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Mike Sullivan

@analyticsedge.com
317 followers 229 following 150 posts

From electronics manufacturing engineer to CIO to entrepreneurship over 40+ years. Now simplifying spreadsheet report automation. SEO, PPC and more.

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Mike Sullivan @analyticsedge.com · 01/09/2026
Simplify GSC + GA4 Reporting; no downloads, no data cleansing, no AI inconsistencies, no complexity. Analytics Edge Add-in for Excel makes it easy! www.analyticsedge.com/blog/combine...
analyticsedge.com
Combined GSC + GA4 Reporting – Analytics Edge
Now available in the Analytics Edge Add-in for Excel, you can get Google Search and Google Analytics data combined in one report. The connectors cleanse and combine the data (on a common page,…
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Mike Sullivan @analyticsedge.com · 22/07/2026
Looks like every seo agency is rank tracking like crazy. I wonder how much of that is real people (i.e. potential customers)? Think that many people are now all-of-a-sudden interested in SEO and looking for an agency?
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Mike Sullivan @analyticsedge.com · 24/06/2026
Analytics Edge GSC Warehouse – a desktop version of GSC without the restrictions. AI-assisted queries and MCP embedded. www.analyticsedge.com/analytics-ed...
analyticsedge.com
Analytics Edge GSC Warehouse – Analytics Edge
Addin for Excel — GSC Warehouse — Exporter GA4 — Exporter GSC
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Mike Sullivan @analyticsedge.com · 23/06/2026
Download #GSC data: #FreeSoftware, scheduled, no limits, no API terminology, date comparison, weekly/monthly, pivot, filter, sort. Private: no ads, no tracking, runs on your computer direct to the API. www.analyticsedge.com/analytics-ed...
analyticsedge.com
Analytics Edge Exporter GSC (Free) – Analytics Edge
Addin for Excel — GSC Warehouse — Exporter GA4 — Exporter GSC
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Mike Sullivan @analyticsedge.com · 22/06/2026
Download #GA4 data: #FreeSoftware, scheduled, no limits, no API terminology, date comparison, minimize sampling, pivot, filter, sort. Private: no ads, no tracking, runs on your computer direct to the API. www.analyticsedge.com/analytics-ed...
analyticsedge.com
Analytics Edge Exporter GA4 (Free) – Analytics Edge
Addin for Excel — GSC Warehouse — Exporter GA4 — Exporter GSC
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Mike Sullivan @analyticsedge.com · 12/06/2026
Stop downloading your search data for analysis -- it should already be on your desktop. The Anaytics Edge Search Warehouse makes it easy and opens a world of possibilities. #SEO #GSC www.analyticsedge.com/blog/your-se...
analyticsedge.com
Your Search Data Belongs on Your Desktop – Analytics Edge
The Analytics Edge Search Warehouse brings Google Search Console data to your desktop. This article explains what that does for you.
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Mike Sullivan @analyticsedge.com · 09/06/2026
What happens when you pack a decade of experience into a new desktop app? Magic happens. #GSC + #BWT + #GA4 + local database = Analytics Edge Search Warehouse www.analyticsedge.com/blog/new-ana... Now available in early release.
analyticsedge.com
NEW: Analytics Edge Search Warehouse – Analytics Edge
New Product Idea
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Mike Sullivan @analyticsedge.com · 10/05/2026
Did you know you could get all your #GSC and #GA4 data in #Excel without #MCP servers? Analytics Edge has been doing it for over a decade. No account or row limits, no API knowledge, no AI hallucinations, no coding; just simple wizard selections. Cheaper than an AI subscription.
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Mike Sullivan @analyticsedge.com · 14/04/2026
Does this mean someone pushed a big reset button somewhere and my 16 months of data doesn't really exist? @johnmu.com @glenngabe.bsky.social Oh, and why do I always seem to get 2 emails per property?
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Mike Sullivan @analyticsedge.com · 06/02/2026
I hope you didn't throw them out without making sure there wasn't a valentine's day gift hiding in there...
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Mike Sullivan @analyticsedge.com · 23/01/2026
Interesting that Google's AI can make sense of the nonsensical query I found in my Bing search data.
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Mike Sullivan @analyticsedge.com · 05/01/2026
Free Google Search Console Reporting Software from Analytics Edge. Feature-packed, privacy-first design that is easy to use. www.analyticsedge.com/blog/free-gs...
analyticsedge.com
Free GSC Reporting Software – Analytics Edge
Export GSC data to CSV – the Analytics Edge Exporter GSC allows you to automate the download of data from the Google Search Console API into simple comma or tab-separated files that can be read by…
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Mike Sullivan @analyticsedge.com · 01/01/2026
Analytics Edge Exporter GSC (Free) – schedule CSV exports from Google Search Console www.analyticsedge.com/analytics-ed...
