iiinova — where your digital self keeps evolving

Reposted by Historic Beer Ads

Lars Marius Garshol @larsga.bsky.social · 20/09/2026

My new book is finally out! A short, readable overall history of beer tracing the long lines in the development of beer. Seeing history like that inevitably brings out an overlooked side of the history of beer: beer as a source of massive power. Please repost! www.garshol.priv.no/download/pow...

garshol.priv.no

The Power of Beer

Personal site of Lars Marius Garshol.

15035

Reposted by Historic Beer Ads

Brookston @brookston.bsky.social · 20/09/2026

Beer In Ads #5353: Bock Bier Lad brookston.short.gy/GSW86M

071

Reposted by Historic Beer Ads

Off Color Brewing @offcolorbrewing.bsky.social · 20/09/2026

Fun to see our shirt make an appearance in the new Reacher spinoff Neagley :)

17811

Reposted by Historic Beer Ads

Historic Beer Ads @beerpuffery.bsky.social · 19/09/2026

Making my annual offer: Munich has commissioned one of these posters every Oktoberfest since 1952. I have them all. Request a year and I'll share the poster.

11105

Reposted by Historic Beer Ads

Andreas Krennmair @akrennmair.bsky.social · 19/09/2026

Oktoberfest started today in Munich, so here are my #beerhistory blog posts about its history: 1. the scandal of the first giant Oktoberfest tent: how a restaurateur from outside Munich ignored the authorities and established what is Oktoberfest nowadays. dafteejit.com/2026/03/the-...

dafteejit.com

The Scandal of Oktoberfest's First Giant Tent - Daft Eejit Brewing

In which I wrote about how the first large tent at Oktoberfest came to be, and why it was a scandal for the Oktoberfest restaurateurs at the time.

22212

Historic Beer Ads @beerpuffery.bsky.social · 19/09/2026

Making my annual offer: Munich has commissioned one of these posters every Oktoberfest since 1952. I have them all. Request a year and I'll share the poster.

11105

Historic Beer Ads @beerpuffery.bsky.social · 19/09/2026

Taking a new profile pic from this 1969 poster for the Wien Stadthalle's Oktoberfest celebration. Herr Bunker's beer glass is a stunning rebuke to gravity.

Poster ad for the Oktoberfest at Vienna's Stadthalle, from 1969. Red background with the event named at the top in white block type letters. Below is a man in a white shirt, Austrian folk hat, and lederhosen suspenders holding up a full beer glass in one hand, and a whole fried chicken in the other.

0100

Historic Beer Ads @beerpuffery.bsky.social · 19/09/2026

Oktoberfest kicks off in Munich today, and reminded me that still hadn't looked up the 2026 poster design! Instant favorite. For me it evokes the dazzling, sense-inflaming, nighttime carnival glow of the event. A vibe not broached since 2005 (yes I checked, shut up). Artist: Florian Huber

45212

Reposted by Historic Beer Ads

Discontinued Foods! @discontinuedfoods.bsky.social · 19/09/2026

Budweiser Discovery Reserve (2019-2019): A red ale brewed with Voyager barley grains, it featured notes of toffee, a subtle hoppiness, and a sharp finish. It was made using an archival recipe from the late 60's, and released to celebrate the 50th anniversary of the Apollo 11 moon landing

A six pack of brown stubby bottles in a box bearing a red, greyish-white and blue color scheme and vaguely spaceship-esque design on the label

1416717

Reposted by Historic Beer Ads

Historic Beer Ads @beerpuffery.bsky.social · 22/08/2026

One beer, five smiles, and ten steel bolts to hold them in place. Carling Red Cap Ale, 1950s, via Duke Library.

153

Reposted by Historic Beer Ads

Historic Beer Ads @beerpuffery.bsky.social · 22/08/2026

Taste the Gusto Life. Motor Trend, July 1974.

Magazine ad showing image of North and South America on a relief globe (meaning, the globe has bumps and textures to reflect the geography of the continent). Across the center is a red banner with "Schlitz" on it. The globe imagery was common in Schlitz advertising since the 1890s at least.

Bottom center is a parallelogram cutout with a photo of a burly man drinking a can of Schlitz. His chin is large enough to be a third continent. Tagline is "Taste the Gusto life."

