How should early-stage founders approach social media (especially “tech Twitter”)? The experts at Leadtail explain.

New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Learn which content formats perform best.

What is a webinar in the age of AI? It’s a blog post. And a podcast. And a video. And a meme. Let me explain. For many webinars, I’ll send a notetaker in my place, a robot to record the conversation &...

During a recent Theory Office Hours with Kady Srinivasan CMO at Lightspeed Commerce, Dropbox, and Klaviyo, we discussed several powerful insights emerged on how early-stage companies should approach m...

Public relations is a dying trade. Mainstream media has less influence than ever. Pitching for coverage is a thankless, fruitless task. Yeah, well, I

This article shares tips on making your B2B social content less boring and creating a marketing strategy that drives positive results.

Companies stalled at the seed stage might be sacrificing growth to get to breakeven, which could further hinder their ability to show the traction needed to get to a Series A.

A look at five key AI shifts that will impact your social media and marketing experience.

So what gets you more high-quality leads and ultimately business -- smaller, more "intimate" industry events? Or massive ones like Dreamforce, Inbound,

So what’s better: X/Twitter or LinkedIn? I’m not a social media expert, but we ended last year with about the same views (40,000,000) and followers

Will the M&A market pick up next year and, with it, the IPO pipeline? And what about the tech job market? Every year, we offer up some predictions for the startup world in the coming year. Sometimes w...

Hashtags are not as important as they once were, but are they useless?

Will the M&A market pick up next year and, with it, the IPO pipeline? And what about the tech job market? Every year, we offer up some predictions for the startup world in the coming year. Sometimes w...

You know it’s not scalable, but you do it anyway. You email your friends, “Hey, I just posted this thing on LinkedIn. Would you mind resharing it with

Thus far this year, VC-backed AI cybersecurity startups have raised more than $2.6 billion, per Crunchbase data. That nearly triples the slightly more than $900 million such startups raised all of las...

Introductory note from Rand: This extraordinary research was put together by the brilliant Paddy Moogan, who’s had a long career in marketing agencies,

https://twitter.com/jasonlk/status/1864354237989441692 So it was just 8 months ago we wrote "Is SaaS Dead?" and the post not only took off, it summarized