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Darian Harff

@darianharff.bsky.social
132 followers 171 following 15 posts

Postdoc @univie.ac.at. PhD at KU Leuven. Research in the area of media psychology and political communication.

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Reposted by Darian Harff
Vienna Media Change & Innovation Lab @vmci-univie.bsky.social · 19/11/2025
Gestern im vollen Audimax 🎓 Desiree Schmuck diskutierte mit @arminwolf.at, @klenkflorian.bsky.social und @brodnig.bsky.social über aktuelle Entwicklungen im Journalismus 🗞️ Viele Fragen, viel Interesse und richtig gute Einblicke für die Studierenden! Vielen Dank und bis nächstes Jahr! 🙌
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Jakob-Moritz Eberl @jamoeberl.bsky.social · 19/11/2025
Im Shanghai Global Ranking of Academic Subjects ist @univie.ac.at in Kommunikationswissenschaft heuer auf Platz 2 aufgestiegen. Weiterhin das bestplatzierte Institut unserer Universität. Ein starkes Zeichen, dank aller engagierten Kolleg:innen, Projektmitarbeiter:innen & Studierenden. 🤝
Screenshot der Website des Shanghai Global Ranking of Academic Subjects 2025. Im oberen Bereich befindet sich ein blau hinterlegter Header mit dem Titel „2025 Global Ranking of Academic Subjects“. Darunter ist die Kategorie „Communication“ ausgewählt. Die Rangliste zeigt Platz 1 bis 5:
	1.	University of Amsterdam (Niederlande, Score 278.6)
	2.	University of Vienna (Österreich, Score 225.6)
	3.	University of Texas (USA, Score 223.9)
	4.	Pennsylvania State University (USA, Score 223.1)
	5.	Michigan State University (USA, Score 201.5).
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Julia Partheymüller @schnizzl.bsky.social · 31/10/2025
Neue FWF-Studie (vorgestellt im Sept.) zu Postdocs bestätigt, was wir seit Jahren sagen: - 82 % finden die Karriereperspektiven zu unsicher, - 91 % fordern mehr unbefristete Stellen unterhalb der Professur. Das Problem ist bekannt – wann wird es endlich gelöst? 🤷‍♀️ #IchBinHanna @nuwiss.bsky.social
Balkendiagramm aus der FWF-Studie 2025 zur Situation des wissenschaftlichen Nachwuchses. Zur Aussage „Die Karriereperspektiven sind zu unsicher“ (Wert 5) stimmen 64 % voll und ganz und 18 % eher zu (Wert 4).Balkendiagramm aus der FWF-Studie 2025 zu Reformvorschlägen im Wissenschaftssystem. 91 % befürworten den Ausbau unbefristeter Stellen unterhalb der Professur (davon 76 % voll und ganz + 15 % eher).
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Robert Böhm @robertboehm.bsky.social · 29/10/2025
We're hiring! @univie.ac.at is seeking a TT Assistant Professor in the Psychology of Digitalization. If your work is about automation, AI, or immersive technology (e.g., VR) in the context of work and organizations (broadly defined), we’d love to hear from you. 👇
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Governor JB Pritzker @govpritzker.illinois.gov · 08/10/2025
I will not back down. Trump is now calling for the arrest of elected representatives checking his power. What else is left on the path to full-blown authoritarianism?
Donald Trump Truth Social Post: Chicago Mayor should be in jail for failing to protect Ice Officers! Governor Pritzker also.
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Jakob-Moritz Eberl @jamoeberl.bsky.social · 06/10/2025
New publication out in #IJPP! 📑 We study how audience expectations of journalism 📰 shifted during COVID-19 in Austria 🇦🇹 – showing both short-term rally effects & longer-term recalibration 🔄. Led by @clmron.bsky.social & @danielwiesner.bsky.social , w/ @andreasriedl.bsky.social & me. 1/n
Screenshot of an academic article titled “Rally and Recalibrate: Political Dynamics of Audience Expectations of Journalism During Times of Crisis” published in The International Journal of Press/Politics (OnlineFirst, Sage Journals).
Authors: Claire Roney, Daniel Wiesner, Andreas A. Riedl, and Jakob-Moritz Eberl.
The abstract explains that the study examines how audience expectations of journalism in Austria evolved during the COVID-19 pandemic. It identifies shifts toward emerging journalistic roles such as Fact Checker and Science Communicator, based on data from three waves of the Austrian Corona Panel Project. Findings show fluctuating audience expectations tied to changes in public trust and crisis dynamics, emphasizing journalism’s need for adaptability.
Keywords listed: journalism, audience expectations, trust in institutions, crisis attitudes, survey research, COVID-19.
doi: https://doi.org/10.1177/19401612251375203
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Stefan Kappacher @kappachers.bsky.social · 25/09/2025
Die neue TikTok-Betreiberfirma in den USA wird von den Trump Bros Ellison und Andreessen kontrolliert werden & das Weiße Haus soll sogar einen Vertreter im Vorstand bekommen. Demokratiepolitisch verheerend. Bemerkenswerte Analyse von @saschalobo.bsky.social www.spiegel.de/netzwelt/net...