analyticsedge.com
Analytics Edge Exporter GSC (Free) – Analytics Edge
Export GSC data to CSV – Exporter GSC allows you to automate the download of data from the Google Search Console API into simple comma or tab-separated files that can be read by virtually any…
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Mike Sullivan @analyticsedge.com · 01/01/2026
Analytics Edge Exporter GA4 (Free) – schedule CSV exports from Google Analytics on your computer www.analyticsedge.com/analytics-ed...
analyticsedge.com
Analytics Edge Exporter GA4 (Free) – Analytics Edge
Export GA4 data to CSV  – Exporter GA4 allows you to automate the download of data from the Google Analytics Data API into simple comma or tab-separated files that can be read by virtually any…
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Mike Sullivan @analyticsedge.com · 31/12/2025
Google Search annual reporting: Get Data in Monthly Buckets with Analytics Edge help.analyticsedge.com/article/goog...
help.analyticsedge.com
Google Search: Get Data in Monthly Buckets | Analytics Edge Help
With Google Search data, there are a limited number of rows that will be returned from the API for each query. The Analytics Edge connector allows you to split your query into multiple API calls,…
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Mike Sullivan @analyticsedge.com · 31/12/2025
In Google Analytics, if you grab a full 12 months of data at once, be careful that the data is not sampled. help.analyticsedge.com/article/data...
help.analyticsedge.com
Data Sampling Problems In Annual Reports | Analytics Edge Help
Google Analytics uses statistical sampling to improve responsiveness for large queries. There is nothing wrong with statistical sampling — it will usually produce numbers close to the actual, but not…
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Mike Sullivan @analyticsedge.com · 30/12/2025
It's almost that time of year again. Something to read before you start building your annual reports: Annual Reporting Challenges | Analytics Edge Help help.analyticsedge.com/article/chal...
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Mike Sullivan @analyticsedge.com · 16/12/2025
Another data point: the number of impressions vs position shows the scraping-to-100 problem was never really eliminated, just reduced... and recently spiked again. Depends on whether your queries are being tracked, I guess. Note how there are still impressions upto position 100, then nothing.
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Mike Sullivan @analyticsedge.com · 11/12/2025
Hey @glenngabe.bsky.social , something is happening... GSC has been extra slow at loading data since Thursday last, really long 'prompts' are appearing in the data, and impressions are up/positions down again (for me at least).
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Mike Sullivan @analyticsedge.com · 11/12/2025
Well, it turns out this is not a 'leak'...it is most likely people using Google search as if they were in AI Mode; relying on AI Overviews to answer their 'prompt'. There has been a notable increase in really long queries captured in GSC recently.
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Mike Sullivan @analyticsedge.com · 09/12/2025
It continues...in my GSC data this week, multiple entries like "for the company domain: ***.com provide their company bio with a max of 300 characters. return a json object with the company bio in english. do not return any other text or fallback text or any reference or citation..."
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Mike Sullivan @analyticsedge.com · 06/12/2025
Why is it that data collection always seems to stop when they release a new feature? No new data since Thursday?
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Mike Sullivan @analyticsedge.com · 03/12/2025
Building a Better MCP Server for Google Analytics – Analytics Edge www.analyticsedge.com/blog/buildin...
analyticsedge.com
Building a Better MCP Server for Google Analytics – Analytics Edge
Get your data faster with half the tokens
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Mike Sullivan @analyticsedge.com · 02/12/2025
Easy-to-install, easy-to-use MCP Server for Google Analytics is now available from Analytics Edge. www.analyticsedge.com/analyticsedg... #AI #GoogleAnalytics #MCP
analyticsedge.com
Analytics Edge MCP Server for Google Analytics – Analytics Edge
EXPERIMENTAL
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Mike Sullivan @analyticsedge.com · 24/11/2025
Bing Webmaster Tools Top Page-Queries reporting added to Analytics Edge so you can finally get the report you wanted from BWT. www.analyticsedge.com/blog/bing-we...
analyticsedge.com
Bing Webmaster Tools Top Page-Queries Report – Analytics Edge
New in release 11.57.0 for the Bing Webmaster connector, you can now get the Queries for Page report automatically for the top N pages on your site.
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Mike Sullivan @analyticsedge.com · 23/11/2025
- does the data have to be sent back to the AI, or could it be displayed/saved locally for privacy and use the AI just for query generation? - more connector functionality to be exposed, but need to think about how to implement it to make life easier for the AI. ....so many ideas...
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Mike Sullivan @analyticsedge.com · 23/11/2025
- installation is a breeze. No command line mumbo-jumbo. Simple logins avoid the whole project/credential file nightmare. - building a local MCP server with a user interface opens up a lot of possibilities.
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Mike Sullivan @analyticsedge.com · 23/11/2025
Thoughts so far: - it's not significantly faster, although no direct comparison tests have been run yet -- I want to compare tokens used; they should be a lot lower. - getting an AI to NOT use the API terminology was surprisingly difficult --I had previously installed the official analytics-mcp.
