iiinova — where your digital self keeps evolving

Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 29/06/2026

📢 DGPuK Advertising Conference 2026 Join us in Innsbruck, Austria (Nov 25–27, 2026) for the conference "Persuasion in Transition? Current Topics in Persuasion and Advertising Research." We welcome submissions on advertising & persuasion (e.g., AI-driven ads, influencers, social responsibility) 1/🧵

uibk.ac.at

Advertising Communication 2026 – Universität Innsbruck

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 08/06/2026

🎤 ICA 2026 Presentations: DAY 4 🎤 We wrap up the final day of the #ICA26 conference with some interesting recent work: - Migration and social media effects - Virtual influencers and advertising - AI on dating apps - Information overload - ...

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 07/06/2026

🎤 ICA 2026 Presentations: DAY 3 🎤 Today, we have another day where our members present some of their latest work: - Online intolerance - Emotions and disinformation - Influencers' alcohol promotion - Responses to digital hate - Critical reflections on health misinformation - ...

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 06/06/2026

🎤 ICA 2026 Presentations: DAY 2 🎤 Another exciting day at the #ICA26 conference. The following topics will be discussed: - Emotional green advertising - AI and digihate - Media literacy on smoking/vaping - Health misinformation - Bystander interventions - Online misogyny - ...

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Reposted by Advertising & Media Psychology Research Group (U of Vienna)

Cyberpsychology Journal @cyberpsy.bsky.social · 01/06/2026

Join us in welcoming Kevin Koban @kevinkoban.bsky.social as our new Associate Editor!✨ Based at @univie.ac.at with @adme-uvienna.bsky.social, he focuses on beneficial and harmful engagements with interactive digital media, including social media, social machines, and video games. Welcome, Kevin!🤗

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 05/06/2026

🎤 ICA 2026 Presentations: DAY 1 🎤 We are kicking off the first day of presentations at #ICA26 On today's schedule, a wide variety of topics including: - Mental health and AI - Mental health and influencers - Bystander interventions - Politics and emotions - ...

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 01/06/2026

📢 Publication 📢 A mixed-methods study (Spielvogel et al.) revealed that awareness of traditional and social media reporting on security events influenced users' selective use. However, intensive security-related news consumption evoked anger and fear. 👉https://doi.org/10.1080/21670811.2026.2669528

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 28/04/2026

📢 Publication 📢 Is generative AI your new therapist 👩‍⚕️? @jarakankova.bsky.social , @sofievranken.bsky.social et al. conducted a cross-country study and found that personalization and humanlike designs predict trust and intention to use generative AI for mental health. 👉 doi.org/10.1016/j.ss...

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 27/04/2026

📢 Publication 📢 Do all roads lead to hate? @kevinkoban.bsky.social, Bührer & Matthes showcase in their recent two-wave panel study that psychopathy, need for approval, and victimization are universally relevant for intolerance and incivility. 👉https://doi.org/10.1177/107769902614290

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 24/04/2026

📢 Publication 📢 Matthes, @andreasnanz.bsky.social, Stubenvoll, and @rutakaskeleviciute.bsky.social found positive associations between social media, political expression, and participation at the between, but not within-person, level. 👉https://doi.org/10.1177/00936502261430387

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 17/04/2026

📢 Publication 📢 Youth perceive risks associated with generative AI, but it does not dampen their willingness to use it. These are the findings of a study in Austria, Serbia, Hong Kong, and Indonesia (J. Matthes, S. Hodzic, A. Stevic, A. Nanz, A. Binder, M. Chan). 👉 doi.org/10.1155/hbe2...

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 17/04/2026

👩‍🔬 Save the Dates 👨‍🔬 April is showing its sunny side in Vienna 🌞 A fitting time to introduce our new AdME Research Colloquium. The series brings into conversation questions of emotions, democratic engagement, and the subtle ways in which AI can build relationships with humans!

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 06/02/2026

📢 Publication 📢 J Matthes, A Binder, @sofievranken.bsky.social @raffaelheiss.bsky.social, & @jarakankova.bsky.social content-analyzed alcohol in kids' media, revealing that it's comparatively more often verbally mentioned, interacted with, consumed, & linked to villains. 👉🏼 doi.org/10.1080/1520...

