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Brett Tabke

@btabke.bsky.social
428 followers 121 following 306 posts

Founder: Pubcon, SearchEngineWorld, WebmasterWorld

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Brett Tabke @btabke.bsky.social · 13h
Right now, ChatGPT says google "ai mediated" is at about 40%. Post xmas I think it will have flipped the other way and closer to the 70% range.
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Brett Tabke @btabke.bsky.social · 20h
I just think the next Google "update" isn't going to be about spam, quality, or AI content. Index don't enter into it. It is going to be about Google sweeping the web floor and removing "serps as we know them". Clearly they continue to test AI ux's that remove SERP's entirely from the equation.
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Brett Tabke @btabke.bsky.social · 22h
We found 50+ platforms tracking mentions, citations, sentiment, competitors and visibility across ChatGPT, Google AI, Gemini, Perplexity, Claude and more. So we put all in one place, with pricing, ownership, funding and what each actually does. www.searchengineworld.com/the-big-list...
searchengineworld.com
The Big List of AI Visibility, AEO, GEO & Citation & Mention Tracking Tools
35+ AI visibility, AEO and GEO trackers in one place: pricing, ownership, funding, and what each one actually tracks. Some are rank trackers with a new coat of paint, some are SEO suites bolting AI on...
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Brett Tabke @btabke.bsky.social · 15/09/2026
Uberall says YouTube rules AIO. www.searchengineworld.com/uberall-geo-...
searchengineworld.com
Uberall GEO experiment: YouTube content doubled AI mentions and citations
A 90-day test found that structured, answer-focused video content improved visibility across ChatGPT, Gemini and Perplexity, while exposing a bigger problem for
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Brett Tabke @btabke.bsky.social · 28/05/2026
www.searchengineworld.com/entitymap-wa...
searchengineworld.com
EntityMap Wants To Give AI Search A Sitemap For Meaning
EntityMap: A Sitemap For What Your Site Knows What is it? EntityMap is a proposed open standard that lets publishers declare entities, relationships, and sou
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Brett Tabke @btabke.bsky.social · 21/05/2026
Thanks. I felt better after that. I did go take a shower after visiting Google serps so many times after that story ;-)
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Brett Tabke @btabke.bsky.social · 04/05/2026
Largest update in Chromes History - including four full access / root bugs: www.techrepublic.com/article/news...
techrepublic.com
Billions of Chrome Users Urged to Update After Google Patches 30 Security Flaws
Google patched 30 Chrome vulnerabilities, including four Critical flaws. Here’s what users should know and how to update Chrome and Firefox.
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Brett Tabke @btabke.bsky.social · 01/04/2026
OpenAI uses the OpenCrawl db for model seed data. Somehow, a bunch of that (shopping results) from Google, ends up in opencrawl. So it looks like "oh they are using google". Openai also uses "Search Agents" as a data source of last resort when no other data. Those agents were able to search Google.
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Reposted by Brett Tabke
Terry Van Horne AKA Webmaster T @terryvanhorne.bsky.social · 25/03/2026
Thanks to Brett for inspiring me to do a few searches where I discovered the post below and more. Seems this MYTH is based on a few posts especially one by someone I'm extremely skeptical of because they are frequently framing info like it will never change! ahrefs.com/blog/is-chat...
ahrefs.com
Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed
ChatGPT's search results rarely match Google rankings.
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Brett Tabke @btabke.bsky.social · 01/04/2026
Yes, it's true, ChatGPT did not use Google for search (full stop). It did use it as a "SearchAgent" the same way an OpenClaw, DeepSeek, Kimi, and even Grok can use Google via Agents .
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Brett Tabke @btabke.bsky.social · 25/03/2026
This idea that ChatGPT was using Google as primary source, is the greatest mass delusion in SEO I have ever seen in 30 years of web work. It's like our version of a QAnon meme. All you have are edge cases, wishful thinking, and very sloppy reporting.
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Brett Tabke @btabke.bsky.social · 11/03/2026
www.searchengineworld.com/wordpress-pu...
searchengineworld.com
WordPress Pushes Third Update in 24 Hours, Reaches Version 6.9.4
WordPress users woke up to a familiar dashboard notice again this morning. Another core update. In less than a day the platform jumped through multiple release
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Brett Tabke @btabke.bsky.social · 01/02/2026
Johnny 5 says, "Need More Input! www.searchengineworld.com/the-trust-st...
searchengineworld.com
The Trust Stack: LLM Inputs – What Can We Push?