TikTok als wichtigste Medien-, Kultur-, Informations-, Wissens- und Unterhaltungsplattform junger Amerikaner:innen wird dagegen nun möglicherweise einen Regierungszensor und -dirigenten in den Vorstand hineininstalliert bekommen. Die von außen kaum nachvollziehbare Aussteuerung der Inhalte mithilfe des geheimen Algorithmus kann leicht ein dystopisches Szenario ergeben: Eine trumpstaatliche Scheinöffentlichkeit, in der Pro-Trump-Inhalte um den Faktor hundert häufiger ausgespielt werden als Anti-Trump-Inhalte.
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Darian Harff @darianharff.bsky.social · 16/09/2025
📊 New publication! In this single-author piece, I present insights into political content from social media influencers (SMIs) on YouTube in Germany. In the article, I examine to what extent SMIs construct an opinion leader role in their communication. doi.org/10.1080/1520...
doi.org
Intimate and Opinion-Oriented Communication? Examining Social Media Influencers’ Opinion Leader Potential Through Their Political Content
Social media influencers (SMIs), described as popular social media users, have repeatedly posted about political topics on their channels. Extant work has described these SMIs as (parasocial) opini...
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Wai Yen Tang Ph.D. @wytang.bsky.social · 16/09/2025
Intimate and Opinion-Oriented Communication? Examining Social Media Influencers’ Opinion Leader Potential Through Their Political Content by @darianharff.bsky.social doi.org/10.1080/1520...
doi.org
Intimate and Opinion-Oriented Communication? Examining Social Media Influencers’ Opinion Leader Potential Through Their Political Content
Social media influencers (SMIs), described as popular social media users, have repeatedly posted about political topics on their channels. Extant work has described these SMIs as (parasocial) opini...
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Hendrik Meyer @hendrikmeyer.bsky.social · 09/09/2025
📢 Happy to see this #OpenAccess paper out in #Journalism! "From disruptive protests to disrupted news frames: Comparing German news on climate protests" with @mikefarjam.bsky.social, Helena Rauxloh & Michael Brüggemann
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Filipe Campante @filipecampante.bsky.social · 11/08/2025
NEW PAPER!! We study how the "AI slop" era could actually boost demand for credible news. In an experiment with thousands of Süddeutsche Zeitung readers, we found that AI misinformation made people *trust news less*, but *read it more*. 🧵
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Luca Carbone @luca-carbone.bsky.social · 28/07/2025
Excited to share our latest preregistered study with Christoph Klimmt and @lauravandenbosch.bsky.social about the role of adolescents’ favorite music artists for the internalization of a performance-oriented self-concept! 🎶 doi.org/10.1080/1520... 1/
doi.org
The Internalization of a Performance-Oriented Self-Concept Among Adolescents Through Their Favorite Music Artists
Music is a highly popular yet understudied element of adolescents’ media and cultural consumption that functions as an influential agent of socialization. Past work has shown the presence of perfor...
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Sam Jeffers @worklesshard.bsky.social · 25/07/2025
Top social issues advertisers across various EU countries in the last 90 days - lots and lots of fundraising advertising, particularly for aid to Gaza. From October, Meta stops this.
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Dan Hiaeshutter-Rice @dhrice.bsky.social · 16/06/2025
Also Mia is on the job market and you should hire her, she’s an amazing scholar!
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Hendrik Meyer @hendrikmeyer.bsky.social · 20/05/2025
New in Social Media + Society: How do (non-)disruptive #climate #protests shape social media debates? We analyzed ~5M Twitter/X posts on #FFF & #LetzteGeneration: Disruptive protests generate more engagement—but also more polarization, driven by right-wing/conservative users: doi.org/10.1177/2056...
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JMCQ @jmcquarterly.bsky.social · 26/05/2025
Read all about how media enable social comparison with “attainable” role models here: journals.sagepub.com/doi/full/10..... This study was authored by Darian Harff, Heleen Dekoninck, and Desiree Schmuck. @ipk-univie.bsky.social
journals.sagepub.com
Idols Within Reach: Measuring Perceptions of Media Role Models’ Attainability - Darian Harff, Heleen Dekoninck, Desiree Schmuck, 2025
Media do not only enable social comparison with perfect idols but also with role models who seem “attainable” and thus within reach for youth, which can invoke ...
