In this blog, our Data & Innovation Strategist, Dimitris Beis, shares his thoughts on why sustainability skills are becoming business-critical in digital advertising, and how education can help profes...

Während Adtech-Unternehmen und Agenturen fest an digitales Wachstum glauben, zeigen sich Publisher vorsichtig und Werbetreibende tief gespalten.

A Tech Lab produced primer and glossary about digital auctions in collaboration with MRC efforts to standardize auction transparency

A new report from EACA in partnership with Kantar, reveals the contradiction at the heart of what clients want from their agencies.

IAB Europe releases a first-of-its-kind report that examines how the digital advertising ecosystem currently addresses social sustainability.

As more media environments become points of purchase, attribution and measurement remain the thorn in the side of commerce execs.

On 17th November, we hosted a significant webinar addressing the key themes of responsible influencer marketing, marking a critical exploration of transparency, authenticity, and consumer protection i...

On 30th October 2025, we hosted our Great Debate on AI, a thought-provoking virtual event that explored the transformative impact of Artificial Intelligence on digital advertising. The session brought...

13th November | Euston Square, London VideoWeek Roadmap is a one-day conference dedicated to exploring the future of video and CTVadvertising. Taking place on 13th November at 30 Euston Square in Lond...

Discover how generative AI advertising is transforming monetization strategies, shaping infrastructure choices and redefining digital ad models.

First-in-market integration gives advertisers programmatic access to buy onsite retail media via The Trade Desk

IAB Europe's AI Working Group report explores how AI is being adopted, governed, and leveraged across the digital advertising ecosystem.

IAB Europe is pleased to introduce a major update to our LEAF platform, further strengthening its ability to support stakeholders across the digital advertising ecosystem in estimating and reducing th...

The checkout is marketing’s fiercest battleground where joy, trust and revenue collide and fleeting clicks can be turned into lasting value, say leaders from Rokt and Tails.com in a lively quiz show a...

Adobe announced the general availability of AI agents that will reshape how businesses build, deliver and optimize customer experiences and marketing campaigns

Facebook remains the top news source, though TikTok and Instagram are rising.

Kate Scott-Dawkins, WPP Media’s Global President of Business Intelligence, takes a look at the shifting ad tech landscape and what it might look like in 2030... Kate Scott-Dawkins, WPP Media’s Global ...

Join us for a webinar, together with EASA, introducing AdEthics, a European programme designed to help influencers and content creators uphold high standards of transparency and responsibility in adve...

IAB Europe’s study offers insights into how European consumers perceive online advertising, data privacy, and the value exchange that supports free digital services.

Our Data Analyst & Sustainability Lead, Dimitris Beis, has created a timely explainer on the relationship between publishers and AI platforms - what’s changing, what’s at stake, and what a workable re...

AI search is on the rise, and publisher traffic is on the decline. This week’s podcast digs into what that means for the future of media.

Creator CTV channels are popular in 2025, and creators are using their newfound television presences to negotiate higher sponsorship rates.

IAB Europe’s study offers insights into how European consumers perceive online advertising, data privacy, and the value exchange that supports free digital services.

Kofi Amoako at PubMatic and our Marketing & Communications Director, Lauren Wakefield, dive into what "curation" really means in the context of programmatic.

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A look back to our events at Didomi around the globe during the first half of 2025

An overview of our latest efforts to provide even better protections against invalid ad traffic by using AI.

Personalisation is more than a marketing trend - it is a strategic imperative that drives growth, innovation, and consumer value. As people want content and services that are more relevant to them, th...

New terminology will enable TikTok to address more instances of concern and ensure creators and users better understand their obligations.

The latest figures from the Advertising Association and WARC show that UK advertising spend hit £10.6bn in the first quarter of 2025, driven by strong performance in search and online formats. 

Watch on Demand On 30th July, we hosted an engaging webinar, "IAB Europe Insights Revealed: Attitudes to Retail Media", where we unveiled the latest findings from our industry-wide survey and explored...

That could be a boon for the growing number of people who don't like making phone calls.

Join this webinar as we delve into the latest insights on Retail Media in Europe and explore the outcomes of our inaugural Attitudes to Retail Media survey. Gain valuable perspectives from industry ex...

Gaming is an important part of how people live. From a quick puzzle session in the morning to a co-op mission with friends at night, gaming adapts to a player’s mindset, mood and available time. For advertisers, this presents a powerful but often overlooked opportunity: aligning campaigns not just by platform or demographic, but by moment. Understanding when, why, and how players engage with games throughout the day can help brands deliver messaging that feels timely, relevant and additive to the experience, not disruptive.

Artificial Intelligence is rapidly transforming the digital advertising ecosystem, and we want to understand its impact, directly from you. Our AI Working Group has developed ‘The Impact of AI on Digital Advertising Survey’ and invites advertisers, agencies, ad tech companies, and publishers to take part, to help us understand how…

Our annual flagship conference Interact is back for 2025 and will welcome industry leaders from across Europe on the 20th-21st May at nHow Brussels, Belgium!

Every month, we deliver Policy Matters, an exclusive newsletter for our members that distils the most pressing policy developments impacting the digital advertising industry. From emerging EU legislation to our advocacy and contributions, the newsletter equips members with timely insights into our policy work. This blog post shares selected highlights…

24th July | 12:00 CET - Register Here Join this webinar as we delve into the latest insights on Retail Media in Europe and explore the outcomes of our inaugural Attitudes to Retail Media survey. Gain ...