042

Historic Beer Ads @beerpuffery.bsky.social · 22/08/2026

Better Know a Beer Cap #119: Marble Brewing out of New Mexico. Would love to visit sometime.

Crown cap against white background. Cap is white with black rim and imagery/text. In the center is a depiction of a bird or prey's head in the style of southwestern Native American art. Below that is written Marble.

042

Historic Beer Ads @beerpuffery.bsky.social · 22/08/2026

Taste the Gusto Life. Motor Trend, July 1974.

042

Historic Beer Ads @beerpuffery.bsky.social · 22/08/2026

One beer, five smiles, and ten steel bolts to hold them in place. Carling Red Cap Ale, 1950s, via Duke Library.

153

Reposted by Historic Beer Ads

Historic Beer Ads @beerpuffery.bsky.social · 19/08/2026

Better Know a Beer Cap # 117 & 118: Founders Brewing caps. Their default cap (left) and fancy cap (right) for stuff like KBS. Bought pre-2018, and proudly haven't bought any Founders since.

crown cap against white background. Cap is black with "Founders" in yellow letters with red bordering. Below in white letters is "Brewing Co, since 1997"

crown cap against white background. Cap is gold with "Founders" in black letters with bordering. Below in simple black letters is "Brewing Co, since 1997"

271

Reposted by Historic Beer Ads

Historic Beer Ads @beerpuffery.bsky.social · 19/08/2026

The Reds might be the NL Central's sad caboose right now, but Cincinnati took home the Commissioners trophy in '75 and '76. Hudepohl, 1976.

sketched ad that's black and white except for the red of the Cincinnati Reds' uniforms. Shows mockups of various players in action batting, catching, stopping an opponent sliding into base, and conferring coaches. In the center is a box with a can of Hudepohl beer. Top tagline reads "Champions' beer!"

031

Historic Beer Ads @beerpuffery.bsky.social · 19/08/2026

Better Know a Beer Cap # 117 & 118: Founders Brewing caps. Their default cap (left) and fancy cap (right) for stuff like KBS. Bought pre-2018, and proudly haven't bought any Founders since.

271

Historic Beer Ads @beerpuffery.bsky.social · 19/08/2026

The Reds might be the NL Central's sad caboose right now, but Cincinnati took home the Commissioners trophy in '75 and '76. Hudepohl, 1976.

031

Historic Beer Ads @beerpuffery.bsky.social · 19/08/2026

Ok, I have real respect for the skill and pageantry of pro wrestling, but are those just cheap swim goggles? Rainier, 1975.

Photo ad of a generic pro-wrestler in the middle of falling onto the mat, as though angrily slamming an opponent. Superimposed in place of the opponent is a green and yellow can of Rainier Ale. Tagline below reads "Go bigtime...Slam a Rainier Ale."

380

Historic Beer Ads @beerpuffery.bsky.social · 17/08/2026

Had this ad a while, but I just now noticed that this Metzger Bräu ad features a Hackerbräu stein? Apparently Metzger Bräu was was a hotel/restaurant. I didn't realize!

poster ad with black background, showing a crowd of well dressed (in 1912 fashion). They're gathered around a giant sized beer stein (taller than any of the people) from Munich's Hackerbräu brewery. One of the men seems to be presenting the stein to the crowd. Another well-dressed man is looking on with binoculars, though he's within 2 feet of both the crowd and stein.

Top of poster reads "Metzger Bräu" in huge yellow letters. Below is written "Zurich's besuchteste Münchner Bierhalle" or "Zurich's most visited Munich-style beer hall"

050

Reposted by Historic Beer Ads

Old International Print Ads @oldinprintads.bsky.social · 16/08/2026

From America, Aug 1949: Beer ad from Budweiser «There's nothing like it...absolutely nothing»

This advert promotes Budweiser beer as the perfect companion for a hot day, suggesting it enhances moments of relaxation and enjoyment. The setting features a poolside scene, emphasizing a leisure lifestyle associated with the beer.

There's nothing like it...absolutely nothing

Lively voices, cool water, an occasional splash... nothing more inviting on a sultry day. Introduce a cold bottle of Budweiser in this setting and you've got one of the finest hot weather partners ever known. As you lift its foaming, bubbling goodness to your lips, each sip tells you... here's distinctive taste and eye-appeal unmatched by any other beer. Live life, every golden minute of it. Enjoy Budweiser, every golden drop of it. ANHEUSER-BUSCH, INC. ST. LOUIS. There's more Budweiser now—and there will be still more as our vast expansion program continues.

