iiinova — where your digital self keeps evolving

Brian Zikmund-Fisher @bzikmund.bsky.social · 24/04/2026

Cannot overstate the importance of this idea: Patients need appropriately selected comparisons in order to understand the meaning of their health data. Great work @ellenpeters.bsky.social !

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Brian Zikmund-Fisher @bzikmund.bsky.social · 11/12/2025

Almost a decade ago, I wrote a piece for TheConversation.com on the (manageable) risks of raw cookie dough (theconversation.com/why-public-h...). It went viral and has something like 400k views. But, the world of dough has changed, so it seemed like a good time for a revision. Enjoy!

sph.umich.edu

Public health professor Brian Zikmund-Fisher breaks down the risks from raw eggs and flour in homemade dough—and explains why store-bought "ready to eat" options are now his go-to for satisfying cravi...

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Brian Zikmund-Fisher @bzikmund.bsky.social · 25/09/2025

Very proud of authoring this JAMA piece summarizing the most evidence based recommendations we have about communicating probabilities and test results to patients. Now to hope that people believe that using these best practices matters!

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Brian Zikmund-Fisher @bzikmund.bsky.social · 24/02/2025

The Making Numbers Meaningful Systematic Review papers are now available! Review of 316 papers on communicating health-related probabilities to the public. 1,119 findings. Methods / scoping paper, 6 evidence summary papers, 5 editorials. All open access. journals.sagepub.com/topic/collec...

Special Collection: "The Making Numbers Meaningful Systematic Review" - MDM Policy & Practice

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Reposted by Brian Zikmund-Fisher

Society for Medical Decision Making (SMDM) @smdm.bsky.social · 20/02/2025

🎉 Meet the Member: Brian! 🎉 🧠 Area of Expertise: Risk Communication & Shared Decision-Making 🎭 Fun Fact: Uses improv theater games to enhance teaching, research presentations, and communication skills! Brian has been an SMDM member since 2000 and deeply values its mentoring culture. 💙

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Brian Zikmund-Fisher @bzikmund.bsky.social · 30/01/2025

Great to see my friend and colleague @ldscherer.bsky.social and Kirsten McCaffery from @sydneyhealthlitlab.bsky.social in today's New York Times talking about how calling something "cancer" may not be helpful for decision making about DCIS! Tagging @smdm.bsky.social for amplification.

nytimes.com

When ‘Cancer’ Gets in the Way of Treatment

Some oncologists suggest that, for certain early cancers not at risk of spreading, the term “cancer” should be avoided.

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Brian Zikmund-Fisher @bzikmund.bsky.social · 10/01/2025

Great discussion by my colleague @kaytesb.bsky.social on what actually happens to direct-to-consumer genetic testing data.

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Brian Zikmund-Fisher @bzikmund.bsky.social · 02/01/2025

I've published literally hundreds of studies, but this one will always be special. I'm so proud to have helped Dr. Cathryn Lapedis show so convincingly how BAD current prostate biopsy pathology reports are compared to a simple patient-centered design. PLUS: my first JAMA article ever!

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