iiinova — where your digital self keeps evolving

Ben Koo @bkoo.bsky.social · 16/10/2026

Thinking about how these games and moments would simply not matter much at all if they happened during a 24-team playoff structure.

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Ben Koo @bkoo.bsky.social · 16/10/2026

“Tiered incentives” are bullshit. The moments and games are the memories because the stakes were the stakes. Tony Pettiti wants to own this one. All good. Larry Scott needs some company.

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Ben Koo @bkoo.bsky.social · 15/10/2026

The speedrunning to expand to 24 teams, as well as pass the Protect College Sports Act, has the vibes of a bank-robbing crew who always just rob the tellers, but this time it's their final score, and they are getting greedy, rolling the dice and going to the vault.

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Ben Koo @bkoo.bsky.social · 15/10/2026

30 years later, I still read stuff like this and think of Norm MacDonald’s running joke of ‘Duh’ Magazine.

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Ben Koo @bkoo.bsky.social · 14/10/2026

90% of the conversations at ESPN over sports betting.

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Ben Koo @bkoo.bsky.social · 07/10/2026

The blue checkmark crypto AI bros are horny for Sports Illustrated, selling their domain because Trump likes to rename things for no reason.

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Ben Koo @bkoo.bsky.social · 05/10/2026

Schefter vs. Rapoport 15x a day.

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Ben Koo @bkoo.bsky.social · 01/10/2026

The Big Ten is winning National Championships and making more TV money than the SEC. But there is a growing problem... The widening gap in TV ratings and the quality of the TV product itself, compared to the SEC, has many hitting the panic button. awfulannouncing.com/college-foot...

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Ben Koo @bkoo.bsky.social · 29/09/2026

One of many many scenes that are frame by frame and word for word, just perfectly saved in my head. One of the better films, let alone sports docs, in my lifetime Considering the dreck of newer sports docs, I hope TikTok helps it find a newer and younger audience.

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Ben Koo @bkoo.bsky.social · 29/09/2026

"I bet he felt great when he woke up this morning... But that's life! One minute you're on top of the world, the next minute some secretary's running you over with a lawnmower."

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Ben Koo @bkoo.bsky.social · 28/09/2026

Seeing all the pro- and anti-Sherrod Brown commercials jogs my memory to plug American Factory, one of the best documentaries of the last ten years. Brown speech at the ribbon-cutting ceremony voices support for unionization. This was the reaction.

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Ben Koo @bkoo.bsky.social · 26/09/2026

Why would he banned though?

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Ben Koo @bkoo.bsky.social · 25/09/2026

Matt spoke to Suzy Kolber, Mike Tirico, Deuce McAlister, Roman Harper, and a lot of local New Orleans media for this. It came out GREAT. Oral history nerds, kindly assemble!

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Ben Koo @bkoo.bsky.social · 24/09/2026

I tweeted about this a year ago when it came to Columbus. This is how it was advertised vs. what it was like to go. Whoever is handling NIL appearances for Downs and Smith should have been looking out for them rather than attaching them to a brazen grift

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Ben Koo @bkoo.bsky.social · 17/09/2026

This is someone who regularly appears on Big Noon Kickoff. Saying something like this just would not fly at the other networks. But this is Fox. They couldn’t even denounce airing a Kanye West ad for Nazi symbol tee shirts.

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Ben Koo @bkoo.bsky.social · 16/09/2026

What was the last piece of legislation that has been as closely followed and covered as the PCSA? At this point, I feel like the Affordable Care Act got maybe 1% of the interest this has.

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Ben Koo @bkoo.bsky.social · 16/09/2026

Amazing reaction shot in this video

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Ben Koo @bkoo.bsky.social · 13/09/2026

I have fellow Ohio State fan friends who are going to a bar to watch the Browns. Absolute masochist behavior. Not a Browns fan so my response…

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Ben Koo @bkoo.bsky.social · 11/09/2026

The Kelces have good taste in pizza.

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Ben Koo @bkoo.bsky.social · 07/09/2026

I wonder what this person did today

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Ben Koo @bkoo.bsky.social · 06/09/2026

I can’t seem to find this, but has there even been a CFB game with more than 14 players on one team having a reception in a single game?

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Ben Koo @bkoo.bsky.social · 03/09/2026

Different media climate today, but it's hard not to think about an ESPN that had the following, and not wince in some combo of pain and nostalgia: - Ombudsman - double-digit 30 for 30's a year - Grantland - Live news on ESPN News - OTL - ESPN The Magazine - Baseball Tonight

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Ben Koo @bkoo.bsky.social · 03/09/2026

The AA IG account went over 30k followers, and YouTube blew past 10k subs. We've been doing a lot more original video + doubled down on clipping. While aided by a YT analytics change (I could never work in PR), 1.5 million+ views on YouTube was a huge step forward for us.

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Ben Koo @bkoo.bsky.social · 29/08/2026

Two years ago ESPN hasn’t had a media day since

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Ben Koo @bkoo.bsky.social · 27/08/2026

Still no polls on this platform but... Surprised by the voting, but more surprised by how vocal and emphatic those who will miss the ticker have been.