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 03/02/2026

📢 Publication 📢 Across AUT, DNK, FRA & SRB, Anne Reinhardt et al. (incl Jörg Matthes, @jarakankova.bsky.social, & Selma Hodzic) revealed AI (but not health) literacy, perceived benefits (less so risks), & social norms to be related to trusting AI for health info. 👉🏼 doi.org/10.1080/1041...

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 29/01/2026

📢 Publication 📢 @jarakankova.bsky.social & Jörg Matthes found, in a 2-wave intervention experiment, that inoculation was effective only against health misinfo (not overgeneralized info), and even then only in the short term, leaving no effects after two weeks. 👉🏼 doi.org/10.1016/j.ch...

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 26/01/2026

📢 Publication 📢 Stephanie Bührer, @kevinkoban.bsky.social, Jörg Matthes scrutinize the common conceptual distinction incivility vs. intolerance, showing perceptual fuzziness (when migrants are targeted), esp among those who recently posted such content themselves. 👉🏼 doi.org/10.1177/1461...

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 23/01/2026

📢 Publication 📢 @elaforrai.bsky.social, @kevinkoban.bsky.social, & Jörg Matthes explored youths' engagement with ephemeral social media features, showing it can be predicted by greater bonding (not bridging) capital & may lead to more perceived social pressure over time. 👉🏼 doi.org/10.5817/CP20...

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 20/01/2026

📢 Publication 📢 @jarakankova.bsky.social, @sofievranken.bsky.social, Jörg Matthes report both beneficial and harmful correlates (i.e., mental health literacy vs greater tendency toward self-diagnosis) for US Gen Z people's engagement with mental health influencer content. 👉🏼 doi.org/10.5817/CP20...

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 15/01/2026

🎉 PhD Defense 🎉 Shortly before Christmas (and our holiday break), @atikaaisya.bsky.social successfully defended her dissertation titled "The role of social media influencers on the political engagement of young people in Austria, Hong Kong, Indonesia, and Serbia"! Big congratulations, Atika 🥳

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 11/12/2025

✨ Workshop ✨ Last week, we were very pleased & honored to welcome Joe Walther within our own (subtly colored) walls to discuss together his & several @ipk-univie.bsky.social working groups' current work on online hate, covering various theoretical & methodological perspectives.

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 28/11/2025

🔨 Workshop 🔨 Jörg Matthes & #DIGIHATE invite everyone to gather around for our upcoming workshop feat @ucsantabarbara.bsky.social's Joe Walther & colleagues from all over the @ipk-univie.bsky.social to discuss "the architecture of online hate". Come by or reach out for joining online! 🌟

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Reposted by Advertising & Media Psychology Research Group (U of Vienna)

DGPS: Media Psychology @mepsy.bsky.social · 27/11/2025

Boost your writing this winter! ❄️✍️ We’re thrilled to launch our first-ever Winter Writing Workshop, jointly organized by MiRezFo (DGPuK) and Media Psych youth representatives —designed to help junior scholars make progress on their writing projects. 👉 Sign up by Dec.15th: forms.gle/kPBUDZsVfyHh...

forms.gle

MiRezFo x Media Psych Writing Winter School

We are very excited for the first ever joined writing workshop organized by MiRezfo and Media Psych. Program: Day 1 (March 2nd, from 2 PM): Check in & Get together, Input on writing strategies, Mini-...

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 26/11/2025

📢 Publication 📢 Jörg Matthes & @sofievranken.bsky.social elaborate on how quickly-improving generative AI apps may contribute to experiments throughout the full research cycle, while also reflecting upon three paradoxes that researchers need consider when using them. 👉🏼 doi.org/10.1007/s443...

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 30/10/2025

📢 Publication 📢 @atikaaisya.bsky.social, Ariadne Neureiter, Jörg Matthes, Michael Chan, & Ljubisa Bojic show that following political influencers is uniquely linked to greater political efficacy & participation among young people across 🇦🇹,🇭🇰, and 🇮🇩 but not in Serbia. 👉🏼 doi.org/10.3389/fpos...

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 28/10/2025

🎉 PhD Defense 🎉 On Friday, we found a brand new Dr in our midst, as @jarakankova.bsky.social defended her diss titled "With great power comes great responsibility: Misleading health messaging by social media influencers – Characteristics, effects, & countering strategies" like a boss! 🥳

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 16/10/2025

📢 Publication 📢 @jarakankova.bsky.social, Alice Binder, & Jörg Matthes report findings from two preregistered online experiments with Gen Z samples, revealing that health misinfo & overgeneralized health messaging by influencers comes with similar harms across contexts. 👉🏼 doi.org/10.1080/1081...

