified Tibetan English language teacher in Douyin. 🔷Analysis is guided by #SocialSemiotics. 🔷Vlogs emerge as mediated & motivating resources.

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 11/09/2025

Yue Zhao, Yansheng Mao & Kaihang Zhao analyse the discourse of sharing in #health communication. 🟦Data comprises posts shared by patients of cancer on Weibo. 🔷Based on #GroundedTheory, a qualitative analysis is done. 🔷Emotional support is a shared concern across cultures.

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 11/09/2025

Na Yang studies the effect of group membership in the discourse of opinion sharing. 🟦Data includes online reviews in Ctrip & Tripadvisor 🔷Drawing on #CorpusLinguistcs, 2 variables are considered: language & evaluative #stance 🔷Differences in sharing styles are found.

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 11/09/2025

@kurtsengul.bsky.social analyses how spaces are used by far-right online communities. 🔷Drawing on #CriticalDiscoursAnalysis & #netography, the analysis the prominent role of spaces in electoral campaigns. 🔷It also shows the need of adapted methods. ⬇️⬇️ bsky.app/profile/kurt...

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