Consumers are now discovering products through ChatGPT.

YouTube video by Publicis Groupe

clients pay for time and the people who fill it. That may finally be shifting at WPP.

Technology is seen by indies as a potential great equalizer when it comes to delivering solutions for clients, and competing with bigger agencies.

The digital media outlet, which aims to inform the “global leadership class,” plans to expand its events business and add journalists.

Marketers across the industry want to use AI to cut down on time spent in creative production. It's not so simple in practice.

Business Insider's 10th annual list of the most innovative CMOs includes big companies like Walmart and challengers like Milani Cosmetics.

Welcome to The Private Eye, your inside look at the latest in digital advertising. This issue unpacks the decision of Google being found guilty of monopolizing significant aspects of the digital adver...

Have you ever visited a website that looked great but was difficult to navigate? Chances are, you didn’t stay long.

AI is reshaping media campaigns—but most companies haven’t fully integrated it yet, according to the State of Data 2025 report from the Interactive Advertising Bureau (IAB). While publishers are leadi...

Why some marketers are finally asking the right questions about programmatic advertising. Naturally, the math stopped adding up.

Another big step in the world of digital advertising and data collaboration. Narrative’s new integration with Yahoo DSP is making […]

SaaS or Software as a Service has become a promising and dominating business sector. Many companies are now utilizing SaaS […]