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 13/10/2025

📢Publication📢 Following a global approach (involving samples from the Global North & South), Matthes et al. found that social media use is consistently related positively to ecoanxiety, while notable cross-country variability exists for links to environmental knowledge. 👉🏼 doi.org/10.1515/omgc...

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 06/10/2025

📢Publication📢 @sofievranken.bsky.social, @jarakankova.bsky.social, Jörg Matthes reviewed experiments on virtual influencers, noting that extant research focuses primarily on disclosure effects within marketing framings without fully capturing their real persuasive impact. 👉🏼 doi.org/10.1016/j.te...

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 02/10/2025

🚨 Job Opening 🚨 We're hiring a new postdoc and look forward to welcoming new personalities to our team! 📅 Contract planned Dec 1, 2025-Nov 30, 2029 🥼 40h/week (100%) ⏰ Application Deadline: Oct 20, 2025 More info, incl application modalities 👉🏼 jobs.univie.ac.at/job/Universi...

jobs.univie.ac.at

University Assistant Postdoc at the Department of Communication

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 01/10/2025

📢Publication📢 @sofievranken.bsky.social (w/ @kathbeullens.bsky.social & Femke Geusens) exposed young adults to negative alcohol portrayals on SM, which led to less favorable drinking attitudes but no change in outcome expectations. Conversely, positive pics had no impact. 👉🏼 doi.org/10.1080/1041...

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 30/09/2025

📢Publication📢 Serving as the foundation of the @erc.europa.eu-funded #DIGIHATE project, Jörg Matthes et al. conducted a large-scope umbrella review (review of reviews) of the field of "digital hate" research, noting crucial trends & challenges across numerous constructs. 👉🏼 doi.org/10.1177/0093...

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 01/09/2025

📢 Publication 📢 @sofievranken.bsky.social, Alice Binder, & Jörg Matthes show that the presence of relative harm claims in persuasive influencer messaging about e-cigarettes leads to lower negative health beliefs. Commonly issued warning labels had no impact. 👉🏼 doi.org/10.2196/70542

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Reposted by Advertising & Media Psychology Research Group (U of Vienna)

Lena Frischlich @lenafrescamente.bsky.social · 20/08/2025

Very insightful talk also by Maryam Khaleghipour from the @erc.europa.eu project digithate (with @kevinkoban.bsky.social and Jörg Matthes ) - showing how sholars in 4 European countries (🇦🇹🇫🇷🇭🇺🇸🇪) experience hate against them and what they would want from the public and other bystanders.

The reaearcher, a young woman with hijab, stands in front of the whiteboard, a screen in the background shows the first slide of her talk.

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 07/08/2025

👨🏼‍🔬 Conference Time 👩🏼‍🔬 San Francisco is calling! Team AdMe is ready for this year's #AEJMC2025 to present & discuss our colleagues' and our research on - gen AI & artificial influencers - digital hate - eco-anxiety - political microtargeting See you around! 🥳🥳🥳

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 17/07/2025

📢 Publication 📢 @sofievranken.bsky.social et al. content-analyzed #smokefree intervention messages by Belgian adolescents, finding a focus on vaping, reliance on negative outcome expectations and descriptive norms, & use of basic heuristic cues for message appeal. 👉🏼 doi.org/10.1016/j.so...

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 04/07/2025

📢 Publication 📢 @kathrinkarsay.bsky.social, Marina F. Thomas, & Jörg Matthes tested if exposure to athletic or hypermuscular fitspiration content can affect women's body satisfaction, related intentions, & norms, finding only very limited effects of fitspiration imagery. 👉🏼 doi.org/10.1037/ppm0...

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 03/07/2025

🏆 Awards 🏆 At #ica25, we also celebrated our AdMe alumni! Former member @rutakaskeleviciute.bsky.social (now @ifkw.bsky.social) received the Kyoon Hur Dissertation Award by the Mass Communication Division. Congratulations, Ruta! 🥳🥳🥳

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 23/06/2025

📢Publication📢 Anne Reinhardt et al (incl Jörg Matthes) tested in an online experiment across Austria, Denmark, France, & Serbia whether ppl would ask AI for health info (vs. doctors or friends), showing they do so over friends for benign-yet-stigmatized health conditions. 👉🏼 doi.org/10.1016/j.ch...