The current situation we are in was artfully describe by the hero robot from the 80's classic Short Circuit. Johnny 5 was sentient robot who's catch phrase
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Brett Tabke @btabke.bsky.social · 06/01/2026
It hurts, but it is for your own good: www.searchengineworld.com/pruning-1-th...
searchengineworld.com
The New SEO Math: Fewer Pages = Stronger Pages or "Spray and Pray SEO" is Really Over?
.cp-era-table { width:100%; border-collapse:collapse; margin:2em 0; font-size:0.95rem;}.cp-era-table th { background:#0f172a; color:#ffffff; text-align:l
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Brett Tabke @btabke.bsky.social · 08/12/2025
vines.
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Brett Tabke @btabke.bsky.social · 04/11/2025
38,000 crawls to 1 referral for Anthropic. You can get more traffic from posting your url on a postit at the bulletin board at the local grocery store than that.
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Brett Tabke @btabke.bsky.social · 04/11/2025
You know what they saw, screenshots or it never happened ;-)
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Reposted by Brett Tabke
Barry Adams 📰 @polemicdigital.com · 21/10/2025
“The quantity of AI-generated articles has surpassed the quantity of human-written articles being published on the web.” graphite.io/five-percent...
graphite.io
More Articles Are Now Created by AI Than Humans
AI-generated content is as good or better than content written by humans. It is often hard to distinguish whether content is created by AI vs. a human. We seek to evaluate the prevalence of article co...
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Brett Tabke @btabke.bsky.social · 21/10/2025
Yikes. Google Offices infested with Bed Bugs. www.msn.com/en-in/news/o...
msn.com
MSN
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Brett Tabke @btabke.bsky.social · 20/10/2025
No huge surprise here, but Wikipedia’s traffic is falling. www.searchengineworld.com/wikipedia-tr...
searchengineworld.com
Wikipedia Traffic Shifts Highlight Big Impact of Google’s AI Overviews
Wikimedia’s latest report on new user trends paints a stark  picture of how internet traffic is being reshaped by AI search. The analysis shows that Wikipedia i
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Brett Tabke @btabke.bsky.social · 15/10/2025
Another domino falls in the world of search. Firefox can now set Perplexity as default built-in search option. #FireFox #SEO #AIsearch #Perplexity #Mozilla www.searchengineworld.com/firefox-adds...
searchengineworld.com
Firefox Adds Perplexity AI as a Desktop Search Engine Option
Mozilla has officially added Perplexity AI as a built-in search engine option in the desktop version of Firefox, marking another small but steady move to
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Brett Tabke @btabke.bsky.social · 10/10/2025
UK takes a swing: www.searchengineworld.com/uks-competit...
searchengineworld.com
UK’s Competition and Markets Authority (CMA) Designate Google as having Strategic Market Status
UK targets Google Search Power Today the UK Competition and Markets Authority (CMA) formally designated Google with Strategic Market Status in general search an
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Brett Tabke @btabke.bsky.social · 09/10/2025
Really? There was a dude on Fiver selling Reddit links a couple weeks ago. he got hired inhouse real quick. imho it is easier to link drop on reddit than most UGC forums. In the end, we really don't know why G likes it so much. They have never commented. (which in itself is surprising)
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Brett Tabke @btabke.bsky.social · 09/10/2025
Great round up of the current situation with declining Google. Long, and well worth a read: www.seoforgooglenews.com/p/ai-surviva...
seoforgooglenews.com
AI Survival Strategies for Publishers
AI is seen as an existential threat to publishers. There are strategies that allow for news to survive and even thrive in the AI-first world. But these may involve some tough challenges.
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Brett Tabke @btabke.bsky.social · 07/10/2025
The news site crash continues: www.abc.net.au/news/science...
abc.net.au
Fears of online journalism Armageddon as Google changes the game
One year on from the rollout of Google AI Overviews in Australia, exclusive data shows steep year-on-year declines in readership for the top news websites as smaller publishers warn of lay-offs.