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Ben Koo @bkoo.bsky.social · 25/08/2026

Thank you. I cheered on every new subscriber as if it were a first down on a game-winning drive. This made my day. Appreciate the love.

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Ben Koo @bkoo.bsky.social · 25/08/2026

The AA YouTube account has 9,975 subscribers. Can I get you to subscribe? I need the dopamine + mental health boost of seeing it hit 10k live vs when I'm asleep. But also, imo we are doing good work, and many of you will enjoy the content! www.youtube.com/@awful_annou...

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Ben Koo @bkoo.bsky.social · 24/08/2026

Oh man....Not good at all. I want to say, "Bob Kraft survived something similar", but Kraft's situation happened at a time before bodycam became standard. Early innings, but this might be something he doesn't survive, depending on what else comes out and sticks. www.kron4.com/news/bay-are...

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Ben Koo @bkoo.bsky.social · 21/08/2026

Bar owners are getting screwed by the NFL and Everpass. Many are out thousands or tens of thousands of dollars due to an overt bait-and-switch and are now considering legal options. Great read...

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Ben Koo @bkoo.bsky.social · 21/08/2026

Would have done better with more Pop-A-Shot

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Ben Koo @bkoo.bsky.social · 19/08/2026

A sports media time capsule Ten years ago we did an Oral History on the guys who would go to the NBA draft and heckle Stephen A Smith. Focused on SAS's rise, fall, and rise again at ESPN. Crazy to read some of this now. @richarddeitsch.bsky.social @williamfleitch.bsky.social

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Ben Koo @bkoo.bsky.social · 17/08/2026

Pat has grown his connections, platforms, influence, and bank account every year. Only his list of grievances has kept pace with his success. Everyone is in the business of Pat McAfee Inc., creating an existential dilemma for the outsider-turned-insider.

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Ben Koo @bkoo.bsky.social · 17/08/2026

Watching Veep and my wife just called this “Black market Kalshi”

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Ben Koo @bkoo.bsky.social · 14/08/2026

Got some real sickos working at AA.

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Ben Koo @bkoo.bsky.social · 14/08/2026

I am watching The Patriot Games, as it was not shown locally due to Bengals preseason football last night. The last event before the Freedom Finale contestants are set is ......Pop A Shot.

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Ben Koo @bkoo.bsky.social · 13/08/2026

Pat and Trump are stalking this as an opportunity. Pat has not been subtle about this. D’Amaro and Pitaro in Ohio on a Tuesday Night is noteworthy regardless on if you attach it to genuine interest in the Patriot Games, or general flatter hoping to feign genuine interest.

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Ben Koo @bkoo.bsky.social · 12/08/2026

Hot Clicks was vital to the emerging sports blog scene 2008-2012. Many discovered, and many transitioned to full-time writers/site owners, in part because of the traffic Jimmy controlled at Hot Clicks. Respect to Jimmy and respect to my fellow digital media survivors STILL grinding it out.

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Ben Koo @bkoo.bsky.social · 12/08/2026

If there are any media companies that are looking to book limos for their sports writers, please let me know, as I have a guy in my inbox who can hook you up.

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Ben Koo @bkoo.bsky.social · 08/08/2026

Shutting down the WNBA right as it hits profitability and the everything is up and to the right is legitimately a generationally bad take.

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Ben Koo @bkoo.bsky.social · 05/08/2026

The Kalshi CEO says parents like their kids on Kalshi because it's better than Instagram. The parent mentioned in this post would NOT agree. The poster shared that they are in a state where sportsbooks are not legalized, so Kalshi is the only legal option to bet

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Ben Koo @bkoo.bsky.social · 04/08/2026

“In Greek nostalgia literally means “the pain from an old wound.” It’s a twinge in your heart far more powerful than memory alone” Anytime I come across Oakland A’s content it’s just a dagger. Given how it went down, it’s just painful. Not sure that will ever change.

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Ben Koo @bkoo.bsky.social · 04/08/2026

No, your website traffic did not just suddenly tank. Widespread Google Analytics issue.

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Ben Koo @bkoo.bsky.social · 04/08/2026

Two longtime announcers were fired and were given a truly crazy explanation for their firing. Boston College ignored emails from us all day and then shorty after publishing, farted out a non-denial word salad. awfulannouncing.com/college-bask...

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Ben Koo @bkoo.bsky.social · 03/08/2026

On a beach, by a golf course

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Ben Koo @bkoo.bsky.social · 31/07/2026

"The site is largely collapsing without far-left-wing algorithms favoring their content" Couldn't be more wrong. -Two new hires started this week -July=high point of revenue+traffic for 2026 -Recent Yahoo partnership -Recently increased several people's pay. Clay's 100% wrong here. That's a fact

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Ben Koo @bkoo.bsky.social · 30/07/2026

Who do you think will pay more and be a better steward of Awful Announcing between Glenda and Joanna?

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