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Reposted by Advertising & Media Psychology Research Group (U of Vienna)

Kevin Koban @kevinkoban.bsky.social · 18/06/2025

Well, that was quite a lot of fun! Much honored to be amongst such great scholars, colleagues, and friends...and, apparently, not only considered award-worthy but also (genuinely?) applauded for an awful opening pun 🌟🎉😅 Thanks to everyone (including my very kind photographers)!

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 18/06/2025

It's been an intense few days at #ica25 ... in many regards! Thanks a lot to the organizers and to all speakers, colleagues, old and new friends who, together, made it so special (again)! Safe travels to everyone! See y'all next year in Cape Town!

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 16/06/2025

👩‍🔬 ICA Time 👨‍🔬 Here we go! Day 4 of #ica25 talks is about to start, and we're closing our very own program with @ngquynhgiao.bsky.social talking about discursive consequences of frequently witnessing social media hostility.

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 15/06/2025

👩‍🔬ICA Time👨‍🔬 Day 3 at #ica25 is up, with us presenting on - digital hate victimization of academics - bystander intervention - youths' gen AI use - digital disconnection - environmental & health influencers - strategic mainstreaming - greenwashing - visual attention to online incivility/intolerance

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 14/06/2025

👨‍🔬 ICA Time 👩‍🔬 Good morning everyone! Day 2 of #ica25 talks is coming along pretty hot, so we're attempting to deliver particularly cool insights today about - security-related news consumption - digital hate interventions - social media mental healthfluencers

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 13/06/2025

👩‍🔬 ICA Time 👨‍🔬 Howdy! We're excited for Day 1 of #ica25 talks, including some from us about - global publishing - digital hate perpetrators & annotation - anti-smoking campaigns - dating anxiety - bystander responses toward online sexism & homophobia - generative AI literacy

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 11/06/2025

📢 Publication 📢 Melanie Saumer, @kevinkoban.bsky.social, & Jörg Matthes experimentally tested how social media users experience impolite, uncivil, and intolerant commentary directed at a female science communicator with varying ethnic & LGBTQIA+ identity cues. 👉🏼 doi.org/10.1177/1461...

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 10/06/2025

📢 Publication 📢 Jörg Matthes et al. examined among US & Indonesian youth how exposure to online hostility, depending on prior victimization & online social support, relates to willingness to engage & avoid online discussions, as well as to intervene against hostile comms. 👉🏼 doi.org/10.1016/j.ch...

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 22/05/2025

⏰Call for Papers⏰ Jörg Matthes, @terryflew.bsky.social (U Sydney), & Jingyuan Shi (Hong Kong Baptist U) edit a special issue on "Trust in Generative AI: Foundations, Drivers, & Implications" for the Journal of Broadcasting & Electronic Media. Very excited for submissions! 👉🏼 tinyurl.com/ab5zkdk3

tinyurl.com

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 07/05/2025

📢 New Pub 📢 Originating from a classroom project & now @cyberpsy.bsky.social, Melanie Saumer, Ariadne Neureiter, Édua M. Varga, Veronika Gataric, Chelsea Y. Liu, & Jörg Matthes examine the persuasiveness of health content presented by human vs 2 kinds of CGI influencers. 👉🏼 doi.org/10.5817/CP20...

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 30/04/2025

📢 New Publication 📢 @rinatmeerson.bsky.social, @kevinkoban.bsky.social, Jörg Matthes review bystander research on content moderation, highlighting theoretical heterogeneity, a focus on cognitions, & lacking attention to content, moderation, context, & individual features. 👉 doi.org/10.1080/1369...

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Advertising & Media Psychology Research Group (U of Vienna) @adme-uvienna.bsky.social · 30/04/2025

📢 New Publication 📢 Contrary to popular claims of desensitization, @rinatmeerson.bsky.social, @kevinkoban.bsky.social, & Jörg Matthes found that frequent exposure to digital hate is linked over time to greater feelings of personal responsibility to intervene against it. 👉 doi.org/10.1093/jcmc...

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