1101

Reposted by Historic Beer Ads

Historic Beer Ads @beerpuffery.bsky.social · 13/08/2026

No Continent Without (1925) Couple days ago I said Löwenbräu chased global markets after WW2. Actually they did before, too. It just kicked into higher gear post-1945.

Sketched beer ad showing a cartoon bottle of Löwenbräu Export lager set against a map of the globe. Below is written "Münchener Löwenbräu" and above is the tagline "Kein Erdteil Ohne" meaning "No Continent Without." The entire sketch is in shades of red and black.

162

Reposted by Historic Beer Ads

Historic Beer Ads @beerpuffery.bsky.social · 13/08/2026

Better Know a Beer Cap #116: Leinenkugel's Honey Weiss, circa 2010s design. A thoroughly pleasant beer for the price point.

Crown cap against white background. Cap is yellow with gold rim. Image depicts two people in a canoe on a Midwestern lake, with a sunset. Banner above that reads "Honey Weiss" and above that "Leinie's" in scripty lettering, and above that "Jacob Leinenkugel Brewing Co" around the rim.

052

Historic Beer Ads @beerpuffery.bsky.social · 13/08/2026

Better Know a Beer Cap #116: Leinenkugel's Honey Weiss, circa 2010s design. A thoroughly pleasant beer for the price point.

052

Historic Beer Ads @beerpuffery.bsky.social · 13/08/2026

Better Know a Beer Cap #115: Grand Teton Brewing out of Victor, Idaho. A "Class of '88" brewery, y'know. Says right there on the cap.

Crown cap against white background. Cap is silver with black detailing of a mountain range. Silver letters inside the black area read "Grand Teton Brewing" and "Since 1988", flanked by stacks of barley and the outline of a hop cone.

020

Historic Beer Ads @beerpuffery.bsky.social · 13/08/2026

Sapporo, Yebisu, and Asahi beer from Dai Nippon, 1912

Drawn ad showing two Japanese women in Geisha attire and makeup, apparently being handed a tray-style woven basket filled with Sapporo, Yebisu, and Asahi bottles of beer. The woman appear to be on a train, with the industrial-looking brewery visible through the far windows.

091

Historic Beer Ads @beerpuffery.bsky.social · 13/08/2026

Hide yo Kid Rock, hide yo tradwife. Bud Light's 'Ladies Night' Commercial, 1993 www.youtube.com/watch?v=mJGj...

youtube.com

Bud Light - Ladies Night (1993)

YouTube video by Marketing The Rainbow

130

Historic Beer Ads @beerpuffery.bsky.social · 13/08/2026

No Continent Without (1925) Couple days ago I said Löwenbräu chased global markets after WW2. Actually they did before, too. It just kicked into higher gear post-1945.

162

Reposted by Historic Beer Ads

Historic Beer Ads @beerpuffery.bsky.social · 12/08/2026

It's 10:00 PM on the empty ski slope. You've twisted your ankle and watched the sun go down in despair. It's getting colder by the second. At last, a devoted St. Bernard finds you in the snow. He hands you a Michelob Light for some reason. "Surprise," he scowls, popping one open for himself.

1981 Budweiser magazine ad, featuring Monique St. Pierre (a former Playboy Playmate) in a red sweater and ski suit (minus the jacket), kneeling next to a sitting St. Bernard dog with a six pack of Michelob Light around his neck where the legendary wooden barrel usually is. Behind them in a wooden wall (like for a ski lodge) and a pair of stored skis. A sign on the wall reads "Michelob Light Snow Patrol Headquarters."

Tagline: "The Michelob Light Snow Patrol to the rescue!

"Hi, I'm Monique St. Pierre, and this is my friend, Suds. We're in Charge of the Michelob Light Snow Patrol for the second straight year. There's nothing like a long hard day on the slopes to build a mighty thirst. So, we'll be looking for you at the men's and women's professional ski races that Michelob Light is sponsoring this season. We'll be quick to the rescue, showing you the way to the rich, smooth taste of Michelob Light."

