How can B2B marketers move from an ICP to an authentic connection with their customers? Here's a look at the best B2B Marketing focus group.

How LinkedIn Live events help B2B marketers engage their target audience and establish meaningful connections.

Product led growth is a powerful new tool for B2B marketers as they look for new ways to respond to ever-evolving customer expectations.

Social selling is all about adding value, listening to your prospects, and becoming integral to their decision-making journey.

Traditionally, B2B web design and development is a time-consuming process. That's changing with use of AI to enhance UX and personalization.

Connected storytelling is the key to cutting through the noise in today’s fragmented content landscape. Casey Nobile explains why.

How can B2B marketers move from an ICP to an authentic connection with their customers? Here's a look at the best B2B Marketing focus group.

How to develop a B2B brand that is both strong in its foundation and malleable in its ability to evolve with market changes and brand growth.

User-generated content (UGC) is a powerful tool to help brands build trust and foster deeper connections with customers.

Public relations is a dying trade. Mainstream media has less influence than ever. Pitching for coverage is a thankless, fruitless task. Yeah, well, I

Learn how B2B brands use influencer marketing to boost credibility, build thought leadership, and expand reach with real examples and data-driven strategies.

In an industry increasingly influenced by Artificial Intelligence, understanding its impact is crucial for B2B marketers.

How do we determine what ‘good’ means for a B2B social media feed? Here, we break down some of our best practices, key questions, and advice.

Digital marketing strategies tend to revolve around familiar platforms like Google Ads, LinkedIn campaigns, and Facebook retargeting. They’re reliable

How LinkedIn Live events help B2B marketers engage their target audience and establish meaningful connections.

B2B social media marketing is ever-evolving, with new platforms, changing algorithms, and shifting user behaviors.

Repurposing content is a great way to help your B2B content reach a wider audience and grow your reach. Evan Kirstel shares some tips

Should executives prioritize being on social media? The short answer is "yes." Here are some guidelines to help you become active on social media.

In the fast-paced world of marketing, collaboration and teamwork play a crucial role in creating impactful content and design. In this episode of Agents of Change, Amanda Myers and Sam White from Asen Marketing shared their insights on the importance of collaboration between content creators and designers. They discuss the challenges of switching between B2B and B2C mindsets, the role of consumer psychology, and the benefits of incorporating fresh perspectives. This blog post explores the key takeaways from their conversation and highlights the power of collaboration in content creation and design. ______ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/leadtail/ Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ______ 00:00 Intro 01:01 Introducing Amanda Myers and Sam White 02:20 Navigating Between B2B and B2C Mindsets 03:34 The Importance of Knowing Your Audience 05:24 "Invisible Downtime" in Marketing 06:14 The Advantage of a Fresh Perspective 09:55 How Amanda Myers Stays Creative 11:15 Asen Marketing's Collaborative Process for Content Creation 13:24 Approaching Creative Projects Where Direction is Lacking 15:19 Asen's Tools and Processes for Communication and Project Management 16:43 Surprises and Experiences in Agency Life 17:50 The Difference Between a Partner and a Vendor 18:54 Clarifying the Role of Marketing and Sales 20:23 Trying New Things and Evolving in a Smaller Agency 23:58 Advice for Content Teams and Creatives 26:31 Wrap Up --------- Learn more about Asen Marketing: https://asenmarketing.com/

The key to incorporating AI into our marketing efforts is to embrace change while retaining the human touch.

How do we determine what ‘good’ means for a B2B social media feed? Here, we break down some of our best practices, key questions, and advice.

Forward-thinking CMOs are applying AI in a strategic manner to move their organization from employee experimentation to organizational transformation.

B2B marketing leaders and and sales teams have to fully understand what needs to be measured, why it needs to be measured, and how to do it.

Thus far this year, VC-backed AI cybersecurity startups have raised more than $2.6 billion, per Crunchbase data. That nearly triples the slightly more than $900 million such startups raised all of las...

This Week in B2B Social Media - December 16, 2024

How can B2B marketers move from an ICP to an authentic connection with their customers? Here's a look at the best B2B Marketing focus group.

Choosing the right B2B social media platform requires carefully balancing audience alignment, resource availability, and strategic brand fit.

What if your B2B Marketing could create customer communities that were your biggest fans? Join our host, Bryan Kramer, the author of There is no B2B or B2C, It's Human to Human, as he interviews Kevin Lau of F5 Solutions about the importance of customer loyalty in SaaS models, why building a great customer onboarding is vital, and the challenges and benefits of scaling your customer experience from small group to vibrant community. ____ CONNECT with us at: Website: https://leadtail.com/ Leadtail TV: https://www.leadtailtv.com/ LinkedIn: https://www.linkedin.com/company/lead... Twitter: https://twitter.com/leadtail Facebook: https://www.facebook.com/Leadtail/ Instagram: https://www.instagram.com/leadtail/ ____ 00:00 Coming up in this interview... 00:39 Intro 01:32 How F5 is managing the Transition Into SaaS 02:45 Direct Customer Connections is Vital in Marketing 04:07 How Kevin Gets Sincere Customer Feedback 06:01 Customer Onboarding is an Essential Piece to Keeping Customers in SaaS 07:55 Tools for Getting the Right Feedback At The Right Time 09:25 Converting Customers to a Raving Fanbase 13:03 Creating a Vibrant Community in B2B 16:51 Scaling Customer Experience in a SaaS Model 20:38 The Most Critical Moment for Building A Great Customer Experience 23:31 How Being a Fan Informs Kevin's Efforts to Convert Customers into Fans

This guide shows you how to leverage hashtags on top platforms to boost your B2B marketing reach and impact.

This Week in B2B Social Media - December 2, 2024