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Discourse, Context and Media Journal @dcmjournal.bsky.social · 11/07/2026

Some members of the Editorial Team made it to #cadaad2026 where we also distributed some flyers. Lots of interesting papers on #MediatedDiscourse... Just hoping some of those are published with us!

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 07/07/2026

Are you attending the #CADAAD2026 conference? Our general editors Carmen Lee & Jan Chovanec will also be there! Get in touch with them to discuss ideas on publishing an article or editing a special issue! #MediatedDiscourse #DiscourseAnalysis @cadaad2026.bsky.social

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 24/06/2026

🥁New issue out!! 🤓#MediatedDiscourse? Here are the contents! 1️⃣ J. Yang& P. Li on refugee identity construction on TikTok 2️⃣S. N.M. Jamil on threatoric on TikTok 3️⃣S. Zhou & D. Jio on intercultural competence through platforms 4️⃣Y.Liu & Y. Wu on identity after depression

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 19/05/2026

📢New article!! 🟦S. Zhou & D. Jia analyse the creation of transnational identities 🟦They study content by 1 migrant creator in 3 platforms 🟦Themes & evaluations are analysed 🟦Success depends on Platformized Intercultural Communication Competence 🔗 www.sciencedirect.com/science/arti...

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Pilar Blitvich @pgcb.bsky.social · 15/05/2026

Call for papers! ADDA 6! Please, share to spread the word!

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 10/05/2026

🥁New article!! 🥁 🟦Ember Brulez & Irene Cenni study didactic reels on Instagram. 🟦Data consists on 100 reels on teaching Italian. 🟦Analysis draws on multimodality & rhetorical structure. 🟦Results show how edu-influencers exploit affordances. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 30/04/2026

New article published!! 🟦Na Yang studies emotion in YouTube travel vlogs. 🟦The China Travel Corpus (250 vlog posts) was created. 🟦The VADER lexicon was used for sentiment analysis. 🟦Narratives are strategically designed around positive emotion 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 15/04/2026

📢New article published!! 🟦Siti Nurnadilla Mohamad Jamil analyses how threat is mediated on TikTok. 🟦The study focuses on 60 public videos about the elections in Malaysia. 🟦Results show how anxieties are reworked thus enacting political force. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 06/04/2026

📢New article published!! 🟦K. Pilyarchuk & E.M. Graf explore how tradwife identity is performed. 🟦They analysed 60 Instagram Reels posted on 11 accounts. 🟦They found 3 types of Reels, 9 dominant themes & 3 major repertoires. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 27/03/2026

🥁New issue published!! 🤓Interested on #MediatedDiscourse? Here are the contents! 1️⃣ Zhuyuan Han et al. look at the construction of the "ideal scholar-self" in academic vlogs. 2️⃣ Elisabetta Adami studies the construction of an influencer's identity throughout time.

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 16/03/2026

In commemoration of #InternationalWomenDay we are featuring some articles: 🟪S. van der Meij & @janadeclercq.bsky.social explore how women in fertility treatment construct their identites on Instagram. 🟣Remember! It's open access for 12 months! 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 10/03/2026

Here is our next article in commemoration of #InternationalWomensDay: 🟪 L. Li / X. Wu studies meaning resources & levels of resistance in the construction of identities by male beauty influencers on Bilibili. 🟣Remember! #openacces for 12 months! 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 08/03/2026

Here is our first article in commemoration of #InternationalWomensDay: 🟪 M.G. Sindoni combines multimodal #CDA with feminist philosophy to analyse the discourse ideologies hidden in gendering AI voice assistants. 🟣Remember, #openacces for 12 months! bit.ly/41gfGFy

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 06/03/2026

📢📢To commemorate #InternationalWomensDay, at #DCM_Journal we have selected some articles published by female authors in the last two years. These will be #openaccess for 12 months! We will be saying more soon, but in the meantime... 🔽Here is our selection. Do not miss them!

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 26/02/2026

📢New article published! 🟦Yadong Guo & Yushu Luo explore creativity & playful language in online comments. 🟦They propose the concept "invented voices" for studying 247 comments on RedNote. 🟦 Types, realizations & functions of voices are identified. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 20/02/2026

📢New article out! 🟦 @shayuze.bsky.social & @gavinbrookes.bsky.social study user's stance and multimodal irony. 🟦They analyse comments on X to the UK's NHS Covid-19 policy posts. 🟦They prove the mediating role of affordances & offer a replicable method. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 11/02/2026

🥁New issue published!! 🤓Are you interested in #MediatedDiscourse? Here are the contents! 1️⃣ Jingtian Sydney Wang & Debing Feng look at policywashing strategies on corporate discourse. 2️⃣ Daniel Ungureanu studies the relation between aesthetics & altgorithms in AI-generated memes.