0114

Historic Beer Ads @beerpuffery.bsky.social · 12/08/2026

If you've just been plucked alive, you've earned the damn Guinness. (1940s)

Poster ad for Guinness. Shows a white duck sitting up on a platter, apparently alive (and smiling) despite having been plucked except for its head. Its belly is engorged, shaped in the rough outline of a pint glass, indicating it has swallowed a Guinness.

Tagline: "My Goodness, where's the Guinness?"

051

Historic Beer Ads @beerpuffery.bsky.social · 12/08/2026

0114

Reposted by Historic Beer Ads

Historic Beer Ads @beerpuffery.bsky.social · 11/08/2026

Better know a Beer Cap #114: Stella Artois, from the Inbev side of AB-Inbev. I remember old commercials for this in the US, pouring it into chalice glasses, scraping off the foam and making it look sooo fancy. So I need to ask: is there any market where Stella Artois has a legitimate good rep?

311

Reposted by Historic Beer Ads

Historic Beer Ads @beerpuffery.bsky.social · 11/08/2026

Coors portraying the 1970s gray market like the 1920s black market. And did they just endorse stealing Coors? (2020) www.youtube.com/watch?v=mZ3o...

youtube.com

Coors Banquet: Stolen, Smuggled & Sought After

YouTube video by Ads of Brands

021

Historic Beer Ads @beerpuffery.bsky.social · 11/08/2026

311

Historic Beer Ads @beerpuffery.bsky.social · 11/08/2026

Löwenbräu ad in a Washington DC newspaper, April 1959. After WW2, Löwenbräu chased the international market hard in part because Bavarians thought it sucked.

2162

Historic Beer Ads @beerpuffery.bsky.social · 11/08/2026

Coors portraying the 1970s gray market like the 1920s black market. And did they just endorse stealing Coors? (2020) www.youtube.com/watch?v=mZ3o...

youtube.com

Coors Banquet: Stolen, Smuggled & Sought After

YouTube video by Ads of Brands

021

Historic Beer Ads @beerpuffery.bsky.social · 07/08/2026

Better Know a Beer Cap #113: Goose Island Endless IPA Endless ended like 2014, then it came back in 2018, then ended again.

060

Historic Beer Ads @beerpuffery.bsky.social · 07/08/2026

There are sideburns, and then there's growing your hair long enough to trip and comb into sideburns. Schwechater (Vienna, Austria), 1970.

Photo ad showing a well dressed man in a black blazer, dress shirt and red/yellow/black striped tie, and khakis sitting in an armchair with a newspaper. His doting wife is handing him a glass of beer. The lamps behind him have red bulbs and there's a large fur pelt tacked to the wall behind them.

150

Reposted by Historic Beer Ads

Andreas Krennmair @akrennmair.bsky.social · 05/08/2026

You mean like this?

A postcard showing a tapster pouring Maß of Märzenbier at Oktoberfest under the strict observation of two police officers, each of them with a sabre.

The postcard says "Greetings from Oktoberfest.

Here, friend you get a full Maß,
From a well-guarded cask." (it rhymes in German)

The tapster looks slightly nervous.

Source: https://www.bavarikon.de/object/bav:MSM-ANS-00000BAV80071373

A postcard saying "§11 of the criminal code!! Bad pouring is fraud and will be punished in the mortal world with 14 days of jail, in the afterlife with 100 years of hell."

It shows a presumed fraudster in a large cauldron with fire underneath. From one side, an angry-looking judge is pulling an ear, while from the other side, the grinning devil with a trident is pulling the other ear.

Source: https://www.bavarikon.de/object/bav:MSM-ANS-00000BAV80075010

171

Historic Beer Ads @beerpuffery.bsky.social · 05/08/2026

Better Know a Beer Cap #112: Corona Light, older design.

Crown cap against white background. Cap is yellow with midnight blue rim and text. Shows "Corona Light" in blocktype lettering with a crown over it.

000

Historic Beer Ads @beerpuffery.bsky.social · 05/08/2026

McHenry Brewing Company, McHenry, IL (my hometown!) Taken during Prohibition, when the brewery was (ostensibly) turned into a gas station that also made root beer. But beer production reportedly never stopped via a basement operation. Building's still there, once again a brewery.

Black and white Prohibition era photo of a 2-story corner building in small town Illinois. Building has an awning and small overhand with two gas pumps. Sign on roof says "Brewery Gas Stattion" while other signs advertise sodas, Gasolene, ice cream, and "roast beef and baked ham sandwiches."