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Brett Tabke @btabke.bsky.social · 03/10/2025
Foo. Then you could put out a browser toolbar and call it the Foobar. Lol
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Brett Tabke @btabke.bsky.social · 02/10/2025
Cloudflare wants to fix AI scraping with Content Signals. The catch? It could end up breaking more than it fixes. www.searchengineworld.com/cloudflares-...
searchengineworld.com
Cloudflare’s Content Signals: The Right Problem, An Unlikely Solution
The open web has long depended on an implicit exchange: publishers make content freely available, and platforms like Google send them referral (i.e. search) tra
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Brett Tabke @btabke.bsky.social · 29/09/2025
Fascinating read... gizmodo.com/cracker-barr...
gizmodo.com
Cracker Barrel Outrage Was Almost Certainly Driven by Bots, Researchers Say
Doesn't that make more sense than lots of people caring about Cracker Barrel?
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Brett Tabke @btabke.bsky.social · 25/09/2025
Real opportunity or just noise? We asked the community to share results and experiences. From tracking and clicks to measuring ROI across ChatGPT, Bing, Perplexity, and DDG, the responses give a clear snapshot of where GEO stands today. www.searchengineworld.com/geo-thing-or... #SEO #GEO #Google
searchengineworld.com
GEO – Thing or No Thing? SEO Community Weights in
Generative Engine Optimization (GEO) has moved from theory to playing and testing ground. Marketers are experimenting across the entire spectrum from ChatGPT, B
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Brett Tabke @btabke.bsky.social · 25/09/2025
CloudFlare introduces new Robots.txt directives to combat AI and search engine abuse : www.searchengineworld.com/cloudflare-e...
searchengineworld.com
Cloudflare Enters the Robots.txt Fray with a “Content Signals Policy” for AI bots
Cloudflare just introduced a new way to tell bots what they can do with your content after they fetch it. The Content Signals Policy adds a short, human-readabl
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Brett Tabke @btabke.bsky.social · 24/09/2025
New in Google Labs: Mixboard. www.searchengineworld.com/new-in-labs-...
searchengineworld.com
New in Labs: Mixboard a “Concepting Board”
Google Labs has rolled out Mixboard, a new experiment aimed at turning brainstorming into a more  an interactive process. It is a cross between a mood board an
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Brett Tabke @btabke.bsky.social · 19/09/2025
And so it comes to pass: www.searchengineworld.com/google-adds-...
searchengineworld.com
Google Adds Gemini Button To Chrome
Google just rolled Gemini AI into Chrome for US desktop users. This isn’t just another browser update. It’s a shift in how billions of chrome users experien
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Reposted by Brett Tabke
Wil Reynolds @wilreynolds.bsky.social · 14/09/2025
Wait one fifth of the online chatter about cracker barrel were bots??? According to this study, yup.
cyabra.com
21% Fake Profiles Engineered Cracker Barrel's $10.5 Million Logo Crisis - Cyabra
Cyabra uncovered that 21% of profiles attacking Cracker Barrel's logo change were fake accounts, generating 4.4M potential views and contributing to a 10.5% stock drop worth $100M in market value.…
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Reposted by Brett Tabke
Scott Stratten @unmarketing.bsky.social · 14/09/2025
UnSpeakable: The eroding ethics in the professional speaking industry.
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Brett Tabke @btabke.bsky.social · 11/09/2025
www.msn.com/en-au/news/t...
msn.com
MSN
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Brett Tabke @btabke.bsky.social · 11/09/2025
86% of Gen Z use TikTok weekly for search. www.searchengineworld.com/tiktok-says-...
searchengineworld.com
TikTok Says its Search Engine is Rivals Google in GenZ
TikTok - the new player in Search as 86% of GenZ search on TikTok weekly.
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Brett Tabke @btabke.bsky.social · 10/09/2025
don't ya just love the way they all say something like "2 hours of listening and 24hrs with the case"? You can't listen to them while they are in the case. lol
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Brett Tabke @btabke.bsky.social · 10/09/2025
Interesting. What ya'll think of #6? ahrefs.com/blog/most-ci...
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Brett Tabke @btabke.bsky.social · 10/09/2025
Great article by Marth van Berkel www.searchenginejournal.com/structured-d...
searchenginejournal.com
Structured Data’s Role In AI And AI Search Visibility
Context, not content, now drives AI visibility, making structured data the strategic data layer every enterprise must prioritize.