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Anaëlle Gonzalez @gonzalezanaelle.bsky.social · 14/05/2025
🥳 New publication on the links between social media use and perfectionism in adolescence, as part of Prof. @lauravandenbosch.bsky.social 's MIMIc project (www.projectmimic.eu/)
projectmimic.eu
Project MIMIc
Associate professor at the Media Psychology Lab
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Media Psychology Lab @mediapsychologylab.bsky.social · 13/05/2025
The Media Psychology Lab has been awarded the Society Award 2025 by KU Leuven’s Humanities and Social Sciences Group, recognizing our research’s societal impact and public relevance. We are honored by this recognition and committed to continuing research that bridges media, well-being, and society!
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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 30/04/2025
📢 New Publication 📢 @rinatmeerson.bsky.social, @kevinkoban.bsky.social, Jörg Matthes review bystander research on content moderation, highlighting theoretical heterogeneity, a focus on cognitions, & lacking attention to content, moderation, context, & individual features. 👉 doi.org/10.1080/1369...
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Heleen Dekoninck @heleendekoninck.bsky.social · 08/05/2025
Pub alert ⚠️ It’s not just about 𝘸𝘢𝘯𝘵𝘪𝘯𝘨 to be like them—it’s about 𝘣𝘦𝘭𝘪𝘦𝘷𝘪𝘯𝘨 𝘺𝘰𝘶 𝘤𝘢𝘯. Our new PoMRA scale measures perceptions of media role models’ attainability. We found that influencers seem more within reach than celebrities, underscoring why attainability matters in media effects studies✨
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Darian Harff @darianharff.bsky.social · 06/05/2025
2️⃣ In the concept paper, we argue that closeness to opinion followers in status can make opinion leaders seem *attainable*. In the second pub @jmcquarterly.bsky.social, we (w/ @heleendekoninck.bsky.social and @desireeschmuck.bsky.social) present a measure for attainability: doi.org/10.1177/1077...
doi.org
Sage Journals: Discover world-class research
Subscription and open access journals from Sage, the world's leading independent academic publisher.
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Darian Harff @darianharff.bsky.social · 06/05/2025
📝📝 Excited to announce two new publications! 1️⃣ Together with Paula Stehr and @desireeschmuck.bsky.social, I wrote a conceptual paper that has now been published in New Media & Society. This article is all about opinion leadership & social media influencers! Read it here: doi.org/10.1177/1461...
doi.org
Sage Journals: Discover world-class research
Subscription and open access journals from Sage, the world's leading independent academic publisher.
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APSA & ICA Political Communication Divisions @polcomm.bsky.social · 02/05/2025
📚✨ Publication Friday! We highlight the paper "Prevalence, Presentation, and Popularity of Political Topics in Social Media Influencers’ Content Across Two Countries" by @darianharff.bsky.social & @desireeschmuck.bsky.social , published in @polcommjournal.bsky.social 🗳️ doi.org/10.1080/1058... 🧵
doi.org
Prevalence, Presentation, and Popularity of Political Topics in Social Media Influencers’ Content Across Two Countries
Social media influencers (SMIs) are not only important players in marketing but have also repeatedly posted about political issues on their channels. Yet, we lack insights into the prevalence of th...
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aytalina @aytalina.bsky.social · 24/04/2025
Attending this amazing workshop on data donations by @valeriehase.bsky.social @frodewald.bsky.social 👩🏻‍💻 #COMPTEXT2025
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Jasmina Rosič @jasminarosic.bsky.social · 11/04/2025
New paper in JCMC📃📢 With @laraschreurs.bsky.social & @lauravandenbosch.bsky.social we explored reciprocal longitudinal links between adolescents' perceived digital well-being & self-esteem + the role of digital inequality & smartphone screen time doi.org/10.1093/jcmc... @erc.europa.eu MIMIc project
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Vienna Media Change & Innovation Lab @vmci-univie.bsky.social · 04/04/2025
This week, we had two exciting presentations in our VMCI research talk series by our visiting PhD students, @puckguldemond.bsky.social and Arianna Colombo! Puck presented effects of political microtargeting, Arianna a novel classification of political influencers. Bedankt & Grazie to you two!
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Ross Dahlke @rossdahlke.bsky.social · 27/03/2025
Interesting look at news values and perceived misinformation across 24 countries by Nenno & @cbpuschmann.bsky.social in IJPP doi.org/10.1177/1940...
All The (Fake) News That’s Fit to Share? News Values in Perceived Misinformation across Twenty-Four Countries. Abstract