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 27/01/2026

📢New article published! 🟦Jingtian Sydney Wang & @DebingF study corporations' recontextualization of state discourse. 🟦They analysed Weiboo posts on "craftsmanship spirit" 🟦They identified 4 discursive frames which result in corporate's policywashing 🔗 www.sciencedirect.com/science/arti...

sciencedirect.com

Policywashing: Recontextualizing the “Craftsmanship Spirit” policy in corporate Weibo discourse

While existing research has extensively explored corporate communications on social media, limited attention has been paid to how Chinese corporations…

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 20/01/2026

📢New publication on #AI! 🟦Daniel Ungureanu studies how AI-generated memes negotiate visibility & illegibility. 🟦Data relates to Italian Bainrot & is taken from Instagram. 🟦The analysis proves that overload opacity is a useful explanatory concept. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 13/01/2026

📢New article published! 🟦Noam Gal studies the misinterpretation of ironic utterances on social media. 🟦2 dimensions are studied: participant structure + content explicitness. 🟦Both dimensions interact in the demarcation of group boundaries. 🔗 www.sciencedirect.com/science/arti...

sciencedirect.com

‘And they say Leftists have no sense of humour’: Sanctioning interpretive failures as discursive gatekeeping on social media

Misinterpretations are an integral part of social interaction. They participate in the meaning-making process of the interaction, but also play a wide…

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 02/01/2026

📚Looking for something to read in the new year? 🤓Interested in #MediatedDiscourse? Here are some recommedations on how #emoji mediate digital communication! 🧵⏬⏬

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 02/01/2026

📚Looking for something to read in the new year? 🤓Interested in #MediatedDiscourse? Here are some recommedations on how #emoji mediate digital communication! 🧵⏬⏬

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 23/12/2025

💻In what is becoming a tradition, the #DCM team took our annual photo at our last meeting in 2025. 🎄So happy festive season to all our readers! 📘And stay tuned, we'll be back in 2026 with more recommedations on #MediatedDiscourse!

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 16/12/2025

🥁New issue published!!! Here is the newest research on #MediatedDiscourse! 1️⃣J. Guo on the transformative potential of short video platforms. 2️⃣ C. Gardam & colleagues on conspiracy discourses about climate on Instagram. 3️⃣Y. Zhao & colleagues on female fitness influencers

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 03/12/2025

📢New article published!!! 🟦Ya Sun et al show how technology shapes self-praise in social media. 🟦They develop a 3-dimension framework for analysing emoji-text relations. 🟦They prove that platform-mediated affordances transform corporate communication. 🔗 www.sciencedirect.com/science/arti...

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InterGedi @intergediuz.bsky.social · 28/11/2025

In all, this @dcmjournal.bsky.social SI highlights the importance of recontextualization in digital scientific communication, showcasing new approaches and exploring a wide diversity of digital media and dissemination practices. Explore all contributions here👉 www.sciencedirect.com/special-issu...

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InterGedi @intergediuz.bsky.social · 28/11/2025

Remember‼️ New SI is out now in @dcmjournal.bsky.social! Edited by @rosalores.bsky.social & @pmurduenas.bsky.social, it explores how scientists use emerging digital genres and platforms to share expert knowledge w/ broader, more diverse publics. 🔗 n9.cl/so0gf Let's dive in🧵⬇️

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 22/11/2025

📢New article!!! 🟦Tsung-Lun Alan Wan studies remediation of raciolinguistic parody: from online to TV. 🟦The analysis draws on co-textual indexical incongruities to explain humour. 🟦Remediation works because it draws on metaparody. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 11/11/2025

📢New article!!! 🟦S. Murillo analyses H2020 research Twitter accounts. 🟦The study focuses on the mediating function of #emojis in recontextualizing dissemination practices. 🟦Perceptual, interpretative & engagement functions of emojis are identified. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 06/11/2025

📢New article!!! 🟦J. Fuller studies humorous challenges of ethnonationalist discourses. 🟦Data comes from YouTube videos by a comedian enacting a migrant in Germany. 🟦Ambiguity of humour & social media affordances result in liquid racism being spread. 🔗 www.sciencedirect.com/science/arti...

sciencedirect.com

Digitally mediated satire as a site for liquid racism: Discourses of migration in Germany

This analysis of three YouTube videos by a German content creator focuses on his performance of a migrant persona, using exaggerated ethnic stereotype…

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 31/10/2025

📢New article!!! 🟦C. Pérez-Arredondo, D. Avello & L. Cárcamo-Ulloa study translaguaging practices by 2 Chilean influencers. 🟦They draw on the 3 levels of the Discourse-Historial Approach in #CDA. 🟦Multimodal creativity is linked to affordances. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 21/10/2025

🚨New article published! 🟦Yani Zhao & colleagues analyse how Chinese fitness influencer negotiate femininity. 🟦Data includes 218 posts from 116 & analysis draws on multimodal #CDA. 🟦Femininity is neoliberal, hybridized & culturally anchored. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 15/10/2025

📢New #SI published!!! Edited by @rikithompson.bsky.social, articles delve on mondern, app-mediated, courtship. By looking at different contexts, authors highlight how culture, context, & positionality influence digital dating behaviors. Contents in 🧵 🔗 www.sciencedirect.com/special-issu...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 07/10/2025

🥁New issue published!!! And it includes many studies on #MediatedDiscourse 🤓⏬: 1️⃣M. Wilczek-Watson & K. Brickley on stancetaking when discussing veganism. 2️⃣O. Segersven & I. Arminen on interactions with AI. 3️⃣ L. Holmgreen et al. on identity performed by leaders.