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Brett Tabke @btabke.bsky.social · 10/09/2025
Google to cut price of Gemini in certain markets: www.androidpolice.com/google-gemin...
androidpolice.com
Google Gemini pulls a surprise by launching a cost-effective subscription
Google Gemini has released the AI Plus subscription in Indonesia, slotting between the basic and AI Pro plans
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Brett Tabke @btabke.bsky.social · 09/09/2025
AdWords again... medium.com/@eslam.elsew...
medium.com
Weaponizing Ads: How Governments Use Google Ads and Facebook Ads to Wage Propaganda Wars
In late 2024, the head of the UN’s Gaza aid agency made a disturbing discovery: when people searched for his organization on Google, the…
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Brett Tabke @btabke.bsky.social · 09/09/2025
@seosavvyagent.com Yo, you ever update this killer of an article? searchengineland.com/schema-marku...
searchengineland.com
Schema Markup Shows In 36% Of Google Search Results, But Almost No Websites Use It [STUDY]
More than one-third of Google's search results incorporate Schema.org rich snippets, but only a tiny fraction of websites are actually using the markup
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Brett Tabke @btabke.bsky.social · 09/09/2025
Judge Tosses Anthropics 1.5b settlement. news.bloomberglaw.com/ip-law/anthr...
news.bloomberglaw.com
Anthropic Judge Rejects $1.5 Billion AI Copyright Settlement (1)
The federal judge overseeing Anthropic PBC’s proposed $1.5 billion copyright settlement is concerned class lawyers are striking a deal behind the scenes that will be forced “down the throat of authors...
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Brett Tabke @btabke.bsky.social · 08/09/2025
Fun SEO: Use DeepSeek to analyze Google Serps: www.searchengineworld.com/using-deepse...
searchengineworld.com
DeepSeek’s Real Time Google Search is a Game Changer For SEOs to Analyze Google SERPs
Fascinating SEO fact : DeepSeek Chatbot will real-time do a search on Google and report back findings. This opens up all sorts of new SEO opportunities to analyze Google Serps. It is like having your ...
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Brett Tabke @btabke.bsky.social · 07/09/2025
Race conditions have been met: "Google’s AI Overviews (AIOs), which now often appear at the top of organic search results, are drawing around 10 percent of their sources from documents written by ... other AI "www.theregister.com/2025/09/07/goog…
theregister.com
Google’s AI cites web pages written by AI, study says
: Researchers also found that more than half of citations didn’t rank in top 100 for term
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Brett Tabke @btabke.bsky.social · 04/09/2025
www.courthousenews.com/jury-slams-g...
courthousenews.com
Jury slams Google over app data collection to tune of $425 million
A class of nearly 100 million Google users claimed the tech giant secretly collected data even after they disabled data collection in their Google account privacy preferences.
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Brett Tabke @btabke.bsky.social · 02/09/2025
"...personal information and documents, including their IDs, were also nabbed in the leak ... intimate videos of the two having sex were stolen by cybercriminals and stayed online for 18 months" www.dailystar.co.uk/news/world-n...
dailystar.co.uk
Couple sues Google claiming sex tapes were 'readily available' on search engine
A couple in Germany are suing search engine giant Google after they claimed the company failed to delete intimate private videos that were stolen and shared on 'shady' adult sites
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Brett Tabke @btabke.bsky.social · 29/08/2025
Nice find by Danny over on sel: searchengineland.com/chatgpt-ai-t...
searchengineland.com
ChatGPT, AI tools gain traction as Google Search slips: Survey
AI tool use is accelerating in everyday search, with ChatGPT use nearly tripling while Google’s share slips, survey of U.S. users finds.
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Brett Tabke @btabke.bsky.social · 29/08/2025
news.ycombinator.com/item?id=4505...
news.ycombinator.com
Petition to stop Google from restricting sideloading and FOSS apps | Hacker News
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Brett Tabke @btabke.bsky.social · 27/08/2025
Ganja on Google - www.searchengineworld.com/google-lets-...
searchengineworld.com
Ganja Google! Google Lets Cannabis Ads in Through the Back Door
So like, Google just decided to chill and let some cannabis ads run, but only in Canada, man. Twenty weeks of “let’s see what happens” before they either
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