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Mike Sullivan @analyticsedge.com · 23/11/2025
Experimental...a local GA4 MCP server with a simple installer that doesn't require the AI to figure out how to work with the APIs. Premise: AI's shouldn't be forced to work with raw API methods. Using AE connector tech should dramatically reduce the effort to query and process the responses.
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Mike Sullivan @analyticsedge.com · 03/11/2025
Confused....how would I threaten or intimidate another person by talking to an AI? Isn't that a 'private' conversation?
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Mike Sullivan @analyticsedge.com · 16/10/2025
Simple GEO hack: track ChatGPT-User in your website logs, then prominently position your brand in the popular content. www.analyticsedge.com/blog/track-c...
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Mike Sullivan @analyticsedge.com · 15/10/2025
Putting some context around 'sometimes' and 'just a bit':
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Mike Sullivan @analyticsedge.com · 15/10/2025
Putting some numbers around 'sometimes' and 'just a bit':
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Mike Sullivan @analyticsedge.com · 18/09/2025
Google Search: 15 #SEO Reports automated by Analytics Edge in #Excel help.analyticsedge.com/report/googl...
help.analyticsedge.com
Google Search: 15 SEO Analysis Reports | Analytics Edge Help
This free workbook includes 15 different SEO reports, each with an Analytics Edge macro to automate the data download and analysis. Inspired by the work of Antoine Eripret’s gsc_wrapper, this…
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Mike Sullivan @analyticsedge.com · 18/09/2025
Is your search traffic dependant on a few or many search queries? Query count per page report from Analytics Edge. #SEO in #Excel help.analyticsedge.com/article/goog...
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Mike Sullivan @analyticsedge.com · 17/09/2025
How many pages appear in search each day? 1 of 15 new #SEO #Excel reports from Analytics Edge help.analyticsedge.com/article/goog...
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Mike Sullivan @analyticsedge.com · 17/09/2025
How many web pages appear in search that are NOT in your sitemap? 1 of 15 new #SEO #Excel reports from Analytics Edge help.analyticsedge.com/article/goog...
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Mike Sullivan @analyticsedge.com · 16/09/2025
How many of your web pages show up in search daily? Weekly? 1 of 15 free #SEO reports from Analytics Edge for #Excel help.analyticsedge.com/article/goog...
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Mike Sullivan @analyticsedge.com · 16/09/2025
When did your new/old content start appearing in search? 1 of 15 free #SEO reports from Analytics Edge in #Excel help.analyticsedge.com/article/goog...
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Mike Sullivan @analyticsedge.com · 15/09/2025
Content decay report - pages that quickly dropped from search. 1 of 15 new #SEO #Excel reports from Analytics Edge. help.analyticsedge.com/article/goog...
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Mike Sullivan @analyticsedge.com · 15/09/2025
Summarize your Google search performance by folder/sub-directory with this free #SEO #Excel report. 1 of 15 new ones Analytics Edge. help.analyticsedge.com/article/goog...
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Mike Sullivan @analyticsedge.com · 12/09/2025
Monitor search engine CTR vs Position as well as Keyword Count vs Position. 1 of 15 free #SEO reports for #Excel from Analytics Edge help.analyticsedge.com/article/goog...
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Mike Sullivan @analyticsedge.com · 12/09/2025
Compare the performance of groups of pages in search with Analytics Edge; 1 of 15 new free #SEO reports in #Excel help.analyticsedge.com/article/goog...
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Mike Sullivan @analyticsedge.com · 11/09/2025
Comparing search performance before and after an event -- surprisingly easy to do with Analytics Edge #SEO #Excel help.analyticsedge.com/article/goog...
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Mike Sullivan @analyticsedge.com · 11/09/2025
Are multiple pages competing for the same clicks? This #Excel report from Analytics Edge does the analysis for you! 1 of 15 new free #SEO reports. help.analyticsedge.com/article/goog...
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Mike Sullivan @analyticsedge.com · 10/09/2025
Now with AI integration - summarize your reports automatically! Choose from Anthropic/Google/Open AI/Perplexity. Analytics Edge Add-in for Excel www.analyticsedge.com/analytics-ed...
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Mike Sullivan @analyticsedge.com · 10/09/2025
Comparing branded vs non-branded search results is a 100-level #SEO task. Analytics Edge Add-in for #Excel makes it easy. 1 of 15 new SEO reports. help.analyticsedge.com/article/goog...
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Mike Sullivan @analyticsedge.com · 10/09/2025
Combine sitemap and GSC data to profile your site performance in search; Analytics Edge automates the analysis (1 of 15 free #SEO #Excel reports) help.analyticsedge.com/article/goog...
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Mike Sullivan @analyticsedge.com · 09/09/2025
Looking to categorize items? A simple technique is to use 'cumulative percentage contribution'. Analytics Edge can automate the analysis (1 of 15 new free reports) help.analyticsedge.com/article/goog... #SEO #Excel
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Mike Sullivan @analyticsedge.com · 28/08/2025
CTR Yield Curve report - #2 of 15 reports made easy with Analytics Edge help.analyticsedge.com/article/goog...
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