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Brett Tabke

@btabke.bsky.social
428 followers 121 following 308 posts

Founder: Pubcon, SearchEngineWorld, WebmasterWorld

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Brett Tabke @btabke.bsky.social · 06/10/2026
Their next step?
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Brett Tabke @btabke.bsky.social · 06/10/2026
Right now, ChatGPT says google "ai mediated" is at about 40%. Post xmas I think it will have flipped the other way and closer to the 70% range.
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Brett Tabke @btabke.bsky.social · 10/09/2025
Interesting. What ya'll think of #6? ahrefs.com/blog/most-ci...
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Brett Tabke @btabke.bsky.social · 23/08/2025
anyone else getting hammered by microsoft to prove you are a human? Getting this like once an hour:
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Brett Tabke @btabke.bsky.social · 07/08/2025
Google starts spamming with Popups now on serps:
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Brett Tabke @btabke.bsky.social · 28/07/2025
iykyk
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Brett Tabke @btabke.bsky.social · 25/07/2025
Not sure why you can't get a page to be seen by ChatGPT - maybe you have a block on it in robots? ChatGPT will dl any page on the net instantly when you ask for it in search. I made a page 2secs ago and there it is. There simply is no evidence that OpenAI is using anything but CommonCrawl db.
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Brett Tabke @btabke.bsky.social · 22/07/2025
Me: How'd you come out on the update? 25yr SEO Vet: There was an update?
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Brett Tabke @btabke.bsky.social · 22/07/2025
All of this. We now return you to you regularly scheduled cat memes.
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Brett Tabke @btabke.bsky.social · 21/07/2025
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Brett Tabke @btabke.bsky.social · 20/07/2025
“SEO is dead” has become a strawman argument being used to dunk on ghosts. The real question is whether search itself is mutating past the metrics we’ve relied on. I'm thinking: not a reboot - just a reset. Remember: The secret to happiness is lowered expectations (eg: traffic expectations)
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Brett Tabke @btabke.bsky.social · 12/07/2025
General tech reporters just don't understand that open source Chromium project is run by Googlers - And that any derivative - including Microsoft Edge, Perplexity, Brave, Vivaldi, DuckDuckGo, Opera, Arc, and even Yandex are based on that code.
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Brett Tabke @btabke.bsky.social · 11/07/2025
ya, it was in the last doc dump... (from: www.searchengineworld.com/fresh-doc-du... )
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Brett Tabke @btabke.bsky.social · 10/07/2025
I wonder if @unmarketing.bsky.social‬ could push the rock up the hill again? That would be something to see him go "all in" on Bsky the way he did back-in-the-day with the tweet-tweet and all.
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Brett Tabke @btabke.bsky.social · 10/07/2025
Is it me, or does Marie have a "please step into my evil lair" look?
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Brett Tabke @btabke.bsky.social · 10/07/2025
Back at ya!
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Brett Tabke @btabke.bsky.social · 10/07/2025
man old media is intent on ginning something up with Openai and Google...
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Brett Tabke @btabke.bsky.social · 08/07/2025
WayMo now doing 250,000 paid trips a week. www.voronoiapp.com/automotive/C...
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Brett Tabke @btabke.bsky.social · 07/07/2025
If they "run to publish" keyword generated slop at scale, then they have earned their results the old fashioned way ;-) lol However, if you are using AI to generate quality ideas, direction, summaries, and occasional core content - have at it without fear!
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Brett Tabke @btabke.bsky.social · 25/06/2025
What do you think is the next narrative they will tell?
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Brett Tabke @btabke.bsky.social · 18/06/2025
thank goodness. llms.text is the dumbest thing to come along since cuecat.
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Brett Tabke @btabke.bsky.social · 17/06/2025
bbc: "Social media now main source of news in US, research suggests" www.bbc.com/news/article...
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Brett Tabke @btabke.bsky.social · 16/06/2025
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Brett Tabke @btabke.bsky.social · 03/06/2025
also amazing how fast G indexed your LI post on it...
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Brett Tabke @btabke.bsky.social · 29/05/2025
The thing we got wrong about Code Red Dec 2022? G may have been napping, but that shock turned into euphoria as they realized that they had legit excuse to "Take Everything". Many have mistaken the last 30mons as just "catch up" but it really was "STFU: Watch this, and stay in your lane internet".
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Brett Tabke @btabke.bsky.social · 28/05/2025
meanwhile ChatGPT crushes it: chatgpt.com/share/683759...
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Brett Tabke @btabke.bsky.social · 27/05/2025
Google AI hoovering up the clicks, reminds me of Ross Perot. But that's the problem with getting older - few will know your cultural references from the 90's.
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Brett Tabke @btabke.bsky.social · 13/05/2025
love me some AEO.
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Brett Tabke @btabke.bsky.social · 12/05/2025
Best I can figure QStar *is* the EEAT metric of page quality.
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Brett Tabke @btabke.bsky.social · 12/05/2025
This part is the most interesting thing for me. Q* just isn't detailed anywhere and it sure seems to be a mega-metric like pagerank almost
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Brett Tabke @btabke.bsky.social · 09/04/2025
Google ramping up the fight with ad blockers - but at the same time, ramping up SERP spam with more yt video links.
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Brett Tabke @btabke.bsky.social · 28/03/2025
I dunno, looks like they took one for the team ;-)
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Brett Tabke @btabke.bsky.social · 25/03/2025
The last two paragraphs are telling. They bring in publishers to woo them, and several of them end up out of business today.
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