iiinova — where your digital self keeps evolving

AdTech Project @adtechproject.bsky.social · 14/07/2025

Finally, @crommers.bsky.social asked, "Why are Podcasts Ads so bad?" in her look into how advertising's past, present, and future haunt the podcast ad landscape.

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AdTech Project @adtechproject.bsky.social · 14/07/2025

Then, koraycaliskan.bsky.social‬ and @addiemcgowan.bsky.social gave a double paper on Google's superplatform as a demarketised supply chain, exploring the complexities of "adtech spaghetti" in "Prodexchange: Digital-Industrial Economisation in Google Search Supply Chain."

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AdTech Project @adtechproject.bsky.social · 14/07/2025

@donaldamackenzie.bsky.social kicked us off by asking "What Your TV Knows About You," bringing a consideration of adtech's embodiment in domestic settings (think: on the sofa, do you lean in, or lean back, for certain ads?).

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AdTech Project @adtechproject.bsky.social · 14/07/2025

Our project team recently presented some work-in-progress at our Platforms, Advertising, and Power event, captured by a live illustrator. Check out the visual summary here, and special thanks to Illustrated Live for capturing our talks!

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AdTech Project @adtechproject.bsky.social · 20/06/2025

We are looking forward to seeing everyone tomorrow at our Platforms, Advertising, and Power event: www.eventbrite.co.uk/e/platforms-... Still a few spots left if you'd like to join us.

eventbrite.co.uk

Platforms, Advertising and Power (In Person)

A one-day hybrid academic/knowledge exchange meeting exploring issues of platform power, material politics, and advertising.

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AdTech Project @adtechproject.bsky.social · 12/06/2025

Speakers include keynotes from @silvertje.bsky.social (Anne Helmond, Utrecht University) and @fvandervlist.bsky.social ‬(Fernando van der Vlist, University of Amsterdam), @allartmarkets.bsky.social (Liz McFall, University of Edinburgh), and Brian O’Kelley (co-founder of AppNexus and Scope3).

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AdTech Project @adtechproject.bsky.social · 12/06/2025

Please join us on Saturday, 21st June for our one-day hybrid academic/knowledge exchange meeting exploring issues of platform power, material politics, and advertising as a 'lens' for opening up platforms for empirical research. Note the date has been moved from Friday, 20th: tinyurl.com/jn39r22j

eventbrite.co.uk

Platforms, Advertising and Power (In Person)

A one-day hybrid academic/knowledge exchange meeting exploring issues of platform power, material politics, and advertising.

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AdTech Project @adtechproject.bsky.social · 12/05/2025

Here's the link to join! Platforms and Society and @adtechproject.bsky.social present "How to Approach and Regulate Google?" - an online symposium 12 May 2025 | 9:00–10:30 AM (EST) / 3-4.30 PM (CEST) newschool.zoom.us/j/9834828717... (pw. 690528)

newschool.zoom.us

Join our Cloud HD Video Meeting

Zoom is the leader in modern enterprise cloud communications.

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AdTech Project @adtechproject.bsky.social · 12/05/2025

We look forward to the conversation today, coming up at 2PM BST/9AM EST. Join us.

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AdTech Project @adtechproject.bsky.social · 08/05/2025

We're looking forward to the discussion!

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Reposted by AdTech Project

Platforms & Society @platformsnsociety.bsky.social · 08/05/2025

EVENT ALERT: Platforms and Society and @adtechproject.bsky.social present "How to Approach and Regulate Google?" - an online symposium 12 May 2025 | 9:00–10:30 AM (EST) / 3-4.30 PM (CEST) newschool.zoom.us/j/9834828717... (pw. 690528)

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AdTech Project @adtechproject.bsky.social · 30/04/2025

We greatly appreciate the anonymous peer reviewers who gave generous and helpful comments, and look forward to continuing the conversation out in the open.

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AdTech Project @adtechproject.bsky.social · 30/04/2025

Prodexchange moves us into a digital industrial economization approach to understanding Google Search. We hope it is helpful for academics, adtech pros, and regulators alike when considering how competition disappears within Google's supply chain, not at its storefront.

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AdTech Project @adtechproject.bsky.social · 30/04/2025

This reimagining allows us to see how each node of its supply chain produces and exchanges simultaneously- we call this prodexchange.

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AdTech Project @adtechproject.bsky.social · 30/04/2025

Hello Bluesky! We're researchers from @uoe-sps.bsky.social & @thenewschool.bsky.social theorising data, data politics, material politics, and market power in the context of online advertising, funded by ESRC. Starting again here to share outputs, events, and commentary on our work with #adtech

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