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 01/10/2025

🥁New article in the #SI on #Dementia 🔷C. Wide studies expressions of #support by institutions & peer groups. 🔷2 data sets: organizations' websites & Facebook threads. 🔷With a netographic approach, the potential of online space is stressed. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 26/09/2025

🚨New article published! 🟦O. Segersven & I. Arminen explore how LLMs imitate specialized discourse. 🟦Data comes from an experiment of conversations between #AI & rock climbers. 🟦LLM show epistemic & linguistic fluency but lack experiential competence. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 22/09/2025

🚨New article published! 🟦C. Gardam et al. analyse how conspiracy theories are spread on denial communities. 🟦They draw on a corpus of Instagram posts & propose a visual-first #methodology 🟦They prove the intertextual intermodal nature of posts. 🔗 www.sciencedirect.com/science/arti...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 18/09/2025

🤓Interested in how #affordances mediate discourse? 📚Most of our articles explore that. 🔎In this thread we highlight some of the articles that have analysed the role of #hyperlinks in different kind of outlets. More ⏬⏬

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 18/09/2025

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 11/09/2025

📢New special issue published!!! In this #SI, edited by W. Ren & A. Ross, articles explore how sharing is shaped as a situated social discursive practice. Aticles showcase a variety of methodological approaches. Contents in 🧵 🔗https://www.sciencedirect.com/special-issue/10D9ZR0Q8VB

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 24/08/2025

🚨New article in the #SI on disseminating knowledge! 🟦 M.J. Luzón & S. Albero-Posac analyze the recontextualization of science in The Conversation. 🔷Drawing on multimodality, comprehensibility is studied. 🔷Text, visuals & links enhance understanding. 🔗 www.sciencedirect.com/science/arti...

sciencedirect.com

Disseminating research results in The Conversation: An analysis of comprehensibility strategies

Recognizing the key role of knowledge dissemination in socio-economic progress, The Conversationis a news website intended to promote the public under…

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Michael Chesnut @michaelchesnut.bsky.social · 15/08/2025

This all looks really interesting and it is great to see journals being so active on Bluesky! Great stuff!

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 15/08/2025

📢New special issue published!!! In this #SI, edited by J. Androutsopoulos, articles reflect on methodologies for the analysis of digital discourse: 🔹Combining quantitative-qualitative methods 🔹devising new frameworks 🔹exploring synergies Contents in 🧵 🔗 www.sciencedirect.com/special-issu...

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 12/08/2025

🚨New article published! 🟦 @katebarber.bsky.social explores hyperlinks in blog posts by extremist right-wing men. 🔷Drawing on positioning strategies, the legitimising function of anchor text is studied. 🔷Non-transparent anchor text perpetuates rape culture. 🔗 www.sciencedirect.com/science/arti...

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Caroline Tagg @carotagg.bsky.social · 07/08/2025

My new special issue "At the interface: discourse at the intersection of digital design and user agency" published by @dcmjournal.bsky.social, co-edited with Göran Eriksson and Camilla Vásquez www.sciencedirect.com/special-issu... Free access to the editorial: www.sciencedirect.com/science/arti...

sciencedirect.com

Introduction: discourse at the intersection of digital design and user agency

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 01/08/2025

📢New special issue published!!! In this #SI, edited by @carotagg.bsky.social, G. Eriksson & C. Vásquez, articles reflect on the interplay between human agency and digital design. Articles showcase a variety of methodological approaches. Contents in 🧵 🔗https://bit.ly/4fcGeMO

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 25/07/2025

🚨New article in the #SI on Translanguaging in digital scenarios! 🟦D. Leblebici & M. Rostom study Arab-speaking voice-assistants. 🔷They combine multimodal discourse analysis with translanguaging. 🔷Technologies influence sociolinguistic hierarchies. 🔗bit.ly/3TIuBUd

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 21/07/2025

🚨New article published in the #SI on #ScientificKnowledge! 🟦J. Engberg & C.D. Maier study science slam performances. 🔷They designed a multi-phased analytic procedure where multimodality is considered. 🔷Multimodal recontextulization makes science ludic & more engaging. 🔗https://bit.ly/4kKS1TI

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Discourse, Context and Media Journal @dcmjournal.bsky.social · 18/07/2025

🚨New article in the #SI on Dementia in Social Media! 🟦C. Schneider looks at discussions of death in a dementia-related subreddit. 🔷Users' positions are analysed through (non-)deictic reference 🔷Reddit functions as a destigmatizing safe space 🔗https://bit.ly/3ItuLfR

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