182

Historic Beer Ads @beerpuffery.bsky.social · 05/08/2026

New rule: for every fruited sour on the market, there must be also be one Festbock. Puntigamer (Austria), 1981.

Outdoor poster ad for Puntigamer Heller Bock. Shows a leaning bottle of the beer (gold foil label), with tagline above: "Fest-Bock hamma - Puntigama."

The special spelling mimicking the southern Styrian accent where Puntigamer is made. It means (I think) "Puntigamer's got the Festbock."

350

Historic Beer Ads @beerpuffery.bsky.social · 05/08/2026

When you ask the bartender to put a head on your beer, and they give it a beard. Birra Metzger, Torino, Italy (1912)

Modernist art beer poster, showing a Romanesque (wearing a toga and laurel) man holding a foaming beer over his head so that the foam drips into his mouth. He's very red in the face.

The drawing style is very lined, so that the dripping foam looks a bit like hair.

050

Reposted by Historic Beer Ads

Old International Print Ads @oldinprintads.bsky.social · 05/08/2026

From Germany, Aug 1962: Digestif ad from Underberg «Carefree travels» [ENGinALT]

An advertisement for an after-dinner digestif. It features an elegant blonde woman sitting in front of a window, alongside the product, a glass, and a package. The ad promotes the product as a means to travel carefree and feel good.
«Carefree travels

Address to Mrs. Fratscher, Ostseebad Graal in Meckl. Haus Daheim I. Treppe!" She said immediately, the gloves come from the wool collection, and pointed the defendant, who was shocked, that it would be more correct and better if he delivered the gloves immediately again, as there could otherwise be bad consequences, because there would be severe penalties for it. The defendant replied that he would also do so. Obviously, according to the impression of the witness Bredefeldt, he regretted the purchase.

The next morning, the defendant continued his usual journey with his bread cart. He had put on the gloves. When he came to the farmer Eggert after Groß-Schwass, his mother asked him how he had come to the beautiful gloves. The defendant told her that he had bought them the day before from a soldier, in the gloves there was a note, from which it emerged that they came from the wool collection. How the witness Eggert learned from his mother, has then said to the defendant, how he could do such a thing.

Even now and on the following days, the defendant did not deliver the gloves. After he was not on the road on Sunday and Monday, d. 11 and 12. 1. 1942, he used the gloves on his trips on Tuesday and Wednesday again. When he drove through Buchbinderstrasse in Rostock on Wednesday, d. 14. 1. 1942, he was called by the gunner Stahl. The defendant told him that there was a note in the gloves, from which it emerged that they were from the wool collection, whether he was not ashamed at all. Stahl replied to him that it was not so bad, he could wear them calmly.

Then came to the cigar dealer Rosian to deliver bread there. He told him what bad luck he had, he had bought a pair of gloves from a soldier on the Chaussee near...

071

Reposted by Historic Beer Ads

Historic Beer Ads @beerpuffery.bsky.social · 04/08/2026

Placing the glass against the pocket really helped this ad resonate with target demos...except in Brooklyn. Michelob, 1970.

Print ad showing bottles of michelob arranged in a triangle pattern mimicking bowling pins, sitting on a wooden bowling-lane like surface. A full glass of Michelob beer is set before the pins, placed against the 1-3 pocket...a bowling term referring to the space between the first and second row of pins (on the right side in the bowler's view) that is the typical target for right handed bowlers. A shot that hits the opposite side 1-2 pocket (again, for right handed bowlers) is referred to as the "Brooklyn" side, because historically bowlers in Brooklyn preferred aiming for that.

Tagline says "Bowl 'em over." and "Surprise people...serve Michelob."

262

Reposted by Historic Beer Ads

IrishBeerHistory @beerfoodtravel.bsky.social · 04/08/2026

Tonight, I'll be mostly eating a calzone and drinking a Bourbon County Stout ...

The cap on the bottle of the beer as seen from the top.

1191

Historic Beer Ads @beerpuffery.bsky.social · 04/08/2026

Better Know a Beer Cap #111: Bell's Oberon Eclipse Raspberry Wheat. From 2025. Because now I feel compelled to prove that Bell's still has the juice, even when their cap game is being deployed to milk core brands dry in a tough market.

041