While there is a strong scholarly interest surrounding the content of political misinformation online, much of this research concerns misinformation in Western, Educated, Industrialized, Rich and Democratic (WEIRD) countries. Although such research has investigated the topical and stylistic characteristics of misinformation, its findings are frequently not interpreted systematically in relation to properties that journalists rely on to capture the attention of audiences, that is, in relation to news values. We close the gap on comparative studies of news values in misinformation with a perspective that emphasizes non-WEIRD countries. Relying on a dataset of URLs that were shared on Facebook in twenty-four countries and reported by users as containing false news...Figure 1. Stacked bar chart showing participant counts by country, categorized by four groups: WEIRD-flagged (dark blue), WEIRD-non-flagged (light blue), non-WEIRD-flagged (yellow), and non-WEIRD-non-flagged (orange). Countries are ordered by total count from highest (Poland, PL) to lowest (Vietnam, VN). Most countries have a majority of non-flagged participants, with variation in WEIRD and non-WEIRD classification. For example, Poland shows 77% WEIRD-non-flagged and 23% WEIRD-flagged; Brazil shows 64% non-WEIRD-non-flagged and 36% non-WEIRD-flagged; Portugal is the only country with a notable portion of WEIRD-flagged responses (35%). Percentages are labeled on each segment of the bars.
Image description
Figure 2.  Line graph showing monthly counts of responses from March 2017 to July 2019, grouped by four categories: WEIRD-flagged (black dashed line), WEIRD-non-flagged (blue dashed line), non-WEIRD-flagged (yellow solid line), and non-WEIRD-non-flagged (orange solid line). The non-WEIRD-non-flagged group starts with the highest count, peaking around April 2017 and again around September 2018 before declining sharply. The WEIRD-non-flagged group peaks around January 2019. The flagged groups (both WEIRD and non-WEIRD) remain lower in count throughout but rise briefly in mid-2018. Overall, all groups show declining trends after early 2019.
Image description
Figure 3. Grid of five dot plots displaying effect sizes for different journalistic dimensions—Conflict, Negativity, Proximity, Individualization, and Informativeness—across multiple countries. Each plot has countries listed along the x-axis and effect sizes on the y-axis, ranging from approximately -0.2 to 0.4. Most countries have effect sizes near zero. A few countries show higher positive effect sizes for specific dimensions; for example, Brazil (BR) for Conflict and Individualization, and South Korea (KR) and Thailand (TH) for Informativeness. Each dot represents a country's effect size for that dimension.
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Ben Wikler @benwikler.bsky.social · 01/04/2025
The Department of Government Efficiency, for example
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Diego Garusi @dgarusi.bsky.social · 24/03/2025
Schütz's Phenomenological Sociology helps to better conceptualize: 1) what news media trust consists of; 2) its situational character; and 3) how different levels of analysis are related to each other. With @clarajuarezmiro.bsky.social & Folker Hanusch academic.oup.com/ct/advance-a...
academic.oup.com
Understanding news media trust through the lens of phenomenological sociology
Abstract. In journalism studies and political communication research it is generally agreed that news media trust concerns a psychological state related to
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Sebastian Stier @sebstier.bsky.social · 05/03/2025
👩‍💻 We offer a workshop on working with web tracking data 📊 2-3 June @gesis.org in Cologne 👇
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Max Czollek @maxczollek.bsky.social · 05/03/2025
Der Attentäter von Mannheim war offenbar Rechtsextrem. ARD-Brennpunkt in 3, 2, dafür doch nicht. Wir werden echt aufarbeiten müssen, wie der größte Teil der Medien bei dieser rassistischen Shitshow mitspielten & dabei die Rückkehr völkischer Politik mit ermöglicht haben. exif-recherche.org?p=12670
exif-recherche.org
Täter aus Mannheim Teil einer Neonazigruppe
Selbstdarstellung von Alexander Scheuermann mit Waffe in den Sozialen Netzwerken.
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Tobias Dienlin @tobiasdienlin.com · 03/03/2025
I'm hiring! I'm looking for 1️⃣ pre-doc and 2️⃣ post-docs. If you're fascinated by media effects, quantitative methods, and open science, please consider applying 🙂 International applications welcome! Application Pre-doc: jobs.uzh.ch/job-vacancie... Application Post-doc: jobs.uzh.ch/job-vacancie...
About the position
•	3-year Ph.D. position (60%, paid according to cantonal salary scheme)
•	Can be extended by another 17 months
•	Workplace is Zurich

What will be your main tasks? 
•	Conduct a Ph.D. thesis in the field of communication, media psychology, and media effects
•	Publish in leading academic journals; present at conferences; engage in outreach 
•	Teach courses on media effects, methods, and statistics at BA and MA levels
•	Take part in doctoral training programmes offered by UZH and IKMZ
•	Participate in organisational or administrative tasks as required

What should you bring to the team? 
•	Master’s degree in communication science, psychology, or a related discipline 
•	Strong interest in research on media effects, including topics such as social media, well-being, privacy, AI, or media effects theory
•	Expertise in quantitative research methods
•	Proficiency in (or openness to learn) R, open science practices, and advanced statistics
•	Proficiency in English; knowledge of German is desirable but not mandatory

What do we offer you? 
•	Great background and support for high quality research
•	Much freedom to develop your own research interest within the topics of the division
•	Dynamic and supportive team with a collegial and inspiring working atmosphere
•	Excellent track record of the department in academic career development

How to apply
Please send the following documents as a single PDF file using UZH’s job portal (see link in post):
•	Letter of motivation (including ideas for your Ph.D. project; max. 2 pages)
•	Your CV (including a list of scientific publications and presentations, if applicable)
•	MA thesis or equivalent, research publications if already applicable
•	Copies of degrees and relevant transcripts

Deadline for applications is March 16, 2025
Applications arriving later will also be considered if no candidate has been selected until then
The position starts in April or by agreementAbout the position
•	3-year postdoctoral position (80%, paid according to cantonal salary scheme)
•	One position can be extended up to 3 years, the other up to 6 years
•	Workplace is Zurich

What will be your main tasks? 
•	Conduct research in the field of communication, media psychology, and media effects
•	Lead your own projects and collaborate in team projects
•	Publish in leading academic journals; present at conferences; engage in outreach 
•	Teach courses on media effects, methods, and statistics at BA, MA, and Ph.D. levels
•	Take part in supporting and training predocs at the division
•	Engage in third party funding activities
•	Participate in organisational or administrative tasks as required

What should you bring to the team? 
•	Doctoral degree in communication science, psychology, or a related discipline 
•	Strong interest in research on media effects, including topics such as social media, well-being, privacy, AI, or media effects theory
•	Expertise in quantitative research methods
•	Proficiency in (or openness to learn) R, open science practices, and advanced statistics
•	Proficiency in English; knowledge of German is desirable but not mandatory

What do we offer you? 
•	Great background and support for high quality research
•	Much freedom to develop your own research interest within the topics of the division
•	Dynamic and supportive team with a collegial and inspiring working atmosphere

Please send the following documents as a single PDF file using UZH’s job portal (see link in post):
•	Letter of motivation (including ideas for future research projects; max. 2 pages)
•	Your CV (including a list of scientific publications and conference presentations)
•	Full-texts of up to three sample publications & PhD dissertation
•	Copies of degrees and relevant transcripts

Deadline for applications is March 16, 2025
Applications arriving later will also be considered if no candidate has been selected until then
The position starts in April or by agreement
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Davis Vaughan @davisvaughan.bsky.social · 21/02/2025
@lionelhenry.bsky.social and I are so excited to finally announce Air - an extremely fast R code formatter! 🎉 With Air, you'll never need to worry about styling your #rstats code ever again. All you need to do is save, and Air takes care of the rest. www.tidyverse.org/blog/2025/02...
tidyverse.org
Air, an extremely fast R formatter
We are thrilled to announce Air, a new R formatter.
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ZDF Magazin Royale @zdfmagaz.in · 24/02/2025
Neben Microtargeting haben viele Parteien auch KI-generierte Posts im digitalen Wahlkampf verwendet. Mit dem CampAIgn-Tracker könnt ihr alle erkannten KI-generierten Posts sehen. zdfmagaz.in/campaigntracker #Grauburgunderbereich
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